Toile de Com

What Toile de Com does

Toile de Com is a privately held, founder-led full-service communication agency headquartered in Villers-Bocage, Calvados, Normandy, with a secondary regional presence in Alençon, Orne. Founded in 2011 by Fabrice Cosson, the agency serves primarily small and medium businesses, entrepreneurs, local commerce associations and occasional mid-market accounts (e.g., Mecanorem) across Normandy and selectively Strasbourg/Alsace, with a cumulative client base of over 200 organizations. The offering is structured into four divisions — Agence de Communication (print and global strategy), Agence Digitale (web, SEO/SEA, social, newsletter), Agence Marketing (inbound, communication planning) and Agence Dev (custom CRM and bespoke software) — supported by modular sub-products ranging from logo and graphic charter design to WooCommerce/Prestashop e-commerce builds, urban advertising / DOOH campaigns, and Assistance Packs delivered through a client portal.

The technology stack is conventional for a WordPress-oriented SMB agency: WordPress CMS, WooCommerce and Prestashop for e-commerce (with stated capability to handle catalogs of up to 400,000 product references), HTML/CSS/JavaScript/PHP for custom development, Google Analytics for SEO reporting, and Mailchimp / Mailjet / Sarbacane for newsletter routing. AI tooling (ChatGPT, Jasper, Copy.ai, DALL-E, Canva AI, Firefly) is layered onto content and creative production workflows but explicitly framed as augmentation of human designers and strategists, not as a standalone capability.

Revenue mechanics combine project-based professional services (identity creation, websites, campaigns) with two subscription-style offerings — flexible Assistance Packs (5h and 10h bundles for ongoing site maintenance via the client portal) and recurring digital marketing retainers (newsletter, social media, SEO/SEA). Pricing is quote-based and not publicly disclosed. Distribution is direct and sales-led: website quote forms, phone and email contact, on-site consultations, and client referrals, with no reseller or platform intermediary layer.

Name

Toile de Com

Legal name

Toile de Com

Website

https://toiledecom.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Toile de Com is a privately held, founder-led full-service communication agency in Normandy, France, serving 200+ SMBs and local associations with print, digital, marketing strategy and bespoke software services. Revenue combines project work with subscription-style Assistance Packs and recurring digital marketing retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Villers-bocage

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Communication Agency Services: Project-based services covering print communication, digital communication (web and CRM development), and marketing strategy. Services include identity creation, graphic design, website creation, social media management, and SEO/SEA campaigns.
2. Assistance Packs: Flexible hourly packs (5h and 10h) for ongoing website maintenance and updates, allowing clients to modernize their sites incrementally without full redesign
3. Digital Marketing Services: Recurring services including newsletter campaigns, social media animation, SEO management, and paid advertising (Google Ads)
4. Newsletter Campaign Management: Creation and routing of newsletters using professional platforms, including design, automation, and deliverability optimization

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toile de Com is a full-service, multi-channel communication agency that designs and delivers global communication strategies, brand identities, print collateral, showcase and e-commerce websites, digital marketing campaigns (SEO, Google Ads, social media, newsletters), and custom CRM/management software for businesses. Services span upstream strategic planning through to creative execution and ongoing client accompaniment, typically structured as annual engagements or modular project work.

Product overview

Toile de Com is a full-service, multi-channel communication agency based in Villers-Bocage, Normandy, near Caen. Its offering is organized as a unified communication agency with four specialized divisions — Agence de Communication (global communication and print), Agence Digitale (web, SEO/SEA, social media), Agence Marketing (strategy and inbound), and Agence Dev (custom CRM and software development) — supported by a portfolio of modular sub-products. Core service areas include website creation (showcase and e-commerce via WooCommerce/Prestashop), brand identity and graphic charter development, print collateral (flyers, catalogs, signage, promotional goods), digital marketing (SEO, Google Ads, social media management, newsletter campaigns via Mailchimp/Mailjet/Sarbacane), inbound marketing strategy, and custom CRM/software development. The agency also offers flexible website maintenance through Assistance Packs (5h and 10h) and bespoke annual communication planning. AI tools (ChatGPT, Jasper, DALL-E) are used to augment creative and content production workflows. The company positions itself as a one-stop communication partner for local businesses in Normandy.

Differentiator

Problem solved

Functional benefit

Brands

• Toile de web: Sub-brand for web and digital services, including website creation and digital strategy.
• Toile de Dev
• Toile de Com Stratégie

Products and services

• Agence de Communication (Full-service Communication Agency) Global communication strategy, brand identity creation, graphic design, and visual communication across print and digital channels for businesses.
• Agence Digitale (Digital Agency Services)

Quantifiable outcome

• 150 businesses served through trade association partnership for over 5 years
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Autour d'une TableminorOthersMentioned as a partner/client collaboration visible on the agency website footer. Nature of partnership appears to be mutual promotion or local business network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: Global advertising and communications group headquartered in France; provides creative, media and digital services across many industries and geographies, far larger and more diversified than Toile de Com.
• Publicis: Global advertising and communications group with French roots; offers overlapping services (creative, digital, media) but serves large enterprise clients as part of a much broader portfolio.
• Digitas: Global digital agency network offering creative, media, data and technology services; overlaps with Toile de Com's digital offering (web, SEO, social) but operates at significantly larger scale.

Others

• JCDecaux: World leader in outdoor advertising including bus shelters, 4x3 panels and DOOH screens — directly comparable to Toile de Com's urban display (Affichage Urbain) and DOOH service line as a media owner/supplier.
• MCI Group: Global communication and events group with strong French presence; comparable in providing integrated communication services including events, marketing and brand activation for SMB and enterprise clients.

Direct peers

• Junto: French digital and communication agency providing web, content, social media and brand strategy services to B2B and SMB clients — similar integrated communication-agency positioning.
• La Netscouade: Paris-based independent communication agency offering strategy, digital, content and creative services — comparable full-service communication-agency model for SMB and institutional clients.
• Brainsonic: French content marketing and inbound marketing agency serving B2B and SMB clients — overlaps with Toile de Com's content marketing, inbound and digital strategy service lines.
• Eskimoz: French digital marketing and SEO agency serving SMB and mid-market clients with a multi-service offering including web, SEO/SEA and content — closely comparable in scope, customer profile and geography to Toile de Com.
• 1min30: French digital agency focused on SEO, SEA, social media and web creation for SMBs. Comparable multi-channel offering and target customer base to Toile de Com, though larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toiledecom
• LinkedInlinkedin.com/company/toile-de-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toile de Com