Visit Sacramento
Visit Sacramento is the official, nonprofit Destination Marketing Organization for Sacramento, California. It operates visitsacramento.com, Sacramento365, and meeting and sports commissions to promote leisure, convention, and event tourism funded through lodging assessments and partner memberships.
- Company typePrivate
- Founded2026
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Visit Sacramento does
Visit Sacramento is the official, private nonprofit Destination Marketing Organization (DMO) for Sacramento, California. It serves as a centralized tourism information and marketing platform for leisure travelers, meeting and convention planners, sports event organizers, international visitors, and local community members through a portfolio that includes the main visitsacramento.com portal, the Sacramento365 events calendar platform, the Bienvenidos a Sacramento Spanish-language microsite, a bi-weekly podcast series, the Neighborhood Guide video series on YouTube, and dedicated trade portals for meetings, sports, and travel trade buyers.
The organization's product portfolio is built on a SimpleView Inc.-powered website and CRM platform, with sub-properties that function as visitor planning tools, RFP submission engines for meeting planners, and an events aggregation layer. Operations are organized across departments including Administration, Convention Sales & Services, Destination Experience, Inclusion & Community Engagement, Marketing & Communications, Sports & Entertainment, and Tourism, with leadership oversight from a Board of Directors and supported by a Director of Diversity, Equity and Inclusion.
Visit Sacramento does not sell to end visitors; its consumer-facing services are free. Revenue is generated indirectly through Tourism Improvement District (TID) and Tourism Marketing District (TMD) assessments levied on hotels and tourism-related businesses, annual partner memberships from hotels, restaurants, attractions and event venues that receive promotional placement and listing services, and professional services income from its Meetings & Groups division and Sacramento Sports Commission, which deliver convention sales, RFP processing, and sports event coordination. As a DMO funded by special assessment districts, the organization has no equity capital, no venture backers, and no disclosed revenue; its growth is structurally tied to the performance of Sacramento's lodging sector and the scale of its partner ecosystem.
Visit Sacramento firmographics
Firmographics- Name
- Visit Sacramento
- Legal name
- Visit Sacramento
- Website
- https://visitsacramento.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Sacramento is the official, nonprofit Destination Marketing Organization for Sacramento, California. It operates visitsacramento.com, Sacramento365, and meeting and sports commissions to promote leisure, convention, and event tourism funded through lodging assessments and partner memberships.
- Ownership category
- akta.pro rank
Visit Sacramento industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)
Keywords
Where Visit Sacramento is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Sacramento business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Tourism Improvement District (TID) Assessment: Funding through a Tourism Improvement District assessment on hotels and lodging properties to fund marketing and promotional activities.
- Tourism Marketing District (TMD) Assessment: Additional assessment revenue specifically for tourism marketing efforts collected from tourism-related businesses.
- Partner Memberships: Annual membership fees from partners including hotels, restaurants, attractions, and event venues that receive promotional benefits and listing services.
- Meeting & Group Sales (RFP Processing): Lead generation and convention sales services that bring group business to Sacramento hotels and venues through the Meetings & Groups division.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Visit Sacramento product offering
Product offeringCore offering
Visit Sacramento is the official destination marketing organization (DMO) for Sacramento, California, promoting the city as a travel destination through a centralized tourism website, event calendar platform (Sacramento365), visitor guides, podcasts, and multilingual content. It generates group business for hotels and venues via a Meetings & Conventions division, attracts sporting events through the Sacramento Sports Commission, and supports international tour operators and travel agents via the Travel Trade program, funded through Tourism Improvement/Marketing District assessments and partner memberships.
Product overview
Visit Sacramento operates as the official destination marketing organization (DMO) for Sacramento, California. The core product is the Visit Sacramento website, a comprehensive tourism marketing portal that aggregates travel planning resources, event listings, and visitor services. The portfolio includes the Sacramento365 event calendar platform, the Visit Sacramento Podcast series, and the Spanish-language Bienvenidos a Sacramento section. Supporting products include the Sacramento Sports Commission for sporting event attraction, Meetings & Conventions Services for meeting planners, Travel Trade Services for tour operators, and the Neighborhood Guide Video Series for cultural tourism promotion. The offering functions as a unified destination marketing platform rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Brands
- Sacramento Sports Commission: Division focused on attracting and supporting sporting events and activities in the Sacramento region.
