Lawrence Rehabilitation Hospital

What Lawrence Rehabilitation Hospital does

Lawrence Rehabilitation Hospital is a for-profit, privately-held physical rehabilitation hospital located on a 40-acre continuing care campus at 2381 Lawrenceville Road, Lawrence Township, Mercer County, New Jersey, founded circa 1970 and in operation for more than 50 years. The facility operates 60 acute inpatient rehabilitation beds and 56 subacute rehabilitation beds, delivering physician-directed, multidisciplinary care — including physical, occupational, speech, and therapeutic recreation therapy — to patients recovering from strokes, traumatic brain injuries, orthopedic surgeries and fractures, neurological disorders, pulmonary conditions, cardiac events, amputations, and other complex medical events. Specialty programs include OrthoWIN pathway-driven orthopedic rehabilitation (launched June 2025), the Pulmonary Care Program (launched August 2024), Stroke Recovery, Brain Injury Rehabilitation, the Let's Talk at Lawrence Parkinson's speech therapy program, the Driver Rehabilitation Program staffed by Certified Driver Rehabilitation Specialists, and a Vestibular and Concussion rehabilitation service line. An outpatient therapy department with a spacious gym, private treatment rooms, and an on-site apartment for activities-of-daily-living training extends service delivery beyond the inpatient setting.

The hospital's revenue model is reimbursement-driven, accepting Medicare, Medicaid, and most commercial insurances for inpatient and outpatient services billed on a per-stay/episode basis, with the Driver Rehabilitation Program operating primarily on a self-pay basis (with NJ Division of Vocational Rehabilitation coverage available for eligible individuals). The go-to-market motion is sales-led and referral-driven: patients are admitted through physician and hospital referrals from regional acute-care systems including Penn Medicine, Robert Wood Johnson University Hospital, Capital Health, and Virtua, with 24/7 direct admissions from emergency rooms and qualifying home settings. Operational, marketing, and brand support are provided by Marquis Health Consulting Services. The hospital holds the Joint Commission's Gold Seal of Approval as both an accredited hospital and nursing care center (the only rehabilitation facility in Mercer County with this dual accreditation), the Joint Commission Certificate of Distinction for Post-Acute Care, and a five-star overall rating from CMS each year since the rating system's establishment. In 2025, Lawrence earned the AHCA/NCAL Bronze Commitment to Quality Award, and PM&R specialist Dr. Maya R. Therattil received the AAPM&R 2025 Distinguished Member Award. The hospital is currently undertaking campus-wide modernization with full-center renovations planned across the broader Lawrence continuing care community.

Name

Lawrence Rehabilitation Hospital

Legal name

Lawrence Rehabilitation & Healthcare Center

Website

https://lawrencerehabhospital.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lawrence Rehabilitation Hospital is a private, for-profit physical rehabilitation hospital in Lawrence Township, NJ, operating 60 acute and 56 subacute beds plus outpatient therapy, serving stroke, orthopedic, neurological, pulmonary, cardiac, and brain injury patients across Mercer County and central New Jersey.

Ownership category

akta.pro rank

Product category

Inpatient Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Hospitals (8060), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB), Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Stroke/Neuro-Rehabilitation SNFs (HLADADAG)

Keywords

• Inpatient rehabilitation services
• Physical rehabilitation medicine
• Acute rehabilitation care
• Subacute rehabilitation services
• Outpatient therapy services

Headquarters

HQ city

Laurence Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Acute Inpatient Rehabilitation Services: Revenue generated from 60 acute rehabilitation beds providing intensive inpatient rehabilitation for medically complex patients requiring physician-directed, 24-hour rehabilitation nursing care.
2. Subacute Rehabilitation Services: Revenue from 56 subacute rehabilitation beds providing short-term rehabilitative care following hospitalization or surgery.
3. Outpatient Therapy Services: Fee-for-service outpatient therapy department offering physical, occupational, speech, vestibular, and concussion rehabilitation services.
4. Insurance and Government Reimbursement: Revenue from Medicare, Medicaid, and commercial insurance reimbursement for covered rehabilitation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lawrence Rehabilitation Hospital operates a 116-bed rehabilitation facility providing acute inpatient rehabilitation (60 beds) and subacute rehabilitation (56 beds), supported by a multidisciplinary outpatient therapy department. Services include physical, occupational, and speech therapy; specialty programs such as OrthoWIN orthopedic recovery, Pulmonary Care, Stroke Recovery, Brain Injury, Cardiac Care, Amputee, Vestibular, Concussion, and Driver Rehabilitation; plus 24/7 Urgent SNF skilled-nursing stabilization and Care Navigation coordination.

