What Yongo does

Yongo is a 100% digital savings and investment insurance platform developed and operated by AG Insurance NV, Belgium's largest insurer, and is offered under Yongo as a product brand. It targets Belgian residents aged 18-91 who want to build financial capital for a child aged 0-17, primarily parents but also grandparents, godparents, and other relatives. The product positions itself as a financial-insurance alternative to traditional savings accounts for child savings, addressing the gap created by low retail deposit rates.

Name

Yongo

Legal name

AG Insurance NV

Website

https://yongo.be

Company type

Public

Founded year

2017

Operating status

Operating

Short description

Yongo is a digital savings and investment insurance platform by AG Insurance that lets Belgian parents, grandparents, and other relatives build long-term financial capital for a child through two formulas: Yongo Moon (guaranteed-interest Tak 21) and Yongo Star (fund-linked Tak 23), fully self-serve from €10.

Ownership category

akta.pro rank

Product category

Child savings and investment insurance

NAICS

Other Insurance Funds (52519), Portfolio Management and Investment Advice (523940)

SIC

Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Group Universal Life (GUL) (FSAIADAC)

Keywords

• Child savings insurance
• Digital investment platform
• Life insurance products
• Family financial planning
• Online savings account

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Yongo earns revenue from the 2% one-time tax (premietaks) applied to every deposit made by customers into their Yongo Moon or Yongo Star contracts. Additionally, ongoing management fees are charged: 0.2% per year for Yongo Moon and approximately 2.24% per year for Yongo Star, deducted directly from the accumulated reserve.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yongo is a 100% digital, self-serve platform that offers two financial insurance formulas for saving or investing for children in Belgium: Yongo Moon (a Tak 21 savings insurance with a guaranteed interest rate and capital protection) and Yongo Star (a Tak 23 investment insurance linked to the AG Life Smart Future Neutral fund with potential higher returns). Customers register online, verify identity via itsme or eID, choose a formula, and activate contracts with a minimum €10 deposit at their own pace.

Product overview

Yongo is a digital platform by AG Insurance offering two financial insurance products for saving or investing for children: Yongo Moon (Tak 21 savings insurance) provides guaranteed interest rates and capital protection for conservative savers, while Yongo Star (Tak 23 investment insurance) offers potentially higher returns through the AG Life Smart Future Neutral fund with greater market risk. Both products allow flexible deposits starting from €10, with the contract holder maintaining control over when and to whom funds are transferred.

Differentiator

Problem solved

Functional benefit

Brands

• Yongo Moon: A tak 21 financial insurance product offering a guaranteed interest rate and capital protection, designed for stable savings with minimal risk. The contract ends at the child's 26th birthday with a minimum term of 8 years.
• Yongo Star

Products and services

• Yongo Moon A Tak 21 financial insurance (savings insurance) with a guaranteed interest rate applied to each deposit throughout the full contract term, possible annual profit sharing, and capital protection on the end date (after deduction of costs and taxes). Designed for adults in Belgium saving for a child, with a minimum deposit of €10, 0% entry costs, 0.2% annual management fee, 1% exit fees until the child turns 18 (free thereafter), a 2% premietaks on every deposit, and no withholding tax on returns after 8 years. Contract ends at the child's 26th birthday with a minimum term of 8 years.
• Yongo Star A Tak 23 financial insurance (investment insurance) linked to the AG Life Smart Future Neutral diversified fund, composed of approximately 50% equities and 50% bonds, with no fixed end date and no capital or return guarantee. Designed for adults in Belgium comfortable with investment risk and seeking potential higher returns. Minimum €10 deposit, 0% entry costs, ~2.24% annual management fee, 1% exit fees until the child turns 18 (free thereafter), 2% premietaks on every deposit, and no withholding tax at any point. Recommended minimum investment period of 4 years.

Quantifiable outcome

• 2025 global return of 3.10% for Yongo Moon (minimum guaranteed rate of 2.10% on deposits for 2025)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GezinsbondcoreGTM or Marketing PartnerGezinsbond is a Flemish and Brussels ASBL that advocates for families by informing, protecting, educating, and representing them politically. With approximately 150,000 member families and the support of over 10,000 volunteers, Gezinsbond reaches a large audience of Belgian parents and family members who are Yongo's core target market. The partnership provides Yongo with access to member communications, promotional codes, and joint educational content on child financial planning, while Gezinsbond offers members access to a savings/investment solution for children. The partnership is listed publicly on Yongo's partner page and Gezinsbond's own communications.
• CamillecoreGTM or Marketing PartnerCamille is a Walloon child benefit fund (caisse d'allocations familiales) that supports families through all life stages — from birth premiums to child allowances — paying correct amounts at the right time. Camille advises its members through tips and news to guide them in daily life. The partnership with Yongo allows Camille to offer its members a financial solution for saving/investing for their children, while Yongo gains access to Camille's member base in Wallonia.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Trade Republic: Trade Republic is a European digital investment and savings app with low-cost securities, ETF, and savings plans. It is an emerging alternative for Belgian savers considering a digital, low-fee way to invest for a child instead of an insurance product.
• PensionBee: PensionBee is a UK digital long-term savings platform consolidating pension pots. While pension-focused and UK-only, its model of digital, low-fee, long-horizon retirement/child savings is comparable in spirit to Yongo's PLG, self-serve, long-duration approach.

Direct peers

• Keytrade Bank: Keytrade Bank is a Belgian online bank with savings accounts, investment funds, and a digital onboarding flow. It is a direct substitute for Belgian households comparing a regulated savings/investment product for children to Yongo's Tak 21/Tak 23 contracts.
• Allianz Belgium: Allianz Belgium is part of the global Allianz group and offers life insurance and child-savings products (Tak 21/23 equivalents) in Belgium. It is a direct competitor in the same insurance-based child savings niche that Yongo targets.
• Bolero: Bolero is a Belgian online investment platform owned by KBC, offering individual securities, funds, and structured products. It is a direct alternative for Belgian parents who want to invest for their children through a digital channel rather than via an insurance wrapper like Yongo.
• Ethias: Ethias is a major Belgian insurer offering its own child-oriented savings and life insurance products. It competes head-to-head with Yongo in the same Belgian child-savings insurance niche, using comparable Tak 21/23-style structures and similar distribution via employers and family channels.
• MeDirect: MeDirect is a Belgian digital bank offering competitive term deposits, savings accounts, and investment products. It targets the same digitally-engaged Belgian household segment as Yongo and competes on price/rate for child-savings wallets.

Broad incumbents

• Belfius: Belfius is a major Belgian bank with a wide retail savings, investment, and insurance offering. It competes with Yongo for Belgian household savings and offers its own child-savings and life insurance products through branch and digital channels.
• KBC Bank: KBC is Belgium's largest bank with savings, investment, and life insurance products. It is a broad incumbent whose product set overlaps Yongo's child-savings and life insurance offerings, and it owns Bolero as a digital investment channel.
• Argenta: Argenta is a large Belgian bank/insurer with a strong household franchise and dedicated child savings accounts. It is a broad incumbent offering overlapping capabilities (savings, investment, insurance) for the same Belgian family demographic, though without a Yongo-style digital-first insurance wrapper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yongo