What Viña Concha y Toro does

Viña Concha y Toro is a Chilean winemaker founded in 1883 and headquartered in Santiago, Chile. It is publicly traded on the Santiago Stock Exchange (CONCHATORO) and was the first wine company listed on the New York Stock Exchange (NYSE: VCO) in 1994. According to IWSR 2025, it ranks as the world's third-largest wine company by value and fourth by volume.

The company produces and distributes a multi-brand portfolio spanning entry-premium through icon-wine tiers. Flagship brands include Casillero del Diablo, luxury icon wines Don Melchor and Almaviva, Argentine brand Trivento, US-based Bonterra, Cono Sur, Viña Maipo, and recently acquired Maison Mirabeau (Provence rosé). It operates 12,000+ hectares of vineyards across Chile, Argentina, the United States, France, and Mexico, and sells approximately 33 million cases per year in 130+ countries through 12 owned international distribution offices, supplemented by partner distributors. Approximately 57% of revenue is generated from premium segments, with cumulative premium-segment growth of 47% since 2017. Innovation is centered in the Centro de Investigación e Innovación (CII, established 2014).

Commercially, the company monetizes through packaged wine sales via wholesale, retail, and on-trade (bar/restaurant) channels. Its brand-led go-to-market emphasizes premiumization, celebrity ambassadorship (e.g., Orlando Bloom, June 2026), and ESG positioning via B Corp, Carbon Neutral, and FSC certifications. Reported 2025 consolidated sales are on the order of ~975 billion CLP (~$1.05–1.1B USD), placing it in the $1B–$5B revenue band. Pricing ranges from accessible varietals to ultra-premium icon wines; customer relationships sit primarily with distributors and retailers rather than end consumers, with diversified geographic exposure that materially reduces single-market dependency.

Name

Viña Concha y Toro

Legal name

Viña Concha y Toro S.A.

Website

https://vinacyt.com

Company type

Public

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Viña Concha y Toro is a Chilean multi-brand winemaker producing premium and icon wines across five countries and selling in 130+ markets. Founded 1883 and publicly listed in Santiago and on NYSE, it is the world's 3rd-largest wine company by value, generating ~$1B in annual revenue.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Wine production
• Wine distribution
• Premium wine brands
• Vineyard operations
• Wine export services

Headquarters

HQ city

Las Termas

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine production and sales: Multi-origin wine production and global sales through owned distribution offices and channel partners. Revenue mix is premium-oriented with 57% of revenue from premium segments. 2025 consolidated sales of $975.333 million CLP with 33 million cases sold globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Viña Concha y Toro is a vertically integrated, multi-origin wine producer that manufactures, distributes and sells premium and ultra-premium wines under a portfolio of distinct brands from vineyards in Chile, Argentina, the United States, France and Mexico. The company operates 12 commercial offices worldwide, distributing its wines across more than 130 countries through owned channels, distributors and HORECA partners, supported by an in-house Center for Research and Innovation (CII) and immersive wine tourism experiences.

Product overview

Viña Concha y Toro operates as a diversified wine company with a multi-origin production strategy spanning Chile, Argentina, United States, France, and Mexico. The company manages a portfolio of distinct wine brands and subsidiaries across multiple price segments: premium brands including Casillero del Diablo and Marques de Casa Concha; ultra-premium offerings like Don Melchor and Almaviva (joint venture with Baron Philippe de Rothschild); regional subsidiaries such as Trivento (Argentina), Bonterra Organic Estates (USA), Viña Cono Sur, and Viña Maipo (Chile); plus acquired brands like Maison Mirabeau (France). The company also operates the Centro del Vino Concha y Toro, an immersive wine tourism and cultural experience center in Pirque. With distribution across 130+ countries and 12 commercial offices worldwide, the company employs a vertically integrated model from vineyard to consumer, supported by a Center for Research and Innovation focused on viticulture and enology advancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Casillero del Diablo Flagship premium wine brand of Viña Concha y Toro, selling over 5 million boxes annually across 130 countries. Targeted at premium wine consumers globally.
• Viña Don Melchor Ultra-premium icon Cabernet Sauvignon wine from vineyards in Puente Alto, Chile. Recognized as Chile's first ultra-premium wine and consistently ranked among the world's finest wines.
• Marques de Casa Concha Premium wine brand under Concha y Toro producing complex, high-quality wines from Chile's finest valleys for premium wine consumers.
• Amelia Premium Chardonnay brand from Concha y Toro, recognized internationally for exceptional quality. The Amelia Chardonnay 2023 was ranked #1 in an international blind tasting with 96+ points.
• Frontera Value-oriented wine brand under Concha y Toro offering accessible wines for everyday consumption in mass-market segments.
• Bodega Trivento Argentine winery operating 1,244 hectares in Mendoza's wine regions. Represents the #1 Argentine wine brand globally since 2020, specializing in Malbec for international wine consumers.
• Bonterra Organic Estates California winery and one of the 12 largest US wineries, with an award-winning portfolio of organic and regenerative wines for sustainability-focused consumers.
• Viña Cono Sur Chilean winery distinguished for leading sustainability initiatives in winemaking, producing innovative premium wines for global consumers.
• Viña Maipo Traditional Chilean winery in Maipo Valley, among Chile's top 10 exporters, present in 60+ countries. Produces wines under Classic Series, Mi Pueblo, and Orígenes brands for everyday consumers.
• Viña Almaviva Premium Franco-Chilean joint venture wine, a grand cru equivalent produced with Baron Philippe de Rothschild, representing a top-tier global wine for ultra-premium consumers.
• Maison Mirabeau French Provence rosé producer distributed across the UK, Europe and 40+ international markets. First vineyard in France to achieve Regenerative Organic Certified status.
• Centro del Vino Concha y Toro Immersive wine tourism and cultural experience center in Pirque, Chile. State-of-the-art museum showcasing Chile's cultural, artistic and heritage legacy through wine for visitors and tourists.

