What Guangbo Group does

Guangbo Group (广博集团股份有限公司, Shenzhen Stock Exchange ticker 002103) is a Ningbo-headquartered, publicly listed Chinese manufacturer founded in 1992 that develops and produces office supplies, printing paper products, plastic products, and creative cultural goods, with diversified subsidiaries in nano metal materials and digital cameras. The company sells across a multi-brand consumer portfolio: Guangbo (core stationery including photo albums and notebooks, the company's flagship offering and the basis of its national industry standard leadership), Kinbor (fashion creative lifestyle goods), and Fizz (pop toys and IP derivatives), supported by paired Tmall and JD.com flagship stores, a dedicated B2B portal (btob.guangbo.net), and a new physical trend-toy collection store launched in December 2025.

The business operates a hybrid go-to-market model combining enterprise and government procurement (Zhejiang Provincial Government, Ministry of Public Security, UN supply contract), supply to global retail chains (Carrefour, Metro, Walmart, IKEA, Lotte, CR Vanguard, Shanghai Lianhua, Lotus, Trustmart), and direct-to-consumer retail through online flagship stores. International distribution is anchored by wholly-owned subsidiaries established in Hong Kong (1997), UAE/Dubai (1999), and USA/Los Angeles (2001), enabling exports to more than 60 countries. Manufacturing capability is differentiated by self-developed production equipment (a wax paper machine and approximately 20 spot-foil stamping machines built in-house) and scale advantages as China's largest photo album production base, with 2,000+ employees across multiple domestic and overseas production bases. Revenue mechanics are predominantly transactional and quotation-based for B2B/procurement channels, with multi-year contracts in government supply; export and consumer sales supplement the procurement-led core. The group was IPO-listed in 2007, raising approximately 300 million CNY to fund high-end paper cultural products, digital book printing, and global marketing expansion.

Name

Guangbo Group

Legal name

广博集团股份有限公司

Website

https://guangbo.net

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Guangbo Group is a publicly listed Chinese manufacturer (szse:002103) of stationery, printing paper products, and creative cultural goods sold to governments, global retail chains, and consumers through multi-brand Tmall/JD stores and overseas subsidiaries in 60+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Enterprise & Government Sales: Bulk sales of stationery, paper products, and cultural goods to government agencies and corporate clients through procurement contracts and tender processes. This is the primary revenue stream for Guangbo Group.
2. Brand Retail (Direct-to-Consumer): Revenue from branded Tmall and JD.com flagship stores selling Guangbo, Kinbor, and Fizz products directly to consumers.
3. Cross-border E-commerce & Export: International sales through overseas subsidiaries (Hong Kong, UAE/Dubai, USA) and export of paper stationery and cultural goods to 60+ countries and regions worldwide.
4. IP Derivative Products & Trend Toys: Revenue from creative trendy toys and IP derivative products, including the newly launched Guangbo trend-toy collection stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Guangbo Group is a diversified manufacturer and seller of stationery, printing paper products, photo albums/notebooks, cultural creative goods, IP derivative trendy toys, digital cameras, and metal nanomaterials (nano nickel and copper powders). The company sells both directly to consumers through Tmall and JD.com flagship stores plus physical trend toy stores, and to enterprises and government agencies via B2B procurement channels and international retail chain partnerships spanning 60+ countries.

Product overview

Guangbo Group is a modern diversified enterprise integrating cultural office products, printing and paper goods, creative cultural toys, and IP derivative development. Its product portfolio is structured around three main sub-brands: Guangbo (core stationery — albums, notebooks, and office paper products sold domestically and internationally), Kinbor (fashion creative goods targeting lifestyle-conscious consumers), and Fizz (pop toys and creative IP derivatives aimed at young demographics). The company also operates a B2B e-commerce platform (btob.guangbo.net) serving government procurement and enterprise bulk purchasing, and has diversified into digital electronics (digital cameras, digital photo frames) and advanced nanomaterials (nano nickel and copper powders) as strategic high-tech growth drivers. Products are sold through Tmall and JD.com flagship stores, as well as a newly launched physical trendy toy collection store.

