Electrical Energy Storage Europe

What Electrical Energy Storage Europe does

ees Europe (Electrical Energy Storage Europe) is Europe's largest and most international exhibition for batteries and energy storage systems, organized by Solar Promotion GmbH and held annually at Messe München. Founded in 2014 and marking its 10th anniversary in 2024, the exhibition is the battery storage flagship of The smarter E Europe alliance, which bundles four parallel shows — Intersolar Europe, ees Europe, Power2Drive Europe, and EM-Power Europe — across roughly 200,000 sqm of exhibition space. The 2027 cycle expects approximately 770 exhibitors at ees Europe, more than 1,100 energy storage system suppliers and over 100 hydrogen solution suppliers, with 100,000+ visitors from 60+ countries.

The product surface extends well beyond a single trade show floor. Core offerings include the ees Europe Exhibition and the two-day ees Europe Conference at ICM München, supported by a multi-forum program (ees Forum, ees Innovation Hub Stage, The smarter E Forum, HYDROGEN DIALOGUE), a Special Exhibit on Renewables 24/7 built with Fraunhofer ISE, the ees Island Challenge engineering competition with RWTH Aachen and Helmholtz Berlin, and The smarter E AWARD across five industry categories. Digital infrastructure comprises The smarter E Digital on-demand platform for recordings, webinars, podcasts, studies, and whitepapers, a mobile app for iOS and Android with matchmaking and networking features, a single The smarter E Login, and a job portal — turning a once-per-year event into a year-round engagement channel.

Revenue is generated from six streams: exhibition booth space rental sold via an exhibitor cockpit and cost calculator, conference tickets across the alliance's conferences, exhibition admission tickets (including reduced and group pricing), multi-tier sponsorships (Premium/Gold/Silver Content Partners plus networking reception sponsors), delegation services for ministries, chambers, and associations, and advertising through the job portal. Distribution is direct-to-exhibitor for booth space, direct and self-serve for visitor tickets, and indirect through country pavilions, delegation partners, and accommodation partners. The customer base is enterprise-heavy and diversified across battery cell manufacturers, energy storage system suppliers, fuel cell and electrolyzer makers, project developers, EPCs, utilities, charging infrastructure providers, research institutes, and public-sector delegations.

Name

Electrical Energy Storage Europe

Legal name

ees Europe

Website

https://ees-europe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ees Europe is Europe's largest annual exhibition for batteries and energy storage systems, held at Messe München as the flagship of The smarter E Europe alliance, serving battery manufacturers, storage suppliers, hydrogen providers, project developers, EPCs, and utilities.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services (Energy Storage)

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Engineering & Technology Congresses (THAHAJAE), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Energy storage exhibitions
• Battery trade shows
• Renewable energy conferences
• Hydrogen technology forums
• Clean energy events

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition Booth Space Rental: Revenue from renting exhibition booth space to exhibitors (manufacturers, distributors, project developers, systems integrators, suppliers, service providers). Pricing varies by booth location, size, and additional services selected.
2. Conference Tickets: Revenue from selling conference tickets to attendees. Conference tickets available at different price points; discounted rates for delegations. Conference runs June 7-8, 2027 with expected 2,600 attendees across all conferences.
3. Exhibition Tickets: Revenue from selling exhibition admission tickets. Day tickets available at reduced price of €36 for pupils, students, pensioners and people with disabilities. Group tickets available for 10+ persons on-site with valid proof.
4. Sponsorships and Marketing: Revenue from sponsorship packages and marketing opportunities including Premium Content Partner, Gold Content Partner, Silver Content Partner tiers, sponsorships of networking receptions, and marketing materials.
5. Delegation Services: Revenue from organized delegation services offering free admission tickets, free forum access, discounted conference tickets, and easy registration for group visits from ministries, chambers of commerce, associations, and other organizations.
6. Job Portal Services: Revenue from job portal services allowing exhibitors to publish job openings to event attendees and platform users.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

ees Europe organizes Europe's largest exhibition for batteries and energy storage systems, held annually at Messe München with the next edition on June 8-10, 2027. The core offering includes physical exhibition booth space, a two-day professional conference at ICM München, multiple accompanying forums, special exhibits, industry awards, and supporting digital platforms (mobile app, on-demand content platform, job portal) that connect manufacturers, distributors, project developers, systems integrators, and professional users in the energy storage and adjacent hydrogen, e-mobility, and photovoltaic sectors.

