Apollo Tourism & Leisure

What Apollo Tourism & Leisure does

Apollo Tourism & Leisure is the trading identity of Tourism Holdings Limited (thl), a publicly-listed company on the NZX and ASX (ticker THL) headquartered in Auckland, New Zealand. The company operates a vertically integrated RV (recreational vehicle) platform organized across five segments: RV Design & Build (KEA, Talvor, Windsor, Winnebago ANZ, Coromal, Adria), RV Rentals (maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, Hippie Campers, Bunk Campers, Just Go), RV Sales (RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo), Manufacturing (Action Manufacturing, Fairfax, Freighter, TransCold), and Tourism (Discover Waitomo, Kiwi Experience, TripTech including CamperMate). Collectively the group comprises over 30 brands.

thl generates revenue through four primary streams: usage-based RV rentals across multiple brands and geographies; one-time retail sales of new and pre-owned RVs through owned showroom networks; hardware sales of manufactured RVs and components; and transaction-fee-based tourism experiences including the Waitomo Glowworm Caves, Blackwater Rafting, and Kiwi Experience bus tours. Distribution combines direct-to-consumer channels (own-brand websites, direct rental locations across New Zealand, Australia, USA, and Canada) with franchise partners in Southern Africa and Japan. The platform is supported by the TripTech technology stack, including the consumer-facing CamperMate navigation and trip-planning app.

The company serves a long-tail of consumer and small-business customers — individual travelers, families, and RV buyers — with pricing not publicly disclosed at the corporate level but available on each brand's website. With 501-1000 employees delivering to hundreds of thousands of customers annually, thl positions itself as one of the most vertically integrated RV operators globally, addressing the full lifecycle from design and manufacturing through rental, sales, and tourism experiences.

Name

Apollo Tourism & Leisure

Legal name

Tourism Holdings Limited

Website

https://apollotourism.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apollo Tourism & Leisure (Tourism Holdings Limited, thl) is a publicly-listed, vertically integrated RV company operating 30+ brands across RV design/build, rentals, retail sales, manufacturing, and tourism — serving hundreds of thousands of leisure travelers, RV buyers, and tourism visitors annually across New Zealand, Australia, USA, Canada, the UK, and through franchise networks in Southern Africa and Japan.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Services

NAICS

Charter Bus Industry (48551), Recreational Vehicle Dealers (44121), Amusement Parks and Arcades (7131), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359), Motor Homes (3716), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

Keywords

• Recreational vehicle rentals
• Rv manufacturing
• Campervan sales
• Motorhome hire
• Rv tourism experiences

Headquarters

HQ city

Northgate

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. RV Rentals: Short-term and long-term rental of recreational vehicles through multiple brands including maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, and Hippie Campers across New Zealand, Australia, USA, and Canada
2. RV Sales: Sale of new and used recreational vehicles through RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, and CamperCo retail locations
3. RV Manufacturing: Design and manufacture of recreational vehicles under brands including KEA, Talvor, Windsor, Winnebago (ANZ), Coromal, and manufacturing operations through Action Manufacturing, Fairfax, Freighter, and TransCold
4. Tourism Operations: Tourism experiences including Waitomo Glowworm Caves, Blackwater Rafting, Ruakuri Caves, Aranoni Caves, Waitomo Homestead, and Kiwi Experience bus tours

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Apollo Tourism & Leisure (operating as Tourism Holdings Limited / thl) is a vertically integrated global recreational vehicle company that designs and manufactures RVs, rents them to leisure travelers, and sells new and pre-owned RVs through its own retail network. The portfolio spans more than 30 brands across RV Design & Build, RV Rentals, RV Sales, Manufacturing, and Tourism, with operations in New Zealand, Australia, USA, and Canada plus franchise partners in Southern Africa and Japan.

Product overview

Tourism Holdings Limited (thl) operates as a vertically integrated global RV (recreational vehicle) company offering a comprehensive portfolio of over 30 brands across five divisions: RV Design & Build (KEA, Talvor, Windsor, Winnebago ANZ, Coromal, Adria), RV Rentals (maui, Apollo, Britz, CanaDream, Road Bear RV, El Monte RV, Mighty Campers, Cheapa Campa, Hippie Campers, Bunk Campers, Just Go), RV Sales (RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo), Manufacturing (Action Manufacturing, Fairfax, Freighter, TransCold), and Tourism (Discover Waitomo, Kiwi Experience, TripTech including CamperMate). The company designs and builds RVs, rents them to travelers, and sells new and pre-owned vehicles through its retail network, while also operating tourism experiences and technology platforms. Operations span New Zealand, Australia, USA, Canada, with franchises in Southern Africa and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• KEA: RV brand under RV Design & Build segment
• Talvor
• Windsor
• Winnebago (ANZ)
• Coromal
• maui
• Apollo
• Britz
• CanaDream
• Road Bear RV
• El Monte RV
• Mighty Campers
• Cheapa Campa
• Hippie Campers
• RV Super Centre
• Apollo RV Sales
• Kratzmann
• GeorgeDay
• Sydney RV
• CamperCo
• Action Manufacturing
• Fairfax
• Freighter
• TransCold
• Discover Waitomo
• Kiwi Experience
• TripTech

