Touristik & Reiseplanung

What Touristik & Reiseplanung does

Touristik & Reiseplanung Sybille Ellmann is a sole proprietorship travel agency headquartered in Glonn, Bavaria, Germany, operating as a licensed intermediary (Vermittler) under German travel law (§§ 651a ff. BGB). The agency brokers package holidays (Pauschalreisen), cruises, hotels, vacation rentals, scheduled and charter flights, car rentals, airport parking, travel insurance, round trips, school and group trips, and event tickets to individual German-speaking leisure travelers. A distinguishing element of the offering is personal consultation: customers receive individually tailored quotes and can retrieve them via a web-based "Mein Reiseangebot" system, and staff cite direct personal experience with multiple cruise ships as a differentiating expertise claim.

The technical footprint is a website-centric IBE (Internet Booking Engine) provided by Schmetterling International GmbH & Co. KG, which also supplies website design, operational infrastructure, and contracted tour operator relationships. The site integrates Google Analytics, Google Ads, Google Maps, social media pixels (Facebook, Instagram, Twitter, YouTube, TikTok), rankingCoach SEO, and CleverReach for email newsletters. There is no proprietary technology layer, no mobile app, and no disclosed AI/ML capabilities; the differentiation is service-led rather than technology-led.

Commercially, the firm is a commission-based intermediary earning transaction fees from tour operators on package bookings, with additional ancillary revenue from service fees on non-package items, insurance commissions under a §34d GewO annex broker registration, and ticket sales for 20,000+ worldwide events. It holds no external funding, has no parent company, and operates from a single physical location with no disclosed employees. The go-to-market is a hybrid of phone/email consultation and self-serve website booking, supported by SEO and digital marketing.

Name

Touristik & Reiseplanung

Legal name

Touristik & Reiseplanung Sybille Ellmann

Website

https://reiseplanung-ellmann.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Touristik & Reiseplanung Sybille Ellmann is a sole-proprietor travel agency in Glonn, Bavaria, acting as a licensed German travel intermediary that brokers package holidays, cruises, flights, hotels, insurance, and event tickets to individual leisure travelers, operating on the Schmetterling International booking platform.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

akta.pro secondary industries

Flight Booking & Airfare Management (HSACAKAB), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Travel agency services
• Package holiday booking
• Cruise travel services
• Travel intermediation
• Vacation rental booking

Headquarters

HQ city

Glonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Package Commission: Acts as an intermediary (Vermittler) between customers and tour operators (Reiseveranstalter). Earns commission from tour operators for package holiday bookings. No service fee is charged for services included in the package holiday. Revenue derives from commissions paid by contracted tour operators.
2. Service Fees for Ancillary Services: Service fees (Serviceentgelte) are charged for services not included in the package holiday, such as seat reservations, extra luggage, and visa procurement. These are charged under a separate Geschäftsbesorgungsvertrag (service contract). Service fees for flight-only bookings (Nur-Flug) are non-refundable on cancellation.
3. Insurance Sales: As an unlicensed annex intermediary (erlaubnisfreier Annexvermittler) under § 34d Abs. 8 Nr. 1 GewO, the company sells travel insurance products including travel cancellation insurance, travel medical insurance, baggage insurance, and trip interruption insurance.
4. Event Ticket Sales: Brokers tickets for over 20,000 events worldwide including musicals, concerts, operas, and sporting events. Booking administration handled by Schmetterling International GmbH & Co. KG on behalf of the website owner.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The company operates as a licensed German travel intermediary (Vermittler) that brokers package holidays, ocean and river cruises, hotel bookings, scheduled and charter flights, car rentals, travel insurance, and event tickets to individual leisure travelers. Booking is supported through a consultation-driven model (phone, email, website) with staff preparing individually tailored travel offers. Underlying operations and booking engine are powered by the Schmetterling International platform, while the agency itself is a single-location boutique business in Glonn, Bavaria.

