Movida Participacoes

What Movida Participacoes does

Movida Participações S.A. is a publicly traded Brazilian mobility company and one of the country's largest car rental operators, founded in 2006 and headquartered in São Paulo (with operational headquarters in Mogi das Cruzes). The company operates a fleet of more than 105,000 vehicles across 187+ rental stores and 90+ used car (Seminovos) stores in Brazil, with cross-border operations in Portugal. Movida is controlled by Simpar S.A., a diversified holding company controlled by the Simões family through JSP Participações, and has been listed on B3 under ticker MOVI3 since February 2017. The company serves multiple customer segments including individual consumers, tourists, app-based ride-hailing drivers, corporate fleet clients, and used car buyers, supported by approximately 3,600 employees.

Movida generates revenue across distinct product verticals: daily and monthly car rentals (Rent-A-Car); Fleet Management and Outsourcing (Gestão e Terceirização de Frotas, GTF) for corporate clients with maintenance, insurance, licensing, and telematics included; Certified Pre-Owned Vehicle Sales (Seminovos) with 1-year warranty; Movida Premium luxury rentals featuring Porsche, BMW, Mercedes, Land Rover, and Jaguar; Movida Cargo e-commerce logistics with Magalu as inaugural partner; Annual Vehicle Subscription (Carro por Assinatura / Movida Zero Km); I-Move electric bicycles; and Movida Tuk-Tuk electric rickshaw service operated with Uber in Vitória. The technology stack includes digital booking with web check-in and QR code pickup, fleet-wide telematics for GPS tracking and real-time performance monitoring, SEM PARAR toll and parking payment integration, a B2B corporate management portal, native iOS and Android apps, WhatsApp reservation channels, and a points-based loyalty program (Fidelidade Movida) with tiered categories. Movida is the first publicly-listed car rental company globally to receive B Corp certification (2020) and is included in B3's ISE2020 Sustainability Index.

The revenue model is asset-heavy, anchored by rental fees, managed services contracts for corporate fleets, and one-time used vehicle sales from fleet rotation. Distribution combines owned retail stores with digital self-serve channels (website, mobile apps, WhatsApp, 24h call center), travel agency networks (including ABRACORP corporate travel association), and ride-hailing platform partnerships with Uber, 99, Cabify, and Lady Driver. FY2025 reported record net revenue of R$14.672 billion (+19% YoY), EBITDA of R$5.686 billion (+22% YoY) with a 67% rental segment margin, net income of R$318 million (+38% YoY), and ROIC of 16.6% — the highest in the Brazilian rental sector. Q1 2026 guidance projects net income of R$110-130 million, approximately 54% growth year-over-year. In March 2026, BNDESPar committed up to R$1.35 billion as anchor investor in a Simpar group capital increase, with R$500-750 million allocated to Movida for deleveraging and growth.

Name

Movida Participacoes

Legal name

Movida Participações S/A

Website

https://movida.com.br

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Movida Participações is a publicly traded Brazilian mobility company operating a 105,000+ vehicle fleet across 187+ stores, serving individual consumers, corporate fleet clients, app-based drivers, and used car buyers with rentals, subscriptions, fleet outsourcing, and logistics services.

Ownership category

akta.pro rank

Product category

Car Rental and Mobility Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Premium / Luxury & Exotic Car Subscriptions (THADACAH), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Car rental services
• Fleet management
• Used vehicle sales
• Corporate fleet outsourcing
• Vehicle subscription

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rent-A-Car (RAC): Daily and monthly car rental services for individuals and tourists, featuring 27-hour daily rate, young driver options (18-21 years), and flexible mileage packages ranging from 1,000 to 5,000 km/month
2. Gestão e Terceirização de Frotas (GTF): Fleet outsourcing and management services for corporate clients, providing vehicles with full maintenance, insurance, licensing, and telematics. Includes fuel card integration with Ticket Log partnership
3. Seminovos (Used Car Sales): Sale of certified pre-owned vehicles from fleet rotation, offering 1-year warranty, delivery service, financing options, and IPVA-free vehicles. Over 5,000 vehicles available with more than 180 different versions
4. Movida Premium: Premium vehicle rental including luxury brands (Porsche, BMW, Mercedes, Land Rover, Volvo, Jaguar) for corporate executives and high-net-worth individuals
5. Movida Cargo: Last-mile delivery service using light vehicles and vans, launched with Magalu partnership for e-commerce logistics
6. Carro por Assinatura (Subscription): Long-term vehicle subscription (Movida Zero Km) offering annual contracts with 50% discount on first three months, dedicated for individuals seeking alternative to ownership

