Flora Professional NL

What Flora Professional NL does

Flora Professional NL is a subsidiary brand under Flora Food Group that supplies plant-based dairy alternative products — including cheese alternatives (cream cheese, mozzarella, cheddar, parmesan, feta, provolone in slices, shreds, blocks and grated formats), plant-based butters, heavy whipping cream, dairy-free coffee creamers, and a vegetable oil spread — exclusively to professional kitchens across five named verticals: bars/restaurants/hotels, coffee shops and cafes, industrial and white-label, colleges and universities, and QSR/FSR. The brand, formerly marketed as Violife Professional and rebranded to Flora Professional in 2024, is engineered for back-of-house functionality: 1:1 substitution ratios for dairy, melt and stretch properties suited to pizza and sandwiches, higher smoke point than dairy butter, no splitting under heat or acid, and a 25% higher yield versus dairy cream when whipped. Underlying technology centers on plant-based formulations using coconut oil, potato starch, and plant proteins (including lentil protein in coffee creamers). The company does not manufacture through this legal entity in a disclosed way; it operates an enterprise field-sales go-to-market in which products reach operators through a network of US foodservice distributors (Authentic Foods, Baldor, Chefs Warehouse, DOT Foods, Gordon Food Service, Cheney Brothers, Ferraro Foods, Jordanos, Marathon, and WebstaurantStore), supplemented by a direct sample-request funnel from the website. Pricing is B2B and not publicly disclosed; the company employs chef partnerships (Mike Solomonov, Danny Bowien, Josh Capon, Gregory Gourdet) and an extensive recipe library as top-of-funnel demand generation. The headcount range of 51–100 and the parent company's position as a diversified plant-based food conglomerate imply Flora Professional functions primarily as a brand-and-commercialization layer within Flora Food Group's broader portfolio, with manufacturing scale resident elsewhere in the parent group.

Name

Flora Professional NL

Legal name

Flora Food Group US Inc.

Website

https://floraprofessional.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Flora Professional NL is a Flora Food Group subsidiary brand supplying plant-based dairy alternatives — cheeses, butters, whipping cream, coffee creamers, and spreads — to professional foodservice operators (restaurants, hotels, cafes, colleges, QSR/FSR, and industrial/white-label accounts) across the United States through foodservice distributors.

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives (Foodservice Ingredients)

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Dairy Alternatives Manufacturing (Milk, Yogurt, Cheese, Ice Cream) (AFAKAGAB)

akta.pro secondary industries

Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG), Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)

Keywords

• Plant-based dairy alternatives
• Foodservice distribution
• Vegan cheese alternatives
• Plant-based butter
• Professional kitchen ingredients

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Foodservice Product Sales: Sale of plant-based dairy alternative products (cheese, butter, cream) to professional kitchens including restaurants, hotels, cafeterias, educational institutions, and QSR/FSR establishments through foodservice distribution channels.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels5 records

Core offering

Flora Professional manufactures and sells plant-based dairy alternative products (cheese, butter, cream, coffee creamers) designed for professional foodservice kitchens. Products are engineered for high-heat cooking, melting, whipping, and 1:1 dairy substitution, and are distributed exclusively through foodservice channels to restaurants, hotels, cafeterias, educational institutions, coffee shops, and QSR/FSR operators.

Product overview

Flora Professional (formerly Violife Professional) offers a comprehensive portfolio of plant-based dairy alternatives for professional kitchens. The product line centers on Violife brand cheese alternatives including cream cheese, mozzarella shreds, parmesan, cheddar, feta, and smoked provolone in various formats (slices, shreds, blocks, grated). Complementary products include plant-based butters (salted and unsalted), heavy whipping cream, and dairy-free coffee creamers. The Imperial brand spread provides additional options. All products are designed for food service applications with professional kitchen performance characteristics including melt properties, heat stability, and extended shelf life.

Differentiator

Problem solved

Functional benefit

Brands

• Violife: Plant-based dairy alternative product line including cheese, butter, and cream alternatives for professional use

Products and services

• Violife Just Like Cream Cheese Original A plant-based cream cheese alternative that is smooth, creamy, and easy to spread, designed for professional kitchen use in food service format for back-of-house applications.
• Violife Just Like Cream Cheese Strawberry Flavor Plant-based cream cheese alternative with strawberry flavor, smooth and easy to spread, for bagels, dips, and desserts in professional kitchens.
• Violife Just Like Mozzarella Shreds Pre-shredded plant-based mozzarella alternative with melt properties designed for pizza, baked pastas, appetizers, and buffets.
• Violife Perfect Pizza Just Like Mozzarella Shreds Specialized plant-based mozzarella alternative for pizza with longer shelf life, higher melt stability, and moisture control for ideal cooking at 575–615 degrees.
• Violife Just Like Smoked Provolone Slices Pre-sliced plant-based smoked provolone cheese alternative with melt suitable for hot and cold sandwiches, burgers, deli trays, and buffets.
• Violife Just Like Cheddar Slices Pre-sliced plant-based cheddar cheese alternative with melt properties for hot, cold, and grilled sandwiches, burgers, and deli applications.
• Violife Just Like Cheddar Shreds Pre-shredded plant-based cheddar cheese alternative that melts well and substitutes 1:1 for dairy cheddar in mac & cheese, nachos, baked potatoes, and tacos.
• Violife Just Like Provolone Slices Pre-sliced plant-based provolone cheese alternative for classic provolone taste without dairy, suitable for hot and cold sandwiches and deli trays.
• Violife Just Like Feta Plant-based feta cheese alternative inspired by Greek heritage, with creamy texture for topping salads, hot dishes, or mixing into dips; made in Greece.
• Violife Just Like Parmesan (Block) Plant-based parmesan cheese alternative in classic block shape, ideal for topping pizza, pasta, and Caesar salads without dairy.
• Violife Just Like Parmesan Grated Pre-grated plant-based parmesan cheese alternative for topping, finishing, or serving on the side of pizza, pasta, and Italian dishes.
• Just Like American Slices Easy Melt Plant-based meltable cheese alternative in pre-sliced format for burgers, sandwiches, and wraps; melts easily for hot and grilled applications.
• Violife Salted Plant Butter 100% vegan plant butter made from a blend of plant-based oils with butter-like taste, higher smoke point than dairy butter, and 1:1 substitution ratio for dairy butter in professional kitchens.
• Violife Unsalted Plant Butter Unsalted variant of the 100% vegan plant butter for professional kitchen use, suitable for cooking, baking, and finishing dishes.
• Imperial Tub Vegetable Oil Spread Gluten-free and cholesterol-free vegetable oil spread with 28% vegetable oil content, 35 calories per tablespoon, and no trans-fat per serving.
• Violife Just Like Heavy Whipping Cream Plant-based, lactose-free, and vegan heavy whipping cream alternative that does not split or curdle under high heat or alcohol applications, with 25% higher yield when whipped.
• Violife Supreme Dairy Free Coffee Creamer Boldly Original Plant-based dairy-free coffee creamer with lightly sweet flavor that enhances coffee without overpowering; dairy free, vegan, made with wholesome ingredients including lentil protein.
• Violife Supreme Dairy Free Coffee Creamer Seductive Caramel Plant-based dairy-free coffee creamer with rich caramel flavor for indulgent coffee drinks, suitable for hot and cold coffee applications.
• Violife Supreme Dairy Free Coffee Creamer Tempting Vanilla Plant-based dairy-free coffee creamer with smooth vanilla flavor that complements coffee without overpowering; rich, creamy, and 100% dairy free.
• Violife Cocospread Original Plant-based cocoa spread alternative with classic chocolate flavor, easy to spread, for desserts and bakery applications in professional kitchens.

Quantifiable outcome

• Plant-based cream won't split under high heat or acid applications, unlike dairy cream
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Josh CaponcoreStrategic or Co-development PartnerCelebrity chef and hospitality entrepreneur with over 25 years of industry experience. Co-founder of VCR Group including Capon's, BAR ITO and ITO restaurants. Creates recipes and content featuring Flora Professional/Violife plant-based products for professional kitchen applications.
• Mike SolomonovcoreStrategic or Co-development Partner5-time James Beard Foundation Award winner and executive chef/co-owner of Zahav in Philadelphia. Partner in multiple restaurants including Laser Wolf, Federal Donuts, Dizengoff, Goldie, K'Far, Merkaz, and Abe Fisher. Creates recipes using Violife plant-based products and serves as brand ambassador.
• Danny BowiencoreStrategic or Co-development PartnerJames Beard Rising Star Chef of the Year (2013) and co-founder of Mission Chinese Food in San Francisco and New York. Creates recipes with Flora Professional products. Author of 'Mission Vegan, Wildly Delicious Food for Everyone' cookbook published in 2022.
• Gregory GourdetcoreStrategic or Co-development PartnerChef partner creating plant-based recipes featuring Flora Professional/Violife products. Part of the chef partnerships program showcasing professional applications of plant-based dairy alternatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daiya Foods: Plant-based cheese and dairy alternative manufacturer serving both retail and foodservice channels with cheese, cream cheese, butter, and dessert alternatives — directly competes with Flora Professional in the same product categories and foodservice accounts.
• Kite Hill: Plant-based cheese, cream cheese, and yogurt brand with chef-driven and foodservice distribution; targets similar premium independent restaurant and natural foodservice accounts as Flora Professional.
• Follow Your Heart: Plant-based dairy alternatives manufacturer producing vegan cheese, cream cheese, sour cream, and dressings; foodservice channel overlaps with Flora Professional in restaurant and institutional segments.
• Miyoko's Creamery: Premium plant-based cheese and butter company focused on foodservice and retail with a chef-quality positioning; competes with Flora Professional in plant-based cheese and butter SKUs sold into professional kitchens.

Broad incumbents

• Oatly: Large-scale oat-based dairy alternative company with deep foodservice penetration in barista and coffee channels; overlaps with Flora Professional in dairy-free creamers and foodservice coffee programs, but with broader product scope.
• Califia Farms: Plant-based beverage and creamer company with foodservice presence; overlaps with Flora Professional in dairy-free creamers and whipping cream applications in coffee shops and cafes.
• Danone (Alpro): European plant-based dairy giant offering yogurt, cream, milk, and cheese alternatives with established foodservice presence; competes with Flora Professional in professional kitchen plant-based dairy across multiple categories.

Emerging players

• Good Planet Foods: Plant-based cheese brand (slices, shreds, blocks) focused on retail and foodservice channels; direct product overlap with Flora Professional's cheese portfolio for sandwich, pizza, and culinary applications.
• Forager Project: Plant-based dairy alternative (cream cheese, yogurts, milks) company expanding into foodservice with a clean-label positioning; emerging competitor to Flora Professional in plant-based dairy SKUs.
• Tofutti Brands: Long-standing dairy-free cheese, cream cheese, and dessert manufacturer selling into retail and foodservice; older niche competitor in the same plant-based dairy space where Flora Professional operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/florapro_uk
• YouTubeyoutube.com/channel/UCgm4C_UcExJjQDKLPI_zYxg
• Facebookfacebook.com/FloraProfessionalNL
• LinkedInlinkedin.com/company/flora-professional-nl
• Instagraminstagram.com/violifeus/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Professional NL