Product overview

Lawrence Rehabilitation Hospital operates a single unified rehabilitation hospital offering both inpatient and outpatient services. The hospital provides acute rehabilitation (60 beds) and subacute rehabilitation (56 beds) as core inpatient services, alongside an extensive outpatient therapy department. The portfolio includes specialty programs such as OrthoWIN (orthopedic rehabilitation), Pulmonary Care Program, Stroke Recovery Program, Brain Injury Rehabilitation, Cardiac Care, and the Driver Rehabilitation Program. Care coordination is supported through Care Navigation™ and the Rehabbing Care™ philosophy, while the Urgent SNF™ service provides 24/7 skilled nursing stabilization. The hospital also offers specialized services including vestibular rehabilitation, concussion rehab, amputee care, dysphagia treatment, wound care, hand therapy, dementia care, pain management, and therapeutic recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Rehabilitation Inpatient acute rehabilitation providing intensive physician-directed therapy and 24-hour rehabilitation nursing for patients recovering from strokes, brain injuries, post-surgical recovery, and other medically complex conditions across 60 acute rehab beds.
• Subacute Rehabilitation Short-term subacute rehabilitation across 56 beds focused on helping patients transition from hospital to home with comprehensive physical, occupational, and speech therapy following hospitalization or surgery.
• Outpatient Therapy Outpatient therapy department offering physical therapy, occupational therapy, speech therapy, vestibular rehabilitation, and concussion rehabilitation in a state-of-the-art facility with a spacious gym, private treatment rooms, and an on-site apartment for activities-of-daily-living training.
• OrthoWIN Orthopedic Recovery Program Pathway-driven orthopedic rehabilitation program providing comprehensive subacute and acute care for hip and knee replacements, fractures, and musculoskeletal conditions with mapped treatment pathways, timelines, and 7-day-per-week physical and occupational therapy.
• Urgent SNF Skilled Nursing Stabilization Service 24/7 skilled nursing stabilization service supporting patients who require immediate skilled nursing supervision and care in the right place at the right time.
• Care Navigation Care Coordination Service Collaborative care coordination service providing personalized attention that optimizes medical outcomes through well-coordinated transitions between care settings.
• Pulmonary Care Program Specialized pulmonary rehabilitation services under pulmonologist direction focusing on reducing pulmonary symptoms, decreasing disability, increasing participation in physical and social activities, and promoting respiratory health and quality of life.
• Vestibular Rehabilitation and Balance Program Specialized therapy program addressing vestibular dysfunction and balance disorders to improve patient stability and reduce dizziness.
• Concussion Rehabilitation Program Comprehensive concussion treatment program for patients recovering from mild traumatic brain injuries.
• Driver Rehabilitation Program Program staffed by Certified Driver Rehab Specialists (CDRS) providing driver evaluations, training with adaptive equipment, and vehicle modification prescriptions to help individuals regain or maintain driving independence. Typically self-pay; NJ Division of Vocational Rehabilitation may provide coverage for eligible individuals.
• Stroke Recovery Program Specialized stroke rehabilitation program helping patients regain moving ability, speech, strength, and daily living skills after a stroke.
• Let's Talk at Lawrence (Parkinson's Speech Therapy Program) Comprehensive speech therapy program for patients with Parkinson's disease, including specialized support group meetings held monthly on the first Tuesday.
• Brain Injury Rehabilitation Specialized rehabilitation services for brain injury patients providing comprehensive care to address cognitive, physical, and functional impairments.
• Cardiac Care Cardiac rehabilitation services for patients recovering from cardiac events, surgeries, and managing heart-related conditions.
• Amputee Program Rehabilitation program for amputee patients focusing on prosthetic training, mobility, and functional independence.
• Dysphagia Treatment Program Speech therapy program addressing swallowing difficulties with specialized treatment interventions.
• Wound Care Specialized wound care and treatment services to prevent serious infections and promote healing.
• Hand Therapy Specialized occupational therapy services for hand and upper extremity conditions and injuries.
• Dementia Care Specialized care services for patients with dementia, providing support and appropriate therapeutic interventions.
• Pain Management Comprehensive pain management services integrated with rehabilitation programs to support patient recovery.
• Therapeutic Recreation Life-enriching recreational activities designed to infuse spirit and support overall rehabilitation.

