Masi

What Masi does

Masi Agricola S.p.A. is a publicly listed Italian wine producer and distributor headquartered in Sant'Ambrogio di Valpolicella (Verona) and controlled by the Boscaini family across its sixth, seventh, and eighth generations since founding in 1772. The company is the first fine wine brand to list on the Borsa Italiana. Its core production rests on the proprietary Appassimento technique — the partial dehydration of native Valpolicella grapes (Corvina, Rondinella, Molinara, Oseleta) on traditional bamboo 'arele' racks for a minimum of 100 days across 15 dedicated drying halls (fruttai) in Verona, Friuli, and Argentina — combined with the Ripasso (Doppia Fermentazione) method invented by Masi in 1964 and the Oseleta grape revival pioneered in the 1980s.

The product portfolio spans over 50 labels across six sub-brands: flagship Masi Amarone (Costasera, Riserva Costasera) and Ripasso (Campofiorin, Brolo Campofiorin), the historic Serego Alighieri Valpolicella estate (Dante's descendants), Canevel Spumanti premium Prosecco Superiore DOCG, Conti Bossi Fedrigotti Trentino DOC sparkling and still wines, Masi Tupungato organic Argentine wines from Mendoza, and the entry-level Modello Masi collection. The Masi Wine Experience division operates hospitality and enotourism across seven branded locations including Monteleone21 (Valpolicella, opened September 2025), Tenuta Canova (Lake Garda), Canevel Valdobbiadene, Cortina d'Ampezzo, and Munich on Maximilianstrasse, with paid experiences priced from €15 to €130+ per person.

Distribution combines direct-to-consumer channels (Enoteca Masi e-commerce, owned wine shops, wine bars and restaurants) with a third-party distributor network reaching approximately 140 countries. Customer segments span fine wine collectors, HoReCa (hotels, restaurants, cafés), international importers and distributors, and wine tourists, with an emerging focus on next-generation consumers seeking lower-alcohol and sustainable options. Group-level R&D is conducted through the Masi Technical Group (GTM), and the company holds the sole Italian seat in the OIV International Business Consortium alongside Familia Torres, Moët & Hennessy, Sogrape, Viña Concha y Toro, and Yalumba. The company's strategic emphasis is on heritage-led premium positioning, enotourism, sustainability (Società Benefit status since March 2024), and selective inorganic growth through acquisition of regional premium houses.

Name

Masi

Legal name

MASI Agricola S.p.A.

Website

https://masi.it

Company type

Public

Founded year

1772

Operating status

Operating

Headcount range

101–250 employees

Short description

Masi Agricola S.p.A. is a publicly listed, Boscaini-family-owned Italian fine wine producer founded in 1772, specialising in Amarone and premium Venetian wines via the proprietary Appassimento and Ripasso techniques. The company serves collectors, HoReCa, distributors in ~140 countries, and wine tourists through six sub-brands, over 50 labels, and seven Masi Wine Experience locations.

Ownership category

akta.pro rank

Product category

Premium Italian Wines (Amarone della Valpolicella)

NAICS

Wineries (312130)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Italian wine production
• Amarone della Valpolicella
• Appassimento winemaking
• Wine tourism experiences
• Premium sparkling wines

Headquarters

HQ city

Sant'ambrogio Di Valpolicella

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Wine Production and Distribution: Masi produces and distributes premium wines including Amarone, Ripasso, Valpolicella, Prosecco, and sparkling wines under multiple brands (Masi, Cantina Privata Boscaini, Serego Alighieri, Conti Bossi Fedrigotti, Canevel Spumanti, Masi Tupungato). Products are sold through owned Enoteca Masi e-commerce, branded Wine Shops, Wine Bars & Restaurants, and an international distribution network present in ~140 countries.
2. Masi Wine Experience (Enotourism): Paid wine tourism experiences including cellar tours and tastings (€15–130+ per person), gourmet dining at Locanda Costasera restaurant, wine shop sales, corporate event hosting, and gift card packages. The programme operates at seven locations: Monteleone21 (Valpolicella), Cantine Masi Valpolicella, Tenuta Canova (Lake Garda), Serego Alighieri Valpolicella, Canevel Spumanti (Valdobbiadene), and branded Wine Bars in Cortina d'Ampezzo and Munich.
3. Research Consortium Contributions: Masi participates as the sole Italian representative in the OIV International Business Consortium, co-funding wine sector research grants alongside five other global wine producers. This engagement supports scientific projects in climate change adaptation, sustainable viticulture, and technological innovation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Masi produces and distributes premium Italian wines — led by Amarone della Valpolicella Classico DOCG — using its proprietary Appassimento (grape dehydration) and Ripasso (re-fermentation on Amarone skins) techniques. The portfolio spans more than 50 labels across six brands, including Valpolicella, Prosecco Superiore DOCG, sparkling wines, Trentino DOC, and organic Argentine wines, distributed through owned e-commerce, branded wine shops, wine bars & restaurants, and a network reaching approximately 140 countries. The company also operates the Masi Wine Experience, a paid enotourism programme at seven locations offering cellar tours, tastings, and gourmet dining.