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels11 records

Core offering

Movida Participacoes operates a multi-segment mobility platform offering daily and monthly car rentals to individual consumers and corporate clients across Brazil through 187+ owned stores and digital channels. The company also runs a corporate fleet outsourcing business (GTF) providing fully managed vehicle fleets with maintenance, insurance, telematics, and fuel card integration, plus a certified pre-owned vehicle sales operation (Seminovos Movida) through 90+ stores. Supplementary lines include premium luxury rentals (Movida Premium), e-commerce last-mile logistics (Movida Cargo), annual car subscriptions (Movida Zero Km), electric bike rentals (I-Move), and electric Tuk-Tuk services.

Product overview

Movida Participações operates as a multi-platform mobility company offering car rental, fleet management, and used car sales services through distinct product lines. The core offering includes Aluguel de Carros (car rental) with over 187 stores across Brazil, Aluguel Mensal (monthly rentals), Frotas/Terceirização de Frotas (corporate fleet outsourcing), Seminovos Movida (certified pre-owned vehicle sales), and Carro por Assinatura (car subscription). Supporting services include the Fidelidade loyalty program, Carbon Free carbon offset program, SEM PARAR toll/parking payments, Web Check-in digital processing, and Pre-pagamento prepayment discounts. Specialized sub-brands include Movida Premium (luxury vehicle rentals), Movida Cargo (e-commerce logistics), Movida Zero Km (annual subscriptions), I-Move (electric bicycle rentals), Movida Tuk-Tuk (electric rickshaw service), and Aluguel Semanal Digital (weekly rentals for app drivers). The company also operates a B2B management portal and mobile applications for both iOS and Android, positioning itself as a comprehensive mobility platform rather than a single-product car rental company.

Differentiator

Problem solved

Functional benefit

Brands

• Movida Premium: Luxury vehicle rental segment created after Fleet Services acquisition
• Movida Cargo
• Mensal Flex
• I-Move

Products and services

• Aluguel de Carros (Car Rental)
• Aluguel Mensal (Monthly Rental)
• Frotas (Corporate Fleet Outsourcing - GTF)
• Seminovos Movida (Used Cars)
• Movida Zero Km (Car Subscription)
• Movida Premium
• Movida Cargo
• I-Move (Electric Bikes)
• Aluguel Semanal Digital (Digital Weekly Rental)
• Movida Tuk-Tuk
• Fidelidade Movida (Loyalty Program)
• Portal Movida B2B