Quantifiable outcome

• 5-star overall rating from CMS each year since rating system establishment
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marquis Health Consulting ServicescoreStrategic or Co-development PartnerMarquis Health Consulting Services provides operational and marketing support to Lawrence Rehabilitation Hospital. The consulting firm supports facility operations, market development, and brand management for the rehabilitation hospital as part of their healthcare consulting portfolio.
• Dr. Zeeshan Khan, DO, FCCPcoreOthersDr. Khan serves as director of the Pulmonary Care program at Lawrence Rehabilitation Hospital. He is board certified in pulmonary disease, critical care medicine, and sleep medicine, and serves as medical director of the Institute for Sleep Medicine at Deborah Heart and Lung Center and the Sleep Center of Bucks County.
• Dr. Amina Saqib, MDcoreOthersDr. Amina Saqib serves as director of the Pulmonary Care program at Lawrence Rehabilitation Hospital. She brings expertise in critical care medicine and affiliations with leading health systems.
• Penn Medicine Princeton HealthminorStrategic or Co-development PartnerDr. Maya R. Therattil serves in leadership positions at Penn Medicine Princeton Health in addition to her role at Lawrence Rehabilitation Hospital.
• Drexel University College of MedicineminorStrategic or Co-development PartnerDr. Maya R. Therattil serves in leadership positions at Drexel University's College of Medicine in addition to her role at Lawrence Rehabilitation Hospital.
• Deborah Heart and Lung CenterminorOthersDr. Khan serves as medical director of the Institute for Sleep Medicine at Deborah Heart and Lung Center, one of his affiliations referenced in his role as Pulmonary Care director.
• St. Mary Medical CenterminorOthersDr. Khan serves as an intensivist at St. Mary Medical Center, one of his affiliations referenced in his role as Pulmonary Care director.
• NJ Division of Vocational RehabilitationminorChannel Partner/ Reseller/ DistributorLawrence Rehabilitation Hospital is an approved vendor of the NJ Division of Vocational Rehabilitation for driver rehabilitation services, potentially providing coverage for eligible individuals seeking driver rehabilitation.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Select Medical Holdings: Operates specialty hospitals (including IRFs and critical illness recovery), outpatient rehab clinics, and Concentra occupational health. Closest large-scale peer to Lawrence's combined inpatient acute rehab plus outpatient therapy model.
• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals with ~160+ IRFs and a national home health segment. Directly comparable to Lawrence as a specialty post-acute rehabilitation provider serving stroke, orthopedic, and neurologic patients.

Broad incumbents

• RWJBarnabas Health: Large NJ health system that operates acute care hospitals feeding post-acute referrals and owns rehab/skilled nursing assets. Overlaps with Lawrence as a competitor for inpatient rehab discharges in central and northern NJ.
• Atlantic Health System: Multi-hospital NJ system with inpatient rehab at Overlook and Morristown Medical Centers. Comparable broad incumbent competitor with integrated acute-to-rehab patient flows overlapping Lawrence's territory.
• Hackensack Meridian Health: Major NJ health system with acute hospitals, a network of rehabilitation services, and JFK Johnson Rehabilitation Institute. Competes with Lawrence for post-acute referrals and offers comparable specialty rehab programming.

Emerging players

• BrightSpring Health Services: Public company providing home and community-based health services including pharmacy, home health, and behavioral health. Adjacent to Lawrence's post-acute model with growing overlap in home-based rehab and care transitions.

Regional players

• Spaulding Rehabilitation Network: Part of Mass General Brigham with inpatient rehabilitation hospitals and outpatient centers. Similar specialty programs in stroke, brain injury, and orthopedic rehab; while primarily New England, it is a peer in the academic-affiliated IRF category.
• Bryn Mawr Rehabilitation Hospital: Main Line Health-owned IRF in suburban Philadelphia serving similar post-acute populations across the PA/NJ border. Comparable scale, mix of acute inpatient rehab and outpatient therapy, and overlap in referral geography.
• Kessler Institute for Rehabilitation: Operated by Select Medical, with flagship campuses in West Orange, Saddle Brook, and Chester, NJ. Same patient mix (stroke, brain injury, spinal cord) and similar specialty post-acute positioning within the broader NJ market where Lawrence competes for referrals.

Others

• Marquis Health Consulting Services: Provides operational, marketing, and consulting support to a portfolio of skilled nursing and rehabilitation facilities including Lawrence. Not a clinical peer but a key strategic partner and indicative of the operating model Lawrence is plugged into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lawrencehospital
• LinkedInlinkedin.com/company/lawrence-rehabilitation-hospital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrence Rehabilitation Hospital