Product overview

ees Europe is an exhibition and conference platform, not a unified software product. It operates as Europe's largest exhibition for batteries and energy storage systems, organized as part of The smarter E Europe alliance. The core offering consists of the ees Europe Exhibition (a physical trade show) and the ees Europe Conference (professional conference), supported by multiple forums (ees Forum, ees Innovation Hub Stage, The smarter E Forum, HYDROGEN DIALOGUE Forum), special exhibits (Renewables 24/7), the Start-ups@The smarter E Europe program, and The smarter E AWARD. Digital offerings include The smarter E Digital platform (on-demand content), The smarter E Europe App (mobile companion), The smarter E Job Portal, and The smarter E Login. The exhibition is held annually at Messe München in June.

Differentiator

Problem solved

Functional benefit

Products and services

• ees Europe Exhibition Europe's largest and most international exhibition for batteries and energy storage systems held June 8-10, 2027 at Messe München, providing booth space rental and a networking platform for manufacturers, distributors, project developers, systems integrators, professional users, and suppliers under the motto 'Innovating Energy Storage'.
• ees Europe Conference Two-day professional conference held at ICM München featuring panel discussions and networking events focused on market and technology trends for energy storage, running June 7-8, 2027.
• ees Forum

Quantifiable outcome

• 100,000+ expected visitors at The smarter E Europe 2027
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, supporting and flagship.

