Think Kids

What Think Kids does

Think Kids is a Singapore-headquartered, privately-held child psychology practice founded in 2011 by Clinical Psychologist Vyda S. Chai and Educational & Developmental Psychologist Pamela See. It operates a single centre at 123 Penang Road (Orchard/Dhoby Ghaut area) supported by a team of more than 20 child psychologists, behaviour therapists, ABA therapists, counsellors, and case supervisors, with credentials spanning AHPRA, APS, SPS, SAC, APA, and BCAB. The practice specialises in Applied Behaviour Analysis (ABA) — described as the gold-standard intervention for autism, ADHD, and behavioural challenges — alongside individualised early intensive behavioural intervention, group ABA, social skills training, executive functions training, art therapy, and the ThinkBridge intensive day treatment programme for adolescents aged 8-18. It also delivers psychometric and educational neuropsychological assessments (using tools such as NEPSY-II, Conners CATA/CPT 3, D-KEFS, and ROCF) whose reports are recognised by the Singapore Ministry of Education, international schools, and local schools.

The practice monetises primarily through fee-for-service professional services: per-session ABA therapy, group programmes, comprehensive diagnostic assessments, child/adult counselling, postnatal depression support, parent coaching, and professional workshops & training, with delivery modalities spanning centre-based, home-based, and online video counselling (Skype, FaceTime, Zoom) across Singapore, Australia, and Southeast Asia. Pricing is quote-based and not publicly disclosed; the practice is registered with Singapore's Ministry of Social and Family Development under the Baby Bonus Scheme, allowing use of Child Development Account (CDA) savings, and offers subsidies for families in need, including via the Think x Rainbow collaboration with Over the Rainbow for subsidised youth counselling. Go-to-market is predominantly direct-to-consumer (phone, WhatsApp, email, website contact form) supplemented by word-of-mouth, school referrals, content marketing via blog and social channels (Facebook, Instagram, LinkedIn), and a strategic partnership with Elevate Psychologists supporting entry into Sydney, Australia. There is no disclosed external funding, parent company, or institutional ownership, and no AI/ML capability is evident in the operating model.

Name

Think Kids

Legal name

Think Kids Singapore

Website

https://think-kids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Kids is a Singapore-based child psychology practice founded in 2011 that delivers ABA therapy, psychometric assessments, social skills training, and counselling for children aged 18 months to early adulthood with autism, ADHD, and behavioural challenges, serving families, schools, and adult clients across Singapore, Australia, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Child Psychology Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Child psychology services
• ABA therapy
• Psychometric assessments
• Social skills training
• Educational neuropsychology

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Therapy and Intervention Services: Think Kids generates revenue through professional therapy services including ABA therapy, counselling, social skills training, and other intervention programs. Services are provided at the centre or home-based settings, with fees charged based on service type and frequency.
2. Psychological Assessment Services: Diagnostic and psychometric assessments for children including autism assessments, ADHD assessments, and other developmental evaluations. Reports are recognised by Singapore Ministry of Education, international schools, and local schools.
3. Baby Bonus CDA Payments: Registered with Ministry of Social and Family Development under Baby Bonus Scheme, allowing Singaporeans to use Child Development Account savings for Think Kids services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Think Kids is a child psychology practice that specialises in implementing customised therapy plans for children with special needs aged 18 months to early adulthood. Its core offering is Applied Behaviour Analysis (ABA) therapy, complemented by social skills training, psychometric and educational neuropsychological assessments, counselling, executive functions training, art therapy, and the ThinkBridge day treatment program. Services are delivered at the Singapore centre, in clients' homes, and via online video counselling.

