What Verisure Sverige does

Verisure Sverige AB is the Swedish operating entity of Verisure Group, the world's leading provider of professionally monitored alarm services, founded in Sweden in 1988 (formerly Securitas Direct). The business sells subscription-based home and small-business security packages — Hemlarm (general home alarm), Villalarm (villa), Lägenhetslarm (apartment), and Företagslarm (business) — with entry-level pricing at 599 kr/month plus a one-time installation fee (3,990 kr with a 12-month contract). Every customer is connected 24/7 to Verisure's alarm monitoring center, where operators verify alarms via voice panel communication, image and video from camera detectors, and can remotely activate ZeroVision, a proprietary smoke generator that fills a room to force intruders out, before dispatching guards or emergency services — the protocol marketed as '3x DirektRespons.'

The product portfolio layers intrusion and fire detection (vibration detectors, smoke detectors, WiFi Vision), video verification (camera detectors, Arlo cameras), and access control (LockGuard digital door lock with built-in intrusion sensor, Yale Doorman) on top of the monitored subscription core, all unified through the Verisure App and the 'Works with Verisure' integration platform (Plejd, Philips Hue, Arlo). Value-added services include Verisure Guardian (mobile SOS), ID-skydd (identity protection), and GuardVision Outdoors (AI-powered outdoor incident detection). Distribution is direct-to-consumer via a field-sales force of security experts who conduct free in-home consultations and professional installations, supplemented by phone sales and a website price-calculator funnel; equipment remains Verisure property.

Following its October 8, 2025 listing on Nasdaq Stockholm (ticker: VERI) at a €13.7 billion market capitalization, Verisure Group operates across 18 countries in Europe and Latin America with 6.3 million customers and a 30,000-person global workforce. IPO proceeds were used for debt refinancing and the acquisition of ADT Mexico from Johnson Controls. Sweden remains the historical home market, where Verisure has been named 'Sveriges bästa hemlarm' (Sweden's Best Home Alarm) by PC för Alla for five consecutive years, and the company is expanding revenue per customer through adjacent device attach, smart-home ecosystem integrations, and AI-driven outdoor and fire detection capabilities.

Name

Verisure Sverige

Legal name

Verisure Sverige AB

Website

https://verisure.se

Company type

Public

Founded year

1988

Operating status

Ipo

Headcount range

5,001–10,000 employees

Short description

Verisure Sverige AB is the Swedish entity of Verisure Group, the world's leading provider of professionally monitored home and small-business alarm services, serving 6.3 million customers across 18 countries via 24/7 monitored subscriptions and proprietary hardware.

Ownership category

akta.pro rank

Product category

Home Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Alarm System Installation, Maintenance & Repair (HSAHAAAD), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Emergency Response Systems (PERS) Setup & Home Alerting Solutions (HSABAJAL), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF)

Keywords

• Home security systems
• Alarm monitoring services
• Intrusion detection
• Fire alarm systems
• Smart home security

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monthly Monitoring/Subscription Fees: Recurring monthly subscription fees for 24/7 professional alarm monitoring, system connectivity, and response services. Base Smart Voice Alarm package starts at 599 kr/month.
2. Installation Fees: One-time installation fee for professional setup by security experts. Smart Voice Alarm installation from 3,990 kr (with 12-month contract).
3. Equipment/Hardware: Security equipment (cameras, sensors, panels, etc.) provided as part of the alarm service. Equipment remains property of Verisure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Verisure Sverige sells and operates professionally monitored alarm and security systems for Swedish homes, apartments, villas and small businesses, delivered as a subscription service (monthly monitoring fee plus one-time installation) with 24/7 connection to its own alarm monitoring center in Linköping. The offering bundles proprietary hardware (intrusion, smoke, vibration, water and climate detectors; camera detectors; LockGuard digital door lock) with the Verisure App for remote control, smart home integrations, and a differentiated 3x DirektRespons response process (voice communication, remote smoke activation via ZeroVision, dispatch of guards and emergency services).

Product overview

Verisure Sverige offers a comprehensive professionally monitored security platform comprising core alarm services (Hemlarm, Villalarm, Lägenhetslarm, Företagslarm) with 24/7 monitoring through its alarm center. The portfolio includes intrusion detection (Inbrotttslarm, Vibrationsdetektor), fire safety (Brandlarm, Rökdetektor, WiFi Vision, ZeroVision), video verification (Videodetektor, Kameradetektor, Övervakningskamera), access control (LockGuard, Yale Doorman, Digitalt dörrlås), and environmental monitoring (Vattendetektor, Klimatdetektor). The ecosystem is unified through the Verisure App platform and Works with Verisure integrations (Plejd, Philips Hue, Arlo). Key differentiators include 3x DirektRespons rapid response, AI-powered GuardVision for outdoor incident detection, and value-add services such as ID-skydd identity protection and Verisure Guardian personal safety. The company was founded in 1988 and serves 6.3 million customers globally across 18 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Verisure App: Mobile application for controlling and monitoring the alarm system, managing smart home devices, and accessing security features
• Verisure Guardian
• ZeroVision
• LockGuard
• WiFi Vision
• GuardVision
• Verisure Portal
• Verisure SOS
• Works with Verisure
• 3x DirektRespons

