Vital Premium Water

Name

Vital Premium Water

Legal name

N.V.C Corporation Co.,Ltd.

Website

https://vital.com.kh

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled water production
• Premium drinking water
• Water bottling distribution
• Beverage manufacturing
• Drinking water supply

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bottled Water Sales: Vital generates revenue primarily from the sale of premium bottled water in various sizes including 250mL, 350mL, 500mL, 1.5L, and 20L containers. The company sells directly to consumers through retail channels and to institutional customers through bulk orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vital Premium Water manufactures and distributes premium bottled drinking water in five size formats (250mL, 350mL, 500mL, 1.5L with handle, and 20L containers) at its Phnom Penh production facility using German water purification technology. The company sells directly to individual consumers through phone orders, website ordering, and retail stores across Cambodia, while also serving institutional customers including government ministries, hospitals, schools, and event organizers through bulk orders.

Product overview

Vital Premium Water is a Cambodian premium bottled water company producing multiple bottle sizes (250mL, 350mL, 500mL, 1.5L with handle, and 20L) under the core Vital Premium Water brand. The company also operates the 25 Riel Foundation CSR program. Product portfolio includes standard water bottles, promotional limited edition designs, and AR-enabled packaging featuring traditional Khmer cultural content. The company has received international quality certifications including ISO 9001:2015, ISO 14001:2015, ISO 22000:2018, GHPs, and HACCP from the United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• 25 Riel Foundation: Charity foundation initiated by Vital. For every bottle of Vital consumed, 25 Riel is contributed to the foundation supporting Education, Environment, Health and Sports, and Culture and Social causes.

Products and services

• Vital Premium Water 250mL Smallest bottle size in the Vital Premium Water product line, popular for individual consumption. Available with various promotional packaging including AR-enabled versions featuring traditional Khmer games and limited edition designs with career themes for children.
• Vital Premium Water 350mL Medium-sized bottle option in the Vital Premium Water product line for individual and on-the-go consumption.
• Vital Premium Water 500mL Mid-size bottle in the Vital Premium Water product line for personal hydration.
• Vital Premium Water 1.5L with handle Larger bottle format featuring a curved handle for convenient carrying and pouring. Introduced with improved ergonomic design using modern technology for better user experience, suitable for families and small gatherings.
• Vital Premium Water 20L Bulk/jumbo size water container for dispensers, offices, or large volume consumption needs. Typically supplied through institutional sales channels and home/office delivery.

Quantifiable outcome

• Selected as drinking water at 40th and 41st ASEAN Summits (November 2022)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ASEAN / Cambodia ChairmanshipflagshipStrategic or Co-development Partner · 10 November 2022Vital Premium Water was selected as the official drinking water for the 40th and 41st ASEAN Summits and Related Summits held November 10-13, 2022 in Phnom Penh, Cambodia. This is a prestigious recognition of Vital's quality standards.
• Ministry of Environment (Cambodia)coreStrategic or Co-development PartnerVital collaborates with the Ministry of Environment for National Environmental Sanitation Day celebrations and environmental conservation initiatives including mangrove planting programs.
• Sony PicturesminorGTM or Marketing PartnerVital announced a promotional partnership with Sony Pictures for Spider-Man: No Way Home movie branding on Vital water bottles, with film-branded bottles available in stores nationwide.
• One Fraternity Co., Ltd.coreStrategic or Co-development PartnerOne Fraternity Co., Ltd. is the marketing and distribution entity for Vital Premium Water products, handling sales, promotions, and customer relations.
• N.V.C Corporation Co., Ltd.coreStrategic or Co-development PartnerN.V.C Corporation Co., Ltd. is the parent manufacturing company of Vital Premium Water, operating the production facility in Phnom Penh.
• Calmette HospitalminorStrategic or Co-development PartnerVital collaborated with Calmette Hospital and National Blood Transfusion Centre to organize blood donation events.
• Legend CinemaminorGTM or Marketing PartnerLegend Cinema hosted the press conference for Vital's promotional partnership announcement with Sony Pictures.
• National Paralympic Committee of CambodiaminorGTM or Marketing PartnerVital supported the National Paralympic Committee of Cambodia with funding and sports materials as part of the 'Vital with ASEAN Para Games' project.
• Mee Chiet (Instant Noodles Brand)coreStrategic or Co-development PartnerMee Chiet instant noodles is a sibling brand under the same parent company (One More Limited/N.V.C Corporation). Both brands frequently collaborate on CSR activities including blood donations, COVID-19 support, and community events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aquafina (PepsiCo): PepsiCo's globally distributed purified bottled water brand and one of the most recognized premium imported water brands in Southeast Asian retail — directly comparable category, format, and consumer segment to Vital.
• Evian (Danone): Danone's global premium natural mineral water brand; a benchmark for the "premium imported water" positioning Vital is competing against in Cambodia's higher-end retail and hospitality channels.
• Perrier / S.Pellegrino (Nestlé Waters): Global premium and sparkling bottled water brands owned by Nestlé Waters, directly comparable as premium-water category competitors with similar SKU formats and consumer positioning to Vital's premium tier.
• Coca-Cola Bottling in Cambodia (Coca-Cola Cambodia / Khmer Beverage): The local Coca-Cola bottler/distributor in Cambodia operating non-alcoholic ready-to-drink beverages and water in the same country and channels as Vital; a broad incumbent beverage competitor for shelf and institutional share.
• Wahaha Group: One of China's largest bottled water and beverage producers, comparable as a scaled bottled-water CPG manufacturer operating across multiple SKUs and bottle sizes; thematically adjacent as a bottled-water incumbent.
• Dasani (The Coca-Cola Company): Coca-Cola's purified bottled water brand sold globally and across Southeast Asian retail; competes with Vital for premium shelf space and consumer share in the same category, with substantially larger distribution.
• LaVie (Nestlé Waters Vietnam): Nestlé's bottled water brand in Vietnam and a regional premium bottled water incumbent across Southeast Asia; a broad incumbent whose category and product mix closely mirrors Vital's, but with multinational scale and distribution.

Direct peers

• Khmerk Beverages / Khmer Water: One of the closest direct competitors — a domestic Cambodian bottled water brand selling still water across similar retail and institutional channels in Cambodia, competing head-to-head with Vital for premium positioning in the same single-country market.

Regional players

• Vinh Hao Mineral Water: A leading Vietnamese premium/natural mineral water brand owned by Masan, comparable in SKU portfolio (multiple bottle sizes, large format) and category positioning, but operating primarily in Vietnam rather than Cambodia.
• Pocari Sweat (Otsuka Holdings): A leading Japanese-origin functional/ionized beverage brand widely distributed across Southeast Asia including Cambodia; comparable as a premium regional bottled beverage with strong brand and institutional channel presence.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQOe6VvGv5hkZFpz-YY8hkg
• Facebookfacebook.com/vital.com.kh
• LinkedInlinkedin.com/company/nvc-corporation-co.-ltd.
• Instagraminstagram.com/vitalpremiumwater

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Premium Water