WLM

What WLM does

WLM Participações e Comércio de Máquinas e Veículos S.A. is a publicly traded Brazilian holding company (B3: WLMM3, WLMM4) that operates a diversified business ecosystem across transportation, energy, and agribusiness, founded in 1946 as Companhia Nacional de Gás Esso and headquartered in Rio de Janeiro with 1,200+ employees. Its core business is the operation of the largest private Scania dealership network in the world, comprising 27 company-owned establishments across 7 Brazilian states under regional brands (Equipo, Quinta Roda, Itaipu, ItaipuNorte, Supermac), selling new and certified pre-owned heavy trucks, genuine parts, and after-sales services to fleet operators, logistics companies, and bus operators. Beyond dealerships, WLM runs Equipo Locadora (truck rental converting CapEx to OpEx), Ekotruck (circular economy — remanufactured and certified used parts with both physical counter and digital channels), WLM Agro (cattle ranching, coffee, grains, and WLM Carbon carbon credit commercialization across farms in Mato Grosso, Minas Gerais, São Paulo, and Pará), and CHP Brasil (distributed gas energy generation, cogeneration, and biogas solutions — acquired as a controlling stake in June 2025).

Name

WLM

Legal name

WLM Participações e Comércio de Máquinas e Veículos S.A.

Website

https://wlm.com.br

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WLM is a publicly traded Brazilian holding operating the world's largest private Scania dealership network (27 locations across 7 states) plus truck rental, circular economy parts, agribusiness, and distributed gas energy generation serving enterprise fleet, logistics, mining, and agricultural customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership & Services

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Heavy truck dealerships
• Commercial vehicle sales
• Truck rental services
• Agricultural commodities
• Distributed energy generation

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales (Scania): Sale of new Scania heavy trucks, extra-heavy trucks, and urban and highway bus chassis through 27 dealership locations. Revenue recognized at point of sale.
2. Used Vehicle Sales (Trukados): Resale of curated, inspected, and certified pre-owned Scania trucks. Includes trade-in evaluation and financing facilitation.
3. Truck Rental (Equipo Locadora): Flexible fleet rental including long-term contracts for new trucks and monthly/specified-period rentals for used trucks. Offers fleet outsourcing and elastic fleet model converting CapEx to OpEx.
4. Parts and After-Sales Service: Genuine Scania replacement parts sales and preventive/corrective maintenance services across dealership network. Includes maintenance plans and technical assistance.
5. Circular Economy Parts (Ekotruck): Sale of remanufactured and certified used parts from certified disassembly process. Includes in-person counter service, digital sales channel, and spot purchases.
6. Agricultural Commodities: Production and commercialization of agricultural commodities including cattle (WLM Fartura with 12,000 head), coffee (Itapura Coffee with ~6,000 bags/year), and grains from farms in Mato Grosso, Minas Gerais, São Paulo, and Pará.
7. Carbon Credits (WLM Carbon): Management and commercialization of carbon credits generated through regenerative agriculture practices on WLM farms.
8. Distributed Energy Generation (CHP Brasil): Gas-powered distributed energy generation including cogeneration, peak hour operation, biogas generation, and backup power systems for industrial and commercial facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

WLM operates a diversified commercial ecosystem selling new and used Scania heavy trucks and buses through Brazil's largest private Scania dealership network (27 locations), providing truck rental, parts and after-sales service, remanufactured circular-economy parts, agricultural commodities (cattle, coffee, grains), and distributed gas energy generation. Customers across transportation, logistics, agribusiness, mining, and industrial sectors can source vehicles, finance, rent, maintain, and offset carbon through a single integrated provider.

Product overview

WLM is an ecosystem of integrated business solutions operating in transportation, energy, and agribusiness sectors with 80 years of history. The portfolio consists of six core products: Concessionárias Scania (largest private Scania dealership network globally with 27 establishments), Trukados (certified pre-owned trucks), Equipo Locadora (truck rental with flexible fleet solutions), Ekotruck (circular economy parts and services), WLM Agro (agricultural commodities with cattle, coffee, grains, and carbon credits), and CHP Brasil (distributed gas energy generation). These products are interconnected through shared infrastructure, service networks, and operational synergies within the WLM ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Trukados: Linha de caminhões seminovos Scania com curadoria, inspeção e revisão prévia.
• Equipo Locadora
• Ekotruck
• WLM Agro
• WLM Fartura
• Itapura Coffee
• WLM Carbon
• CHP Brasil

