WLM
WLM is a publicly traded Brazilian holding operating the world's largest private Scania dealership network (27 locations across 7 states) plus truck rental, circular economy parts, agribusiness, and distributed gas energy generation serving enterprise fleet, logistics, mining, and agricultural customers.
- Company typePublic
- Founded1946
- HeadquartersRio De Janeiro, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What WLM does
WLM Participações e Comércio de Máquinas e Veículos S.A. is a publicly traded Brazilian holding company (B3: WLMM3, WLMM4) that operates a diversified business ecosystem across transportation, energy, and agribusiness, founded in 1946 as Companhia Nacional de Gás Esso and headquartered in Rio de Janeiro with 1,200+ employees. Its core business is the operation of the largest private Scania dealership network in the world, comprising 27 company-owned establishments across 7 Brazilian states under regional brands (Equipo, Quinta Roda, Itaipu, ItaipuNorte, Supermac), selling new and certified pre-owned heavy trucks, genuine parts, and after-sales services to fleet operators, logistics companies, and bus operators. Beyond dealerships, WLM runs Equipo Locadora (truck rental converting CapEx to OpEx), Ekotruck (circular economy — remanufactured and certified used parts with both physical counter and digital channels), WLM Agro (cattle ranching, coffee, grains, and WLM Carbon carbon credit commercialization across farms in Mato Grosso, Minas Gerais, São Paulo, and Pará), and CHP Brasil (distributed gas energy generation, cogeneration, and biogas solutions — acquired as a controlling stake in June 2025).
WLM firmographics
Firmographics- Name
- WLM
- Legal name
- WLM Participações e Comércio de Máquinas e Veículos S.A.
- Website
- https://wlm.com.br
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- WLM is a publicly traded Brazilian holding operating the world's largest private Scania dealership network (27 locations across 7 states) plus truck rental, circular economy parts, agribusiness, and distributed gas energy generation serving enterprise fleet, logistics, mining, and agricultural customers.
- Ownership category
- akta.pro rank
WLM industry classification
Industry- Product category
- Commercial Truck Dealership & Services
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where WLM is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
WLM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales (Scania): Sale of new Scania heavy trucks, extra-heavy trucks, and urban and highway bus chassis through 27 dealership locations. Revenue recognized at point of sale.
- Used Vehicle Sales (Trukados): Resale of curated, inspected, and certified pre-owned Scania trucks. Includes trade-in evaluation and financing facilitation.
- Truck Rental (Equipo Locadora): Flexible fleet rental including long-term contracts for new trucks and monthly/specified-period rentals for used trucks. Offers fleet outsourcing and elastic fleet model converting CapEx to OpEx.
- Parts and After-Sales Service: Genuine Scania replacement parts sales and preventive/corrective maintenance services across dealership network. Includes maintenance plans and technical assistance.
- Circular Economy Parts (Ekotruck): Sale of remanufactured and certified used parts from certified disassembly process. Includes in-person counter service, digital sales channel, and spot purchases.
- Agricultural Commodities: Production and commercialization of agricultural commodities including cattle (WLM Fartura with 12,000 head), coffee (Itapura Coffee with ~6,000 bags/year), and grains from farms in Mato Grosso, Minas Gerais, São Paulo, and Pará.
- Carbon Credits (WLM Carbon): Management and commercialization of carbon credits generated through regenerative agriculture practices on WLM farms.
- Distributed Energy Generation (CHP Brasil): Gas-powered distributed energy generation including cogeneration, peak hour operation, biogas generation, and backup power systems for industrial and commercial facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom fleet rental contracts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
WLM product offering
Product offeringCore offering
WLM operates a diversified commercial ecosystem selling new and used Scania heavy trucks and buses through Brazil's largest private Scania dealership network (27 locations), providing truck rental, parts and after-sales service, remanufactured circular-economy parts, agricultural commodities (cattle, coffee, grains), and distributed gas energy generation. Customers across transportation, logistics, agribusiness, mining, and industrial sectors can source vehicles, finance, rent, maintain, and offset carbon through a single integrated provider.