Product overview

Masi is a leading Italian wine producer specializing in Amarone and premium Venetian wines, operating a portfolio of brands and products across multiple wine categories. The company offers flagship Amarone wines under the Masi brand (Costasera, Riserva Costasera), the iconic Campofiorin and Brolo Campofiorin using the appassimento technique, premium wines from the Serego Alighieri sub-brand (descendants of Dante), sparkling wines from Canevel Spumanti in Valdobbiadene, Argentine wines from Masi Tupungato, Trentino wines from Conti Bossi Fedrigotti, and the accessible Modello Masi collection. The company also operates Masi Wine Experience, an enotourism service providing tastings, tours, and hospitality at seven locations. Founded in 1772 and family-owned through eight generations of the Boscaini family, Masi distributes to nearly 140 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Cantina Privata Boscaini: Premium Amarone wines from Valpolicella Classica
• Serego Alighieri
• Conti Bossi Fedrigotti
• Canevel Spumanti
• Masi Tupungato
• Modello Masi
• Masi Wine Experience

Products and services

• Costasera (Amarone della Valpolicella Classico DOCG)

Quantifiable outcome

• Wines such as Campofiorin have a shelf life of 15–20 years, demonstrating exceptional aging potential.
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• OIV (International Organisation of Vine and Wine)coreStrategic or Co-development Partner · 23 June 2026Masi is the sole Italian representative in the OIV International Business Consortium, a group of six global wine companies co-funding the OIV research grants programme for scientific projects addressing climate change adaptation, sustainable viticulture, and wine sector innovation. The consortium includes Familia Torres, Moët & Hennessy, Sogrape, Viña Concha y Toro, and Yalumba Family Winemakers. Masi has participated for at least three consecutive years (2025 and 2026 programmes).
• SograpecoreStrategic or Co-development Partner · 23 June 2026Sogrape is a Portuguese wine producer and member of the OIV International Business Consortium alongside Masi, co-funding wine sector research grants for projects on sustainability, climate change adaptation, and technological innovation.
• Viña Concha y TorocoreStrategic or Co-development Partner · 23 June 2026Viña Concha y Toro is a Chilean wine producer and member of the OIV International Business Consortium alongside Masi, co-funding wine sector research grants.
• Yalumba Family WinemakerscoreStrategic or Co-development Partner · 23 June 2026Yalumba Family Winemakers is an Australian wine producer and member of the OIV International Business Consortium alongside Masi, co-funding wine sector research grants.
• Familia TorrescoreStrategic or Co-development Partner · 3 February 2026Familia Torres is a Spanish wine producer and founding member of the OIV International Business Consortium. Alongside Masi, it co-funds OIV wine sector research grants for sustainability, climate change adaptation, and innovation.
• Moët & HennessycoreStrategic or Co-development Partner · 3 February 2026Moët & Hennessy (LVMH) is a French luxury goods conglomerate and member of the OIV International Business Consortium, co-funding wine sector research grants alongside Masi.
• Canevel SpumantiminorStrategic or Co-development Partner · 1 January 2016In 2016, Masi expanded into premium Prosecco with the acquisition/collaboration of Canevel Spumanti, a leading producer in the Valdobbiadene – Conegliano Superiore DOCG zone.
• Conti Bossi FedrigottiminorStrategic or Co-development Partner · 1 January 2007In 2007, Masi acquired/entered into a collaboration with the noble Conti Bossi Fedrigotti winery in Rovereto, Trentino, expanding the group into Trento DOC sparkling wines and Vigneti delle Dolomiti IGT wines.
• Serego Alighieri (Conti Serego Alighieri)coreStrategic or Co-development Partner · 1 January 1973In 1973, Masi began a collaboration with the Conti Serego Alighieri — descendants of the poet Dante — bringing into the group the oldest estate in Valpolicella. This partnership also led to the joint acquisition of the 'Poderi del Bello Ovile' organic estate in Val d'Orcia, Tuscany (near Montalcino).
