Hidden Valley Orchards

What Hidden Valley Orchards does

Hidden Valley Orchards is a privately held, family-owned agritourism destination located at 5474 North State Route 48, Lebanon, Ohio, operating continuously since its founding in 1956. The company runs a single physical farm location that combines U-pick produce operations (apples, peaches, and rotating crops) with a multi-venue entertainment and food-and-beverage complex aimed primarily at families with young children within driving distance of southwest Ohio. Free general admission is offered to explore the grounds, with monetization concentrated in paid premium attractions and on-site consumption.

The core product surface spans 30+ family attractions in the Apple Play Yard (including Sproutsville, Grain Bin Basketball, and Apple Crate Crawl), a petting zoo, a Bee Barn & Exhibition Garden, and an on-site Cidery that produces fresh apple cider for retail sale. Food and beverage operations are organized across seven distinct venues: The Great Barn (donuts, cider, ice cream, baked goods), The Pizza Barn (French bread pizzas), Orchard Kitchen (chicken sandwiches and tenders), The Crate Room (craft beer taproom with Croptails and slushies), The Old Grain Bin (farm bar), The Farm Stand (grab-and-go), and the Cidery. Recurring ticketed programming includes Learn & Play Thursdays, Toddler Farm Adventures (ages 18 months to 3 years), Story Time, Pizza Night, Meet the Animals, and seasonal events such as Peach Days, Honey Weekend, Taste of Hidden Valley, and Spring/Fall Craft Fairs.

Revenue is generated through a hybrid model combining ticket sales for premium experiences (via TicketSpice), per-item food and beverage sales (via Toasttab pre-order and on-site points of sale), U-pick produce transactions, private event hosting, field trips, and craft fair vendor fees. GTM motion is direct-to-consumer, with marketing driven by Instagram, an email newsletter, and seasonal event promotion. The underlying technology stack is intentionally light: no proprietary software platform, no AI/ML capability, and reliance on standard third-party commerce and ticketing tools. The business is privately held with no disclosed funding, parent company, or external investors, and growth appears to be funded entirely from operating cash flow.

Name

Hidden Valley Orchards

Legal name

Hidden Valley Orchards

Website

https://hiddenvalleyorchards.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Hidden Valley Orchards is a family-owned agritourism destination in Lebanon, Ohio operating since 1956, offering U-pick produce, an on-site cidery, seven food and beverage venues, 30+ family attractions, and seasonal ticketed programming for families, school groups, and event hosters.

Ownership category

akta.pro rank

Product category

Agritourism and farm-based hospitality

NAICS

Apple Orchards (111331)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGACAJ

Cider & Orchard Fruit Production (Apples/pears for cider & processing)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYAFAGACAC

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

Keywords

• Agritourism destination
• U-pick farm
• Apple cider production
• Family farm attractions
• Event hosting venue

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agritourism Admission & Attractions: Free farm admission with optional paid access to Apple Play Yard featuring 30+ family-friendly attractions including Sproutsville, Grain Bin Basketball, and Apple Crate Crawl. Activity yard tickets provide primary attraction revenue.
2. Food & Beverage Sales: Multiple on-site dining venues including The Great Barn (donuts, cider, ice cream), Pizza Barn (French bread pizza), Orchard Kitchen (chicken sandwiches, tenders), The Crate Room (craft beers, spiked slush), The Old Grain Bin (beer, slushies), and The Farm Stand (sandwiches, salads, sundaes).
3. Cidery & Beverage Retail: On-site cider production sold by the gallon, half-gallon, and pint. Seasonal slushies and craft beer on tap.
4. Event Hosting & Private Events: Revenue from private events, field trips, birthday parties, and corporate gatherings hosted in historic barns. Campfire reservations also available.
5. U-Pick Produce: Rotating variety of U-pick crops including apples and peaches, with daily updated crop availability.
6. Bakery & Treats: Fresh donuts (including apple cider donuts), caramel apples, pastries, fried pies, pumpkin rolls, and seasonal baked goods available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hidden Valley Orchards is a family-owned working farm and agritourism destination in Lebanon, Ohio, operating since 1956. It sells U-Pick produce (apples, peaches), fresh apple cider from its on-site Cidery, bakery goods, and prepared food and beverages across multiple on-site venues. It also offers paid family attractions (Apple Play Yard with 30+ activities), private event hosting, field trips, and seasonal programming such as Toddler Farm Adventures and Honey Weekend.

