Spark Magic Experiences
SparkMagic Experiences is a full-service experiential event agency that designs and executes brand activations, corporate events, trade shows, retail launches, and digital content for enterprise clients across BFSI, technology, retail/luxury, and other sectors, operating from offices in the USA, India, and UAE.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Spark Magic Experiences does
SparkMagic Experiences (operating as SparkMagic XP) is a full-service experiential event agency that designs and executes brand experiences, corporate events, trade shows and exhibitions, retail activations, music and festival events, and related digital/video content for enterprise clients globally. The company serves large corporations and brands across BFSI (HDFC Bank), technology (Adobe, Persistent, Icertis, Sinch), retail and luxury watches (Titan, Helios), automotive (KIA), business services (Teleperformance), and agriculture (SV Agri – WayCool, Pericoli). Its core technology is immersive storytelling combined with event planning and "tech-enabled experiences" across physical and virtual environments, delivered through a network of strategic vendor partners rather than proprietary software. Notably, the company has no disclosed API, SDK, or software product — it operates purely as a professional services agency.
The company's business model is professional services: clients engage SparkMagic for end-to-end event execution (strategy, design, venue sourcing, vendor management, production, on-site coordination, and post-event content) on a customized, project-by-project basis. Pricing is bespoke with no publicly disclosed rate cards or recurring fee structures. Go-to-market is direct enterprise field sales supported by portfolio case studies, an active website/blog, and organic social presence on LinkedIn, Facebook, and Instagram. The company maintains offices in New York, Henderson/Las Vegas (USA), Bengaluru (India), and Dubai at the World Trade Centre (UAE), and claims execution across 200+ locations worldwide, with documented delivery in the Netherlands and Australia via multi-city enterprise programs.
SparkMagic is privately held, founder-led (Director & CEO Mustafa Parvez), and appears bootstrapped with no disclosed external funding, M&A, or institutional investors. It claims 100+ key personnel, 150+ years of collective experience, and 500+ satisfied customers. In 2023 it received a Silver industry award for Best Brand Experience of the Year (Best Use of Experiential Marketing) for Adobe's Dialogues at the Range event. The company has expanded its service portfolio beyond pure event execution to include Audience Generation (B2B lead generation and audience targeting) and Digital & Video Content, signaling an attempt to capture recurring revenue adjacent to event production.
Spark Magic Experiences firmographics
Firmographics- Name
- Spark Magic Experiences
- Legal name
- SparkMagic Experiences
- Website
- https://spark-magic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SparkMagic Experiences is a full-service experiential event agency that designs and executes brand activations, corporate events, trade shows, retail launches, and digital content for enterprise clients across BFSI, technology, retail/luxury, and other sectors, operating from offices in the USA, India, and UAE.
- Ownership category
- akta.pro rank
Spark Magic Experiences industry classification
Industry- Product category
- Experiential Event Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Event Strategy & Experience Design (BPAFAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Spark Magic Experiences is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Spark Magic Experiences business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Experiential Event Services: Full-service experiential event agency providing end-to-end solutions including brand experiences, corporate events, trade shows, retail activations, and music festivals. Revenue generated through professional service fees for strategy, design, planning, and execution of events.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Spark Magic Experiences product offering
Product offeringCore offering
SparkMagic Experiences is a full-service experiential event agency that designs, plans, and executes immersive brand experiences, corporate events, trade shows and exhibitions, retail activations, product launches, and music festivals for global enterprise clients. Services blend storytelling, event planning, and tech-enabled experiences to deliver end-to-end event solutions from strategy and audience generation through on-site logistics and post-event digital/video content. The firm serves brands across BFSI, technology, retail/luxury, and consumer sectors in 200+ locations worldwide.
