Kinnisvara24
Kinnisvara24 is an Estonian online real estate marketplace operated by Kinnisvarakeskkond OÜ, serving property buyers, renters, 1,271 registered brokers, and developers in Estonia with listings, new development projects, broker directory, and market statistics.
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kinnisvara24 does
Kinnisvara24 is an Estonian online real estate marketplace operated by Kinnisvarakeskkond OÜ, headquartered in Tallinn. The platform aggregates approximately 20,483 active property listings across apartments, houses, commercial spaces, land plots, and garages, alongside 198+ new development projects and a separate catalog of 77 prefabricated house models from Estonian manufacturers. It connects three primary user groups: individual buyers and renters searching for property, the 1,271 licensed brokers and brokerage firms (including UUS MAA, DOMUS Kinnisvara, LVM Kinnisvara, and Arco Vara) who list on the platform, and property developers (such as EVERAUS, BONAVA, and Merko) marketing new construction projects.
The platform is a web-based property search and listing system with multi-language support (Estonian, English, Russian), email alert functionality (E-agent), a searchable broker directory with an Agent of the Year recognition program, and a market statistics dashboard that combines portal listing data with official transaction data from Estonia's Maa- ja Ruumiamet (Land and Spatial Planning Agency). An integrated Coop Pank mortgage calculator is embedded on listing pages, and the platform also hosts a content marketing blog with 30+ branded articles on Estonian real estate market trends, buying advice, and property management.
Kinnisvara24 monetizes through a hybrid B2B/B2C model: broker and firm subscriptions for listing access, per-listing transaction fees, featured/promoted listing placements, and display advertising sold to developers and financial institutions. Distribution is primarily organic search and direct web traffic to kinnisvara24.ee, supplemented by broker-network referrals. The company operates with a very lean team of approximately 5 employees and has no disclosed funding, parent company, or management team information in the source data.
Kinnisvara24 firmographics
Firmographics- Name
- Kinnisvara24
- Legal name
- Kinnisvarakeskkond OÜ
- Website
- https://kinnisvara24.ee
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kinnisvara24 is an Estonian online real estate marketplace operated by Kinnisvarakeskkond OÜ, serving property buyers, renters, 1,271 registered brokers, and developers in Estonia with listings, new development projects, broker directory, and market statistics.
- Ownership category
- akta.pro rank
Kinnisvara24 industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Kinnisvara24 is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Kinnisvara24 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brokerage/Firm Subscriptions: Real estate brokerages and firms pay subscription fees to list properties, manage broker profiles, and access the platform. Separate pricing exists for private individuals (Eraisiku hinnakiri) and firms (Liitumine firmale).
- Listing Fees: Brokers and agents pay per-listing fees to publish property advertisements on the platform.
- Featured/Promoted Listings: Premium placement and promotional features for property listings (e.g., 'AVALIK MÜÜK LÄKS KÄIMA!', featured listings in search results).
- Advertising (Display/Content): Banner advertising space sold to real estate developers, financial institutions (e.g., Coop Pank mortgage calculator integration), and related services. Advertisements visible throughout the portal including project developer banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Individual Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Kinnisvara24 product offering
Product offeringCore offering
Kinnisvara24 is an Estonian online real estate marketplace portal where individuals, brokers, and developers can list and search properties for sale and rent. The platform aggregates approximately 20,483 active listings (apartments, houses, commercial spaces, land, garages), 198+ new development projects, and a catalog of prefabricated houses from Estonian manufacturers, alongside a searchable directory of 1,271 licensed real estate brokers and a market statistics dashboard.
Product overview
Kinnisvara24 is an Estonian real estate portal operating as a unified platform that combines multiple interconnected services. The core offering consists of property listings (Kinnisvara24 Property Listings) where users search and browse apartments, houses, commercial spaces, land plots, and garages for sale and rent. This is complemented by the New Developments section showcasing off-plan properties and residential projects, the Prefabricated Houses catalog featuring factory-built homes from Estonian manufacturers, the Broker Search directory of licensed agents, Real Estate Statistics providing market analytics, an Articles/Blog with editorial content, and International Property listings. Key features include the Coop Bank Housing Loan Calculator integrated on property pages for mortgage estimation, and the E-Agent notification service for property alerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinnisvara24 Property Listings Comprehensive real estate listing platform enabling users to search and browse properties for sale and rent across Estonia, including apartments, houses, commercial spaces, land plots, and garages. Targeted at individual buyers, renters, brokers, and developers.