• Fondazione AltagammaminorGTM or Marketing PartnerMasi is a member of Fondazione Altagamma, which represents and promotes Italian excellence in luxury and premium goods globally.
• Istituto Grandi MarchiminorGTM or Marketing PartnerMasi is a member of Istituto Grandi Marchi, an association of major Italian branded goods companies that promotes Italian excellence internationally.
• Le Famiglie StoricheminorGTM or Marketing PartnerMasi is a member of Le Famiglie Storiche (The Historic Families), an association of historic Italian wine producers committed to preserving and promoting traditional Italian winemaking heritage.
• Comitato LeonardominorGTM or Marketing PartnerMasi is a partner in the Comitato Leonardo, an Italian association that promotes Italian quality and creativity internationally.
• Wine in ModerationminorGTM or Marketing PartnerMasi is a member of Wine in Moderation, a European initiative promoting responsible wine consumption and sustainable drinking culture.
• SustaIn4Food Consortium (POR FESR Veneto)minorStrategic or Co-development PartnerMasi participates in the SustaIn4Food project (Axis 1, Action 1.1.4) under the Veneto POR FESR programme, focused on sustainability and innovation in the Veneto agrifood sector. The consortium includes 17 partners including regional research institutions (CNR IFN, University of Padua, University of Verona) and agrifood companies. Total grant awarded: €1,812,735.32. Masi's R&D work includes alternative packaging prototypes for wine bottles.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Allegrini: Leading Valpolicella producer focused on Amarone and premium Veronese wines; the most direct Amarone category competitor to Masi's flagship Costasera, with comparable Appassimento expertise and international fine-wine distribution.
• Marchesi Antinori: Historic Tuscan wine dynasty (26+ generations) operating premium Italian estates across multiple regions; comparable to Masi in heritage, multi-estate premium portfolio, family-controlled governance, and international distribution scale.
• Bertani Domains: Historic Valpolicella producer of Amarone Classico and Veronese wines; directly comparable to Masi for Valpolicella heritage, Amarone expertise, and traditional Italian fine-wine positioning.
• Marchesi de' Frescobaldi: Tuscan wine dynasty with multi-estate premium portfolio and LVMH minority stake; comparable to Masi for heritage family ownership, multi-terroir premium Italian wine strategy, and global distribution.
• Botter: Italian wine producer and bottler with a broad portfolio spanning Veneto, Puglia, and Prosecco DOCG; comparable to Masi in product breadth, Italian regional coverage, and export-led distribution.
• Cantine Zonin: One of Italy's largest privately held wine producers with a broad Veneto and Italian portfolio including Amarone, Prosecco, and Tuscan estates; directly comparable to Masi as a multi-region Italian fine-wine group with export-led distribution and family ownership.
• Cantina di Soave / Gruppo Collis: Large Veronese wine cooperative producing Soave, Valpolicella, and Amarone; comparable to Masi in Veronese regional portfolio and distribution scale, though structured as a cooperative rather than family-controlled.

Broad incumbents

• Viña Concha y Toro: Chilean global wine group and OIV consortium peer; comparable to Masi as an internationally distributed premium wine producer with multi-country sourcing, public-market profile, and emphasis on fine-wine category leadership.
• Gruppo Italiano Vini (GIV): Italy's largest wine group with a portfolio of 15+ estates across Italian regions; comparable to Masi as a multi-brand Italian wine consolidator with comparable scale in premium domestic and international distribution.
• Familia Torres: Spanish fine-wine producer and direct OIV consortium partner with Masi; comparable in heritage family ownership, climate-adaptation research focus, and multi-region (Spain, Chile) premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MasiWineExperience
• Instagraminstagram.com/masiwines
• Xx.com/MrAmaroneMasi
• LinkedInlinkedin.com/company/masi-agricola

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masi