Natural Beauty

What Natural Beauty does

Natural Beauty (東森自然美) is a Taiwan-headquartered, Hong Kong-listed (hkg:0157) biotechnology skincare and wellness brand founded in 1972 and operating as a subsidiary of Eastern Media Group (Eastern Home Shopping & Leisure Group). The company develops and markets a multi-line portfolio spanning skincare, professional spa services, and ingestible health supplements under brands including NB-1, BIO UP, Stremark (瑞昇), NB-1 Crystal, Water Glow, Centella Revitalizing, Extreme Hydration, α Arbutin Brightening, Intensive Renewal, Triple Collagen & Yam, Mori Beauty (森美妍), and ecL, with formulations claimed to leverage proprietary Harvard NB Biotech SCT and NBSCT technologies backed by over 13 million global patents. Its core customer is the Asian woman seeking anti-aging, firming, brightening, hydration, and sensitive-skin solutions, with spa services marketed as professional dermatological-grade treatments.

The company's technology stack combines biotechnology-based skincare formulations with an AI layer being built through a strategic partnership with Baidu signed on May 19, 2026. This AI layer includes computer-vision-powered skin analysis, AR virtual try-on, AI-driven personalized recommendations, and digital human live streaming for commerce, anchored by a jointly built AI Innovation Center and what the parties describe as Asia's most authoritative skin health big database. The premium spa arm operates as REGAL CLUB & SPA following a 2023 upgrade from the prior Biotechnology Aesthetics Center, with ESG-aligned initiatives such as bottle recycling and ocean-friendly sunscreen.

Natural Beauty generates revenue through a hybrid model: retail product sales via owned SPA storefronts and franchise/distributor networks across Taiwan, Hong Kong, China, and Malaysia; e-commerce via ETmall (Eastern Group's domestic platform) and Strawberrynet (international); professional spa services priced at approximately NT$4,500 per 80-minute session; franchise and distribution licensing; and a health supplements line priced between NT$6,300 and NT$8,680 per pack. The company employs 501-1,000 people and has received international recognition including Global Green Beauty Awards, Monde Selection, Taiwan Excellence Award, and Asia-Pacific biotech and beauty awards.

Name

Natural Beauty

Legal name

Natural Beauty Bio-Technology Limited

Website

https://nblife.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Natural Beauty (東森自然美) is a Taiwan-based, Hong Kong-listed biotechnology skincare brand selling proprietary anti-aging products, professional SPA services, and health supplements via retail, franchise, and e-commerce channels across Asia.

Ownership category

akta.pro rank

Product category

Skincare & Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

Keywords

• Biotech skincare products
• Professional spa services
• Anti-aging treatments
• Natural beauty brand
• Health supplements

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Skincare and Beauty Products: Sale of proprietary skincare products including BIO UP, NB-1, Water Glow, Mori Beauty, ecL cosmetics lines sold through retail stores and online platforms.
2. SPA Services: Professional spa and beauty treatment services offered at physical locations including NB-1 Treatment, Peptide Hydra Glow, and relaxation treatments.
3. Franchise/Distribution Rights: Franchise model allowing distributors in Hong Kong, Taiwan, Malaysia, China and other regions to operate Natural Beauty locations.
4. AI and Digital Services: Intelligent services including AI skin analysis, smart stores, and digital retail capabilities through Baidu partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Natural Beauty develops, manufactures, and sells a multi-line biotechnology skincare portfolio (including NB-1, BIO UP, Stremark, NB-1 Crystal, Water Glow, Centella, Extreme Hydration, Arbutin Brightening, Intensive Renewal, Triple Collagen & Yam, Mori Beauty, and ecL cosmetics), an essential oil range, and a curated health supplements line. It also operates a chain of professional SPA services (NB-1 Treatment, Peptide Hydra Glow, Youth Hydra Glow, Five Elements Meridian, Pleasure Release) through its own and franchise locations under the REGAL CLUB & SPA premium spa brand, supported by Harvard NB Biotech SCT/NBSCT proprietary biotechnology.

Product overview

Natural Beauty is an Asian multi-line beauty and skincare group (also known as 東森自然美 / Eastern Media Group) operating across Taiwan, Hong Kong, China, Malaysia, and international markets. The portfolio is organized into multiple skincare lines and service offerings: the flagship NB-1 (Age-Correcting) Series using proprietary NB biotechnology and Harvard SCT technology for anti-aging and skin restoration; the premium BIO UP line featuring French Black Rose, Japanese Golden Yeast, and Swiss Black Bee technologies; the Stremark (瑞昇) hydration line built around γ-PGA and soybean peptides; the NB-1 Crystal peptide-elastin firming series; the Water Glow (胜肽水光) peptide hydrating line; the Centella Revitalizing (积雪草) soothing line; the Extreme Hydration (超效保濕) series anchored by γ-PGA; the α Arbutin Brightening (肌因極光白) line for hyperpigmentation; the Intensive Renewal (奇肌無瑕) magnolia-based multi-function line; the Triple Collagen & Yam (4D山藥膠原) advanced firming series; the Mori Beauty (森美妍) plant-based sub-brand with White Tea, Alpenrose, and Ginseng collections plus ecL cosmetics; an Essential Oil (精油) line including blended and single oils; a Health Supplements (保健品) line including lutein, zinc-C, amino acid, and herbal supplements; and a Spa Services (SPA課程) division offering NB-1 Treatment, Peptide Hydra Glow Treatment, Youth Hydra Glow Treatment, Five Elements Meridian Treatment, and Pleasure Release Treatment. The premium spa arm was rebranded as REGAL CLUB & SPA following an ESG-driven upgrade. Natural Beauty also operates a Baidu partnership (2026) for AI skin analysis, AR virtual try-on, and digital human live streaming technologies.