- New Developments (Uusarendused) Dedicated section showcasing new construction projects and developments in Estonia, allowing users to explore off-plan properties, upcoming residential complexes, and pre-sales with details on pricing, floor plans, and completion dates. Used by developers (EVERAUS, BONAVA, Merko, BIGS H&H) to market new projects.
- Prefabricated Houses (Tehasemajad) Catalog of prefabricated, modular, and factory-built houses from Estonian manufacturers including Palmatin OÜ and StoneEnergy OÜ, featuring log houses, element houses, stone houses, and wooden houses with filtering by type, material, readiness, price, and area. Targeted at buyers of prefab/modular homes.
- Broker Search (Maakler Otsing) Directory of licensed real estate agents and brokers in Estonia, searchable by region, language, and transaction type, featuring broker profiles with contact information, listings count, and Agent of the Year recognition. Targets buyers/renters seeking broker services and brokerages seeking visibility.
- Real Estate Statistics Market analytics dashboard providing data on rental prices, residential listing prices, demand for land plots and new development apartments, sourced from Kinnisvara24 listings and Land Registry (Maa- ja Ruumiamet) transaction data. Serves consumers, brokers, and analysts seeking market transparency.
- International Property (Välismaa) Section dedicated to international real estate listings, enabling users to explore properties outside Estonia. Targeted at users interested in cross-border property investment and vacation homes abroad.
- E-Agent Notification Service Email alert service that sends users notifications when new property listings matching their saved search criteria are published on the platform. Targeted at active property seekers who want automated updates.
Quantifiable outcome
- 20,483 properties listed on the platform
- +2 more outcomes
Companies that use Kinnisvara24
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Kinnisvara24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kinnisvara24 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Palmatin OÜcoreLeading Estonian prefabricated house manufacturer with 50+ house models listed on Kinnisvara24's Tehasemajad (Prefabricated Houses) section. Partner provides comprehensive catalog including log houses, element houses, and modular homes with specifications, pricing, and inquiry functionality.
- StoneEnergy OÜcoreFinnish-Estonian prefabricated house manufacturer offering Jämerä brand houses (Dynamic, Mini Dynamic, Valgus, Mai, Villa Sisu, StoneLoft, Minitalo) on Kinnisvara24 platform. Products include modular and element houses with modern designs.
- Jäneda Puit OÜminorWooden structure manufacturer providing garage, carport, and small house projects (Normandie J160, Luise114, Siim44) on the Kinnisvara24 prefabricated houses platform.
- Maa- ja Ruumiamet (Land and Spatial Planning Agency)coreOfficial Estonian government agency providing land and spatial planning data. Kinnisvara24 integrates this data into its market statistics dashboard, combining portal listing information with official transaction data for comprehensive market analysis.
- Coop PankcoreEstonian bank providing integrated mortgage calculator on Kinnisvara24 property listings and new development pages. Coop Pank advertises through banner placements on the platform. Calculator helps users estimate monthly payments based on property price, loan period, interest rate, and down payment.
- DOMUS Kinnisvara (Development Sales)coreDOMUS Kinnisvara acts as both broker and developer sales partner, selling new development projects (Kukerpuu Kodud, Kivi Residentsid via Elar Häidberg, various Pärnu projects) through the Kinnisvara24 platform.
- Kinnisvarabüroo UUS MAA OÜcoreLargest Estonian real estate brokerage by agent count. Multiple top-performing agents (Laime Riisimäe, Kristina Leer, Rauno Leesment, Maksim Morgunov, Danek Bergmann, Gerli Asmer) actively listing properties. Several agents recognized as 'Kinnisvara24 Agent of the Year'.
