Grange Meat Co.

What Grange Meat Co. does

Grange Meat Co. is a Melbourne-based, family-owned premium Italian butcher founded in 1970, operating a vertically integrated paddock-to-plate model anchored by its own Romsey Range farm 55km north of Melbourne. The company produces and supplies Black Angus beef, Australian White lamb, free-range pork, free-range chicken, duck, quail, game meats, and handcrafted small goods. Two proprietary processing assets underpin the product range: a custom-built Grange Dry Ager with 1-tonne capacity capable of aging beef for 21-60 days under controlled temperature, humidity, and airflow, and a purpose-built Grange Smokehouse with 500kg batch capacity using natural hardwood smoke for smallgoods.

The business operates four go-to-market channels: a flagship retail store in Alphington, a Victorian-wide e-commerce store with refrigerated home delivery (free over $150), a dedicated wholesale division serving restaurants, hotels, cafes, caterers, and food trucks via the QuickB2B platform with custom cuts and a 20kg minimum order, and a three-tier subscription box service ($89, $179, $279 per week). Supply chain partnerships include Hazeldene's for free-range chicken and First Light Farms for grass-fed Wagyu. The company is led by owner Roger Ongarato and manager Daniel, with 125 years of combined family butchery experience across three generations.

Grange Meat Co. earns revenue through one-time retail and online meat sales, recurring weekly/bi-weekly/monthly subscription billing, B2B wholesale transactions with volume-based pricing, and per-order delivery fees. Customer concentration spans three segments (Victorian hospitality businesses, health-conscious families and home cooks, and gourmet retailers) with no individual customer dominance disclosed. There are no institutional investors, parent companies, or external funding events; the business is entirely family-held and bootstrapped.

Name

Grange Meat Co.

Legal name

Grange Meat Co.

Website

https://grangemeat.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Grange Meat Co. is a Melbourne-based, family-owned Italian butcher founded in 1970 that supplies premium beef, lamb, pork, poultry, game, and small goods via retail, e-commerce, wholesale, and subscription channels across Victoria, supported by its own Romsey Range farm and proprietary dry-aging and smokehouse facilities.

Ownership category

akta.pro rank

Product category

Specialty Meat & Butcher Products

NAICS

Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Premium butcher services
• Artisan meat products
• Dry aged beef
• Wholesale meat supply
• Subscription meat boxes

Headquarters

HQ city

Alphington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Meat Sales: Direct sales of premium meats to consumers through physical retail store in Alphington and e-commerce online store. Products include beef, lamb, pork, poultry, game meats, small goods, and specialty items. Pricing varies by cut and weight.
2. Wholesale Bulk Sales: B2B sales of premium meats to restaurants, hotels, cafes, caterers, and food service businesses across Victoria. Custom cuts and packaging available. Minimum order of 20kg per delivery.
3. Subscription Boxes: Recurring weekly/bi-weekly/monthly delivery of curated premium meat boxes. Three tiers ranging from $89 to $279 per week. Free delivery on orders over $150.
4. Delivery Services: Same-day and next-day delivery across Victoria. Free delivery on orders over $150, $20 fee for orders under $150.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grange Meat Co. is a family-owned Melbourne-based premium Italian butcher sourcing and selling ethically raised meats (beef, lamb, pork, poultry, duck, quail, game meats) and handcrafted small goods through three channels: a flagship retail store in Alphington, an online store with delivery across Victoria, and a wholesale division for hospitality businesses. The company operates a vertically integrated paddock-to-plate model using its family-owned Romsey Range farm (55km north of Melbourne), custom-built Grange Dry Ager, and Grange Smokehouse to deliver dry-aged and traditionally smoked specialty products.

Product overview

Grange Meat Co. operates as a premium Melbourne-based butcher offering a comprehensive range of meat products through multiple channels. The core product portfolio includes beef (Black Angus, Wagyu), lamb, pork, chicken, duck, quail, and game meats, complemented by handcrafted small goods from the Grange Smokehouse and dry-aged beef from the Grange Dry Ager. The company operates a vertically integrated model from its family-owned Romsey Range farm (55km north of Melbourne), offering products through retail store, online store with delivery, wholesale B2B platform via Quickb2b, and subscription boxes in three tiers. Specialties include custom dry-aging (21-60 days) and traditional smoking techniques for smallgoods.

Differentiator

Problem solved

Functional benefit

Brands

• Romsey Range: Family-owned and operated farm located 55km north of Melbourne at Romsey, producing premium Black Angus Beef and Australian White Lambs. Vertically integrated supply chain from breeding and grazing through to processing and delivery.
• Grange Dry Ager
• Grange Smokehouse

Products and services

• Premium Beef Free-range Black Angus beef with 2+ marble score sourced from the company's Victorian family farm, including cuts such as T-bone, porterhouse, ribeye, brisket, and dry-aged options, sold to retail customers, wholesale hospitality clients, and subscription box subscribers.
• Premium Lamb Australian White lamb considered the 'Wagyu of lamb' by Melbourne's best restaurants, free-range and sustainably farmed at Romsey Range, featuring marbling and tenderness prized by top-end hospitality customers.
• Free-Range Pork Premium ethically raised free-range pork sourced from local Victorian suppliers, raised in eco-friendly shelters, sold to retail and wholesale customers.
• Free-Range Chicken Free-range chicken products sourced from Hazeldene's state-of-the-art farms in Victoria's north, with chickens foraging freely amongst native grasses, bushes and trees.
• Duck and Quail Premium free-range duck and quail products sourced from eco-focused Victorian farms, including duck breast, gourmet terrines, smoked and dry-aged duck for top-end European restaurants.
• Game Meats Wide variety of game meats including rabbit, venison, kangaroo, wild boar, and crocodile, sourced from ethical specialty producers and popular with high-end European restaurants.
• Small Goods Handcrafted gourmet small goods including bacons, hams, and sausages, created using slow traditional techniques and all-natural recipes, curated in the Grange Smokehouse using natural hardwood smoke.
• Wagyu Beef

Quantifiable outcome

• Dry aging enhances tenderness and flavor concentration over 21-60 days
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Romsey RangecoreStrategic or Co-development PartnerFamily-owned and operated farm at Romsey Range, 55km north of Melbourne. Third-generation farming partnership providing vertically integrated supply chain for premium Black Angus Beef and Australian White Lambs. Grange Meat Co. is the signature partner bringing Romsey Range products to market through retail and wholesale channels.
• James Marcon Youth Health FoundationminorOthersCommunity partnership supporting research into mental health and empowering youth affected by mental illness around Victoria.
• Yarra Junior Football LeagueminorOthersSponsorship of local sporting communities through YJFL partnership, with live video content created.
• Alphington Football ClubminorOthersSponsorship of local community football club in Alphington.
• Alphington Bowls ClubminorOthersSponsorship of local community bowls club.
• Hazeldene'scoreStrategic or Co-development PartnerState-of-the-art chicken farms in Victoria's north providing free-range chicken products. Chickens hatched and reared at Hazeldene's farms, encouraged to forage freely amongst native grasses, bushes and trees.
• First Light FarmscoreStrategic or Co-development PartnerSupplier of grass-fed Wagyu beef products including rump steak featured in recipes. Known for exceptional marbling and profound beefy flavour.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victor Churchill: Iconic Melbourne-based premium butcher with heritage positioning and artisan dry-aging capabilities. Directly comparable as a heritage-driven specialty meat retailer serving both discerning consumers and top restaurants in Australia.
• Feather & Bone: Sydney-based artisan butcher with paddock-to-plate philosophy, direct farm relationships, and wholesale-to-restaurant operations. Comparable as a vertically-integrated specialty meat business targeting the same premium hospitality and consumer segments.
• Meatsmith: Melbourne-based artisan butcher with heritage craft positioning and in-house smallgoods production. Comparable as a specialty meat retailer emphasizing traditional techniques and direct-to-consumer wholesale supply to restaurants.
• Hudson Meats: Australian premium butcher chain operating physical retail locations and online ordering with similar multi-channel approach. Both target premium consumers and hospitality customers seeking high-quality meats with strong provenance narratives.
• Peter Bouchier Butchery: Long-established Melbourne butcher with premium positioning, in-house aging capabilities, and wholesale supply to restaurants. Operates in the same Melbourne premium butcher market with comparable customer demographics and product range.
• Barossa Fine Foods: Premium Australian smallgoods and charcuterie producer with heritage credentials and wholesale distribution to top restaurants. Comparable as an artisan meat products business combining traditional craft with wholesale hospitality supply.
• Macro Meats: Australia's leading game meat specialist supplying restaurants and consumers with kangaroo, venison, crocodile, and specialty proteins. Directly comparable as a specialty/game meat wholesaler serving the same premium hospitality segment.

Others

• Hazeldene's: Victorian free-range chicken producer that is both a strategic supplier to Grange Meat Co. and a comparable free-range poultry specialist. Adjacent rather than competitive, illustrating the integrated supply ecosystem.

Broad incumbents

• Simon Johnson: Premium Australian food retailer and wholesaler with broader specialty grocery and meat offerings. Comparable as an established premium food supplier to top restaurants and home consumers with similar quality positioning.
• Harris Farm Markets: Major Australian premium grocery chain with extensive butcher counters, free-range meat programs, and online delivery. Represents the scaled competitive threat from well-capitalized incumbents pursuing the same premium meat consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grange Meat Co.