Ultramarathon Running Store

Name

Ultramarathon Running Store

Legal name

ULTRAMARATHONRUNNING Ltd

Website

https://ultramarathonrunningstore.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Running Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Running & Endurance Wear (CRAAAEAD)

Keywords

• Ultra running gear
• Trail running equipment
• Running hydration systems
• Endurance running apparel
• Ultra distance nutrition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct online sales of ultra running gear and accessories. All items are held in stock and shipped from their Bristol warehouse. No drop shipping or marketplace fulfilment. Products include backpacks, hydration systems, nutrition, footwear, socks, apparel, and accessories from premium ultra running brands.
2. Gift vouchers: Gift vouchers available in denominations of £15, £25, £50, £75, £100, and £500, or custom amounts. Can be sent by email or post. Redeemable against future purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ultramarathon Running Store is an independent, online-only UK specialty retailer that curates and sells ultra running gear including backpacks, race vests, hydration systems, energy gels/chews/bars, electrolyte products, blister and chafing prevention items, gloves, waterproof jackets, ultra running shoes and performance socks. All items are held in stock at the Bristol warehouse and dispatched directly to customers worldwide, with no drop shipping or marketplace fulfilment. The store also sells gift vouchers and serves both experienced ultra runners and runners transitioning into the sport.

Product overview

Ultramarathon Running Store is an independent UK online specialty retailer selling ultra running gear. The company operates a single e-commerce platform (built on Volusion) with all items held in stock and dispatched from their Bristol warehouse. The product portfolio comprises multiple product categories including: hydration packs and race vests (UltrAspire, Ultimate Direction, Inov-8 brands); hydration bladders and reservoirs (Hydrapak, UltrAspire, Ultimate Direction, Inov-8); bottles, cups and soft flasks (Inov-8, UltrAspire, Ultimate Direction, Hydrapak); energy gels, chews, bars and flapjacks (GU, Torq, Chia Charge, Clif); electrolyte tablets, capsules and drink mixes (Nuun, S!Caps, Tailwind Nutrition); blister and chafing prevention (2Toms); gloves and mittens (Inov-8, Ultimate Direction); waterproof jackets and trousers (Inov-8, Ultimate Direction); ultra running shoes (Inov-8); and performance socks (Drymax, Injinji). The store also offers gift vouchers. No proprietary technology products, APIs, or AI capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpacks and Race Vests Curated range of ultra running vests and backpacks from UltrAspire (e.g., Traverse 20L, Zygos 6.0, Momentum 3.0), Ultimate Direction (Adventure Vest 17L, Ultra Vest 12L, Race Vest 6L) and Inov-8 (Racepac 8), designed to carry mandatory kit, hydration and nutrition for 50–200+ mile events.
• Hydration Bladders and Reservoirs Reversible, easy-to-clean hydration bladders (e.g., Hydrapak 3L with Shape-Shift technology and Blaster Valve), bite valves and tube kits from Hydrapak for use in race vests and backpacks.
• Bottles, Cups and Soft Flasks Soft flasks and bottles (e.g., UltrAspire UltraFlask 550 Hybrid, Ultimate Direction Body Bottle 500 with auto-sealing bite valve) used for on-the-move hydration during ultra events.
• Energy Gels Energy gels including GU Energy Gels and Roctane variants (patented maltodextrin/fructose blend with electrolytes and amino acids) and Torq Energy Gels (2:1 maltodextrin:fructose, no artificial colours or sweeteners), for fuelling long ultra distance efforts.
• Energy Chews and Bars Chewable and bar-format endurance nutrition including GU Energy Chews, Clif Bloks Energy Chews (33 kcal cubes) and Chia Charge Flapjack Energy Bars (378 kcal, 5g protein), in caffeinated and caffeine-free options.
• Hydration and Electrolytes Electrolyte products including Nuun Sport tablets (300mg sodium, 150mg potassium, 25mg magnesium per tablet), Tailwind Nutrition Endurance Fuel drink mixes (200 calories, 620–630mg sodium per sachet) and Succeed S!Caps electrolyte capsules (100 per bottle).
• Blister and Chafing Prevention 2Toms products including BlisterShield powder (for feet, heels and toes), ButtShield roll-on (inner thighs, buttocks) and SportShield roll-on (arms, nipples, breasts, thighs, groin, feet) for preventing hot spots and skin discomfort over long distances.
• Gloves and Mittens Insulated running mittens and convertible gloves including Inov-8 Thermal Mitt (Primaloft Gold Insulation Active+, waterproof) and Ultimate Direction Ultra Flip Glove (convertible glove to glove+mitten with stowable waterproof mitt).
• Jackets and Trousers Waterproof and windproof running apparel including Inov-8 Stormshell V2 (Pertex Shield 2.5-layer, 20,000 HH) and Ultimate Direction Ultra Jacket (30,000mm water entry pressure, UTMB compatible), plus running trousers.
• Ultra Running Shoes Inov-8 trail and ultra running shoes including the X-Talon Ultra 260 V2 (8mm lug depth, soft/muddy trails), Trailfly Ultra G 280 (nitrogen-infused foam, graphene outsole) and Trailfly Ultra G 300 Max (max cushioning, graphene midsole and outsole).
• Performance Trail Running Socks Anti-blister performance socks including Drymax Trail Running Socks (3D Advanced Fit, Active Odour Control, Hyper Thin/Lite/Trail/Hot Weather/Cold Weather/Maximum Protection variants) and Injinji Toe Socks (5-toe design eliminating skin-on-skin friction, in Trail/Outdoor/Over The Calf/Liner/Run variants).
• Handheld Water Bottles UltrAspire Iso Pocket 3.0 handheld with soft adjustable hand strap, expanding zippered pocket and ergonomically shaped 600ml bottle suitable for small hands.
• Gift Vouchers and Certificates Gift vouchers redeemable against any store purchase, available in fixed denominations of £15, £25, £50, £75, £100 and £500 or in custom amounts, delivered by email or post.

