Trichogenics
Trichogenics is a doctor-led, ABHRS-certified hair restoration medical practice operating clinics in Greece (Thessaloniki) and Israel (Herzliya), serving international medical tourists seeking FUE and DHI hair, beard, and eyebrow transplants bundled into premium all-inclusive packages.
- Company typePrivate
- Founded2020
- HeadquartersThessaloníki, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Trichogenics does
Trichogenics is a privately held hair restoration medical practice founded in 2020 and co-founded by Dr. Asi Peretz and Dr. Eric Peretz, both ABHRS Board Certified surgeons and Fellows of the World FUE Institute. The company operates doctor-led clinics in Thessaloniki (Greece) and Herzliya (Israel), with Dubai referenced as an additional operating locale on its homepage, and it markets internationally under a direct-to-consumer medical tourism model targeting patients from the US, UK, Australia, and other high-cost-source markets. Its revenue stream is essentially a one-time surgical service: hair transplants performed exclusively by the founding surgeons using Follicular Unit Extraction (FUE) and Direct Hair Implantation (DHI) techniques, supported by Choi pens, Trivellini Mamba extraction devices, and ASH Omni 3 microscopes, with a stated "Surgical AI Method" used in pre-operative planning. Pricing is per-procedure and quote-based, ranging from approximately €3,000-€5,500 for 1,500 grafts to €7,000-€10,000 for 5,000 grafts.
The product portfolio also includes complementary procedures — beard transplants and eyebrow transplants — and the firm bundles its surgical work into a Premium All-Inclusive Package that covers the operation, a 3-night boutique hotel stay, and private luxury transfers. Beyond surgery, Trichogenics runs a free AI Hair Analysis tool that combines scalp image review with structured patient data to deliver personalized text-based insights, functioning as a top-of-funnel lead magnet for paid consultations. GTM is digital-first: organic social across Instagram, TikTok, YouTube and Facebook, content marketing through an extensive educational blog, Trustpilot-anchored social proof (4.9 stars across 200+ reviews, with cumulative volume stated at 4,000+ procedures), and direct booking via the website and WhatsApp. The brand has been featured in Forbes, Elle, Today, New York Post, Yahoo, and other consumer publications, reinforcing its premium, surgeon-led positioning against the "production-line" clinics common in the medical tourism category. The company does not disclose revenue or external funding and operates under the trading entity Peretz Medical.
Trichogenics firmographics
Firmographics- Name
- Trichogenics
- Legal name
- Trichogenics
- Website
- https://trichogenics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trichogenics is a doctor-led, ABHRS-certified hair restoration medical practice operating clinics in Greece (Thessaloniki) and Israel (Herzliya), serving international medical tourists seeking FUE and DHI hair, beard, and eyebrow transplants bundled into premium all-inclusive packages.
- Ownership category
- akta.pro rank
Trichogenics industry classification
Industry- Product category
- Hair Restoration Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Hair & Scalp Disorders (Trichology) (HLAKACAI)
Keywords
Where Trichogenics is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Trichogenics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hair Transplant Procedures: One-time surgical procedures for hair restoration including FUE and DHI techniques. Revenue generated per procedure based on number of grafts transplanted. Premium all-inclusive packages offered covering procedure, accommodation, and transfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1,500 Grafts Hair Transplant |
| Unit Pricing | Pay-as-you-go | 3,000 Grafts Hair Transplant |
| Unit Pricing | Pay-as-you-go | 5,000 Grafts Hair Transplant |
| Unit Pricing | Pay-as-you-go | Premium All-Inclusive Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Trichogenics product offering
Product offeringCore offering
Trichogenics is a hair restoration clinic that performs doctor-led FUE and DHI hair transplant procedures, including scalp, beard, and eyebrow transplants, using Choi pens and AI-assisted surgical planning. Procedures are sold per graft and bundled into premium all-inclusive medical tourism packages that include 3-night boutique hotel accommodation and private luxury transfers. The clinic serves international patients at locations in Thessaloniki (Greece) and Herzliya (Israel), with a free AI hair analysis tool used to drive consultation bookings.
Product overview
Trichogenics is a hair restoration clinic operating in Greece (Thessaloniki) and Israel (Herzliya), offering surgical hair transplantation services. The core offering consists of FUE and DHI hair transplant procedures performed exclusively by doctors using Choi pens. The product portfolio includes beard transplants, eyebrow transplants, and facial hair transplant surgery as specialized procedures. A free AI Hair Analysis tool provides personalized scalp and hair health insights for consultation purposes. The Premium All-Inclusive Package bundles the surgical procedure with luxury accommodations and private transfers for medical tourists. All procedures are doctor-led with surgeon-performed extraction, incision, and implantation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Transplant (FUE and DHI) Doctor-performed hair restoration using Follicular Unit Extraction (FUE) and Direct Hair Implantation (DHI) techniques with Choi pens, targeting balding or thinning areas with minimal scarring. Procedures are priced per graft (e.g., €3,000–€5,500 for 1,500 grafts; €5,000–€7,000 for 3,000 grafts) and executed one patient per day. Intended for men and women with androgenetic alopecia, pattern baldness, or hair thinning.
- Beard Transplant Facial hair transplant procedure designed to improve beard density and fill patchy or sparse areas, leveraging the same FUE/DHI donor-graft techniques used for scalp restoration. Targeted at men seeking fuller beard coverage.
- Eyebrow Transplant Hair transplant procedure for eyebrow restoration using FUE/DHI techniques to enhance facial aesthetics, redefine brow shape, or address thinning and over-plucked eyebrows.