Products and services

• Hemlarm (Home Alarm) Core professionally monitored home alarm service for Swedish households, combining 24/7 connection to Verisure's alarm center with intrusion detection, fire alarms, video verification and remote control via the Verisure App. Sold as a subscription package with monthly monitoring fees from 599 kr and one-time installation fee from 3,990 kr.
• Villalarm (Villa Alarm) Specialized alarm package for houses and single-family villas, offering comprehensive protection with sensors, detectors and professional monitoring adapted to villa layouts. Marketed against the seasonal rise in Swedish villa burglaries during summer.
• Lägenhetslarm (Apartment Alarm) Alarm service tailored for apartment and condo residents, with security and fire detection features adapted to compact, multi-unit dwellings and integration with digital door locks.
• Företagslarm (Business Alarm) Professional intrusion and fire alarm service for Swedish small businesses, providing perimeter protection, after-hours monitoring and dispatch of guards and emergency services via Verisure's alarm center.
• Brandlarm (Fire Alarm) Always-active fire alarm service with smoke detectors that automatically contact fire services and Verisure alarm-center operators 24/7, regardless of whether the alarm system is armed.
• ZeroVision Remote-controlled smoke generator add-on that Verisure alarm-center operators can activate during a verified intrusion to fill a room with dense, non-toxic fog that forces intruders out of the property.
• LockGuard Digital Door Lock Digital door lock with built-in intrusion sensor designed to detect break-in attempts before they occur, marketed as the starting point of home security at the front door and integrated with the Verisure App.
• Verisure App Mobile application for controlling and monitoring the Verisure alarm system, checking status, arming/disarming, viewing camera feeds, controlling integrated smart home devices and receiving notifications. Available on Android 7+ and iOS 11+.
• Övervakningskamera (Arlo Surveillance Cameras) Integrated surveillance cameras including Arlo Video Doorbell, Arlo Pro 5/6 and Arlo Essential Spotlight, sold through Verisure and viewable and managed via the Verisure App with live video, motion detection and two-way communication.
• Verisure Guardian Personal safety service providing SOS alarm and contact alarm via a mobile app, connecting users to Sweden's largest alarm center for protection outside the home. Includes contact alarm and SOS timer functionality.
• ID-skydd (Identity Protection) Identity protection service providing proactive ID-theft prevention, detection and stopping of identity theft, stolen personal information and fraud through online data monitoring.
• Yale Doorman Digital Door Lock Third-party digital door lock (Yale Doorman) sold through Verisure and integrated with the Verisure alarm system for unified smart-home security control via the Verisure App.

Quantifiable outcome

• 6.3 million customers globally
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• ArlocoreTechnology or IntegrationArlo security cameras (Video Doorbell, Pro 5, Essential Spotlight) integrated with Verisure system. Arlo Secure app provides additional monitoring features for Arlo camera users who are Verisure customers.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Securitas: Swedish-origin global security services group offering guarding, monitoring, and corporate security solutions. Highly comparable to Verisure as a fellow Nordic-headquartered incumbent in the monitored security space, though Securitas is heavily skewed to commercial guarding rather than residential subscription monitoring.
• Google Nest (Google/Alphabet): Google's smart home security and camera ecosystem with optional professional monitoring via ADT partnership. Competes in the same smart home security category as Verisure but within a broader consumer electronics portfolio and at price points well below Verisure's installed subscription.

Emerging players

• Ring (Amazon): Amazon-owned DIY home security brand offering video doorbells, cameras, and an optional Ring Alarm professional monitoring tier. Comparable end-customer and overlapping intrusion detection functionality, though distributed through e-commerce rather than field sales.
• SimpliSafe: US-based DIY home security company offering self-installed systems with optional professional monitoring at lower price points. Represents the disruptive alternative model to Verisure's installed-and-monitored subscription and a key competitive threat in price-sensitive segments.

Direct peers

• Vivint Smart Home: US provider of professionally installed and monitored smart home security systems sold via direct sales. Closely comparable to Verisure's field-sales-led, professionally-monitored residential model, including smart home integration and recurring monitoring contracts.
• Brink's Home (Monitronics): US residential and commercial security provider offering professionally monitored intrusion, fire, and medical alert services via dealer-driven direct sales. Comparable subscription model, customer demographic, and professional monitoring infrastructure.
• ADT Inc. US-headquartered provider of professionally monitored home and business security with subscription-based recurring revenue. ADT is Verisure's most direct global competitor; Verisure's 2025 acquisition of ADT Mexico from Johnson Controls underscores the direct overlap in monitored intrusion and fire alarm services.
• Sector Alarm: Nordic-headquartered provider of monitored home and business security with operations across Scandinavia and parts of Europe. Closest geographic and product-model comparable to Verisure in the Nordics, with similar subscription, field-sales, and 24/7 monitoring structure.

Regional players

• CPI Security: US Southeastern provider of professionally installed and monitored home security with in-house 24/7 monitoring center. Mirrors Verisure's integrated install-plus-monitoring model at regional scale, though concentrated in the US Southeast.
• Bay Alarm: Family-owned US West Coast provider of professionally monitored home and business security with direct-sales installation model. Comparable subscription-based offering and field-sales distribution, though geographically limited to California and adjacent states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXDp-U46tiaMfVsukSNrhA
• Facebookfacebook.com/verisuresverige
• LinkedInlinkedin.com/company/22322941
• Instagraminstagram.com/verisuresverige

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verisure Sverige