Quantifiable outcome

• Orders typically processed within 24 hours with same-day dispatch before 12pm
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Ultimate DirectioncoreChannel Partner/ Reseller/ DistributorMajor brand carried by Ultramarathon Running Store. Products include hydration vests, race vests, backpacks, water bottles, and accessories. UD is a flagship brand for ultra running hydration solutions.
• UltrAspirecoreChannel Partner/ Reseller/ DistributorKey brand partner specializing in minimalist, functional ultra running vests and hydration systems. Products designed by Bryce Thatcher.
• Inov-8coreChannel Partner/ Reseller/ DistributorMajor ultra running shoe and gear brand. Products include trail running shoes (X-TALON, TRAILFLY, PARKCLAW), backpacks, hydration, gloves, and waterproof jackets.
• HydrapakcoreChannel Partner/ Reseller/ DistributorOfficial Hydrapak UK and Ireland online supplier. Products include hydration bladders, reservoirs, soft flasks, bite valves, and tube kits. Hydrapak is featured as standard in over 40 performance brands.
• DrymaxcoreChannel Partner/ Reseller/ DistributorLeading brand for blister prevention socks. Products include trail running socks, cold weather socks, hot weather socks, hyper thin socks, and maximum protection options.
• InjinjicoreChannel Partner/ Reseller/ DistributorSpecialist in toe socks for blister prevention. Products include trail socks, compression socks, liner socks, merino wool socks, and women's specific options.
• GU Energy LabscoreChannel Partner/ Reseller/ DistributorMajor energy nutrition brand. Products include energy gels, Roctane gels, liquid gels, energy chews, stroopwafels, and drink mix sachets.
• NuuncoreChannel Partner/ Reseller/ DistributorElectrolyte tablet brand. Products include Sport electrolyte tablets in multiple flavours with electrolytes, potassium, and magnesium.
• Tailwind NutritioncoreChannel Partner/ Reseller/ DistributorComplete fuel for ultra running. Products include endurance fuel drink mixes (caffeinated and caffeine-free) and recovery mixes with protein.
• 2TomscoreChannel Partner/ Reseller/ DistributorBlister and chafing prevention specialist. Products include SportShield roll-on, ButtShield, and BlisterShield powder for preventing hot spots and skin discomfort during ultra runs.
• TorqcoreChannel Partner/ Reseller/ DistributorEnergy gels formulated with 2:1 Maltodextrin:Fructose blend for greater carbohydrate delivery. No colours or artificial sweeteners.
• Succeed S!CapscoreChannel Partner/ Reseller/ DistributorElectrolyte capsules known as 'The Gold Standard of Electrolyte Replacement.' 100 capsules per bottle for ultra distance electrolyte replacement.
• Chia ChargeminorChannel Partner/ Reseller/ DistributorChia seed flapjack energy bars in Original, Salted Caramel, and Banana flavours. High calorie (378 Kcal) protein bars for long runs.
• CLIFminorChannel Partner/ Reseller/ DistributorEnergy chews (Clif Bloks) and energy bars. Products include caffeine-free and caffeinated options.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Run and Become: London-based independent specialist running retailer with deep expertise in gait analysis and performance footwear. Competes for the same UK serious-runner and ultra-leaning customer with curated premium brand selection.
• SportsShoes.com: One of the UK's largest online running and outdoor retailers, carrying extensive ranges of trail/ultra running footwear, apparel and accessories from many of the same brands (Inov-8, Ultimate Direction, etc.). Direct competitor for UK ultra running gear online.
• Up & Running: UK chain of independent specialist running stores combining physical retail with online sales. Targets the same UK amateur-to-serious runner market with multi-brand footwear, apparel, and accessories.
• Wigmore Sports: Long-established London specialist running store with a strong online presence, stocking premium running and trail brands. Comparable focus on serving serious and endurance runners with curated, expert-led product selection.
• Northern Runner: Independent Newcastle-based running specialist with a strong trail and ultra running focus, stocking many of the same niche brands. Closely comparable in scale and specialist positioning to Ultramarathon Running Store.
• Likeys: UK-based online running retailer stocking premium trail and ultra running brands. Directly comparable in product mix and target customer to Ultramarathon Running Store.
• Pro:Direct Running: UK-based online running specialty retailer with deep footwear, apparel, and accessories assortment including premium trail and ultra brands. Competes head-on for the same serious-runner customer base across the UK and internationally.
• Wiggle: Large UK online sports retailer (cycling, running, triathlon, swimming) with global shipping and broad premium-brand assortment. A scaled, generalist competitor for the international running customer.

Broad incumbents

• REI: US-based outdoor co-operative retailer with deep running, trail and ultra product ranges plus events and community programming. A broad incumbent that competes for the same outdoor endurance customer, but across much wider categories.
• Decathlon: Global sporting goods retailer with strong UK presence and own-brand trail/ultra running gear. A broad incumbent that competes on price and breadth rather than specialist curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ULTRAmarathonRunningStore
• Xx.com/ULTRAmarathonRS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultramarathon Running Store