Product overview
Spark Magic Experiences is a full-service experiential event agency offering a unified platform of six integrated service offerings: Brand Experiences, Corporate Events, Trade Shows & Exhibitions, Audience Generation, Digital & Video Content, and Event Logistics. These services blend storytelling, event planning, and innovative tech experiences to create immersive brand experiences across real and virtual worlds. The company operates as a service-based agency rather than a software product company, delivering experiential marketing, corporate events, retail activations, product launches, trade shows, and music/festival events for global brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experiences Immersive, high-impact brand activation services for enterprise clients, covering experiential marketing, pop-up events, influencer and media events, in-store activations, product launches, curated gifting, and visual merchandising.
- Corporate Events
Quantifiable outcome
- HDFC Alchemy event: 135+ executives engaged, 30 employees recognized across 8 departments
- +5 more outcomes
Companies that use Spark Magic Experiences
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Spark Magic Experiences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Spark Magic Experiences partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Spark Magic Experiences competitors and assessment
Company assessmentBroad incumbents
- GMR Marketing: Global experiential and sports marketing agency serving major consumer and B2B brands with activation, sponsorship, and event services — broader portfolio and larger scale but overlapping capability set.
- Jack Morton Worldwide: IPG-owned global brand experience agency offering experiential marketing, events, and sponsorship activation for Fortune 500 brands — broader portfolio and significantly larger scale than SparkMagic, but directly overlapping service lines.
Direct peers
- George P. Johnson Experience Marketing: Large independent experiential marketing agency with deep expertise in trade shows, brand experiences, and corporate events for tech and enterprise clients (including Adobe); closest direct competitor in capability and client overlap.
- Amplify: Independent brand activation and experiential marketing agency serving global consumer and enterprise brands with events, trade shows, and content — comparable scope, size, and creative-led model.
- Mosaic Group: Event marketing and experiential agency specializing in trade shows, corporate events, and brand activations for enterprise technology and B2B clients — closely comparable in target verticals and service mix.
- Sparks: Global experiential marketing agency delivering brand experiences, trade shows, and corporate events for enterprise clients across technology, BFSI, and consumer verticals — directly comparable service mix, client tier, and global delivery model to SparkMagic Experiences.
- MAS Event Design: Boutique experiential event agency delivering brand activations, trade shows, and corporate events — comparable in size, scope, and enterprise-client focus to SparkMagic Experiences.
- MKG: Independent experiential marketing agency focused on brand experiences, corporate events, and content-driven activations for enterprise clients; closely comparable size and service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spark Magic Experiences social profiles
Digital presenceSpark Magic Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spark Magic Experiences leadership team
Management profileNumber of profiles
Profiles10 records
Spark Magic Experiences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spark Magic Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spark Magic Experiences
What does Spark Magic Experiences do?
SparkMagic Experiences is a full-service experiential event agency that designs, plans, and executes immersive brand experiences, corporate events, trade shows and exhibitions, retail activations, product launches, and music festivals for global enterprise clients. Services blend storytelling, event planning, and tech-enabled experiences to deliver end-to-end event solutions from strategy and audience generation through on-site logistics and post-event digital/video content. The firm serves brands across BFSI, technology, retail/luxury, and consumer sectors in 200+ locations worldwide.
Is Spark Magic Experiences a public or private company?
Spark Magic Experiences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spark Magic Experiences founded?
Spark Magic Experiences was founded in 2018. It employs 1 to 10 people.
Where is Spark Magic Experiences based?
Spark Magic Experiences is headquartered in New York, United States, in the North America region.
How does Spark Magic Experiences make money?
One revenue line is on record: experiential Event Services.
Who are Spark Magic Experiences's main competitors?
Broad incumbents on record are GMR Marketing and Jack Morton Worldwide. Direct peers are George P. Johnson Experience Marketing, Amplify, Mosaic Group, Sparks, MAS Event Design and MKG.
Does Spark Magic Experiences have an API?
No public API is recorded for Spark Magic Experiences.
What industry is Spark Magic Experiences in?
Spark Magic Experiences's product category is Experiential Event Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 54181 and its SIC code is 7311.