- Riigi Kinnisvara ASminorState Real Estate company listing government-owned properties (e.g., Liivalaia tn 24 commercial and land via electronic auction) through Kinnisvara24 brokers.
- BIGS H&HcoreReal estate development conglomerate with 20+ years experience developing Kivi Residentsid project in Tartu. Sales partner is DOMUS Kinnisvara. Developer listed on Kinnisvara24 new developments section.
- EVERAUScoreMajor Estonian property developer listing multiple residential and commercial projects (Kõrveringi Kodud, Luige Kodude, Kindluse Kodu, Kangru Kodude, Tasandi Minilauede, Lennuraadar) on Kinnisvara24 new developments section.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kinnisvara24 competitors and assessment
Company assessmentBroad incumbents
- Rightmove: UK's leading property portal and the global benchmark for the listing-subscription marketplace model — provides context on the strategic endpoint and incumbent scale Kinnisvara24's model could evolve toward.
- Zillow: US-leading real estate platform extending listings, mortgages, and market data — illustrates the product and financial-services integration trajectory Kinnisvara24's Coop Pank mortgage calculator suggests.
Direct peers
- Etuovi: Finland's leading real estate portal, operating the same broker-subscription and listing-driven marketplace model and serving as a close regional comparable for Kinnisvara24's product and monetization approach.
- Oikotie: Finnish real estate and housing marketplace with broker subscriptions and display advertising revenue streams closely analogous to Kinnisvara24's structure.
- City24: Baltic-wide real estate listings portal covering Estonia, Latvia, and Lithuania with the same subscription-driven, broker-supplied marketplace model that Kinnisvara24 targets within Estonia.
- KV.ee: Estonia's largest and longest-running real estate portal, directly competing with Kinnisvara24 for broker subscriptions, listing volume, and end-user property-search traffic in the same Estonian market.
- Soov: Estonian classifieds portal with a strong real-estate vertical, overlapping with Kinnisvara24 on consumer property search and broker/FSBO listing supply in the same geography.
- Hemnet: Sweden's dominant residential real-estate marketplace — same broker-subscription and listing-supply model as Kinnisvara24 — and the canonical Nordic comparable for a small-team, high-traffic portal business.
Regional players
- Booli: Swedish residential property data and listings platform combining portal features with valuation data — comparable to Kinnisvara24's listing-plus-statistics positioning but focused on the Swedish market.
- Otodom: Poland's largest real-estate marketplace, useful as a regional-CE comparable for Kinnisvara24's monetization and broker-channel dynamics, although it does not compete directly in Estonia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinnisvara24 social profiles
Digital presenceKinnisvara24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinnisvara24 leadership team
Management profileNumber of profiles
Kinnisvara24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinnisvara24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinnisvara24
What does Kinnisvara24 do?
Kinnisvara24 is an Estonian online real estate marketplace portal where individuals, brokers, and developers can list and search properties for sale and rent. The platform aggregates approximately 20,483 active listings (apartments, houses, commercial spaces, land, garages), 198+ new development projects, and a catalog of prefabricated houses from Estonian manufacturers, alongside a searchable directory of 1,271 licensed real estate brokers and a market statistics dashboard.
Is Kinnisvara24 a public or private company?
Kinnisvara24 is a private company. It is classified as unknown and is currently operating.
When was Kinnisvara24 founded?
Kinnisvara24 was founded in -1. It employs 1 to 10 people.
Where is Kinnisvara24 based?
Kinnisvara24 is headquartered in Tallinn, Estonia, in the Europe region.
How does Kinnisvara24 make money?
Four revenue lines are on record. Brokerage/Firm Subscriptions are the primary driver. The others are listing Fees, featured/Promoted Listings and advertising (Display/Content).
Who are Kinnisvara24's main competitors?
Broad incumbents on record are Rightmove and Zillow. Direct peers are Etuovi, Oikotie, City24, KV.ee, Soov and Hemnet. Regional players are Booli and Otodom.
Does Kinnisvara24 have an API?
No public API is recorded for Kinnisvara24.
What industry is Kinnisvara24 in?
Kinnisvara24's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 53121 and its SIC code is 6531.