Timber
Timber (AS Timber) is an Estonian digital auction platform connecting private forest owners with 200+ forestry companies and 1,000+ buyers to transact forest harvesting rights and properties, augmented by AI-powered forest valuation and forestry services.
- Company typePrivate
- Founded2015
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Timber does
Timber (AS Timber) is an Estonian forestry marketplace operator headquartered in Tallinn. Founded around 2014, the company runs timber.ee, a digital auction platform that connects private forest owners with forestry companies and individual buyers to transact forest harvesting rights and, more recently, forest properties. As of the available data, the platform has facilitated 3,427 auctions generating €135,296,147 in cumulative value for forest owners, supported by a network of more than 200 forestry companies and 1,000+ buyers. The company employs between 11 and 50 people, with Toivo Asmer serving as Chairman of the Supervisory Board.
The platform is built around a two-sided auction marketplace augmented by supporting services: an AI-powered forest valuation tool trained for over six months on Estonian forest inventory data, document preparation, forest notice submission to the Estonian Environmental Board, and Kiiroksjonid (quick auctions). A sub-brand, Metsaühistu (Forest Union), extends the offering into a cooperative-style service layer for forest owners. The technology stack combines an online auction engine with a domain-specific ML valuation module rather than a general-purpose AI platform.
The business model is primarily transaction-based, with revenue generated through fees on completed auctions, supplemented by professional services revenue from valuation, documentation, and notice submission. The seller base is structurally long-tail (private forest owners), while the buyer side is distributed across 200+ forestry companies and 1,000+ individual buyers. The company is privately held, has not disclosed any external funding rounds, and operates exclusively in Estonia.
Timber firmographics
Firmographics- Name
- Timber
- Legal name
- AS Timber
- Website
- https://timber.ee
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Timber (AS Timber) is an Estonian digital auction platform connecting private forest owners with 200+ forestry companies and 1,000+ buyers to transact forest harvesting rights and properties, augmented by AI-powered forest valuation and forestry services.
- Ownership category
- akta.pro rank
Timber industry classification
Industry- Product category
- Online Forestry Auctions
- NAICS
- Support Activities for Forestry (1153), Timber Tract Operations (113110)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Timberland & Forestry Properties Brokerage (BPAJADAC)
- akta.pro secondary industries
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Timberland Brokerage & Acquisition/Disposition Advisory (AFAMAKAB), Timberland Valuation, Appraisal & Timber Inventory (AFAMAKAC)
Keywords
Where Timber is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Timber business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Auction Transaction Services: Timber organizes auctions for timber rights and forest properties, facilitating transactions between forest owners and forestry companies/buyers. The company charges for organizing these auctions and takes a commission on successful transactions.
- Professional Services: The company provides forest valuation, auction preparation, document preparation, and consultation services to forest landowners. These services support the auction process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consultation for forest landowners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Timber product offering
Product offeringCore offering
AS Timber operates Estonia's largest online auction marketplace for forest harvesting rights and forest properties, connecting private forest landowners with over 200 registered forestry companies and 1,000+ property buyers. The company facilitates two core transaction types: forest cutting rights auctions (sellers retain land ownership) and full property auctions, supported by AI-powered forest valuation, appraisal document preparation, forest notice submission, and direct consultation services for forest owners.
Product overview
Timber.ee is a digital auction platform operated by AS Timber for selling forest cutting rights, forest properties, and agricultural land across Estonia. The core offering is the timber.ee auction environment, which runs two main product lines: Raieõiguste Oksjonid (forest cutting rights auctions, where land ownership is retained by the seller) and Kinnistute Oksjonid (property auctions for complete land and timber sales). Supporting services include AI-assisted forest valuation (Metsa Hindamine), valuation document preparation (Hindamisaktide Koostamine), forest notice submission (Metsateatise Esitamine), and a quick auction format (Kiiroksjonid). A related sub-brand, Metsaühistu (Forest Union), provides forest management consulting and planting services. The platform connects forest property owners with approximately 200 timber companies and 1,000 property buyers who actively monitor listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Timber.ee Auction Platform (Oksjonikeskkond) Online auction environment connecting forest property owners with forestry companies and buyers; hosts auctions for cutting rights, forest properties, and agricultural land across Estonia, providing a competitive bidding environment.
- Forest Cutting Rights Auctions (Raieõiguste Oksjonid) Auctions for the right to harvest standing timber on forest properties; sellers retain land ownership while buyers acquire the right to cut and remove timber.
- Property Auctions (Kinnistute Oksjonid) Auctions for the sale of complete forest and agricultural properties, transferring ownership of both land and standing timber together.