Differentiator

Problem solved

Functional benefit

Brands

• REGAL CLUB & SPA: High-end beauty and spa brand upgraded from Natural Beauty Biotechnology Aesthetics Center, following ESG sustainability principles with focus on nature-first approach
• BIO UP
• NB-1
• ecL
• Mori Beauty
• Stremark
• Triple Collagen & Yam

Products and services

• NB-1 (Age-Correcting) Series

Quantifiable outcome

• Over 13 million global patents for Harvard NBSCT technology

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• BaiduflagshipTechnology or Integration · 19 May 2026Natural Beauty Bio-Technology Limited (Eastern Media Group) signed strategic cooperation agreement with Baidu in Beijing on May 19, 2026. The partnership focuses on AI beauty technology, smart marketing, AI skin analysis, digital retail, and intelligent services. The parties will jointly build an AI Innovation Center and develop applications including AI-powered skin analysis, AR virtual try-on, digital human live streaming, and smart stores, while creating Asia's most authoritative skin health big database. This collaboration positions Baidu's AI technologies deployment across traditional consumer industries while expanding Natural Beauty's AI, big data, and intelligent services capabilities.
• Eastern Home Shopping & Leisure Group (東森集團)coreOthersNatural Beauty is part of Eastern Home Shopping & Leisure Group, utilizing synergies with group companies including ETmall e-commerce, ETtoday news media, and other retail and service businesses under the group umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Estée Lauder Companies: Global prestige beauty conglomerate with significant Asia-Pacific (including Greater China and travel retail) skincare presence. Comparable to Natural Beauty as a multi-brand premium skincare operator in the same Asian consumer markets, though at materially larger scale and broader portfolio.
• Amorepacific Corporation: Korean beauty conglomerate operating prestige skincare, color cosmetics, and SPA/beauty service brands across Asia. Directly comparable to Natural Beauty in the premium Asian skincare and biotech-positioned segment, with a much larger international footprint and brand portfolio.
• Kose Corporation: Japanese prestige skincare and cosmetics group with strong Asia-Pacific distribution and SPA-adjacent service heritage (Decorté, Sekkisei, Clear Turn). Comparable to Natural Beauty in the Asian prestige skincare segment and on spa/professional-beauty service heritage.
• LG Household & Health Care (LG H&H): Korean conglomerate's beauty division with premium skincare, derma-cosmetic, and SPA brands (Whoo, Su:m37°, OHUI). Comparable to Natural Beauty in the Asian prestige skincare and biotech/herbal-ingredient positioning across Greater China and Southeast Asia.
• Shiseido Company, Limited: Global Japanese prestige beauty group with strong Asia-Pacific (including Greater China and Taiwan) presence in skincare and spa-adjacent services. Comparable to Natural Beauty as a multi-brand, biotech-research-positioned Asian skincare incumbent.

Direct peers

• Inoherb (相宜本草): Chinese skincare brand built on herbal/botanical and TCM-inspired ingredients with a mass-to-mid-tier price positioning across China. Comparable to Natural Beauty's plant-based Mori Beauty and herbal health supplement positioning, targeting similar natural-skincare-seeking Asian women.
• Dr. Wu Skincare (達爾膚): Taiwanese derma-cosmetic skincare brand sold across Taiwan, Hong Kong, China, and Southeast Asia with strong pharmacy/clinical channel distribution. Comparable to Natural Beauty on Taiwanese origin, biotech/dermatology positioning, and similar regional retail footprint.
• For Beloved One (寵愛之名): Taiwanese-origin prestige skincare brand focused on biotech-positioned brightening and anti-aging skincare distributed across Greater China and Southeast Asia. Closely comparable to Natural Beauty as a Taiwan-headquartered, biotech-narrative premium skincare peer with overlapping regional channels.
• Proya Cosmetics Co., Ltd. Fast-growing Chinese C-beauty skincare brand competing for the same mass-to-prestige consumer across China and increasingly Southeast Asia. Directly comparable to Natural Beauty as a multi-line skincare brand with biotech/peptide positioning and accelerating digital/DTC distribution.
• Marubi (丸美) / Marubi Biotechnology: Chinese skincare brand specializing in eye care and peptide/biotech-led anti-aging formulations targeting Greater China consumers. Highly comparable to Natural Beauty's NB-1 and peptide-focused product lines on technology narrative and target demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Beauty