Differentiator

Problem solved

Functional benefit

Brands

• Kinbor: 创意生活家居品牌，主营文创家居产品，设有天猫旗舰店（kinbor.tmall.com）和京东旗舰店（mall.jd.com/index-1000074822.html）。
• Fizz
• 广博文具

Products and services

• Guangbo stationery brand (广博) Core stationery brand producing photo albums, notebooks, and office paper products, sold through Tmall and JD.com flagship stores and serving as the flagship brand recognized both domestically and internationally.
• Kinbor creative lifestyle brand Fashion creative goods sub-brand positioned in the mid-to-high-end creative lifestyle stationery market, sold through dedicated Tmall and JD.com flagship stores targeting lifestyle-conscious consumers.
• Fizz trendy toys and IP derivatives brand Sub-brand focused on pop toys, creative cultural goods, and IP derivatives, targeting young consumer groups and the trendy toys market via dedicated Tmall and JD.com flagship stores.
• Guangbo Trend Toy Collection Store (广博潮玩集合店) Physical multi-brand trendy toy collection store representing Guangbo's strategic expansion into pop toys and creative cultural IP derivatives targeting young consumers.
• B2B E-commerce Platform (btob.guangbo.net) Guangbo Group's business-to-business online procurement and sales platform serving government procurement, enterprise bulk purchasing, and cross-border e-commerce channels.
• Photo albums and notebooks (相册/簿册) Core product lines of Guangbo Group with 2,750+ photo album specifications, serving as the company's flagship offerings in the stationery segment, sold globally to over 60 countries and regions.
• Guangbo digital cameras and digital photo frames Digital cameras and digital photo frames produced under Guangbo Group's tech diversification strategy, representing the company's entry into the digital electronics market; camera products target 300-800 megapixel consumer segments, while digital photo frames are sold internationally.
• Guangbo nano metal materials (nano nickel powder / nano copper powder) Nanometer nickel powder and nanometer copper powder produced through Guangbo's high-tech subsidiary using proprietary technology; Guangbo operates over 10 production lines with an annual capacity of 300 tons, commanding over 90% domestic market share in nano metal materials, with multiple national invention and utility model patents.

Quantifiable outcome

• Guangbo's wax paper machine self-development saved over 400,000 yuan compared to imported equipment.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bayi Sports (八一体育)coreStrategic or Co-development PartnerGuangbo Group has partnered with the Bayi (People's Liberation Army) sports team since 2005, sponsoring the women's basketball team as 'Bayi Guangbo Stationery Women's Basketball Team' (八一广博文具女篮) in the WCBA national league. The partnership, spanning multiple years, has served as a major sports marketing initiative to build brand awareness and association with elite sports performance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Miniso: Chinese lifestyle variety retailer with a growing IP/collectibles vertical (Top Toy subsidiary) and aggressive global store expansion. Comparable to Guangbo's blend of consumer brand retail, IP derivatives, and cross-border expansion.
• Newell Brands: US-listed diversified consumer goods company owning Sharpie, Paper Mate, Parker, and other writing/branded stationery brands. Comparable to Guangbo on multi-brand portfolio management and global stationery retail distribution.
• Pilot Corporation: Japanese global leader in writing instruments and stationery, with a strong brand portfolio (Pilot, FriXion, G2). Comparable as a global branded stationery peer benchmarking international expansion and product premiumization.
• Faber-Castell: German heritage stationery and art supplies manufacturer with global brand recognition and premium positioning. Comparable to Guangbo on multi-country distribution and brand-led international retail.

Direct peers

• Pop Mart: Hong Kong-listed leader in designer toys and IP collectibles in China, with extensive retail store and robo-shop footprint. The most direct competitive benchmark for Guangbo's Fizz trend-toy and IP-derivative expansion.
• Comix Group (齐心集团): Listed Chinese office supplies company with major B2B/government procurement contracts and SaaS office procurement platforms. Directly comparable to Guangbo's government and enterprise procurement revenue stream.
• Deli Group (得力集团): Major Chinese office supplies and stationery manufacturer with a comprehensive product portfolio across writing instruments, paper, and office equipment. Closely comparable to Guangbo's broad stationery and office supplies offering.
• M&G Stationery (晨光文具): China's largest listed stationery brand (Shanghai: 603899), selling notebooks, pens, and school/office supplies through extensive DTC retail and distribution. Directly comparable to Guangbo's core stationery business and brand-store retail model.
• Beifa Group (贝发集团): Chinese writing instrument and stationery manufacturer with strong export focus and OEM capabilities for global brands. Comparable to Guangbo's stationery manufacturing scale and export-heavy go-to-market.

Emerging players

• Top Toy: Chinese trend-toy and collectibles retail chain backed by Miniso, expanding rapidly into designer toys. Competes with the newly launched Guangbo trend-toy collection store for foot traffic and Gen Z wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guangbo-group-stock-co-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangbo Group