Cruise America

What Cruise America does

Cruise America, founded in 1970 and headquartered in the US, is a privately held corporation that operates North America's largest RV rental business through 110+ company-owned rental and sales centers spanning the US lower 48 states, Alaska, and Canada. The core product line is a fleet of Class C motorhomes built on Ford commercial chassis, offered in five configurations ranging from a 7-foot-wide Ultra Compact unit (max 2 passengers) up to a 30-foot Large motorhome (max 7 passengers), plus an Adventure Travel Trailer. The company also remarkets retired fleet vehicles — including Thor Majestic, Winnebago Minnie Winnie, Tiffin Adventure, and Coachmen models — through its sales centers and bundles each retail unit with a limited powertrain warranty and an optional $1,995 5-year/100,000-mile extended service contract through Protective and CornerStone United. The operating subsidiary Cruise Canada handles the Canadian market under the same brand.

Name

Cruise America

Legal name

Cruise America

Website

https://cruiseamerica.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cruise America is North America's largest RV rental company, operating 110+ rental and sales centers across the US and Canada, renting Class C motorhomes and travel trailers to individual travelers and families, and remarketing its retired fleet.

Ownership category

akta.pro rank

Product category

RV Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• RV rentals
• Motorhome rentals
• Used RV sales
• Travel trailer rentals
• Fleet management

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices98 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. RV Rentals: Daily and weekly RV rental rates for C-Class motorhomes and travel trailers. Revenue based on rental duration, RV type, mileage, and seasonal demand. Includes add-on services like provisioning kits and insurance.
2. Used RV Sales: Sale of pre-owned rental fleet motorhomes including Thor Majestic, Winnebago Minnie Winnie, Tiffin Adventure, and Coachmen models. Revenue from one-time vehicle transactions at sales centers across US and Canada.
3. Provisioning Kits and Add-ons: Sale of Vehicle Provisioning Kit ($125) and Personal Kit ($75) for renter convenience. Additional revenue from generator rentals and other travel add-ons.
4. Service Contracts and Warranties: Extended powertrain protection plans ($1,995 USD for 5-year/100,000-mile coverage) and coach protection plans offered through CornerStone United. Free limited powertrain warranty included with purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cruise America rents Class C motorhomes and travel trailers across more than 110 locations in the United States and Canada, with a fleet spanning five vehicle types (Large, Standard, Compact Plus, Ultra Compact, and Travel Trailer). In addition to rentals, the company sells pre-owned retired fleet motorhomes (Thor Majestic, Winnebago Minnie Winnie, Tiffin Adventure, Coachmen) and offers add-on provisioning kits, personal kits, and extended service contracts.

Product overview

Cruise America operates as North America's largest RV rental company offering a fleet of Class C motorhomes and travel trailers for rent across 110+ locations in the USA and Canada. The core rental product line includes five vehicle types: the 30' Large (max 7 passengers), 25' Standard (max 5), 21' Compact Plus (max 4), Ultra Compact (max 2), and Adventure Travel Trailer (max 4). The company also sells pre-loved used RVs from its retired fleet, including Thor Majestic, Winnebago Minnie Winnie, and Tiffin Adventure models. Add-on rental offerings include Vehicle Provisioning Kits ($125) and Personal Kits ($75). The company provides an AI-powered trip planning tool called RV Trip AI, and partners with campground platforms (The Dyrt, KOA, Hipcamp, Harvest Hosts, Roadtrippers) for accommodation booking. All rentals include 24/7 roadside assistance, flexible cancellation policies, and an extensive one-way rental network.

Differentiator

Problem solved

Functional benefit

Brands

• Cruise Canada: Canadian operations of Cruise America serving RV rentals and sales in Canada

Products and services

• RV Rentals Rental of Class C motorhomes and travel trailers (30' Large, 25' Standard, 21' Compact Plus, Ultra Compact, Adventure Travel Trailer) for individual travelers, couples, families, and groups at 110+ locations across the US and Canada, including one-way rentals, 24/7 assistance, and optional provisioning kits.
• Pre-Loved Used RV Sales Sale of pre-owned retired rental fleet motorhomes (Thor Majestic, Winnebago Minnie Winnie, Tiffin Adventure, Coachmen Apex and other Class C motorhomes and travel trailers) at company sales centers across the US and Canada, with financing available and a free limited powertrain warranty.
• Vehicle Provisioning Kit $125 add-on kit containing cookware, dinnerware, utensils, can opener, broom, and other kitchen accessories for RV renters.
• Personal Kit $75 add-on kit containing bath towels, pillow, sheets, sleeping bag/comforter, and wash cloths for RV renters.
• Extended Powertrain Protection Plan Optional $1,995 USD extended powertrain protection plan providing 5-year/100,000-mile coverage offered through Protective, alongside a free limited powertrain warranty included with used RV purchases.
• Unlimited Free Miles Promotion Promotional rental pricing offering unlimited free miles on RV rentals for departures by October 31, 2026.
• Early Booking Discount Promotional rental pricing offering half off mileage at any North American Rental Center for departures from November 1, 2026 through October 31, 2027.