- Quick Auctions (Kiiroksjonid) Accelerated auction format for properties requiring faster sale timelines.
- Forest Valuation (Metsa Hindamine) AI-assisted forest assessment service that calculates the estimated market value of forest properties based on inventory data and comparable sales.
- Valuation Document Preparation (Hindamisaktide Koostamine) Preparation of official valuation documents and appraisal acts for forest properties as part of the auction listing process.
- Forest Notice Submission (Metsateatise Esitamine) Assistance with preparing and submitting mandatory forest cutting notices to authorities on behalf of the forest owner.
- Forest Union (Metsaühistu) A forest union associated with Timber.ee that supports forest owners with forest management advice, planting services, and subsidy applications.
Quantifiable outcome
- Over €135 million generated for forest owners through completed auctions
- +2 more outcomes
Companies that use Timber
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Timber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Timber partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Forestry Companies (200+ companies)coreOver 200 forestry companies are connected to Timber's auction platform. These companies have passed background checks and actively purchase timber rights through the platform, creating a competitive bidding environment for forest owners.
- Forest Property Buyers (1,000+ buyers)coreOver 1,000 forest and agricultural property buyers actively monitor Timber's auction platform daily, providing liquidity and competition for sellers.
- Timber.ee Metsaühistu (Forest Union)minorTimber operates a forest union (metsaühistu) that helps forest owners with forest management, planting support, subsidy applications, and forest inventory services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Timber competitors and assessment
Company assessmentDirect peers
- LandWatch: LandWatch is a US-based online marketplace for rural land, timberland, and hunting properties, connecting sellers with buyers. It is comparable to Timber as a digital marketplace for forest and rural property transactions, though it is a listing/aggregator model rather than an auction-first platform.
- Forest2Market: Forest2Market operates timber marketplace and pricing data services for the forest products industry in North America. It is comparable to Timber as a digital intermediary enabling timber transactions and providing market data, though it focuses on data subscriptions rather than consumer auctions.
- Lands of America: Lands of America is a major online marketplace for rural land and timberland across the United States. It is comparable to Timber as a digital intermediary for forest and rural property sales targeting private owners and investors.
- BidX1: BidX1 is a digital property auction platform operating across Europe and other regions, enabling online auctions for real estate assets. It is comparable to Timber as a fellow digital property/land auction intermediary, with a broader asset focus but a similar marketplace model.
Regional players
- Kinnisvara24: Kinnisvara24 is the largest Estonian real estate classifieds portal, including listings of forest and agricultural land. It is comparable to Timber as a domestic Estonian property-listing/transaction platform, but it is a broader real estate portal rather than a forest-specialized auction platform.
Broad incumbents
- Metsä Group (Metsäverkko marketplace): Metsä Group is a major Finnish forest industry incumbent that operates digital marketplaces and services connecting forest owners with buyers across the Nordics. It is comparable to Timber as a regional forestry digital intermediary, though it operates at much larger scale and across multiple product lines beyond auctions.
Emerging players
- BVR Group: BVR Group provides forest valuation and advisory services across European markets. It is comparable to Timber as a provider of professional forest valuation and transaction-support services, though it is primarily a consulting firm rather than an auction platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Timber social profiles
Digital presenceTimber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Timber leadership team
Management profileNumber of profiles
Profiles1 record
Timber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Timber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Timber
What does Timber do?
AS Timber operates Estonia's largest online auction marketplace for forest harvesting rights and forest properties, connecting private forest landowners with over 200 registered forestry companies and 1,000+ property buyers. The company facilitates two core transaction types: forest cutting rights auctions (sellers retain land ownership) and full property auctions, supported by AI-powered forest valuation, appraisal document preparation, forest notice submission, and direct consultation services for forest owners.
Is Timber a public or private company?
Timber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Timber founded?
Timber was founded in 2015. It employs 11 to 50 people.
Where is Timber based?
Timber is headquartered in Tallinn, Estonia, in the Europe region.
How does Timber make money?
Two revenue lines are on record. Auction Transaction Services are the primary driver. The others are professional Services.
Who are Timber's main competitors?
Direct peers on record are LandWatch, Forest2Market, Lands of America and BidX1. Kinnisvara24 is listed as a regional player. Metsä Group (Metsäverkko marketplace) is listed as a broad incumbent. BVR Group is listed as an emerging player.
Does Timber have an API?
No public API is recorded for Timber.
What industry is Timber in?
Timber's product category is Online Forestry Auctions. Its primary akta.pro industry code is BPAJADAC, Timberland & Forestry Properties Brokerage, with a secondary code of BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 1153 and its SIC code is 6531.