Sasani Studios
Sasani Studios is a Johannesburg-based production facility provider offering 10 soundproof TV, film, and commercial studio spaces (58–1,034 sqm) for hire, plus live broadcast control rooms, post-production, and event venue services. It serves South African broadcasters, production companies, and corporate clients.
- Company typePrivate
- Founded1991
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sasani Studios does
Sasani Studios is a privately held South African production facility provider headquartered at 11 Herpo Road, Booysens Reserve, Johannesburg. Founded in 1980, the company operates a portfolio of 10 professional studio spaces (Stages 1-8, Studio A, and Studio B) ranging in size from 58.82sqm to 1,034sqm. Each studio is soundproofed, air-conditioned, and equipped with heavy-duty lighting grids, levelled floors, generator backup, and optional live broadcast control rooms. Supporting infrastructure includes make-up rooms, dressing rooms, green rooms, kitchens, production offices, shooting stores, an on-site coffee shop, and an Audio Edit Suite for post-production work. The facility is purpose-built for TV drama, soap operas, reality TV, talk shows, game shows, commercials, documentaries, feature films, and live broadcasts, and is also marketed for corporate events, auditions, workshops, and client screenings.
Sasani's business model is a direct enterprise studio hire model: production companies, broadcasters, and corporate clients rent studio space on a quote-based, pay-as-you-go basis via a production questionnaire. Pricing is not publicly disclosed. Primary customer segments are TV production companies, commercial production agencies, and film/broadcast productions, with corporate events as a secondary segment. The company does not sell content IP or license formats; it monetizes physical access to production infrastructure and associated services.
Over a 30+ year operating history, Sasani has hosted many of South Africa's most prominent television productions, including Egoli: Place of Gold (which ran from the facility for 18 years starting April 1991), Big Brother Africa/Mzansi/Angola, The Voice South Africa, Carte Blanche, Scandal!, Skeem Saam, Rhythm City, Isidingo, Diepe Waters, and the first international live broadcast of BBC's Question Time from Stage-1. Productions hosted at Sasani have broadcast across South Africa, Angola, Nigeria, and Francophone Africa. The company is bootstrapped, privately held, and employs between 51 and 100 people.
Sasani Studios firmographics
Firmographics- Name
- Sasani Studios
- Legal name
- Sasani Studios
- Website
- https://sasani.co.za
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sasani Studios is a Johannesburg-based production facility provider offering 10 soundproof TV, film, and commercial studio spaces (58–1,034 sqm) for hire, plus live broadcast control rooms, post-production, and event venue services. It serves South African broadcasters, production companies, and corporate clients.
- Ownership category
- akta.pro rank
Sasani Studios industry classification
Industry- Product category
- Production Studio Facilities
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Soundstage & Stage Rental (Film/TV) (MPADAIAA)
- akta.pro secondary industries
- Studio Campus / Production Facility Operators (MPADAIAC), Production Office Space & Support Facilities (MPADAIAD), Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI), Studio Lighting & Grip Infrastructure Services (MPADAIAF)
Keywords
Where Sasani Studios is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Sasani Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Studio Hire: Rental of professional TV, film, and commercial studio spaces ranging from 58.82sqm to 1034sqm. Studios available for drama, soap operas, reality TV, talk shows, game shows, commercials, documentaries, and feature films.
- Support Facilities: Additional support facilities including live broadcast control rooms, technical facilities, make-up rooms, dressing rooms, green rooms, kitchens, and production offices available for hire.
- Corporate Event Spaces: Studios and offices available for auditions, corporate events, meetings, workshops, press days, and client screenings.
- Catering Services:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio hire - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sasani Studios product offering
Product offeringCore offering
Sasani Studios provides professional TV, film and commercial production studio facilities for hire, operating a portfolio of 10 studio spaces (Stages 1–8, Studio A, Studio B) ranging from 58.82sqm to 1,034sqm. All studios feature soundproof, air-conditioned environments with levelled floors, heavy-duty lighting grids, gantries, generator backup, and optional live broadcast control rooms. The Johannesburg facility also offers an Audio Edit Suite for post-production and supports TV drama, soap operas, reality TV, talk shows, commercials, feature films and live broadcasts.
