Velocity Global

What Velocity Global does

Velocity Global Limited is a New Zealand-based ERP reseller and implementation partner headquartered in Auckland at Level 2, 162 Grafton Road, Grafton. The company operates as the exclusive New Zealand channel for Pronto Software's Pronto Xi ERP platform under a relationship dating to 1995, and is a subsidiary of US-based Velocity Group Inc. Velocity Global focuses on mid-market and enterprise clients across four primary verticals: Manufacturing, Distribution & Logistics, Retail, and Trades & Services, with case-study customers spanning farm machinery distribution (JJ Ltd), bathroomware manufacturing (Clearlite Bathrooms), door and cabinet hardware (G D Rutter), and international manufacturers served via Pronto Xi deployments in Australia and Malaysia.

The company's product surface is centred on Pronto Xi, a modular ERP platform covering Financials, Payroll & Resources, Inventory, CRM, Supply Chain, Asset & Facility Management, B2B eCommerce, Point of Sale, Manufacturing, Distribution & Logistics, Retail, and Trades & Services modules. Velocity Global integrates IBM Cognos Analytics for business intelligence on top of Pronto Xi, recommends Yellowfin for non-Pronto data sources, and supports a cloud-native deployment via Kubernetes clusters. Additional complementary service offerings include consulting (systems analysis, .Net/C++/Python development), network engineering (LAN/WAN, cross-platform integration), and web development (intranet and B2B sites fully integrated with ERP data structures).

Velocity Global generates revenue from three streams: (1) software resale of Pronto Xi licences as an authorised reseller (recurring), (2) end-to-end implementation and consulting services, and (3) ongoing support, training, and optimisation services producing managed-services recurring revenue. Go-to-market relies on enterprise field sales with discovery calls and tailored consultations, supplemented by content marketing, industry-specific case studies, and a proprietary channel partnership with Pronto Software. Pricing is not publicly disclosed and is consistent with quote-based enterprise ERP deployment norms. The company supports clients across New Zealand, Australia, Asia, and North America; reported scale metrics include 1,000+ Pronto Xi users across Australasia and a 30+ year operating history.

Name

Velocity Global

Legal name

Velocity Global Limited

Website

https://velocityglobal.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Global is a New Zealand-based ERP reseller and implementation partner, serving as the exclusive NZ channel for Pronto Software's Pronto Xi platform since 1995, delivering deployment, consulting, and support across manufacturing, distribution, retail, and trades.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Resale: Resale of Pronto Xi ERP software licenses as an authorised reseller of Pronto Software. Revenue generated from software sales, implementation, configuration, and ongoing support.
2. ERP Implementation and Consulting Services: End-to-end business systems design, solutioning, implementation and support services including consulting, engineering, web development, and business intelligence services.
3. Ongoing Support and Maintenance: Ongoing support, training, and optimisation services for installed ERP systems, generating recurring revenue from existing customer base.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Velocity Global resells and implements the Pronto Xi ERP platform for New Zealand businesses across manufacturing, distribution, retail, and trades/services verticals. The company delivers end-to-end services spanning ERP licensing, solution design, implementation, consulting, engineering, web development, business intelligence, and ongoing support under an exclusive 25+ year partnership with Australian vendor Pronto Software.

Product overview

Velocity Global is a New Zealand-based ERP reseller and implementation partner, operating as an authorised reseller of Pronto Xi since 1995. The company delivers a portfolio of professional services centred on Pronto Xi — a modern, modular ERP platform — supplemented by consulting, engineering, and web development services. Pronto Xi is offered as a scalable, modular system with add-on modules including Manufacturing, Distribution & Logistics, Retail, Trades and Services, Financials, Payroll & Resources, Business Intelligence (powered by IBM Cognos Analytics), CRM, Supply Chain, Asset & Facility Management, B2B eCommerce, Point of Sale, and TrueForm Neo. Velocity Global also offers its own BI consulting services using Cognos and Yellowfin tools. The company provides end-to-end services from business systems design and implementation to ongoing support and optimisation, serving clients across manufacturing, retail, distribution, construction, and trades industries in New Zealand, Australia, Asia, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Pronto Xi: Enterprise Resource Planning (ERP) solution sold and implemented by Velocity Global as an authorized reseller. A modular, cloud or on-premise ERP system for manufacturing, distribution, retail, and services industries.

Products and services

• Pronto Xi ERP Platform Modern, modular ERP system resold by Velocity Global that integrates finance, inventory, CRM, supply chain, and business intelligence into one platform for manufacturing, distribution, retail, and services industries. Offered as cloud or on-premise deployment and used by 1000+ businesses across Australasia.
• Consulting Services

Quantifiable outcome

• 1000+ businesses across Australasia using Pronto Xi
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Pronto Software LtdflagshipTechnology or IntegrationPronto Software Ltd is an Australian developer of innovative business management and analytics solutions. Velocity Global serves as the exclusive New Zealand reseller and implementation partner for Pronto Software's Pronto Xi ERP platform, a relationship maintained for over 25 years since 1995.
• IBMcoreTechnology or IntegrationIBM Cognos Analytics is integrated with Pronto Xi ERP and used as Velocity Global's tool of choice for mining data from the ERP system, providing real-time reporting and self-service dashboards for business intelligence.
• Velocity Group Inc (US)coreStrategic or Co-development PartnerVelocity Global is a member of US-based Velocity Group Inc., which provides global backing, resources, and brand association. The company is headquartered in Auckland and operates as part of this international group.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fronde: New Zealand-based IT consultancy with a strong enterprise applications practice (Salesforce, ERP, cloud). Direct peer for NZ enterprise integration and business systems delivery.
• Fusion5: ANZ-based ERP reseller and implementation partner (NetSuite, Microsoft Dynamics, Infor). Direct competitor for mid-market ERP selection and deployment across NZ and Australia.
• Datacom: Major New Zealand-headquartered IT services company with a large ERP/enterprise systems practice serving NZ enterprises and government. Direct competitor for mid-market and enterprise ERP implementation mandates across NZ.

Regional players

• EME Group: Australian IT services and business applications partner with Pronto Software/Pronto Xi expertise. Regionally adjacent peer — direct Pronto Xi ecosystem peer serving Australian accounts.

Broad incumbents

• Accenture New Zealand: Global consulting/SI giant with NZ practice addressing ERP, cloud, and digital transformation. Competes for the largest NZ mid-market and enterprise ERP implementations.
• Capgemini: Global consulting/SI with ANZ delivery capability across enterprise applications, cloud, and digital transformation — competing for the same large-scale ERP engagements.
• DXC Technology: Global IT services company with ANZ operations delivering enterprise applications and managed services. Competes with Velocity Global for mid-market and enterprise ERP modernization.
• PwC New Zealand: Big Four consulting firm with NZ technology consulting practice delivering ERP-enabled transformation. Competes for enterprise transformation mandates that Velocity Global also pursues.
• Fujitsu New Zealand: Global IT services incumbent with a NZ presence offering enterprise ERP consulting and managed services. Competes for larger NZ transformation mandates alongside Velocity Global's enterprise customers.
• Deloitte New Zealand: Big Four consulting firm with a substantial NZ technology transformation and ERP consulting practice, competing for the same enterprise and mid-market transformation deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/velocity-global-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Global