Quantifiable outcome

• Over 30,000 previous rental customers have purchased retired rental motorhomes, demonstrating customer trust and satisfaction

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The DyrtcoreGTM or Marketing PartnerPartnership providing Cruise America customers with free 30-day PRO membership to The Dyrt, the #1 camping app. The Dyrt Pro offers special access to trip planning, maps showing free camping, campground discounts, and offline access. Cruise America customers use code CRUISE30 to access this benefit.
• Kampgrounds of America (KOA)coreGTM or Marketing PartnerPartnership offering Cruise America customers 10% off their daily registration rate at any of the 500+ KOA Campgrounds across the US and Canada. Customers receive a KOA Rewards key tag at RV departure and simply show it at check-in to receive the discount.
• HipcampcoreGTM or Marketing PartnerPartnership with Hipcamp, the best way to discover and book RV camping everywhere from national parks to blueberry farms. Cruise America customers receive 10% off using promo code cruise10.
• Harvest HostsminorGTM or Marketing PartnerPartnership offering Cruise America customers 20% off annual Harvest Hosts membership using promo code CRUISE20. Harvest Hosts provides RVers unlimited access to farms, breweries, wineries, and attractions across North America with over 9,000+ host locations, plus discounted rates at 1,200+ campgrounds.
• RoadtrippersminorGTM or Marketing PartnerPartnership with Roadtrippers, the #1 road trip planner and RV-friendly navigation app. Cruise America customers receive 25% off Roadtrippers Premium using code CRUISE25. Roadtrippers Autopilot creates and organizes trips with AI power and helps discover extraordinary landmarks along routes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoorsy: Peer-to-peer RV rental marketplace that connects private RV owners with renters across North America. Directly competes with Cruise America in the consumer RV rental market but operates an asset-light model offering Class A, B, and C configurations from individual hosts.
• RVshare: Largest peer-to-peer RV rental platform in North America, connecting private owners with renters. Competes head-to-head with Cruise America in family and group RV vacations but offers broader vehicle variety and lower capital intensity.
• El Monte RV: Established US RV rental company operating a fleet of Class A and Class C motorhomes with multiple pickup locations. Closest traditional-fleet competitor to Cruise America, competing for the same leisure family and snowbird customer segments.
• Road Bear RV: US-based RV rental company specializing in newer Class A and Class C motorhomes with one-way rental capabilities. Directly comparable business model to Cruise America with similar fleet ownership and rental-center distribution approach.
• Apollo RV (Apollo Tourism & Leisure): International RV rental operator with US operations, offering Class A, B, and C motorhomes across multiple US pickup locations. Comparable owned-fleet rental model with broader product variety than Cruise America.

Regional players

• McRent (Roller Team): Europe's largest RV rental company with a comparable owned-fleet rental model. Operates primarily in Europe rather than North America, but is highly relevant as a same-business-model benchmark for fleet size, utilization, and revenue economics.

Broad incumbents

• Camping World Holdings: Publicly traded US RV retailer and services company that also operates RV rentals, financing, insurance, and roadside assistance. A larger incumbent with adjacent capabilities (sales, service, financing) overlapping Cruise America's used-RV sales and consumer RV rental business.
• Lazydays Holdings: US RV dealership chain specializing in new and used RV sales with service and financing. Operates in a different primary vertical (sales vs. rental) but competes for the same retail RV customer and overlaps with Cruise America's used-RV resale business.

Others

• Thor Industries: World's largest RV manufacturer whose brands (including Thor Majestic, sold through Cruise America's used-RV channel) supply the rental fleet industry. Indirect peer — a Cruise America fleet-supplier and capital-allocation reference point rather than a direct competitor.
• Winnebago Industries: Major US RV manufacturer whose Class C motorhomes (including Winnebago Minnie Winnie sold through Cruise America's used inventory) and Winnebago Outdoor & Adventures rental platform are adjacent to Cruise America's business. Functions as both a fleet supplier and emerging rental competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruiseamerica
• Facebookfacebook.com/CruiseAmericaRV
• LinkedInlinkedin.com/company/cruise-america

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruise America