Visitfairfield

What Visitfairfield does

Visit Fairfield, legally the Fairfield Conference & Visitors Bureau, is a non-profit 501(c)(6) destination marketing organization (DMO) established in 2004 and headquartered at 490 Chadbourne Road, Suite A100, Fairfield, California. It is funded by a Business Improvement District consisting of 19 lodging properties and was created to market Fairfield, Suisun Valley, and the surrounding region as a destination for leisure travel, meetings, group tours, and media coverage. End customers include leisure tourists, meeting and event planners, group tour operators, and the 19 funding lodging properties themselves.

The organization's core product surface comprises a consumer-facing tourism website (visitfairfield.com), a direct hotel booking engine (lodging.visitfairfield.com / bookdirect.net), a public events calendar, a digital visitor guide, an email newsletter branded 'Rediscover Fairfield', and an SMS/MMS marketing program operated via Grasshopper. It also operates a physical California Welcome Center colocated inside the Jelly Belly Factory, and provides group travel planning services and an RFP submission system for meeting planners. Technology stack is conventional web CMS plus booking integration; no AI/ML, API, or proprietary platform assets are disclosed.

Revenue is generated via two primary mechanics: (1) Business Improvement District assessments from 19 lodging properties, and (2) affiliate referral commissions on hotel bookings routed through the Visit Fairfield booking engine to local properties. Pricing for ancillary tourism experiences (winery tastings $15-$50, Jelly Belly tours $4-$8, hospitality packages such as a $95 Valentine's dinner) is set by partner businesses, not by Visit Fairfield. GTM is event-driven and place-based: trade shows, PR, newsletters, social media across seven platforms, and earned media coverage anchored to awards including USA Today's #1 Wine Region recognition for Suisun Valley.

Name

Visitfairfield

Legal name

Fairfield Conference & Visitors Bureau

Website

https://visitfairfield.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Fairfield (Fairfield Conference & Visitors Bureau) is a 501(c)(6) destination marketing organization established in 2004 and funded by 19 lodging properties. It promotes Fairfield and Suisun Valley, California to leisure tourists, meeting planners, and group tour operators through a tourism website, hotel booking engine, events calendar, newsletter, SMS marketing, and a physical California Welcome Center inside the Jelly Belly Factory.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information services
• Hotel booking referrals
• Convention visitors bureau

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Services: As a non-profit 501(c)(6) organization, Visit Fairfield is funded by lodging properties through a Business Improvement District. The organization promotes local businesses, hotels, wineries, and attractions to drive visitor traffic and overnight stays in Fairfield, California.
2. Hotel Booking Referrals: Operates hotel booking engine (bookdirect.net) that directs bookings to local hotels with a referral model. When visitors book through Visit Fairfield, they support local lodging businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Visit Fairfield operates as the official destination marketing organization for Fairfield, California, providing free visitor information, hotel booking referrals, event listings, and group/meeting planning services. The organization is funded by 19 local lodging properties through a Business Improvement District and promotes wineries, restaurants, attractions, and accommodations to drive tourism and overnight stays.

Product overview

Visit Fairfield is the official destination marketing organization (DMO) for Fairfield, California, operated by the Fairfield Conference & Visitors Bureau, a non-profit 501(c)(6) organization. The organization functions as a unified tourism marketing platform offering visitor-facing digital products including a comprehensive website with attraction listings, winery directories, and event calendars, plus a direct hotel booking engine. Supporting services include group travel planning, meeting and event planner assistance with RFP submission, a physical California Welcome Center at Jelly Belly Factory, email newsletter ('Rediscover Fairfield'), and SMS marketing. The portfolio is unified under the Visit Fairfield brand, designed to attract tourists, meeting planners, and group travel operators to Fairfield and Suisun Valley wine country.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Fairfield Website The official tourism marketing website for Fairfield, California, serving as a comprehensive visitor information portal featuring attractions, wineries, restaurants, hotels, events, and travel planning resources for leisure travelers and tourists.
• Hotel Booking Platform