• Messe MünchencoreStrategic or Co-development PartnerPrimary exhibition venue hosting ees Europe at Messe München. Venue includes halls B0–B2, C1–C4, outdoor area, and ICM – International Congress Center for conferences. Messe München is described as a global pioneer in sustainable event management with renewable energy, solar power, and green infrastructure.
• Intersolar EuropecoreStrategic or Co-development PartnerWorld's leading exhibition for the solar industry, running in parallel with ees Europe as part of The smarter E Europe alliance. Motto: 'Connecting Solar Business'.
• Power2Drive EuropecoreStrategic or Co-development PartnerInternational exhibition for charging infrastructure and e-mobility, running in parallel with ees Europe. Motto: 'Charging the Future of Mobility'.
• EM-Power EuropecoreStrategic or Co-development PartnerInternational exhibition for energy management and integrated energy solutions, running in parallel with ees Europe. Motto: 'Empowering Grids and Prosumers'.
• Deutsche BahnsupportingGTM or Marketing PartnerExclusive partnership for comfortable arrival and departure to The smarter E Europe by train, with discounted event tickets and best price guarantees.
• Perfect Meeting GmbHsupportingChannel Partner/ Reseller/ DistributorAccommodation partner for groups and exhibitors (5+ rooms), arranging suitable hotel rooms during The smarter E Europe. Located at Am Technologiepark 8, 82229 Seefeld/Munich, Germany.
• RevolugosupportingChannel Partner/ Reseller/ DistributorAccommodation partner for individual visitors, offering wide range of accommodations at competitively negotiated prices during The smarter E Europe in Munich.
• Fraunhofer Institute for Solar Energy Systems ISEflagshipStrategic or Co-development PartnerExclusive study partner for 'Renewables 24/7' special exhibit. Cooperated on 'Pathways to a 24/7 renewable energy supply' study demonstrating that a renewable energy system is technically feasible, economically viable, and socially manageable for Germany.
• NEXT CIRCULARflagshipTechnology or IntegrationImpact operating system developer for smart spaces, spatially developing the 'Renewables 24/7' special exhibit with structured visitor experience. Created accompanying film for the special exhibit.
• RWTH Aachen University (PEM)flagshipStrategic or Co-development PartnerAcademic partner providing guided tours of the ees Innovation Hub (Smart Storage Design and Next-Gen Storage tours). Co-organizer of ees Island Challenge with Helmholtz Institute Berlin and DLR.
• Helmholtz Institute BerlinflagshipStrategic or Co-development PartnerResearch partner competing in ees Island Challenge, designing a self-sufficient energy system to supply FLEXhab space habitat at DLR site in Cologne.
• Federal Ministry for Economic Affairs and Climate Action (BMWK)flagshipGTM or Marketing PartnerSponsor of 'Young Innovators' joint booth supporting young German companies and startups presenting their solutions at The smarter E Europe.
• Baden-Württemberg PavilionsupportingChannel Partner/ Reseller/ DistributorNational country pavilion showcasing companies from Baden-Württemberg region.
• Bavaria PavilionsupportingChannel Partner/ Reseller/ DistributorNational country pavilion showcasing companies from Bavaria region.
• China PavilionsupportingChannel Partner/ Reseller/ DistributorInternational country pavilion featuring Chinese companies in the energy sector.
• SoutH2 CorridorsupportingStrategic or Co-development PartnerInfrastructure project aiming to deliver 163 TWh of green hydrogen from North Africa to Southern Germany by 2030. Featured in HYDROGEN DIALOGUE discussions.
• Energy Storage Europe AssociationflagshipStrategic or Co-development PartnerAssociation partner represented in the ees Europe Conference Committee. Secretary General Patrick Clerens serves on the committee.
• Wood Mackenzie Power & RenewablesflagshipStrategic or Co-development PartnerResearch and analysis partner represented in the ees Europe Conference Committee. Principal Analyst Dr. Anna Darmani serves on the committee.
• The smarter E AWARD SponsorssupportingGTM or Marketing PartnerSponsors supporting the industry award categories including Energy Storage, E-Mobility, Photovoltaics, Smart Integrated Energy, and Outstanding Projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Power2Drive Europe: Co-located exhibition under The smarter E Europe alliance covering EV charging infrastructure and e-mobility. Operates with the same organizer, venue, and audience, directly comparable as a parallel energy transition exhibition.
• RE+ (formerly Solar Power International): North America's largest clean energy exhibition covering solar, storage, and e-mobility, organized by SEIA and SEPA. Direct comparable as a leading B2B energy exhibition targeting overlapping exhibitor and visitor audiences.
• Intersolar Europe: Sister exhibition under The smarter E Europe alliance focused on the solar/photovoltaics industry, run in parallel with ees Europe and sharing the same Messe München venue, exhibitor base, and audience overlap. Direct comparable for exhibition operations and revenue model.
• Energy Storage Summit: UK-based conference and exhibition focused specifically on European battery energy storage, organized by Solar Media. Directly comparable as a competing energy storage industry event targeting a similar audience.
• Solar & Storage Live UK: Solar Media-organized UK exhibition covering solar, battery storage, and EV charging. Directly comparable as a competing energy exhibition serving overlapping exhibitor and visitor segments in Europe.
• Intersolar North America: North American counterpart of Intersolar Europe covering solar and energy storage, also part of the global Intersolar/Smarter E family. Comparable as an exhibition serving the same industry with a similar booth-rental revenue model.
• EM-Power Europe: Co-located exhibition within The smarter E Europe alliance focused on energy management and integrated energy solutions. Sister event sharing organizer, infrastructure, and exhibitor pool, highly comparable business model.

Broad incumbents

• World Hydrogen Summit & Exhibition: Large-scale global hydrogen industry exhibition and summit organized in Rotterdam. Comparable as a competing platform for the same hydrogen exhibitors and visitors that ees Europe courts through HYDROGEN DIALOGUE, but broader in geographic scope.

Regional players

• All-Energy Australia: Australia's leading clean energy exhibition covering solar, storage, and hydrogen, organized by Reed Exhibitions. Comparable business model (B2B energy exhibition), but operates in a different geography targeting Asia-Pacific exhibitors.

Emerging players

• European Hydrogen Week / Hydrogen Europe Events: Hydrogen Europe's annual policy and industry week in Brussels featuring exhibitions and summits focused on hydrogen. Comparable as an emerging hydrogen-focused platform overlapping with ees Europe's HYDROGEN DIALOGUE audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Energy Storage Europe