Product overview
WLM is an ecosystem of integrated business solutions operating in transportation, energy, and agribusiness sectors with 80 years of history. The portfolio consists of six core products: Concessionárias Scania (largest private Scania dealership network globally with 27 establishments), Trukados (certified pre-owned trucks), Equipo Locadora (truck rental with flexible fleet solutions), Ekotruck (circular economy parts and services), WLM Agro (agricultural commodities with cattle, coffee, grains, and carbon credits), and CHP Brasil (distributed gas energy generation). These products are interconnected through shared infrastructure, service networks, and operational synergies within the WLM ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Trukados: Linha de caminhões seminovos Scania com curadoria, inspeção e revisão prévia.
- Equipo Locadora
- Ekotruck
- WLM Agro
- WLM Fartura
- Itapura Coffee
- WLM Carbon
- CHP Brasil
Products and services
- Concessionárias Scania (Scania Dealership Network) Sales of new Scania heavy trucks, extra-heavy trucks, and urban/highway bus chassis, plus preventive and corrective maintenance services, genuine spare parts, and technical assistance across 27 owned locations in 7 Brazilian states.
- Trukados (Certified Pre-Owned Trucks) Resale of curated, inspected, and certified pre-owned Scania trucks including trade-in evaluation and financing facilitation, sold through dealerships and the seminovos.wlmscania.com.br e-commerce platform.
- Equipo Locadora (Truck Rental) Flexible fleet rental service for new and used trucks offering long-term contracts, monthly rentals, fleet outsourcing, and an elastic fleet model that converts CapEx to OpEx, with optional maintenance, telemetry, and tracking.
- Ekotruck (Circular Economy Parts and Services) Sale of remanufactured and certified used heavy vehicle parts from a certified disassembly process, plus economic repairs and in-person and digital sales channels for fleet operators seeking lower total cost of ownership.
- WLM Agro (Agricultural Commodities and Carbon Credits) Production and commercialization of agricultural commodities including cattle (WLM Fartura), coffee (Itapura Coffee), grains, and management/commercialization of carbon credits generated through regenerative agriculture on WLM farms.
- CHP Brasil (Distributed Gas Energy Generation) Distributed gas energy generation solutions including cogeneration systems for combined electrical and thermal energy, biogas generation, peak hour operation, and backup/energy security systems for industrial and commercial facilities.
Quantifiable outcome
- Energy cost reduction through cogeneration systems achieving higher efficiency than conventional generation
- +3 more outcomes
Companies that use WLM
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
WLM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WLM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- CHP BrasilcoreWLM acquired a controlling stake in CHP Brasil through a share purchase agreement executed in June 2025. CHP Brasil is a 100% Brazilian company specializing in distributed gas energy generation and cogeneration solutions, now integrated as part of WLM's energy vertical.
- BradescosupportingBradesco serves as the share registrar (escriturador) for WLM's listed securities WLMM3 and WLMM4, handling dividend distributions, shareholder communications, and income statement issuance through its digital platform.
Scale indicators9 records
Recent moves13 records
Expansion highlights6 records
WLM competitors and assessment
Company assessmentEmerging players
- Tupy S.A. Brazilian manufacturer of complex cast iron and steel components for heavy commercial vehicles, construction equipment, and agriculture machinery. Comparable to WLM's aftermarket/circular economy parts business in serving heavy vehicle customers with engineered components.
- Auren Energia: Brazilian integrated energy company formed from the merger of AES Tietê and Enerbrasil, with generation capacity across hydro, wind, solar, and thermal. Comparable to WLM's CHP Brasil in distributed and gas-fired energy generation, though at much larger scale and broader portfolio.
