Cevital

What Cevital does

Cevital is Algeria's largest private industrial conglomerate, family-owned and controlled by the Rebrab family, organized into three business poles operating across 26 subsidiaries in Africa, Europe, and South America with approximately 18,000+ employees. The Food Processing and Distribution pole (representing ~80% of activity) encompasses Cevital Agro-Industrie at Béjaïa — operating the world's largest sugar refinery at 2 million tonnes/year and Africa's largest edible oil refinery at 570,000 tonnes/year — alongside CeviAgro (agricultural production), Numidis/UNO (retail chain of 23 hypermarkets and supermarkets), and Sierra Cevital (a joint venture with Sonae Sierra for shopping-center development). Named B2B customers include Coca-Cola, Kraft Foods, and Danone buying sugar and oils for downstream processing.

The Industry pole comprises European-acquired brands: OXXO (PVC windows, France/Algeria, 2.1 million windows/year in Algeria plus 200,000/year in France), Brandt (home appliances manufactured in France and Sétif, Algeria, under the Brandt, Vedette, Sauter, and De Dietrich brands), Alas Iberia (aluminium extrusion in Asturias, Spain), MFG Mediterranean Float Glass (30-hectare Larbaâ facility turning Algeria into a net glass exporter), Metalsider and Metal Structure (steel), Cevital Minerals (mining/cement), Baticompos (sandwich panels), and Prainsa Cevico Algeria (prefabricated concrete). The Automotive and Services pole distributes Hyundai vehicles through 40+ authorized dealers (having sold 400,000+ vehicles since 1997), SODI Automotive for Fiat/Alfa Romeo/Lancia/Fiat Professional, Atlas Pneus for Michelin/BFGoodrich/Riken tyres, COGETP for construction equipment, and includes Numilog logistics (250,000 m² storage, 800 trucks, 4 platforms), Nolis maritime shipping, Futur Media (out-of-home advertising), Immobis real estate, and Cevital-MTP equipment rentals.

Revenue mechanics span B2B bulk commodity sales (sugar, oil, glass, steel), B2C retail through UNO stores and brand showrooms, automotive distribution, and home-appliance manufacturing, with revenue mix weighted toward hardware/goods sales plus transaction-based retail. Pricing is mostly unit-based or wholesale/transaction-takedown (e.g., UNO Essential family bundle at 2,850 DZD including 300 DZD delivery). Distribution combines captive retail (UNO, Brandt showrooms), third-party dealer networks (Hyundai, Fiat, Michelin, construction OEMs), direct B2B export to Europe, Maghreb, Middle East, and West Africa, and a nascent home-delivery channel via EMS Champion. International expansion has followed a co-localization model — acquiring distressed European industrial assets (OXXO 2013, Brandt 2014, Alas Iberia 2014, Aferpi Italy) to retain operations in developed economies while paralleling capacity in Algeria, anchored by proprietary EvCon ultra-pure water technology (189 patents on 3rd-generation hydrophobic membranes, Munich R&D center, Charleville-Mézières production inaugurated by President Macron).

Name

Cevital

Legal name

Cevital

Website

https://cevital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cevital is Algeria's largest private industrial conglomerate operating world-scale sugar and oil refineries, home appliance and glass manufacturing, automotive distribution, and retail across 26 subsidiaries in Africa, Europe, and South America.

Ownership category

akta.pro rank

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Sugar & Confectionery Products (2060), Beverages (2080)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Membranes, Consumables & Chemicals (Elements, Antiscalants, Cleaning) (EUANAFAJ)

Keywords

• Industrial conglomerate
• Sugar refining
• Edible oil processing
• Home appliances
• Automotive distribution

Headquarters

HQ city

Algiers

HQ country

Algeria

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agro-industry (Food Processing): Sugar refining (largest refinery in the world at 2 million tonnes/year), edible oil production (largest in Africa at 570,000 tonnes/year), margarine, beverages, mineral water. Represents 80% of food pole activities.
2. Retail Distribution: UNO hypermarket and supermarket chain (23 stores), selling over 50,000 product references. Expanded with home delivery services during COVID-19.
3. Automotive Distribution: Distribution of Hyundai, Fiat, Alfa Romeo, Lancia, Fiat Professional vehicles in Algeria. Includes after-sales service workshops processing up to 40 vehicles/hour.
4. Home Appliance Manufacturing: Brandt manufactures and sells washing machines, cookers, refrigerators, TVs, air conditioning, and small appliances. Exports to Asia via Singapore, US, China, Africa, Middle East.
5. Industrial Products: Float glass (MFG), steel products, aluminum profiles, PVC windows, prefabricated concrete, industrial components. Serves both domestic market and exports.
6. Logistics Services: Numilog provides logistics and transport services with 4 platforms (3 in Algeria, 1 in France), 250,000 m2 of logistics area, and 800 transport trucks.
7. Aluminum Extrusion: Alas Iberia operates 40,000 m2 production facility in Asturias, Spain with capabilities in extrusion, lacquering, anodization, machining, and assembly.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cevital is a diversified Algerian industrial conglomerate that produces and distributes refined sugar, edible oils, margarine, and bottled water through agro-food subsidiaries, manufactures industrial products (float glass, steel, aluminum, PVC windows, sandwich panels, prefabricated concrete, home appliances), distributes Hyundai and Fiat vehicles and Michelin tyres, and operates the UNO hypermarket retail chain, logistics, and maritime transport services.