Quantifiable outcome

• Record net revenue of R$14.672 billion in 2025, up 19% year-over-year
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• MagalucoreStrategic or Co-development Partner · 8 October 2020First partnership for Movida Cargo last-mile delivery service using light vehicles and vans for e-commerce logistics. One in five online deliveries in Brazil uses passenger vehicles, creating significant growth opportunity in last-mile delivery niche.
• HeinekenminorGTM or Marketing Partner · 1 August 2020COVID-19 awareness campaign 'Fazer Parte' distributing alcohol gel in São Paulo using Heineken's event backpacks. Reached 3 million people with health safety messaging.
• UbercoreStrategic or Co-development Partner · 29 January 2020Partnership for Tuk-Tuk electric vehicle deployment in Vitória - first in Brazil for ride-hailing apps. Movida provides vehicles for rental to Uber drivers while Uber provides platform access.
• EnelflagshipTechnology or Integration · 1 March 2019Multimodal mobility platform pilot with 2,500 Enel employees in São Paulo. Movida participates as first car rental company in platform connecting multiple transport modes. Expected to reduce fleet ociosity by 25pp and increase ride-sharing index by 18%.
• RenaultcoreOthers · 1 March 2019Fleet acquisition agreement for Captur Intense 1.6 Automatic SUV, adding to existing Duster models. Features biton paint, F1-derived technology engine, and comprehensive safety features.
• VolkswagencoreOthers · 7 February 2019Fleet acquisition agreement for Passat 2.0 Highline premium sedans with advanced safety technology. Distributed across Brazil stores.
• Ticket LogcoreTechnology or Integration · 1 February 2019Fuel card partnership with 18,000+ affiliated gas stations across Brazil. Enables fleet fuel management, real-time price comparison, odometer monitoring, and 15-20% fuel cost savings for corporate clients.
• FiatcoreOthers · 30 January 2019Fleet acquisition agreement for Toro Endurance 1.8 Flex pickup trucks. Vehicle equipped with automatic transmission, air conditioning, and telematics. Distributed across 90% of regions by July 2019.
• E-MovingminorStrategic or Co-development Partner · 1 September 2018Electric bike rental partnership creating I-Move business line. First car rental company in Brazil to offer electric bicycles for both individual and corporate customers.
• Black Jaguar FoundationminorStrategic or Co-development PartnerEnvironmental partnership to plant 1 million trees in Araguaia Biodiversity Corridor by 2022, enabling CO2 capture equivalent to Carbon Free program expansion goals.
• 99, Cabify, Lady DrivercoreChannel Partner/ Reseller/ DistributorRide-hailing platform partnerships for app driver vehicle rental programs. Drivers can access vehicle rental through Movida stores with preferential terms.
• MullenLowe BrasilcoreGTM or Marketing PartnerCreative advertising agency partnership since late 2019, responsible for 'A vida é pra ser Movida' positioning campaign across TV, digital, print, radio, and experiential marketing.

Scale indicators12 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Avis Budget Group: Global car rental incumbent operating the Avis and Budget brands. Comparable airport and off-airport RAC model; represents the type of multinational Movida could compete against or partner with for international inbound tourists in Brazil.
• Hertz Global Holdings: Global car rental incumbent with Hertz, Dollar, and Thrifty brands. Operates airport-centric RAC with fleet management capabilities; relevant benchmark for Movida's premium and RAC segments.
• Enterprise Holdings: World's largest car rental company by fleet, including Enterprise, National, and Alamo. Its integrated mobility platform spanning rental, fleet management, and car sharing is the strategic long-term benchmark for Movida's platform ambitions.
• LeasePlan: One of the world's largest fleet management and car leasing companies. Comparable B2B fleet outsourcing model relevant to Movida's GTF business.
• Europcar Mobility Group: European car rental and mobility platform (now owned by Volkswagen Financial Services). Relevant comparable for Movida's mix of short-term rental, corporate fleet, and subscription services across European operations including Movida's Portugal expansion.
• Sixt SE: European premium car rental and leasing company with strong fleet management arm. Comparable to Movida Premium and Mensal Flex, and a benchmark for digital-first rental UX and premium fleet positioning.
• ALD Automotive: Global corporate fleet leasing and management company owned by Société Générale. Direct competitor in the GTF/corporate fleet outsourcing segment Movida serves through Movida Frotas.

Emerging players

• Turo: Peer-to-peer car sharing platform. Not a direct competitor in Brazil but represents an alternative asset-light mobility model Movida's premium/subscription lines could evolve toward.

Direct peers

• Localiza & Co. Largest car rental company in Latin America and Movida's principal Brazilian competitor. Operates rent-a-car, fleet management (Frotas), and used car sales (Seminovos) with a directly comparable multi-segment model and far larger fleet scale.
• Unidas (Localiza): Brazilian car rental and fleet management company acquired by Localiza. Pre-merger, was Movida's closest direct competitor in corporate fleet outsourcing (GTF) and RAC; comparable B2B/B2C mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIzg278bDtVvX7krOHawA2g
• Facebookfacebook.com/MovidaRentaCar
• LinkedInlinkedin.com/company/movida-aluguel-de-carros
• Instagraminstagram.com/movidaalugueldecarros
• Xx.com/movidarentacar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movida Participacoes