Broad incumbents
- Scania do Brasil: The Brazilian subsidiary of Scania AB, the OEM that supplies WLM's entire dealership network. Included as a peer because WLM's relationship with Scania is the foundation of its largest business; Scania's commercial and distribution strategy directly shapes WLM's operating model and competitive dynamics.
- Localiza: Brazil's largest vehicle rental company, with a major truck rental and used vehicle sales division. Overlaps with WLM in fleet rental (Equipo Locadora) and used vehicle sales (Trukados), though Localiza's core focus is light vehicles while expanding into heavy trucks.
- Movida Participações: Brazilian vehicle rental and fleet management company with both light and heavy vehicle operations. Comparable to WLM in fleet outsourcing services and used vehicle remarketing, though smaller in heavy trucks than Localiza/Vamos.
- Engie Brasil Energia: One of Brazil's largest private energy companies, operating generation, transmission, and distribution. Comparable to WLM's CHP Brasil vertical in distributed energy generation and gas-fired capacity, though at much larger scale and across the full energy value chain.
Others
- JSL S.A. Brazilian transportation and logistics services company, listed as a customer of WLM's Ekotruck and truck rental services. Operates a large fleet of heavy commercial vehicles and is a peer in fleet services and used truck remarketing, with significant scale in Brazilian logistics.
- Vale S.A. Brazilian mining giant and one of WLM's disclosed enterprise customers for Ekotruck circular economy parts. Listed as a peer because Vale is a major fleet operator customer that drives meaningful aftermarket demand, and as a Brazilian large-cap, is part of the broader ecosystem for comparable investor analysis.
Direct peers
- SLC Agrícola: One of Brazil's largest agribusiness companies, focused on large-scale production of cotton, soybean, corn, and cattle. Comparable to WLM's WLM Agro vertical in commodity production and exposure to Brazilian agricultural land assets, though SLC operates at much greater scale and is purely agricultural.
- Grupo Vamos (Localiza): Brazil's largest truck rental and leasing company, originally a subsidiary of Localiza. Operates a nationwide network for commercial truck rental, used truck sales, and fleet management. Directly comparable to WLM's Equipo Locadora and Trukados verticals and competes for similar enterprise fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WLM social profiles
Digital presenceWLM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WLM leadership team
Management profileNumber of profiles
Profiles5 records
WLM subsidiaries and ownership
Company hierarchySubsidiaries13 records
WLM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WLM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WLM
What does WLM do?
WLM operates a diversified commercial ecosystem selling new and used Scania heavy trucks and buses through Brazil's largest private Scania dealership network (27 locations), providing truck rental, parts and after-sales service, remanufactured circular-economy parts, agricultural commodities (cattle, coffee, grains), and distributed gas energy generation. Customers across transportation, logistics, agribusiness, mining, and industrial sectors can source vehicles, finance, rent, maintain, and offset carbon through a single integrated provider.
Is WLM a public or private company?
WLM is a public company. It is classified as public and is currently operating.
When was WLM founded?
WLM was founded in 1946. It employs 501 to 1,000 people.
Where is WLM based?
WLM is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does WLM make money?
Eight revenue lines are on record. New Vehicle Sales (Scania) is the primary driver. The others are used Vehicle Sales (Trukados), truck Rental (Equipo Locadora), parts and After-Sales Service, circular Economy Parts (Ekotruck), agricultural Commodities, carbon Credits (WLM Carbon) and distributed Energy Generation (CHP Brasil).
Who are WLM's main competitors?
Emerging players on record are Tupy S.A. and Auren Energia. Broad incumbents are Scania do Brasil, Localiza, Movida Participações and Engie Brasil Energia. Others are JSL S.A. and Vale S.A.. Direct peers are SLC Agrícola and Grupo Vamos (Localiza).
Does WLM have an API?
No public API is recorded for WLM.
What industry is WLM in?
WLM's product category is Commercial Truck Dealership & Services. Its primary akta.pro industry code is TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power). Its SIC code is 5013.