Products and services

• maui RV Rentals Premium RV rental brand offering motorhome hire services, primarily operating in New Zealand and Australia, targeted at leisure travelers seeking premium vehicles.
• Apollo RV Rentals Mid-market RV rental brand offering campervan and motorhome hire across multiple markets including Australia, USA, and New Zealand.
• Britz RV Rentals Budget-friendly RV rental brand offering campervan and motorhome hire in New Zealand and Australia.
• CanaDream RV Rentals RV rental brand specializing in motorhome and campervan hire across Canada.
• Road Bear RV Rentals RV rental brand offering motorhome hire in the United States market.
• El Monte RV Rentals RV rental brand offering motorhome and campervan hire across the United States.
• Mighty Campers RV Rentals Budget RV rental brand offering campervan and motorhome hire in New Zealand and Australia.
• Cheapa Campa RV Rentals Budget-friendly RV rental brand operating in the Australian market.
• Hippie Campers RV Rentals Eco-focused RV rental brand offering campervan hire targeting budget-conscious and adventure travelers.
• Bunk Campers RV Rentals RV rental brand operating in the UK market.
• Just Go RV Rentals UK-based RV rental brand offering motorhome and campervan hire.
• RV Super Centre Sales RV sales dealership offering new and pre-owned recreational vehicles for purchase in New Zealand.
• Discover Waitomo Tourism Experiences Tourism experience group operating the Waitomo Glowworm Caves, Blackwater Rafting, Ruakuri Caves, Aranui Caves, and Waitomo Homestead in New Zealand.
• Kiwi Experience Bus Tours Hop-on hop-off backpacker bus tour operator providing guided travel experiences throughout New Zealand.
• TripTech and CamperMate Technology platform and app (CamperMate) providing trip planning, campsite finding, parking locations, and travel route optimization for RV travelers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camping World Holdings: US-listed RV dealer, parts, service and financing platform with Good Sam membership ecosystem. Directly comparable to thl's RV sales dealership arm (RV Super Centre, Apollo RV Sales, Kratzmann, GeorgeDay, Sydney RV, CamperCo) on RV retail and after-sales monetization.
• Adria Mobil: Slovenian RV and caravan manufacturer whose brand is held in thl's portfolio; comparable on product category (motorhomes, caravans) and serves as a direct design/build peer for thl's European RV exposure.
• Jayco: Privately held US RV manufacturer (Jayco, Starcraft, Highland Ridge, etc.) producing motorized and towable RVs. Comparable to thl on multi-brand manufacturing strategy and shared dealer/sales channels in North America.
• Thor Industries: World's largest RV manufacturer, with both motorized and towable segments and an extensive dealer network. Directly comparable as a global RV manufacturing and distribution platform competing for the same end consumer.
• Cruise America: Largest RV rental operator in North America, operating a fleet of motorhomes across the US and Canada. Directly competes with thl's Road Bear RV, El Monte RV and CanaDream rental brands in the same use case and geography.
• Winnebago Industries: US-listed RV manufacturer and a direct competitor to thl's design-and-build operations (and thl even holds the Winnebago ANZ license). Highly comparable on product category, customer base (RV buyers and renters), and North American exposure.
• Knaus Tabbert: European RV manufacturer producing motorhomes, caravans and vans under multiple brands (Knaus, Tabbert, Weinsberg, etc.). Comparable to thl on multi-brand manufacturing and design-and-build strategy, especially relevant given thl's Adria brand.
• Forest River: Berkshire Hathaway-owned RV and trailer manufacturer covering motorized, towable, and cargo products. Closely comparable product breadth to thl's Action Manufacturing/Freighter/KEA/Talvor portfolio in the design-and-build segment.

Broad incumbents

• Avis Budget Group: Global car rental incumbent operating Avis, Budget and Zipcar brands. Comparable on rental fleet operations, online booking infrastructure and customer segmentation, though its product mix is passenger vehicles rather than RVs.
• Hertz Global Holdings: Major global vehicle rental incumbent. Comparable to thl's fleet-based rental model and counter/online booking operations, though Hertz focuses on passenger cars rather than RVs and serves a broader corporate/consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourism-holdings-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Tourism & Leisure