- Premium All-Inclusive Package Bundled medical-tourism package that combines a doctor-performed FUE or DHI procedure with a 3-night boutique hotel stay, private luxury airport and clinic transfers, and EU-standard safety regulations. Designed to simplify the cross-border patient experience for international hair restoration clients.
- AI Hair Analysis Free AI-powered analysis of scalp and hair health that delivers personalized insights within minutes using computer vision and structured patient data. Used to identify hair loss patterns and provide preliminary recommendations ahead of a paid consultation.
Quantifiable outcome
- Graft survival rates of 85-95% in controlled conditions
- +2 more outcomes
Companies that use Trichogenics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Trichogenics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Trichogenics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- International Society of Hair Restoration Surgery (ISHRS)coreClinic and surgeons are Full Members of ISHRS. Dr. Asi Peretz serves on the ISHRS Patient Safety Committee. ISHRS membership ensures adherence to international standards of excellence in hair restoration surgery.
- American Board of Hair Restoration Surgery (ABHRS)coreFounders Dr. Asi Peretz and Dr. Eric Peretz are ABHRS Diplomates, demonstrating board certification in hair restoration surgery - a mark of highest professional standards.
- World FUE Institute (WFI)coreBoth founders are Fellows of the World FUE Institute, demonstrating specialized expertise in follicular unit extraction techniques.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trichogenics competitors and assessment
Company assessmentDirect peers
- HairPalace: Hungary-based hair transplant clinic with a strong medical-tourism proposition targeting Western European patients. Comparable geographic positioning within Europe as an affordable, quality-focused alternative to Western European clinics.
- Bernstein Medical: New York-based hair restoration practice founded by a pioneering FUE researcher, performing exclusively doctor-led procedures. Closely comparable in the doctor-only, quality-focused positioning, though primarily serves the US market.
- Bosley: Largest US-based hair restoration chain with multi-location presence offering FUE and FUT procedures. Comparable as a multi-clinic hair restoration provider, though Bosley has historically used more technician-led models versus Trichogenics' exclusively doctor-led approach.
- Ziering Medical: US-based premium hair transplant practice led by celebrity surgeons, offering FUE and other advanced procedures to a high-end clientele. Comparable to Trichogenics in targeting premium patients and emphasizing surgeon credentials and natural-looking results.
- Advanced Hair Restoration: US-based multi-clinic hair restoration provider offering FUE procedures with surgeon-led protocols. Comparable as a multi-location, doctor-led hair restoration operator, though primarily serves US patients.
- DHI Global Medical Group: Greek-founded global hair restoration chain that pioneered and trademarked the Direct Hair Implantation (DHI) technique — the same core procedure Trichogenics performs. Directly comparable in technique, geographic footprint, and medical-tourism positioning.
- Smile Hair Clinic: Premium Turkish hair transplant clinic with strong medical-tourism positioning and surgeon-led protocols, competing head-to-head with Trichogenics for international patients seeking quality FUE/DHI procedures abroad.
- Dr. Serkan Aygın Clinic: Istanbul-based hair transplant clinic focused on medical tourism, primarily serving international patients from Europe, the Middle East, and the US. Direct competitor in the cross-border hair restoration space, often priced lower than Trichogenics.
- Forhair (Dr. Cole's Clinic): US-based clinic led by Dr. John Cole, recognized for advanced FUE techniques and surgeon-performed procedures. Comparable to Trichogenics in its emphasis on surgeon-led care and adoption of cutting-edge extraction technology.
Regional players
- HTH Clinic (Hair Transplant Hellas): Greek-based hair transplant clinic operating in the same domestic market as Trichogenics' Thessaloniki location. Comparable as a regional FUE provider serving both local Greek patients and medical tourists, though Trichogenics positions itself more aggressively on the premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trichogenics social profiles
Digital presenceTrichogenics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trichogenics leadership team
Management profileNumber of profiles
Profiles2 records
Trichogenics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trichogenics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trichogenics
What does Trichogenics do?
Trichogenics is a hair restoration clinic that performs doctor-led FUE and DHI hair transplant procedures, including scalp, beard, and eyebrow transplants, using Choi pens and AI-assisted surgical planning. Procedures are sold per graft and bundled into premium all-inclusive medical tourism packages that include 3-night boutique hotel accommodation and private luxury transfers. The clinic serves international patients at locations in Thessaloniki (Greece) and Herzliya (Israel), with a free AI hair analysis tool used to drive consultation bookings.
Is Trichogenics a public or private company?
Trichogenics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trichogenics founded?
Trichogenics was founded in 2020. It employs 11 to 50 people.
Where is Trichogenics based?
Trichogenics is headquartered in Thessaloníki, Greece, in the Europe region.
How does Trichogenics make money?
One revenue line is on record: hair Transplant Procedures.
Who are Trichogenics's main competitors?
Direct peers on record are HairPalace, Bernstein Medical, Bosley, Ziering Medical, Advanced Hair Restoration, DHI Global Medical Group, Smile Hair Clinic, Dr. Serkan Aygın Clinic and Forhair (Dr. Cole's Clinic). HTH Clinic (Hair Transplant Hellas) is listed as a regional player.
Does Trichogenics have an API?
No public API is recorded for Trichogenics.
What industry is Trichogenics in?
Trichogenics's product category is Hair Restoration Services. Its primary akta.pro industry code is HLAKACAI, Hair & Scalp Disorders (Trichology). Its NAICS code is 81211 and its SIC code is 8011.