- Bienvenidos a Sacramento
- Sacramento Convention Center Expansion
- Sacramento365
- Visit Sacramento Podcast
- STMD (Sacramento Tourism Marketing District)
- STID (Sacramento Tourism Infrastructure District)
Products and services
- Visit Sacramento Website The official destination marketing portal for Sacramento, aggregating travel planning resources, hotel and restaurant directories, event listings, neighborhood guides, and visitor information for leisure travelers, meeting planners, and travel trade partners.
- Sacramento365 Events Platform A dedicated events calendar platform that aggregates all events happening in Sacramento, including festivals, concerts, sports, and community activities, serving visitors and locals.
- Visit Sacramento Podcast A podcast series featuring interviews with local business owners, artists, chefs, and community figures who shape Sacramento as a travel and living destination.
- Neighborhood Guide Video Series A video series highlighting the diversity and attractions of Sacramento neighborhoods including Stockton Boulevard and Northgate Boulevard to promote cultural tourism and support local businesses.
- Bienvenidos a Sacramento A Spanish-language section of the Visit Sacramento website providing comprehensive visitor information, event guides, neighborhood highlights, and travel planning resources for Spanish-speaking audiences and Latino visitors.
- Sacramento Sports Commission A division of Visit Sacramento that attracts and supports sporting events, tournaments, and competitions in the Sacramento region, managing venue partnerships and event logistics for sports organizers and leagues.
- Meetings & Conventions Services Comprehensive meeting and convention planning services including venue sourcing at the SAFE Credit Union Convention Center and Golden 1 Center, hotel partnerships, RFP processing, and group activity recommendations for meeting planners and organizers.
- Travel Trade Services Services for international tour operators, student travel groups, and motorcoach tour operators, including itinerary planning, attraction partnerships, familiarization tour requests, and multilingual market materials.
- Visitor Guide A free comprehensive visitor guide providing insider tips for planning trips to Sacramento, including attraction recommendations, dining suggestions, and seasonal activity highlights, available in print and digital formats.
Quantifiable outcome
- Sacramento Named One of Travel + Leisure's Top Travel Destinations for 2025
- +2 more outcomes
Companies that use Visit Sacramento
Customer profileSegments7 records
Ideal customer profiles4 records
Visit Sacramento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Sacramento partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Visit CaliforniacoreOfficial state tourism partner representing California's travel industry. Visit Sacramento participates in statewide marketing initiatives and brand campaigns.
- SimpleView Inc.coreWebsite platform and CRM provider powering visitsacramento.com, the Sacramento365 events platform, and partner management systems.
- National Tourism Association (NTA)coreNational tourism association partnership providing industry resources, best practices, and networking for travel trade professionals.
- Local Hotels & Lodging PartnerscoreOver 100 hotels and lodging properties participating in tourism improvement district and marketing programs, contributing assessments and receiving promotional benefits.
- Restaurants & Culinary PartnerscoreOver 200 restaurants, breweries, and wineries participating in farm-to-fork initiatives and promotional campaigns.
- Golden 1 CentercoreMajor venue partner for concerts, sports events, and conventions, hosting Sacramento Kings NBA games and major entertainment events.
- SAFE Credit Union Convention CentercoreRecently expanded and renovated convention center serving as primary meeting and event venue, marketed by Visit Sacramento's Meetings division.
- Gardenland Northgate Neighborhood AssociationminorNeighborhood partnership for the Neighborhood Guide video series, promoting local businesses during festival season.
- Sacramento Hispanic Chamber of CommerceminorPartnership supporting the Neighborhood Guide video series and promoting Hispanic-owned businesses to visitors.
- NixtacominorLocal Mexican restaurant featured on the Bienvenidos podcast, showcasing Latinx culinary offerings.
- Anaya VineyardsminorFamily-owned winery featured on the Bienvenidos podcast, highlighting Latino winemaking heritage in the region.
- Oak Park Brewing CompanyminorBlack-owned brewery featured as a partner destination, representing diversity in Sacramento's craft beverage scene.
- Aerospace Museum of CaliforniaminorSmithsonian Affiliate museum and partner attraction, inspiring young minds with STEM exhibits and aviation history.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Visit Sacramento competitors and assessment
Company assessmentOthers
- SimpleView Inc. SimpleView is the CRM/DMO-platform vendor whose technology powers visitsacramento.com, Sacramento365, and the partner management system. It is an ecosystem enabler rather than a competitor but is highly relevant because it is the dominant technology backbone for U.S. DMOs.
