The Manor

What The Manor does

The Manor, legally United Methodist Manor and branded 'The Manor Senior Living,' is a private, faith-rooted continuing care retirement community (CCRC) operating on a single 87-acre campus at 2100 Twin Church Road in Florence, South Carolina. Founded in 1991 following a community initiative originating at Central United Methodist Church and led by Reverend Robert C. Faulkner and Mary Alice Ingram, the campus offers five integrated living tiers: 80 Independent Living apartments (Faulkner Hall), 36 standalone patio homes (Asbury Village), 64 Assisted Living apartments (Wesleyan Suites, four care levels), 31 Memory Care apartments (Magnolia Terrace, secure environment), and a 32-bed Skilled Nursing center (Ingram Health Care Center). Supporting services include an on-site physician clinic staffed by a geriatric specialist, Catalyst Rehab (physical, occupational, and speech therapy), and Home Health Services delivered in residents' apartments.

The business model is a hybrid subscription and occupancy-fee structure: residents in apartments and suites pay recurring monthly service fees that vary by living option and acuity tier, with Independent Living including one meal daily and Assisted Living / Memory Care including three meals daily under restaurant-style service led by Chef LeVance McIver. Asbury Village patio home residents pay an upfront 100% refundable occupancy fee (held in escrow and returned upon move-out or death) plus monthly service fees. Ancillary revenue is generated from on-site clinic, rehabilitation (usage-based), and home health services billed separately from monthly fees. Pricing is opaque and quote-based; the company does not publish rate cards.

Go-to-market is direct-to-consumer and relationship-driven: a VP of Sales and Admissions leads personal campus tours, phone outreach (843-664-0700), website lead capture, and referral cultivation among existing residents and adult-child caregivers. Marketing channels include a content-rich website (themanorseniorliving.com), Facebook, Instagram (@themanorseniorliving), and Twitter/X (@Methodistmanor), supplemented by community partnerships (Francis Marion University Senior Scholars program, Alzheimer's Association education series). The organization is governed by a Board of Trustees (Chair Art Justice) and led by President and CEO Teressa Reich, with a leadership team of seven VPs spanning Sales and Admissions, Resident Services, Home Health, Physical Plant, Food Services, Financial Services, and Sales and Marketing. There are no outside investors, parent company, or public equity holders; operating entities appear to be a single South Carolina corporation.

Name

The Manor

Legal name

United Methodist Manor

Website

https://themanorseniorliving.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Manor is a faith-rooted continuing care retirement community in Florence, SC, operating an 87-acre campus serving 200+ senior residents with Independent Living, Assisted Living, Memory Care, and Skilled Nursing under monthly fee and refundable occupancy fee models.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Service Fees: Residents pay monthly service fees that vary by living option (Independent Living, Assisted Living, Memory Care). Fees cover housing, health care, services and amenities, dining, recreation, and activities.
2. Occupancy Fees (Patio Homes): Residents of patio homes pay a 100% refundable occupancy fee up front (full value of the home held in escrow) plus monthly service fees. Upon leaving or death, 100% of the occupancy fee is returned.
3. On-Site Clinic Services: On-site medical clinic services are billed separately from monthly fees and are generally more cost-efficient than off-site providers.
4. Rehabilitation Services: Physical, speech, and occupational therapy services provided on-site. Fees vary based on type and length of treatment.
5. Memory Care Services: Specialized memory care suites with private accommodations, daily living assistance, medication administration, and 24-hour security. Monthly fees vary.
6. Home Health Services: Home health care services for residents needing help at home. Minimum two hours required. Fees vary based on type and length of treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Manor operates an 87-acre continuing care retirement community in Florence, SC, offering a full continuum of senior living options including Independent Living apartments and patio homes, Assisted Living (Wesleyan Suites), Memory Care (Magnolia Terrace), and Skilled Nursing (Ingram Health Care Center). Residents pay monthly service fees and benefit from on-site healthcare services, rehabilitation therapy, an on-site clinic, dining, recreation, worship services, and amenities such as The Lifestyle Center and Asbury Village Club House.

Product overview

The Manor is a continuing care retirement community (CCRC) offering a full continuum of senior living and healthcare services on an 87-acre campus in Florence, SC. The product portfolio includes Independent Living (apartments and Asbury Village patio homes), Assisted Living (Wesleyan Suites), Memory Care (Magnolia Terrace), and Skilled Nursing (Ingram Health Care Center). Supporting services include Home Health Services, Catalyst Rehab, and an On-site Clinic. The community features multiple amenities including The Lifestyle Center (art studio, fitness rooms, movie theater), Asbury Village Club House, and the Mary Alice Ingram Chapel. Dining services under Chef LeVance McIver provide restaurant-style meals with 60+ daily options.