Product overview

Think Kids is a child psychology practice offering a comprehensive suite of therapeutic and assessment services for children with special needs aged 18 months to early adulthood. The portfolio centers on Applied Behaviour Analysis (ABA) therapy as the core intervention, complemented by group ABA programs, social skills training, and executive functions training. Diagnostic services include psychometric assessments and educational neuropsychology evaluations. The practice also provides counselling services (child/adolescent, adult, family), specialized support for postnatal depression, parent support programs, and professional workshops. A key offering is ThinkBridge, an intensive day treatment program for adolescents. Services are delivered through center-based, home-based, and online video counselling modalities. Think Kids is registered with Singapore's Baby Bonus Scheme, enabling families to use government subsidies for services.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychometric & Diagnostic Assessments Comprehensive diagnostic and psychometric assessment services for children covering autism spectrum disorder (ASD), ADHD, global developmental delay, intellectual disability, giftedness, specific learning disorders (dyslexia, dyscalculia, dysgraphia), and cognitive functioning, with reports recognised by Singapore Ministry of Education, international schools, and local schools.
• Educational Neuropsychology Services Neuropsychological assessment services evaluating cognitive functions including memory, executive functions, visual-spatial abilities, language, attention, emotional-social functioning, and sensorimotor skills, using tools such as NEPSY-II, Conners CATA/CPT 3, D-KEFS, and ROCF.
• Applied Behaviour Analysis (ABA) Therapy Evidence-based ABA therapy for children with autism, ADHD, and behavioral challenges, including individualized program design, early intensive intervention, home-based services, social skills group training, school preparation, independent living skills, and parent/caregiver training.
• Group ABA Therapy Structured group ABA therapy program for children held weekday mornings, offering small class sizes with a 5 children to 2 therapists ratio, combining individualized ABA treatment with peer social interaction in a school-like environment.
• Social Skills Training Evidence-based group social skills training for children and adolescents with ASD, ADHD, and other social difficulties. Programs are age-stratified (5-7 years, 8-11 years, 12-16 years) and taught by qualified trainers using structured activities including therapist-guided play, role-playing, group discussions, and video feedback.
• Executive Functions Training Training program targeting working memory, cognitive flexibility, and self-management skills for children with ADHD, ASD, learning disabilities, and executive function challenges.
• Art Therapy Evidence-based art therapy service using creative expression as the primary communication method combined with verbal interaction with an art therapist, suitable for children, adolescents, adults, and caregivers across all ages.
• ThinkBridge Day Treatment Program Intensive short-term day treatment program for adolescents aged 8-18 with emotional and/or behavioral challenges preventing mainstream school integration. A 6-12 week program combining therapeutic intervention with on-site academic education, running Monday to Friday.
• Child & Adolescent Counselling Individual and family counselling services for children, adolescents, and young adults addressing emotional, behavioral, and developmental needs using evidence-based approaches including CBT, play therapy, art therapy, and family therapy.
• Adult Counselling Individual, couples, and family counselling services for adults, including support for relationship difficulties, life transitions, anxiety, depression, and personal growth.
• Postnatal Depression Support Specialized counselling services for mothers experiencing postnatal depression, addressing emotional challenges following childbirth.
• Parent Support Professional guidance and strategies for parents, including parenting workshops and support groups to help caregivers manage challenges and foster child development.
• Workshops & Training Professional training workshops for parents, educators, and professionals on topics related to child development, challenging behavior management, and special needs education.
• Online Video Counselling Remote counselling service delivered via secure telehealth platforms (Skype, FaceTime, Zoom) for clients throughout Singapore, Australia, and Southeast Asia, with same-day appointments available seven days a week.
• Baby Bonus Scheme Registration Registered with Singapore's Ministry of Social and Family Development (MSF) under the Baby Bonus Scheme, allowing Singaporeans to use Child Development Account (CDA) savings to pay for child intervention and testing services at Think Kids.

Quantifiable outcome

• Children helped transition from no language to meaningful speech through ABA therapy
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Think Psychological ServicescoreStrategic or Co-development PartnerThink Kids maintains a close working relationship with Think Psychological Services, a leading private psychology practice in Singapore. Both companies share founders Vyda Chai and Pamela See. Think Psychological Services provides adult psychological services and collaborates on assessments and comprehensive care.
• Elevate PsychologistsminorStrategic or Co-development PartnerThink Kids has expanded to Sydney, Australia through partnership with Elevate Psychologists, a local clinical psychology practice. This partnership enables service delivery in the Australian market.
• Over the RainbowminorGTM or Marketing PartnerThink Kids collaborates with Over the Rainbow on the Think x Rainbow programme, providing subsidised counselling for youth and families in Singapore.
• TwinklminorGTM or Marketing PartnerThink Kids was featured in a Twinkl educational platform article regarding mental health activities for children experiencing anxiety during challenging times.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Doctor Anywhere: Southeast Asia telehealth platform offering video consultations across general and specialty care, including mental health. Regional incumbent in the same telehealth-delivered behavioral health channel Think Kids uses to serve SEA clients.
• Child Guidance Clinic (Singapore): Singapore public-sector provider of psychological, psychiatric, and therapy services for children and adolescents with emotional, behavioral, and developmental concerns. Comparable clinical model for the same pediatric customer base, though publicly funded.
• Lyra Health: Global mental health platform offering therapy, coaching, and psychiatric services to employees and families. Broader incumbent in employer-sponsored mental health; relevant as the acquirer of SACAC Counselling, where a Think Kids team member previously served as director.
• AWWA Ltd: Established Singapore social service agency offering school-based and community programs for children and adults with special needs, including autism and developmental disabilities. Broader incumbent with overlapping pediatric special-needs service lines.

Direct peers

• Dynamics Therapy Group: Singapore pediatric therapy provider offering ABA, speech, occupational, and educational therapy for children with developmental needs. Comparable multi-disciplinary therapy model serving similar Singapore special-needs families.
• Autism Partnership: Established ABA therapy provider with presence in Singapore and broader Asia. Direct competitor in the ABA-for-autism niche serving children and families, with comparable service model and a longer operating history.
• Kaleidoscope Therapy Centre: Singapore-based multi-disciplinary therapy centre offering occupational therapy, speech therapy, and ABA-style behavioral intervention for children with special needs. Comparable pediatric therapy model targeting similar Singapore family customer base.
• St Andrew's Autism Centre: Singapore non-profit providing autism intervention, educational, and behavioral support services for children and adults on the autism spectrum. Closely comparable clinical and educational autism services for the same customer demographic in Singapore.
• Elevate Psychologists: Sydney-based clinical psychology practice partnered with Think Kids to deliver services in Australia. Comparable multi-modality psychology practice offering assessments, therapy, and counselling to children and adults.
• Think Psychological Services: Adult-focused private psychology practice in Singapore co-founded by the same founders (Vyda Chai and Pamela See). Directly comparable clinical psychology model, shared talent, and overlapping assessment capability — the sibling firm covering the adult counterparty of Think Kids' pediatric focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/think.kids.singapore
• LinkedInlinkedin.com/company/think-kids
• Instagraminstagram.com/think_kids_services

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Kids