Product overview

Cevital is a diversified Algerian industrial conglomerate operating across three main business sectors. The Food Processing and Distribution pole (80% of activity) includes Cevital Agro-Industrie (sugar, oils, margarine, beverages, canned goods), CeviAgro (agricultural production), Numidis/UNO (retail chain of 23 hypermarkets/supermarkets), and Sierra Cevital (shopping centre management). The Industry pole operates acquired European brands: OXXO (PVC windows, France/Algeria), Brandt (home appliances, France/Algeria), Alas Iberia (aluminum profiles, Spain), MFG (flat glass), Metalsider and Metal Structure (steel), Cevital Minerals (mining), Baticompos (sandwich panels), and Prainsa Cevico (prefabricated concrete). The Automotive and Services pole includes Hyundai and SODI Automotive (vehicle distribution), COGETP (construction equipment), Futur Media (advertising), Immobis (real estate), Cevital-MTP (equipment leasing), Nolis (maritime transport), Numilog (logistics), and Atlas Pneus (tyres). Additionally, EvCon Technology (Munich-based) develops ultra-pure water production systems with AI-enabled manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Brandt: Home appliances brand including washing machines, cookers, refrigerators, TVs, air conditioning
• Vedette
• Sauter
• De Dietrich
• Michelin
• BFGoodrich
• Riken

Quantifiable outcome

• Transformed Algeria from sugar and oil importer to exporter
• +3 more outcomes

Named customers5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• EMS Champion (Algeria Post)minorChannel Partner/ Reseller/ Distributor · 12 April 2020Partnership for UNO home delivery service during COVID-19 pandemic. EMS Champion provided reduced delivery rates for essential family supply bundles.
• Maghreb EmballagesminorChannel Partner/ Reseller/ Distributor · 12 April 2020Provided durable cardboard boxes for UNO home delivery bundles during COVID-19.
• Choose France SummitflagshipStrategic or Co-development Partner · 21 January 2019Issad Rebrab participated in Choose France 2019 summit on French economic attractiveness at Versailles, meeting President Macron and discussing EvCon project progress in France.
• French Republic (Presidency)flagshipStrategic or Co-development Partner · 7 November 2018President Emmanuel Macron inaugurated the EvCon membrane and ultra-pure water production facilities in Charleville-Mézières, Ardennes, France. This represents a major Franco-Algerian industrial cooperation project expected to create 1,000+ jobs.
• Woojin Austria (Subsidiary of Woojin South Korea)coreTechnology or IntegrationDesigned and coordinated manufacturing of custom injection presses for EvCon membrane production. Unique specifications: 17-tonne double-imprint molds with 10 simultaneous injection points.
• EvCon Technology Consortium (8 Companies)coreStrategic or Co-development PartnerConsortium of 8 world-renowned companies: 3 German, 1 Austrian subsidiary of South Korean, 2 Italian, 1 Swiss, 1 American company working with EvCon Technology R&D center in Munich.
• Sonae SierracoreStrategic or Co-development PartnerJoint venture for shopping center development and management in Algeria. Combines Sonae Sierra's expertise in shopping centers with Cevital's knowledge of the Algerian market.
• Fiat Chrysler Automobiles SpAcoreChannel Partner/ Reseller/ DistributorSODI Automotive is the official distributor of Fiat, Lancia, Alfa Romeo, and Fiat Professional brands in Algeria since March 2012.
• Michelin GroupcoreChannel Partner/ Reseller/ DistributorAtlas Pneus is the official distributor of all Michelin Group tyre brands (Michelin, BFGoodrich, Riken) in Algeria since 2013.
• World-leading Equipment Manufacturers (Kobelco, Sakai, TADANO, MSB, BOBCAT, Marcantonini)coreChannel Partner/ Reseller/ DistributorCOGETP distributes construction equipment from multiple global manufacturers after ending Volvo partnership. Includes cranes, compact equipment, and road machinery.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Almarai: Largest vertically integrated dairy and food company in the Middle East. Comparable model of integrated food production and distribution in a regional market, with similar export-driven growth strategy.
• Dangote Group: Africa's largest privately held industrial conglomerate with leading positions in sugar, flour, salt, and cement. Closest African comparable in scale, diversification, and food-processing focus.
• Savola Group: Saudi food conglomerate with edible oils, sugar, and retail operations across MENA. Closely comparable product mix (oils, sugar, packaged foods) and regional diversification.
• Tiger Brands: South Africa's largest branded food manufacturer with sugar, edible oils, and groceries. Comparable in product portfolio and emerging-market positioning.

Others

• Sonae Sierra: International shopping center developer and Cevital's joint venture partner for Sierra Cevital. Tangentially comparable as a strategic partner rather than competitor.

Broad incumbents

• Wilmar International: Asia's largest agribusiness and food conglomerate spanning edible oils, sugar, and flour milling. Highly comparable business model to Cevital's agro-industry pole at far larger scale.
• Olam International: Global food and agri-business supplying crops, edible oils, and packaged foods across emerging markets. Comparable vertically integrated sourcing, processing, and distribution model to Cevital.
• Cargill: Privately held global food and agribusiness giant with commodities trading, processing, and ingredients operations. Comparable conglomerate structure and global scale, though vastly larger.

Direct peers

• Tereos: French sugar and ethanol cooperative; one of the world's largest sugar producers. Directly comparable to Cevital's sugar refining scale and European/Mediterranean export footprint.
• Südzucker: Europe's largest sugar producer with diversified food and agribusiness operations. Comparable to Cevital's commodity sugar processing plus adjacent agri-food lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroupeCevital
• LinkedInlinkedin.com/company/cevital-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cevital