Differentiator

Problem solved

Functional benefit

Brands

• Wesleyan Suites: Assisted Living community offering varying levels of care from minimal assistance to 24-hour hands-on assistance with daily living activities.
• Magnolia Terrace
• Ingram Health Care Center
• Asbury Village
• Faulkner Hall

Products and services

• Independent Living Apartments Studio, one-, and two-bedroom apartments for active seniors seeking maintenance-free living, with weekly housekeeping, dining (one meal daily), utilities, 24-hour staffing, and an emergency response system. Includes Faulkner Hall apartments.
• Asbury Village Patio Homes
• Wesleyan Suites Assisted Living
• Magnolia Terrace Memory Care
• Ingram Health Care Center Skilled Nursing
• Home Health Services
• Catalyst Rehab On-site Rehabilitation
• On-site Clinic
• Dining Services
• The Lifestyle Center Amenity center opened Summer 2022 featuring an art studio, art gallery, fitness rooms, massage therapy and nail salon, movie theater, and several common areas available to residents.
• Asbury Village Club House

Quantifiable outcome

• Over 30 residents enrolled in first FMU Senior Scholars class
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Alzheimer's AssociationcoreStrategic or Co-development Partner · 1 March 2018Partnership to bring an eight-week educational series called 'Living with Alzheimer's' covering early, middle, and late stages of Alzheimer's disease and related dementias. Series is free and open to residents, families, and the public.
• Francis Marion UniversitycoreStrategic or Co-development Partner · 1 September 2017Partnership with Francis Marion University to provide college-level courses to Manor residents through the Senior Scholars program. Courses are taught by FMU faculty and cover topics of general interest. The program began in September 2017 with over 30 enrolled in the first semester.
• Catalyst RehabcoreTechnology or IntegrationThe Manor contracts with Catalyst Rehab for comprehensive rehabilitation services providing high-quality physical, occupational, and speech therapy services for residents making the transition from hospital to home.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Presbyterian Senior Living: Faith-affiliated not-for-profit operator of CCRCs and senior living communities primarily in the Mid-Atlantic. Comparable mission-driven governance and full-continuum CCRC operating model to The Manor.
• Life Care Services (LCS): National CCRC management and development company serving more than 140 communities. Provides operational, marketing, and financial management services to continuing care retirement communities — directly comparable to The Manor's full-continuum operating model.
• WesleyLife: Faith-affiliated, not-for-profit operator of CCRCs and senior living communities across Iowa and Illinois, offering a full continuum of care. Similar governance model, similar continuum-of-care offering, and similar private-pay CCRC pricing structure as The Manor.
• Acts Retirement-Life Communities: Largest faith-based not-for-profit CCRC operator in the U.S., operating multiple campuses offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing. Closest structural analog to The Manor: mission-driven, board-governed, full continuum on each campus, similar pricing structure and community ethos.

Broad incumbents

• Five Star Senior Living: National senior living operator (300+ communities) offering Independent Living, Assisted Living, and Memory Care. Comparable continuum-of-care product mix to The Manor, with overlap in dining, lifestyle programming, and family-focused GTM.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across Independent Living, Assisted Living, and Memory Care. Much broader footprint than The Manor, but overlaps heavily on resident segments, services, and GTM. Sets competitive baseline for pricing, programming, and family expectations in markets where both operate.
• Atria Senior Living: Major U.S. senior living operator (over 200 communities) offering Independent Living, Assisted Living, and Memory Care with a strong lifestyle/amenities positioning. Comparable to The Manor's continuum-of-care model and emphasis on dining and programming, but at greater scale and with broader geographic reach.
• Sunrise Senior Living: National senior living operator with 270+ communities offering Assisted Living and Memory Care with strong clinical and dining programs. Comparable to The Manor's assisted living and memory care offerings, particularly in the upscale private-pay segment.

Emerging players

• Genesis HealthCare: Large skilled nursing and senior living operator with overlapping service lines in skilled nursing, rehabilitation, and assisted living. Comparable to The Manor's Ingram Health Care Center (skilled nursing) and on-site rehabilitation offerings, though Genesis's scale and post-acute focus differ from The Manor's CCRC orientation.

Regional players

• Pacific Retirement Services (Miramont / Mary's Woods / others): Not-for-profit operator of CCRCs primarily in the Western U.S. (Oregon, California, Texas). Comparable to The Manor in mission-driven CCRC structure and full continuum of care, though geographically distant and not directly competitive in South Carolina.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Methodistmanor
• Facebookfacebook.com/themanorseniorliving
• Instagraminstagram.com/themanorseniorliving
• LinkedInlinkedin.com/company/healthcare-georgia-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Manor