Enza Home Oman

What Enza Home Oman does

Enza Home Oman is a privately held for-profit retailer based in Muscat, Oman, that provides furniture, home textiles, and accessories for living, dining, and bedroom spaces. The firm was founded in 2019 and operates with a workforce in the 51-100 employee range, consistent with a small-to-mid-scale showroom-based home-furnishings business. Its go-to-market appears to rely on a physical retail presence in the Omani market supplemented by a corporate website at enzahome-oman.com; however, the source webpage did not render substantive company content, and no additional distribution channels, marketing programs, or partnership arrangements were disclosed.

The company's product scope spans soft and hard goods across the major residential rooms (living, dining, bedroom), positioning it as a multi-category home furnishings destination rather than a single-segment specialist. No proprietary technology, e-commerce platform details, digital tools, or AI-enabled product features were identified in the available data. There is also no public information on pricing models, supplier relationships, exclusive distribution rights, or affiliation structure with the broader Enza Home brand.

The revenue model is not disclosed in the source material: no pricing tiers, transaction data, unit volumes, or revenue figures were available. Customer segmentation is unstated; the company is presumed to serve Omani retail consumers and potentially contract/interior-design clients, but no customer logos, case studies, or segment-mix commentary was provided to confirm this. Ownership, parent-company relationships, and investor backing are similarly unconfirmed by the source data.

Name

Enza Home Oman

Website

https://enzahome-oman.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Enza Home Oman is a Muscat-based retailer founded in 2019 that supplies furniture, home textiles, and accessories for living, dining, and bedroom spaces to consumers in the Omani market, supported by a 51-100 employee team and a corporate website.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

akta.pro secondary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Home furniture retail
• Home textiles
• Living room furniture
• Bedroom furniture
• Home accessories

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Enza Home Oman provides furniture, home textiles, and accessories for living, dining, and bedroom spaces. The company operates as a localized retail operation of the Enza Home furniture brand, based in Muscat, Oman, catering to households seeking coordinated home furnishing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Living room furniture Furniture pieces designed for living room settings, sold to individual consumers in Oman furnishing their homes.
• Dining room furniture Furniture pieces designed for dining room settings, sold to individual consumers in Oman furnishing their homes.
• Bedroom furniture Furniture pieces designed for bedroom settings, sold to individual consumers in Oman furnishing their homes.
• Home textiles Textile products for home use (such as bedding, curtains, and decorative fabrics) sold to individual consumers in Oman.
• Home accessories Decorative accessories and complementary home items sold to individual consumers in Oman alongside the core furniture and textile offerings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Home Box: GCC-focused home furnishings retailer with showrooms in the UAE, Saudi Arabia, and other regional markets. Comparable assortment (furniture, bedding, decor) and value positioning targeting similar GCC family and middle-income consumer segments.
• Danube Home: UAE-founded furniture and home furnishings retailer operating across the GCC with multi-category assortments spanning furniture, bedding, decor, and kitchenware. Highly comparable to Enza Home Oman in product breadth, target customer (middle-class home shoppers), and showroom-led retail model in the same regional market.
• Home Centre: GCC-wide furniture and home furnishings retailer (part of the Landmark Group) operating showrooms in Oman and neighboring countries. Directly comparable on category mix (furniture, textiles, accessories), price positioning, and GCC-wide retail footprint targeting similar middle-class home consumers.
• Pan Emirates: UAE-based home furniture retailer with multi-category showrooms serving value-to-mid price points across the GCC. Comparable in offering an integrated 'whole-home' assortment (living, dining, bedroom) at accessible price points to middle-class GCC consumers.

Broad incumbents

• Pottery Barn: Williams-Sonoma-owned multi-category home furnishings brand covering furniture, bedding, and decor for living, dining, and bedroom. Comparable assortment and aspirational-but-accessible positioning, though global rather than regionally focused.
• Crate & Barrel: Multi-category home furnishings retailer offering furniture, textiles, and decor across the major rooms of the home. Comparable product breadth and middle-to-upper-middle customer demographic, though global in footprint rather than GCC-anchored.
• IKEA: Global mass-market home furnishings retailer with GCC presence including a Muscat, Oman store. Directly competes for the same middle-class home-furnishing wallet share but at much larger scale, broader assortment, and stronger omnichannel infrastructure.
• Ashley Furniture HomeStore: One of the world's largest furniture retailers with growing presence in the GCC. Comparable on the furniture-and-home-furnishings category and showroom-led retail model, though operates at significantly larger scale and broader geographic reach.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer offering furniture, textiles, and decor across living, dining, and bedroom categories. Comparable product mix and customer demographic (aspirational middle-class home consumers), though primarily operating in Western markets with limited GCC exposure.

Regional players

• Royal Furniture Oman: Established Omani home furniture retailer with showrooms in Muscat and across the sultanate. Comparable as a domestically anchored multi-category home retailer competing for the same local consumer base, though with a primarily Oman-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EnzaHomeOman
• LinkedInlinkedin.com/company/enzahomeoman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enza Home Oman