Product overview

Hidden Valley Orchards is a family-owned apple picking farm and agritourism destination in Lebanon, Ohio, operating since 1956. The business operates as a multi-venue farm experience combining agricultural activities (U-Pick, Cidery) with entertainment (Apple Play Yard with 30+ attractions, private events, field trips). Food and beverage operations span multiple distinct venues: The Great Barn (donuts, cider, ice cream), The Pizza Barn (French bread pizzas), The Crate Room (craft beer taproom), The Old Grain Bin (farm bar), Orchard Kitchen (sandwiches and tenders), and The Farm Stand (grab-and-go items). The farm also offers seasonal programming including Toddler Farm Adventures, Story Time, Meet the Animals, and special events like Honey Weekend, Peach Days, and Taste of Hidden Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Play Yard Family-friendly attraction area with 30+ activities including Sproutsville, Grain Bin Basketball, and Apple Crate Crawl, requiring a paid admission ticket. Targeted at families with young children visiting the farm.
• The Great Barn On-site market venue offering fresh donuts, apple cider (starting September), ice cream, pastries, fried pies, caramel apples, and seasonal produce for farm visitors.
• The Pizza Barn On-site venue serving fresh farm-made French bread pizzas baked daily, including varieties like The Cheesy Heifer, Roni-Wrangler, Garden Grazer, and Barnyard Banger. Pizza Night held every Thursday.
• The Crate Room Taproom venue offering local craft beers, signature 'Croptails', and Apple Cider Slushies for adult visitors.
• Orchard Kitchen Quick-service restaurant serving crispy chicken sandwiches, tenders, burgers, fries, and kids' meals, located near the Apple Play Yard.
• The Old Grain Bin Laid-back farm bar serving cold refreshments including beer on tap, slushies, iced tea, and lemonade, located near the Camp Fire Lawn.
• The Cidery On-site cider production facility where visitors can see fresh-picked apples turned into cider and purchase cider by the gallon, half-gallon, and pint.
• The Farm Stand Grab-and-go counter offering sandwiches (Caprese, Prosciutto), salads, sundaes, slushies, Dole Whip, and Hidden Valley Sundaes.
• U-Pick Produce Seasonal pick-your-own crop experience with rotating varieties including apples and peaches, with hand-washing stations and daily updated crop availability.
• Private Events Event hosting services in historic barns for celebrations, corporate events, and gatherings.
• Field Trips Educational farm experiences for school groups including outdoor classroom with observation hives and exhibition garden.
• Camp Fires Outdoor campfire experiences at the farm, with refreshments available from The Old Grain Bin.
• Petting Zoo Interactive animal encounter area featuring farm animals for family visitors.
• Taste of Hidden Valley Ticketed food tasting tour event where visitors receive a passport to sample half-sized bites and drinks from farm venues, collect stamps, and win prizes such as free ice cream or a swag basket.
• Spring and Fall Craft Fairs Seasonal craft fair events held in Spring (May 2-3) and Fall (September 12-13) 2026, featuring local vendors with a vendor fee of $100 per fair.

Quantifiable outcome

• 4.3-star average rating from 1,438 customers

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apple Holler: Wisconsin family farm and orchard with U-pick, farm restaurant, bakery, country store, and family attractions including petting zoo. Direct comparison to Hidden Valley given combined orchard, on-site restaurant, bakery, and event programming.
• Beak & Skiff Apple Orchards: New York family-run orchard with on-site cidery, distillery, taproom, bakery, and farm store. Comparable to Hidden Valley for integrated apple production, hard cider, food venue, and tasting-style agritourism destination.
• Terhune Orchards: Family-owned New Jersey orchard with farm store, bakery, winery, and seasonal pick-your-own experiences plus school/group programming. Closely comparable to Hidden Valley Orchards as a multi-venue, family-run agritourism destination anchored on apple production.
• Tougas Family Farm: Massachusetts family-run U-pick orchard with farm store, bakery, and family activities including play areas and barnyard animals. Comparable to Hidden Valley's U-pick + bakery + family attraction mix.
• Royal Oak Farm Orchard: Illinois family orchard with U-pick apples, farm market, bakery, amusement area, and seasonal festivals. Comparable to Hidden Valley Orchards for the orchard + attractions + on-site bakery destination model.
• Parlee Farms: Massachusetts family farm with U-pick apples, strawberries, and pumpkins plus farm store, bakery, and family attractions. Comparable to Hidden Valley's U-pick + farm market + family entertainment positioning.
• Stade's Farm & Market: Illinois family farm combining U-pick produce, on-site farm market, bakery, and agritourism events. Comparable to Hidden Valley Orchards in the integrated orchard + market + festival model.
• Kuipers Family Farm: Illinois family farm offering U-pick apples and pumpkins, bakery, farm market, and seasonal attractions including corn maze and family activities. Directly comparable to Hidden Valley as a multi-revenue agritourism destination with a 30+-year family heritage.
• Carter Mountain Orchard: Virginia family orchard offering U-pick apples and peaches, on-site cidery/bakery, farm market, and seasonal festivals. Direct comparison to Hidden Valley given overlapping mix of orchard, cidery, food venue, and event programming for family visitors.
• Eckert's Family Farms: Multi-generation family farm in Illinois and Missouri operating U-pick orchards, on-site bakery, farm store, restaurant, and seasonal festivals. Comparable to Hidden Valley in combining apple/peach production, food venues, attractions, and event programming under one destination brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hiddenvalleyorchards
• Xx.com/HVOrchards
• Facebookfacebook.com/HiddenValleyOrchards
• LinkedInlinkedin.com/company/hiddenvalleyorchards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Valley Orchards