Products and services

• Concessionárias Scania (Scania Dealership Network) Sales of new Scania heavy trucks, extra-heavy trucks, and urban/highway bus chassis, plus preventive and corrective maintenance services, genuine spare parts, and technical assistance across 27 owned locations in 7 Brazilian states.
• Trukados (Certified Pre-Owned Trucks) Resale of curated, inspected, and certified pre-owned Scania trucks including trade-in evaluation and financing facilitation, sold through dealerships and the seminovos.wlmscania.com.br e-commerce platform.
• Equipo Locadora (Truck Rental) Flexible fleet rental service for new and used trucks offering long-term contracts, monthly rentals, fleet outsourcing, and an elastic fleet model that converts CapEx to OpEx, with optional maintenance, telemetry, and tracking.
• Ekotruck (Circular Economy Parts and Services) Sale of remanufactured and certified used heavy vehicle parts from a certified disassembly process, plus economic repairs and in-person and digital sales channels for fleet operators seeking lower total cost of ownership.
• WLM Agro (Agricultural Commodities and Carbon Credits) Production and commercialization of agricultural commodities including cattle (WLM Fartura), coffee (Itapura Coffee), grains, and management/commercialization of carbon credits generated through regenerative agriculture on WLM farms.
• CHP Brasil (Distributed Gas Energy Generation) Distributed gas energy generation solutions including cogeneration systems for combined electrical and thermal energy, biogas generation, peak hour operation, and backup/energy security systems for industrial and commercial facilities.

Quantifiable outcome

• Energy cost reduction through cogeneration systems achieving higher efficiency than conventional generation
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• CHP BrasilcoreStrategic or Co-development Partner · 20 June 2025WLM acquired a controlling stake in CHP Brasil through a share purchase agreement executed in June 2025. CHP Brasil is a 100% Brazilian company specializing in distributed gas energy generation and cogeneration solutions, now integrated as part of WLM's energy vertical.
• BradescosupportingOthers · 1 January 2025Bradesco serves as the share registrar (escriturador) for WLM's listed securities WLMM3 and WLMM4, handling dividend distributions, shareholder communications, and income statement issuance through its digital platform.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Tupy S.A. Brazilian manufacturer of complex cast iron and steel components for heavy commercial vehicles, construction equipment, and agriculture machinery. Comparable to WLM's aftermarket/circular economy parts business in serving heavy vehicle customers with engineered components.
• Auren Energia: Brazilian integrated energy company formed from the merger of AES Tietê and Enerbrasil, with generation capacity across hydro, wind, solar, and thermal. Comparable to WLM's CHP Brasil in distributed and gas-fired energy generation, though at much larger scale and broader portfolio.

Broad incumbents

• Scania do Brasil: The Brazilian subsidiary of Scania AB, the OEM that supplies WLM's entire dealership network. Included as a peer because WLM's relationship with Scania is the foundation of its largest business; Scania's commercial and distribution strategy directly shapes WLM's operating model and competitive dynamics.
• Localiza: Brazil's largest vehicle rental company, with a major truck rental and used vehicle sales division. Overlaps with WLM in fleet rental (Equipo Locadora) and used vehicle sales (Trukados), though Localiza's core focus is light vehicles while expanding into heavy trucks.
• Movida Participações: Brazilian vehicle rental and fleet management company with both light and heavy vehicle operations. Comparable to WLM in fleet outsourcing services and used vehicle remarketing, though smaller in heavy trucks than Localiza/Vamos.
• Engie Brasil Energia: One of Brazil's largest private energy companies, operating generation, transmission, and distribution. Comparable to WLM's CHP Brasil vertical in distributed energy generation and gas-fired capacity, though at much larger scale and across the full energy value chain.

Others

• JSL S.A. Brazilian transportation and logistics services company, listed as a customer of WLM's Ekotruck and truck rental services. Operates a large fleet of heavy commercial vehicles and is a peer in fleet services and used truck remarketing, with significant scale in Brazilian logistics.
• Vale S.A. Brazilian mining giant and one of WLM's disclosed enterprise customers for Ekotruck circular economy parts. Listed as a peer because Vale is a major fleet operator customer that drives meaningful aftermarket demand, and as a Brazilian large-cap, is part of the broader ecosystem for comparable investor analysis.

Direct peers

• SLC Agrícola: One of Brazil's largest agribusiness companies, focused on large-scale production of cotton, soybean, corn, and cattle. Comparable to WLM's WLM Agro vertical in commodity production and exposure to Brazilian agricultural land assets, though SLC operates at much greater scale and is purely agricultural.
• Grupo Vamos (Localiza): Brazil's largest truck rental and leasing company, originally a subsidiary of Localiza. Operates a nationwide network for commercial truck rental, used truck sales, and fleet management. Directly comparable to WLM's Equipo Locadora and Trukados verticals and competes for similar enterprise fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/empresas-wlm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WLM