Quantifiable outcome

• 57% of revenue from premium segments since premiumization strategy launch in 2017
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Reyes Beverage GroupcoreChannel Partner/ Reseller/ Distributor · 20 May 2026Exclusive wine distribution partnership across 8 markets in the US, covering the company's broad portfolio including South American imports and organic brands. The partnership represents a transition from the previous distributor RNDC to Reyes Beverage Group, pending regulatory approval. This move aims to strengthen distribution and grow market presence in the US.
• Maison MirabeaucoreStrategic or Co-development Partner · 3 February 2026Viña Concha y Toro, through its European subsidiary VCT Europe, agreed to acquire a majority stake in French Provence rosé producer Maison Mirabeau, founded in 2010. Pending regulatory approval, the deal brings together two B Corp-certified wine businesses with shared sustainability commitments. Adds France as a new country of origin to the portfolio. The Cronk founders (Stephen as CEO, Jeany as brand representative) will remain with the company and join a newly formed board alongside VCT Europe leadership.
• Visa ChileminorGTM or Marketing Partner · 1 January 2026Strategic alliance with Visa Chile to boost wine tourism in Chile, offering up to 30% discounts on wine tourism experiences and integration with Uber for transportation.
• OIV Research Consortium (Familia Torres, Masi Agricola, Moët & Hennessy, Sogrape, Yalumba Family Winemakers)minorStrategic or Co-development Partner · 1 January 2025Viña Concha y Toro is part of a consortium of 6 global wine companies funding OIV (International Organisation of Vine and Wine) research grants targeting sustainability, climate change adaptation, technological innovation, value chain resilience, and consumer safety. This is the third consecutive year of the partnership. The consortium funds selected research projects including copper alternatives for pathogen control, grapevine water stress response, genome editing for vines, dealcoholized wine quality, and canned wine stability.
• Fetzer Vineyards (now Bonterra Organic Estates)coreStrategic or Co-development Partner · 1 January 2011Acquisition of Fetzer Vineyards in California, USA, a pioneer winery in sustainable practices. In 2022, the subsidiary adopted the operating name Bonterra Organic Estates. The company is one of the 12 largest wineries in the United States with an award-winning portfolio of organic wines.
• Manchester UnitedminorGTM or Marketing Partner · 1 January 2010Strategic partnership agreement signed in 2010 with English football club Manchester United for brand visibility and marketing activations.
• Baron Philippe de RothschildcoreStrategic or Co-development Partner · 1 January 1997Joint venture agreement signed in 1997 with Baron Philippe de Rothschild to produce Almaviva, a Franco-Chilean ultra-premium wine equivalent to French Grands Crus Classes. The first vintage was launched in 1998 and immediately achieved international acclaim. Almaviva has since become a benchmark for Chilean ultra-premium wines and a key pillar of the company's portfolio.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division including Moët & Chandon, Dom Pérignon, Hennessy. Comparable as a portfolio of ultra-premium and prestige wine/spirits brands with global distribution and member of the OIV research consortium alongside Concha y Toro.
• Castel Group: French family-owned global wine and beverage group with operations across Europe, Africa and the Americas. Comparable as a multi-country wine producer with significant own-label and branded presence in international markets.
• The Wine Group: US-headquartered top-10 global wine producer with brands like Franzia, Cupcake and Benziger. Comparable as a large-scale multi-brand wine producer competing for global distribution and shelf space, with similar sustainability initiatives in California.
• Constellation Brands: Major global wine/beer/spirits producer with a large premium wine portfolio (Robert Mondavi, Meiomi, Kim Crawford). Comparable as a top-tier global wine company with multi-brand premiumization strategy, though larger and more diversified across beer and spirits.
• Pernod Ricard: Global wine and spirits major owning brands like Jacob's Creek, Campo Viejo and Brancott Estate. Comparable as a multi-origin premium wine portfolio within a larger alcoholic beverages conglomerate, with similar global distribution ambitions.
• E. & J. Gallo Winery: Largest wine producer in the world by volume, with a broad portfolio from value to premium. Comparable as a global multi-brand wine producer competing for the same retail shelf space and consumer occasions worldwide.

Direct peers

• Familia Torres: Spanish family-owned wine producer with multi-generation heritage, premium portfolio and global distribution. Comparable as a similarly sized, family-influenced multi-origin premium wine producer and fellow OIV consortium member focused on climate adaptation research.
• Sogrape: Portuguese family-owned global wine company behind brands like Mateus and Sandeman. Comparable as a similarly sized, family-controlled multi-origin wine producer with global distribution and fellow OIV consortium member focused on sustainability and innovation.
• Treasury Wine Estates: Australia-headquartered global wine major with brands like Penfolds, Beringer and 19 Crimes. Comparable as a publicly traded multi-origin premium wine company competing in the same global value rankings (IWSR) and pursuing similar premiumization-led growth.

Emerging players

• Accolade Wines: Australia/UK-headquartered wine major with brands like Hardys, Banrock Station and Echo Falls. Comparable as a multi-origin branded wine company pursuing similar global premium and value segment strategies, though more concentrated in Old World and Australian origins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Customer concentration

• YouTubeyoutube.com/user/conchaytorovina
• LinkedInlinkedin.com/company/vina-concha-y-toro
• Xx.com/conchaytoro

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viña Concha y Toro