Quantifiable outcome

• Suisun Valley named #1 Wine Region in the U.S. by USA Today 10Best Readers' Choice Awards
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 19 Lodging Properties (Business Improvement District)coreChannel Partner/ Reseller/ DistributorVisit Fairfield was created in 2004 by a Business Improvement District and is funded by 19 lodging properties in Fairfield. These properties benefit from tourism marketing and booking referrals through Visit Fairfield's platform.
• Jelly Belly Candy CompanycoreStrategic or Co-development PartnerVisit Fairfield operates a California Welcome Center inside the Jelly Belly Factory. This partnership provides prime tourist foot traffic and allows Visit Fairfield staff to promote local wineries, restaurants, and attractions to visitors.
• Suisun Valley Vintners and Growers AssociationcoreStrategic or Co-development PartnerCo-marketing partner for wine country events including Passport Sunday, Harvest Celebration, and AVA Anniversary. Joint efforts to promote Suisun Valley as a premier wine destination.
• Local Edition CreativeminorImplementation/ SI/ Consulting PartnerArtistic collaboration with artist David 'Hyde' Cho and Local Edition Creative for murals as part of the Art in Public Spaces program and Heart of Fairfield Plan.
• City of FairfieldcoreStrategic or Co-development PartnerPartnership for downtown revitalization through the Fairfield Food & Arts District initiative, public art installations including murals, and community events like farmers markets.
• Various Wineries (Over 12 Establishments)coreChannel Partner/ Reseller/ DistributorFamily-owned wineries and tasting rooms in Suisun Valley and Green Valley promoted through Visit Fairfield marketing channels. Includes Caymus-Suisun, Vezér Family Vineyard, Wooden Valley Winery, Mangels Vineyards, and more.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Destinations International: Trade association representing destination marketing organizations globally; VisitFairfield would be a member/peer in the DMO ecosystem rather than a direct competitor.
• Tourism Cares: Non-profit supporting the tourism industry through community impact programs; comparable non-profit tourism ecosystem player rather than a direct destination competitor.

Regional players

• Visit Oakland: Bay Area DMO with comparable structure (BID-funded, non-profit convention & visitors bureau) promoting hotels, dining, events, and meetings in an adjacent region.
• Visit Solano: County-level tourism organization covering Solano County including Fairfield; overlaps geographically with VisitFairfield and competes for some of the same lodging BID dollars.

Direct peers

• Visit Napa Valley: Destination marketing organization for neighboring Napa Valley. Operates a similar BID-funded model promoting wine tourism, hotels, restaurants, and meeting/event business to a comparable Bay Area/Sacramento visitor base.
• Sonoma County Tourism: DMO for Sonoma County with overlapping wine country promotion, lodging referral bookings, and visitor information services targeting the same Northern California leisure traveler.
• Visit Sacramento: Regional DMO serving Sacramento and surrounding areas with convention/meeting sales, hotel booking referrals, and event promotion, overlapping with VisitFairfield's meeting planner and group tour services.

Broad incumbents

• San Francisco Travel Association: Larger Bay Area CVB managing conventions, leisure marketing, and hotel referrals at city scale; comparable destination marketing structure with a vastly broader scope and budget.
• Brand USA: National destination marketing organization for the United States; operates at a vastly broader scale than VisitFairfield and funnels inbound international demand that benefits regional DMOs.
• Visit California: State-level DMO that oversees the California Welcome Center network, including the Jelly Belly-based center that VisitFairfield operates; sets statewide tourism strategy and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/visitfairfieldca
• Facebookfacebook.com/VisitFairfieldCA
• LinkedInlinkedin.com/company/visitfairfieldca
• Instagraminstagram.com/visitfairfieldca
• TikToktiktok.com/@visitfairfieldca
• Pinterestpinterest.com/VisitFairfield
• Xx.com/fairfield4fun

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visitfairfield