Broad incumbents
- NYC & Company: NYC & Company is the official DMO for New York City and the archetypal large DMO model. It is comparable as a peer in operating structure (assessment funding, multinational marketing, meetings/conventions division, partner membership program) though at significantly larger scale.
- Brand USA: Brand USA is the national destination marketing organization for the United States. Comparable as the umbrella DMO that Visit Sacramento's international marketing efforts (Australia, France, Spain, Germany, China) plug into and coordinate with for inbound visitor promotion.
- Visit California: Visit California is the official state-level destination marketing organization for California and a core strategic partner of Visit Sacramento. It is directly comparable as a DMO operating with assessment funding and statewide marketing scope, and is closely tied via a stated GTM partnership.
- Los Angeles Tourism & Convention Board: LA Tourism is the official DMO for Los Angeles with materially larger budget and brand recognition. It is comparable in operating model (assessment funding, meetings/convention sales, international marketing) and competes for California inbound visitor share.
Direct peers
- Visit Denver: Visit Denver is a mid-sized-city DMO with a similar service portfolio (leisure marketing, meeting sales, sports commission, travel trade), funded through similar tourism improvement district assessments. It is a strong size-and-model peer and competes for many of the same meeting and event RFPs.
- Destination DC: Destination DC is the official DMO for Washington, DC, with the same operating structure: tourism improvement district assessments, meetings/convention sales, sports commission, and content-driven leisure marketing. It competes directly for association meeting RFPs and mid-Atlantic/international leisure travelers.
- Meet Boston: Meet Boston is the official DMO for Boston and a near-identical operating model — assessment funding, meetings/convention sales, leisure marketing, sports commission activity, and a Spanish-language outreach effort. Highly comparable in scale and revenue mix.
- Visit Napa Valley: Visit Napa Valley is a regional DMO specializing in culinary and wine tourism — very close to Visit Sacramento's Farm-to-Fork positioning. It is a direct competitor for food-and-wine traveler dollars and meeting/wedding bookings, and shares climate, wine-region, and assessment-funded DMO structure.
- San Francisco Travel Association: San Francisco Travel is the official DMO for San Francisco and a direct comparable: similarly structured DMO with assessment-based funding, Meetings & Conventions sales division, sports commission-equivalent, and shared California feeder market. They compete head-to-head for leisure, meeting, and international visitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Sacramento social profiles
Digital presenceVisit Sacramento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Sacramento leadership team
Management profileNumber of profiles
Profiles1 record
Visit Sacramento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Sacramento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Sacramento
What does Visit Sacramento do?
Visit Sacramento is the official destination marketing organization (DMO) for Sacramento, California, promoting the city as a travel destination through a centralized tourism website, event calendar platform (Sacramento365), visitor guides, podcasts, and multilingual content. It generates group business for hotels and venues via a Meetings & Conventions division, attracts sporting events through the Sacramento Sports Commission, and supports international tour operators and travel agents via the Travel Trade program, funded through Tourism Improvement/Marketing District assessments and partner memberships.
Is Visit Sacramento a public or private company?
Visit Sacramento is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Sacramento founded?
Visit Sacramento was founded in 2026. It employs 11 to 50 people.
Where is Visit Sacramento based?
Visit Sacramento is headquartered in Sacramento, United States, in the North America region.
How does Visit Sacramento make money?
Four revenue lines are on record. Tourism Improvement District (TID) Assessment is the primary driver. The others are tourism Marketing District (TMD) Assessment, partner Memberships and meeting & Group Sales (RFP Processing).
Who are Visit Sacramento's main competitors?
SimpleView Inc. is listed as an others. Broad incumbents are NYC & Company, Brand USA, Visit California and Los Angeles Tourism & Convention Board. Direct peers are Visit Denver, Destination DC, Meet Boston, Visit Napa Valley and San Francisco Travel Association.
Does Visit Sacramento have an API?
No public API is recorded for Visit Sacramento.
What industry is Visit Sacramento in?
Visit Sacramento's product category is Destination Marketing Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism). Its NAICS code is 561591 and its SIC code is 7990.