Simat Technologies Public Company Limited

What Simat Technologies Public Company Limited does

Simat Technologies Public Company Limited is a Bangkok-headquartered, publicly listed (MAI: SIMAT since 2007) information technology services company specializing in Automatic Identification and Data Capture (AIDC) solutions for enterprise customers. Founded in 1995 by Thongkam Manasilapan, the company operates across five business verticals: AIDC hardware (barcode scanners, barcode printers, card printers, face recognition devices, mobile computers, RFID, wireless/networking), specialty labels (ribbonless, ESD, high-temperature, healthcare, and barcode/serialized — manufactured by wholly-owned subsidiary Simat Label Co., Ltd.), proprietary software (ManageSales for sales force automation, ManageWare and Sky Frog for warehouse management, and Mobile Net for mobile connectivity), professional services (implementation, training, customization, maintenance, custom development), and telecommunications through the SINET high-speed internet brand, which in 2019 won a contract from Thailand's NBTC (สำนักงาน กสทช.) to serve remote-area connectivity. A Silk Screen Printing business was added in 2018 via Inciiss (Thailand) Co., Ltd.

The company generates revenue through a combination of hardware sales (the dominant stream, drawing on partner products from BARTEC, SEWOO TECH, COGNITEC, and Symbol), one-time software licenses, subscription-based SINET broadband services, and recurring professional services engagements. Go-to-market is primarily direct enterprise sales from the Bangkok headquarters (contact: [email protected] / +662 326 0999), complemented by a regional distribution network across five countries: Grand-Flo Group in Malaysia (Kuala Lumpur, Petaling Jaya, Seremban, Melaka, Johor Bahru, Penang), CL Solutions Ltd in Hong Kong and Guangzhou, and Sino Corporation / High Rich Trading & Services Co. Ltd in Ho Chi Minh City, Vietnam. Customer concentration sits in enterprise logistics and supply-chain use cases — case-study users include Malaysian couriers ABX Express and Poslaju — with pricing on a quote-based, multi-year contract model. The firm employs 251-500 staff and carries warrants (SIMAT-W3, SIMAT-W5) alongside its common stock.

Name

Simat Technologies Public Company Limited

Legal name

Simat Technologies Public Company Limited

Website

https://simat.co.th

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Simat Technologies PCL (MAI: SIMAT) is a Bangkok-based IT services and AIDC solutions provider distributing barcode, RFID, mobile computing, and face-recognition hardware, proprietary software (ManageSales, ManageWare, Mobile Net, Sky Frog), specialty labels, and SINET broadband to enterprise customers across Thailand, Malaysia, Hong Kong, China, and Vietnam.

Ownership category

akta.pro rank

Product category

Automatic Identification and Data Capture (AIDC) Solutions

NAICS

Computer Facilities Management Services (541513), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Communications Services, Nec (4899), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

akta.pro secondary industries

Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI), Data, Communications & Fiber Optic Cable (IMADAMAD)

Keywords

• Automatic identification solutions
• Barcode scanning hardware
• Warehouse management software
• Specialty label products
• Enterprise data capture

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Products: Sale of barcode scanners, barcode printers, card printers, face recognition devices, mobile computers, RFID solutions, wireless and networking equipment, and solar cell products.
2. Labels: Production and sale of specialty labels including ribbonless labels, ESD labels, high temperature labels, healthcare labels, and barcode/serialized labels through subsidiary Simat Label.
3. Software Products: Licensing and sale of proprietary software including ManageSales, ManageWare, Mobile Net, and Sky Frog solutions.
4. Professional Services: Services including project management, implementation and training, helpdesk support, software customisation, software maintenance, custom software development, and technical services.
5. Telecommunications - SINET: High-speed internet services provided under the SINET brand, including broadband services for businesses and remote area internet connectivity projects commissioned by NBTC (สำนักงาน กสทช.).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Simat Technologies delivers enterprise Automatic Identification and Data Capture (AIDC) solutions, distributing and integrating hardware such as barcode scanners, barcode and card printers, RFID, face recognition devices, mobile computers, wireless/networking equipment, and solar cells; manufacturing specialty labels (ribbonless, ESD, high-temperature, healthcare, barcode/serialized) through subsidiary Simat Label; licensing proprietary software including ManageSales, ManageWare, Mobile Net, and Sky Frog; and providing implementation, training, helpdesk, customization, and maintenance services. It also operates SINET high-speed internet/telecommunications services, including NBTC-contracted rural broadband projects in Thailand.

