Rock Steady Wealth

What Rock Steady Wealth does

Rock Steady Wealth, Inc. is an independent, SEC-registered investment adviser (CRD# 226639) operating as a boutique fiduciary wealth management firm headquartered in Richmond, Virginia. Founded in 2015 by Alexander Casas, who entered financial services in 2009, the firm manages portfolios, retirement accounts, and major investment decisions for three primary client personas: professionals preparing for retirement, retirees drawing income from their portfolios, and business owners, trusts, foundations, and nonprofits seeking institutional investment oversight. As an independent fiduciary, the firm is legally obligated to act in clients' best interests and does not earn product commissions.

The firm's service offering is structured around a three-step consultative process: a free 15-minute introductory call, a portfolio review, and implementation of fiduciary recommendations. Core services include ongoing investment management, IRA rollover guidance, second-opinion portfolio reviews, and business investment oversight. The firm has built proprietary client-facing digital tools on top of its advisory practice, most notably a 15-question Behavioral Finance Assessment based on Professor Meir Statman's behavioral finance framework, a SEP IRA Calculator using 2026 IRS limits, and an IRA education hub. Existing clients access account information through a web portal hosted on YHL Soft's Advyzon platform, while prospects are acquired through content marketing on LinkedIn, an Investopedia advisor profile, a YouTube channel, an SEO-optimized blog, and email follow-up after completing the behavioral finance assessment.

Revenue is generated through recurring AUM-based advisory fees typical of independent RIAs, with tiered service offerings aligned to approximate investable asset ranges (Under $250K, $250K–$1M, $1M+). The firm is privately held, founder-owned, operates with an estimated 1–5 person team, and has no disclosed institutional funding, parent company, or acquisition activity. Geographic service is concentrated in Virginia, with consultative onboarding conducted virtually via phone or Microsoft Outlook–scheduled video calls.

Name

Rock Steady Wealth

Legal name

Rock Steady Wealth, Inc.

Website

https://rocksteadywealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Steady Wealth is an independent, SEC-registered fiduciary wealth management firm in Richmond, Virginia, founded in 2015 by Alexander Casas to provide fee-only investment management, rollover guidance, second-opinion portfolio reviews, and business investment oversight for pre-retirees, retirees, and nonprofit/institutional clients.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

Keywords

• Fiduciary wealth management
• Investment advisory services
• Retirement planning
• Portfolio management
• Behavioral finance advisory

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fiduciary Investment Advisory Services: Rock Steady Wealth operates as a registered investment adviser (RIA) providing fiduciary wealth management services. The firm is compensated through advisory fees, likely based on assets under management (AUM), consistent with typical independent fiduciary wealth management firms. As an independent fiduciary, they do not earn commissions on product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rock Steady Wealth is an SEC-registered investment adviser providing independent fiduciary wealth management, including ongoing portfolio management, retirement account rollover guidance, second-opinion portfolio reviews, and investment oversight for businesses, trusts, foundations, and nonprofits. The firm is fee-only (no product commissions), based in Richmond, Virginia, and serves individual investors as well as select organizational clients.

Product overview

Rock Steady Wealth offers a unified fiduciary wealth management service built around independent, client-first investment advice. The core offering encompasses Ongoing Investment Management, Rollover Guidance, Second-Opinion Portfolio Reviews, and Business Investment Oversight. These services are supported by client-facing digital tools including a Behavioral Finance Quiz (based on Meir Statman's framework), a SEP IRA Calculator for 2026 limits, an Individual Retirement Accounts educational resource, and a Client Web Portal. All services operate under a fiduciary standard, prioritizing client interests over product commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiduciary Wealth Management Core fiduciary investment management service providing independent, client-first guidance for managing portfolios, retirement accounts, and major investment decisions for individuals, retirees, and business owners.
• Ongoing Investment Management Continuous portfolio management service tailored to individual goals, risk tolerance, and long-term financial objectives.
• Rollover Guidance Fiduciary guidance to evaluate IRA options, rollovers, and retirement account decisions with confidence.
• Second-Opinion Portfolio Review Independent review of an existing portfolio to assess risk, fees, allocation, and overall fit with the client's goals.
• Business Investment Oversight Disciplined investment oversight for businesses, trusts, foundations, and nonprofits seeking prudent management of institutional assets.
• Behavioral Finance Quiz Standalone 15-question assessment based on Professor Meir Statman's behavioral finance framework that maps investor behavior across cognitive dimensions including anchoring, availability bias, overconfidence, disposition effect, loss aversion, and hindsight bias.
• SEP IRA Calculator Online calculator tool that estimates potential SEP IRA contributions for self-employed individuals, freelancers, and small business owners based on 2026 IRS limits.
• Client Web Portal Secure online portal for existing clients to access account information, review documents, and monitor portfolio activity; built on YHL Soft's Advyzon platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Build Forward FoundationminorOthersFounder Alexander Casas is involved with Build Forward Foundation, having served on its board and as treasurer. This represents personal community involvement rather than a formal business partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wealthfront: Automated investing platform competing directly for the mass-affluent investor Rock Steady serves. Comparable target customer and retirement-focused planning features, but with fully automated rather than concierge delivery.
• Boldin (formerly NewRetirement): Retirement planning platform serving the same retiree/pre-retiree demographic Rock Steady targets. Comparable focus on retirement-specific decision support and self-directed planning tools with optional advisor matching.
• Betterment: Leading robo-advisor that has added human advisor access. Comparable in targeting the same pre-retiree/retiree demographic with lower-cost digital delivery — primary fee-compression threat for boutique RIAs.
• Ellevest: Digital-first RIA with a mission-driven niche (women investors). Comparable in being an independent fiduciary using tech-enabled delivery and content marketing to attract a defined client persona.

Broad incumbents

• Schwab Wealth Advisory: Schwab's fiduciary advisory service for retail and HNW clients. Comparable in providing ongoing portfolio management and retirement planning, with stronger brand, custody, and technology infrastructure.
• Empower Personal Dashboard (formerly Personal Capital): Hybrid RIA offering both digital tools and human advisory services at scale. Comparable in offering fiduciary investment management to mass-affluent and HNW investors, but at vastly larger scale and broader feature set.
• Vanguard Personal Advisor Services: Large incumbent RIA from Vanguard offering hybrid digital-plus-advisor wealth management at low fees. Comparable in serving retail retirement/accumulation investors but with massive scale and brand advantages that pressure boutique fees.

Direct peers

• Facet Wealth: Tech-enabled fiduciary RIA serving mass-affluent and mid-market clients with flat-fee subscription pricing. Closely comparable business model — independent, fee-only, digital-first delivery — making it the most analogous direct peer to Rock Steady Wealth.
• Buckingham Strategic Wealth: Large independent fee-only RIA serving individuals and institutions with research-driven portfolio management. Comparable fiduciary, commission-free model targeting similar client segments, but at substantially greater scale.

Others

• XY Planning Network: Network of independent fee-only RIAs serving Gen X and Gen Y professionals. Comparable in mission and fee-only fiduciary positioning; relevant as an ecosystem/affiliation option for a boutique advisor seeking scale benefits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCCxnEn_FIxIBuH9XBRYTbHw
• LinkedInlinkedin.com/company/rock-steady-wealth
• Xx.com/rocksteadywlt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Steady Wealth