Product overview

Touristik & Reiseplanung Sybille Ellmann is a travel agency offering a comprehensive portfolio of tourism services centered around package holidays and cruise travel. The core offering consists of Pauschalreisen (package holidays combining flights and hotels), Kreuzfahrt (sea and river cruises), and Unterkunft (hotels and vacation rentals). The company also provides transportation services including Linienflug (scheduled flights), Charterflug (charter flights), and Mietwagen (car rentals), as well as complementary services like Rundreisen (round trips), Versicherung (travel insurance), and Tickets & Events (event tickets for 20,000+ events worldwide). The agency acts as a intermediary/vermittler, brokering services between customers and tour operators or service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays) Complete vacation packages that bundle flight tickets and hotel accommodations (and often airport transfers) from contracted tour operators, marketed to individual leisure travelers seeking stress-free all-in-one booking.
• Kreuzfahrt (Cruises) Ocean and river cruise booking services offered by staff with personal onboard experience, marketed to both experienced cruisers and first-timers looking for competitively priced voyages.
• Hotels Hotel booking service offering a wide selection of accommodations worldwide for individual travelers who arrange their own flights/transport.
• Ferienhaus/Ferienwohnung (Vacation Rentals) Vacation home and apartment rentals offering more space and freedom than traditional hotels, targeted at longer-stay travelers, families, and self-drive customers.
• Linienflug (Scheduled Flights) Scheduled airline flight booking and comparison service providing access to flights from over 1000 airlines for individual travelers.
• Charterflug (Charter Flights) Charter flight booking service typically offered at lower prices than scheduled flights, often combined with hotel packages.
• Mietwagen (Car Rental) Car rental booking service covering more than 120 countries and 8,000 stations worldwide, with full insurance coverage included.
• Flughafenparken (Airport Parking) Airport parking booking service distributed via Holiday Extras affiliate (agent code 10016), enabling travelers to pre-book parking near German and international airports.
• Rundreisen (Round Trips / Guided Tours) Guided and self-guided multi-destination tour packages covering destinations including Andalusia, Cuba, Canada, USA, and Asia for individual travelers.
• Klassenfahrten (School Trips) Educational group travel packages for school classes and student groups, organized through the agency on behalf of schools and parents.
• Gruppenreisen (Group Travel) Customized group travel packages for organized groups (clubs, associations, friends) with tailored itineraries and group logistics.
• Versicherung (Travel Insurance) Travel insurance products brokered to customers, including baggage, COVID-19 cancellation, travel medical, and trip interruption cover, sold under an annex intermediary licence.
• Tickets & Events Event ticket booking service providing access to more than 20,000 events worldwide including musicals, concerts, operas, and sporting events, administered via Schmetterling International.

Quantifiable outcome

• Comprehensive travel services under one roof — package holidays, cruises, flights, hotels, car rentals, insurance, event tickets

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Schmetterling International GmbH & Co. KGcoreTechnology or IntegrationSchmetterling International provides the technology platform, website design (Konzept, Gestaltung und Realisierung), and operational infrastructure for the travel agency. They handle booking administration for certain services (e.g., river cruises) on behalf of the website owner. The Schmetterling network provides access to contracted tour operators and travel suppliers.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorAirport parking services are distributed through Holiday Extras affiliate partnership using agent code 10016 and customer reference 42251. Customers are redirected to Holiday Extras website for booking airport parking.
• Facebook Ireland Ltd.minorGTM or Marketing PartnerFacebook social media integration, Facebook pixel for conversion tracking, and Facebook Custom Audiences for retargeting are used on the website to support marketing activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schmetterling International GmbH & Co. KG: Parent platform and network operator for the subject company. Schmetterling runs a German travel-agency network with shared booking infrastructure, supplier contracts, and website templates used by hundreds of independent agencies including Touristik & Reiseplanung — making directly affiliated agencies the closest functional peers.
• Sonnenklar.TV Reisebüro: German travel broadcaster and online travel agency with strong package-holiday positioning. Direct competitor for the same budget-to-mid-range German leisure package-holiday segment.
• CHECK24 Reisen: Leading German online travel comparison and booking portal covering package holidays, hotels, flights, and cruises. Direct competitor for the same German leisure traveler, primarily through a digital rather than advisory channel.
• HolidayCheck Group: German-language travel platform combining hotel reviews, package and cruise booking. Competes directly for German-speaking leisure travelers booking package holidays and cruises.
• weg.de: German online travel agency specializing in package holidays with strong tour-operator partnerships. Competes on the same core product (Pauschalreisen) for German consumers.
• Travelzoo Germany: German operation of a global travel deals publisher that also sells package holidays and curated travel offers. Competes for price-conscious German leisure travelers shopping for package deals.

Broad incumbents

• Booking.com: Global OTA dominant in European accommodation and increasingly active in flights, car rentals, and attractions. Competes for the same German traveler across hotels, vacation rentals, and ancillary travel services.
• TUI Deutschland: Germany's largest integrated tourism group, combining tour operations (package holidays, cruises) with a large retail travel-agency network. Competes head-on with independent agencies on package holidays, cruises, and flights, but at vastly greater scale and with vertically integrated tour-operator margin.
• FTI Group: German tour operator and travel retail group with broad package-holiday and destination-management offerings. Competes for the same German leisure-traveler demand across package and tour products.
• DER Touristik: Major German tour operator and travel-agency group offering package holidays, cruises, and specialty travel. Overlaps directly with the subject agency's product mix across package holidays, cruises, and round trips.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touristik & Reiseplanung