Product overview
Sasani Studios is a professional TV, film, and commercial production facility provider offering studio hire services. The company operates a portfolio of 10 studio spaces (Stages 1-8, Studio A, and Studio B) ranging from 58.82sqm to over 1,000sqm, all featuring soundproof, air-conditioned environments with levelled floors, kitchen facilities, green rooms, make-up rooms, and dressing rooms. The studios support diverse production needs including TV programmes, drama, soap operas, reality shows, talk shows, game shows, commercials, feature films, and live broadcasts. Additional services include an Audio Edit Suite for post-production work and versatile spaces for corporate events, auditions, and meetings. Over its 30+ year history, the facility has hosted major South African productions including Egoli: Place of Gold, multiple Big Brother seasons, The Voice, and various soap operas.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage 1 Studio
Companies that use Sasani Studios
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Sasani Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sasani Studios partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sasani Studios competitors and assessment
Company assessmentBroad incumbents
- Kaufman Astoria Studios: Established New York studio campus offering soundstage and production-office rental. Comparable as a multi-stage, on-site support-facilities business model serving TV and film production clients.
- Sunset Las Palmas Studios: Hollywood studio campus with soundstages and full production-support infrastructure. Comparable as a multi-stage facility-rental business serving film, TV, and commercial shoots.
- Cinecittà Studios: Historic Italian film/TV studio campus operating multiple soundstages and post-production facilities. Comparable as a long-running, multi-stage studio-rental operator with broadcast and post-production on site.
- Pinewood Studios: Global benchmark studio-rental operator with soundstages, production support, and post-production facilities. Comparable as a comparable soundstage-rental business model at vastly greater scale, addressing the same premium film/TV production customer base.
- Trilith Studios: US studio campus in Georgia operating large soundstages plus backlot and office space. Comparable as a multi-stage facility-rental business targeting film, TV, and streaming production clients.
- Shepperton Studios: Long-running UK studio campus rental operator with multiple soundstages. Comparable as a multi-stage, single-site facility-rental operator serving film, TV, and commercial productions.
Regional players
- Workshop Studios: South African studio facility operator providing soundstage and production-support services, primarily Cape Town-based. Comparable as a regional competitor for the same South African film/TV production book of business.
- Film Afrika Studios: South African production-services and studio facility operator serving international productions filmed locally. Comparable as a regional facility-rental peer competing for the same pan-African production demand.
Direct peers
- Cape Town Film Studios: Direct South African competitor operating purpose-built soundstages and production-support facilities. Both target the same Cape Town and Johannesburg production markets and the same major broadcasters and international streamers shooting in South Africa.
Others
- Orlando Universal Studios / Universal Soundstages: Major global entertainment operator with dedicated production soundstage complexes. Comparable in stage-rental business model and premium client base, although it primarily services its own productions rather than third-party renters.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Sasani Studios social profiles
Digital presenceSasani Studios compliance and trust
Trust signalCompliance2 records
Sasani Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sasani Studios leadership team
Management profileNumber of profiles
Sasani Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sasani Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sasani Studios
What does Sasani Studios do?
Sasani Studios provides professional TV, film and commercial production studio facilities for hire, operating a portfolio of 10 studio spaces (Stages 1–8, Studio A, Studio B) ranging from 58.82sqm to 1,034sqm. All studios feature soundproof, air-conditioned environments with levelled floors, heavy-duty lighting grids, gantries, generator backup, and optional live broadcast control rooms. The Johannesburg facility also offers an Audio Edit Suite for post-production and supports TV drama, soap operas, reality TV, talk shows, commercials, feature films and live broadcasts.
Is Sasani Studios a public or private company?
Sasani Studios is a private company. It is classified as unknown and is currently operating.
When was Sasani Studios founded?
Sasani Studios was founded in 1991. It employs 51 to 100 people.
Where is Sasani Studios based?
Sasani Studios is headquartered in Johannesburg, South Africa, in the Africa region.
How does Sasani Studios make money?
Four revenue lines are on record. Studio Hire is the primary driver. The others are support Facilities, corporate Event Spaces and catering Services.
Who are Sasani Studios's main competitors?
Broad incumbents on record are Kaufman Astoria Studios, Sunset Las Palmas Studios, Cinecittà Studios, Pinewood Studios, Trilith Studios and Shepperton Studios. Regional players are Workshop Studios and Film Afrika Studios. Cape Town Film Studios is listed as a direct peer. Orlando Universal Studios / Universal Soundstages is listed as an others.
Does Sasani Studios have an API?
No public API is recorded for Sasani Studios.
What industry is Sasani Studios in?
Sasani Studios's product category is Production Studio Facilities. Its primary akta.pro industry code is MPADAIAA, Soundstage & Stage Rental (Film/TV), with a secondary code of MPADAIAC, Studio Campus / Production Facility Operators. Its NAICS code is 51211 and its SIC code is 7812.