Shoobs
Shoobs is a UK-based dual-sided event ticketing and discovery marketplace specializing in African, Caribbean, and Francophone urban music events, serving event organizers (promoters, producers) and consumers across venues including The O2 Arena and OVO Arena Wembley.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Shoobs does
Shoobs, legally registered as Your Promoter Ltd (company number 06891954), is a UK-based dual-sided event ticketing and discovery marketplace operating from London since its founding in 2013. The platform serves two primary segments: event organizers (promoters, event producers, artists) who list and sell tickets, and consumers who discover and book tickets to live events across seven categories — Clubbing, Comedy, Culture, Festivals, Live Music, Meet-ups, and Online. Shoobs has carved out a defensible vertical position in the UK African, Caribbean, and Francophone urban music and cultural events market, serving as official ticket agent for major UK venues including The O2 Arena, OVO Arena Wembley, Royal Albert Hall, and HERE at Outernet.
The technology stack is a web-based ticketing platform with native iOS support, real-time sales reporting and analytics for organizers, e-ticket and Mobile-ID delivery through integrations with O2, AXS, and OVO venue apps, an embeddable widget for third-party websites, and a Facebook Ticketshop integration. Distribution is multi-channel across shoobs.com, organizer websites via embed, Facebook fanpages, and the iOS organizer app. Marketing is driven by an extensive editorial blog covering urban music culture, the Shoobscribe email newsletter, and active organic social presence on Facebook, Twitter, and Instagram.
The business model is a transactional take rate of £1 or 10% of the ticket price, whichever is greater, with no booking fees on free events and no setup costs. Funds are remitted to organizers within three working days post-event. The company has scaled to 10,840+ registered event organizers on a lean team of 1–10 employees, supported by Y Combinator (2014), Inclusive Ventures Lab (2018), and EchoVC Partners (2019) capital, with founder Louise Broni-Mensah serving as CEO.
Shoobs firmographics
Firmographics- Name
- Shoobs
- Legal name
- Your Promoter Ltd
- Website
- https://shoobs.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoobs is a UK-based dual-sided event ticketing and discovery marketplace specializing in African, Caribbean, and Francophone urban music events, serving event organizers (promoters, producers) and consumers across venues including The O2 Arena and OVO Arena Wembley.
- Ownership category
- akta.pro rank
Shoobs industry classification
Industry- Product category
- Event Ticketing
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Shoobs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shoobs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Ticket Transaction Fees: Shoobs charges a commission on paid ticket sales. The fee structure is £1 or 10% of the ticket price, whichever is greater. Free events have no booking fees. Revenue is generated on a per-transaction basis, with funds transferred to organizers within 3 working days after the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction fee for paid events |
| Freemium | Pay-as-you-go | Free events |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Shoobs product offering
Product offeringCore offering
Shoobs operates a dual-sided online event discovery and ticketing marketplace in the UK. Event organizers and promoters list and sell tickets to live music, clubbing, comedy, festival, and cultural events through the Shoobs platform, while consumers browse, filter, and purchase tickets via the website, mobile app, Facebook Ticketshop, or organizer-embedded widgets. The platform earns revenue through a per-transaction booking fee of £1 or 10% of ticket price (whichever is greater), with no fees on free events.
Product overview
Shoobs is a UK-based event ticketing and discovery platform offering a dual-sided marketplace. The core platform consists of an event discovery and booking website (shoobs.com) where consumers can browse and purchase tickets to live events. For event organizers, Shoobs provides a comprehensive ticket selling platform that enables event creation, ticket management, real-time sales analytics, and customer insights. The platform includes add-on integrations such as an embeddable widget for external websites, a Facebook Ticketshop for social media sales, and an iOS app for on-the-go event management and guest check-in. The platform organizes events across seven categories: Clubbing, Comedy, Culture, Festivals, Live Music, Meet-ups, and Online. Pricing uses a booking fee model of £1 or 10% per ticket, whichever is greater, with no setup costs for free events.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoobs Event Discovery & Booking Platform
Quantifiable outcome
- 10,840+ event organizers use the platform
- +1 more outcomes
Companies that use Shoobs
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Shoobs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Shoobs partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Shoobs competitors and assessment
Company assessmentDirect peers
- Skiddle: UK-based primary ticketing and event-discovery platform serving promoters and consumers. Comparable geographic footprint, similar organizer feature set, and direct overlap in UK live-events categories.
- DICE: Mobile-first music ticketing platform focused on live events, with discovery, ticketing and venue integrations. Overlaps with Shoobs on live-music ticketing and consumer-facing event discovery.
- See Tickets: UK and European ticketing platform providing primary ticketing, marketing tools, and venue integrations for promoters. Comparable offering to Shoobs across organizer tooling and UK venue relationships.
- Eventbrite: Self-service ticketing and event-discovery platform serving independent organizers and consumers globally. Closely comparable two-sided marketplace model with similar organizer tooling and consumer discovery surface.
Broad incumbents
- AXS: Global ticketing and venue technology provider with mobile-ID delivery at major arenas. Overlaps with Shoobs as a primary ticketer and through the AXS app integration referenced in Shoobs' venue flow.
- Eventim: European ticketing and live-entertainment group providing primary ticketing, venue software and promoter services. Competes broadly with Shoobs in the European live-events ecosystem.
- Ticketmaster: Dominant global primary ticketing incumbent operating the UK's largest venues. Competes with Shoobs for major-venue ticketing mandates and consumer mindshare, but at vastly greater scale.
Emerging players
- Fever: Curated experiences and ticketing marketplace operating across major cities, including London. Comparable two-sided model for experiences and live events, with broader vertical reach.
- Tixel: Safe secondary ticketing marketplace for live events with organizer partnerships. Adjacent rather than direct overlap, but relevant given Shoobs' potential expansion into resale and anti-fraud services.
Regional players
- Resident Advisor: UK-anchored electronic-music ticketing and event-discovery platform. Comparable in niche curation and UK reach, though focused specifically on electronic/dance music rather than urban/multicultural genres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoobs social profiles
Digital presenceShoobs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoobs leadership team
Management profileNumber of profiles
Profiles1 record
Shoobs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoobs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoobs
What does Shoobs do?
Shoobs operates a dual-sided online event discovery and ticketing marketplace in the UK. Event organizers and promoters list and sell tickets to live music, clubbing, comedy, festival, and cultural events through the Shoobs platform, while consumers browse, filter, and purchase tickets via the website, mobile app, Facebook Ticketshop, or organizer-embedded widgets. The platform earns revenue through a per-transaction booking fee of £1 or 10% of ticket price (whichever is greater), with no fees on free events.
Is Shoobs a public or private company?
Shoobs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shoobs founded?
Shoobs was founded in 2013. It employs 1 to 10 people.
Where is Shoobs based?
Shoobs is headquartered in London, United Kingdom, in the Europe region.
How does Shoobs make money?
One revenue line is on record: ticket Transaction Fees.
Who are Shoobs's main competitors?
Direct peers on record are Skiddle, DICE, See Tickets and Eventbrite. Broad incumbents are AXS, Eventim and Ticketmaster. Emerging players are Fever and Tixel. Resident Advisor is listed as a regional player.
Does Shoobs have an API?
No public API is recorded for Shoobs.
What industry is Shoobs in?
Shoobs's product category is Event Ticketing. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its NAICS code is 713 and its SIC code is 7990.