Product overview

Simat Technologies Public Company Limited is a public company (SET: SIMAT) providing Automatic Identification and Data Capture (AIDC) solutions. The product portfolio is organized across four main categories: Hardware (barcode scanners, barcode printers, card printers, face recognition devices, mobile computers, RFID solutions, wireless/networking equipment, and solar cells), Labels (ribbonless, ESD, high temperature, healthcare, and barcode/serialized labels), Software (ManageSales for sales force automation, ManageWare for warehouse management, Mobile Net for mobile connectivity, and Sky Frog for warehouse management), and Services (project management, implementation, training, helpdesk, software customization and maintenance, custom development, and technical services). The company operates primarily in Thailand with regional coverage across Malaysia, Hong Kong, China, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• SINET: High-speed internet service brand providing telecommunications services

Products and services

• ManageSales

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grand-Flo Group (Grand-Flo Electronic System Sdn Bhd, Grand-Flo Spritvest Sdn Bhd, Grand-Flo Data Centrix Sdn Bhd, Grand-Flo Capital Sdn Bhd, Grand-Flo Berhad)coreChannel Partner/ Reseller/ DistributorGrand-Flo Group is a subsidiary and core business partner network covering Malaysia with offices in Kuala Lumpur, Petaling Jaya, Seremban, Melaka, Johor Bharu, and Penang. Grand-Flo Berhad is the holding company head office in Petaling Jaya. Labels Network Sdn Bhd (Puchong, Selangor) is also part of the network. The Grand-Flo Group is majority-owned by Simat Technologies and serves as the primary distribution channel for Simat's products in Malaysia.
• CL Solution LtdcoreChannel Partner/ Reseller/ DistributorCL Solution Ltd operates as the business partner for Simat Technologies in Hong Kong and China, with offices in Guangzhou and Hong Kong. It serves as the regional distribution partner for Simat's AIDC products in Greater China.
• Sino Corporation / High Rich Trading & Services Co. LtdminorChannel Partner/ Reseller/ DistributorSino Corporation and High Rich Trading & Services Co. Ltd serve as the business partners for Simat Technologies in Vietnam, with an office in Ho Chi Minh City. They distribute Simat's AIDC products and solutions in the Vietnamese market.
• NBTC (สำนักงาน กสทช. / Office of the National Broadcasting and Telecommunications Commission)coreOthersIn 2019 (พ.ศ. 2562), Simat Technologies (through SINET) was awarded a contract by the NBTC to provide high-speed internet services in remote areas of Thailand under a government project. This is a significant public sector partnership for telecommunications services.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Datalogic: Italian manufacturer of barcode readers, mobile computers, sensors, and machine vision. Competes head-to-head with the brands Simat distributes and addresses the same AIDC use cases in logistics, manufacturing, and retail.
• TSC Auto ID Technology: Taiwan-based barcode and label printer manufacturer with strong SEA distribution. Closely comparable to Simat's printer product line and overlapping customer base in logistics and manufacturing.
• Manhattan Associates: US-based provider of warehouse management and supply chain software. Competes directly with Simat's ManageWare and Sky Frog WMS offerings for enterprise logistics customers across SEA.
• Blue Yonder: Supply chain and warehouse management software vendor serving similar enterprise customers to Simat's ManageWare/Sky Frog. Overlaps on WMS and supply chain execution software where Simat is investing in proprietary offerings.
• Zebra Technologies: Global leader in barcode scanners, mobile computers, RFID, and printing solutions whose products Simat distributes. Directly comparable on the core AIDC product portfolio that drives the bulk of Simat's revenue and on target enterprise customers in logistics and retail.
• Sato Holdings: Japan-based manufacturer of barcode and label printers and AIDC solutions. Closely overlaps Simat's printer, label, and AIDC business and serves similar logistics, manufacturing, and retail customers.
• Cognex Corporation: Global leader in machine vision and industrial barcode reading. Comparable in the face recognition and image-based identification segments where Simat partners with COGNITEC, and competes for similar industrial automation budgets.
• Grand-Flo Berhad: Malaysian AIDC and labels distribution group in which Simat holds a majority stake. Operates the same product lines (barcode, RFID, labels) and serves as Simat's primary SEA distribution arm, making it the most directly comparable peer by both product and ownership relationship.

Broad incumbents

• Avery Dennison: Global pressure-sensitive label and RFID inlay manufacturer. Comparable to Simat's labels and RFID product lines, but operates at vastly larger scale across multiple packaging categories beyond AIDC.
• Honeywell International (AIDC / Productivity Solutions): Diversified industrial conglomerate whose Productivity Solutions division offers handheld scanners, mobile computers, and printing that overlap directly with Simat's AIDC portfolio. Much larger scale and global brand, but serves the same logistics and warehouse customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simat-technologies-pcl-simat-r-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simat Technologies Public Company Limited