FRUTA FRUTA

Name

FRUTA FRUTA

Legal name

株式会社フルッタフルッタ

Website

https://frutafruta.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

FRUTA FRUTA is a Tokyo-based, Tokyo Stock Exchange-listed food company that develops, manufactures, and distributes açaí and Amazon fruit products (drinks, purees, frozen bowls, smoothies, fruit teas) to Japanese consumers via retail, DTC e-commerce, foodservice B2B, and a flagship café at Shibuya Hikarie.

Ownership category

akta.pro rank

Product category

Superfood and Functional Beverages

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Soft Drink and Ice Manufacturing (31211)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Acai beverages
• Frozen fruit purees
• Amazon fruit products
• Functional superfood drinks
• B2B fruit ingredients

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) - Retail Products: Sale of finished consumer products through retail (convenience stores, supermarkets, drugstores) and e-commerce channels. Products include Fruta Açaí Energy drinks, açaí purees, frozen acai bowls, pitaya smoothies, Taiwan fruit teas, mango sago drinks, and freeze-dried powders.
2. Business-to-Business (B2B) / Foodservice Ingredient Sales: Supply of açaí and Amazon fruit ingredients, purees, and IQF fruits to food service operators, manufacturers, and retailers under the FRUTA BIZ platform. Ingredients used by restaurants, cafes, and CPG brands for co-branded menu items and products.
3. Açaí Café / Açaí Energy Bar Physical Stores: Revenue from the Açaí Energy Bar physical retail location at Shibuya Hikarie, offering açaí bowls, smoothies, and related food and beverage items directly to consumers.
4. International Licensing: License agreements for international manufacturing and sales in Taiwan and Thailand markets, as announced in April 2026.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

FRUTA FRUTA manufactures and distributes açaí-based and Amazon fruit consumer packaged goods in Japan, including ready-to-drink açaí beverages, frozen açaí and pitaya purees, freeze-dried powders, smoothies, Taiwan fruit teas, and mango sago drinks. The company also supplies açaí and tropical fruit ingredients to foodservice operators and CPG manufacturers via its FRUTA BIZ B2B portal and operates an açaí-themed physical café at Shibuya Hikarie.

Product overview

FRUTA FRUTA is a Japanese food company specializing in Amazon fruits, particularly acai, with a core portfolio centered on three product lines: (1) Fulluca Acai drink series including Acai Energy, Acai Basic, and the women's health-focused EPOFe; (2) frozen and freeze-dried acai and Amazon fruit products including purees, freeze-dried powder, and frozen red dragon fruit (pitaya) cubes; and (3) ready-to-drink beverages including pitaya smoothies, Taiwan fruit teas, and mango sago drinks (Yongzhi Ganlu). The company also operates the Acai Energy Bar physical retail store and runs the Minagiru Project, a health initiative promoting acai's hematopoietic functionality. All products emphasize non-use of artificial colors, flavors, and concentrated juices, with HPP (High Pressure Processing) technology used for preserving freshness in beverage products.

Differentiator

Problem solved

Functional benefit

Brands

• フルッタアサイー (Fruta Açaí): Core line of açaí drink products including Açaí Energy, Açaí Basic, and EPOFe variants.
• アサイーエナジー®バー (Açaí Energy Bar)
• アサイーカフェ (Açaí Café)
• アサイーでみなぎるプロジェクト (Açaí de Minagiru Project)
• アサイーリバイバルプロジェクト (Açaí Revival Project)
• おうちでシリーズ (Ouchi de Series)
• 楊枝甘露 (Yong Zhi Gan Lu / Mango Sago)
• 台湾フルーツティー (Taiwan Fruit Tea)
• ピタヤスムージー (Pitaya Smoothie)
• SCOPE 3 Neo
• アサイーニスト (Açaí-nist)

Products and services

• Fruta Acai (フルッタアサイー) Drink Series Premium ready-to-drink açaí beverage series in Japan including Açaí Energy (original), Açaí Basic, and EPOFe (women's health variant targeting iron deficiency/anemia). For health-conscious Japanese consumers and athletes.
• Acai Puree (アサイーピューレ)

Quantifiable outcome

• Açaí freeze-dried powder sales increased 262% YoY (November 2024 report)
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Taiwan and Thailand LicenseesflagshipOEM/ Whitelabel/ Licensing Partner · 27 April 2026MOU (Memorandum of Understanding) signed April 2026 for licensing manufacturing and sales representation in Taiwan and Thailand markets, expanding international business through local licensees.
• SCOPE 3 Neo (Sustainability Platform Partners)coreStrategic or Co-development Partner · 6 November 2025Launched in November 2025, SCOPE 3 Neo is a sustainability platform co-developed and operated by Fruta Fruta to help companies track Scope 3 emissions and display CO2 reduction contributions from using agroforestry-sourced ingredients. Partners include Meiji (for the Aguroforestry Milk Chocolate), U.S.M.H. (Green Growers private label products), and other companies participating in CO2 reduction labeling.
• Urayasu D-Rocks (Japan Rugby League One)minorGTM or Marketing Partner · 5 November 2025Urayasu D-Rocks, a professional rugby team in Japan's League One competition, officially appointed as Açaíists in November 2025, receiving Fruta Fruta açaí products for team nutrition and conditioning support.
• São Paulo State, Tomé-Açu City - Honorary Citizen Award to RepresentativeminorOthers · 6 October 2025Fruta Fruta's representative Makoto Nagasawa was granted the title of Honorary Citizen of Tomé-Açu City, Pará State, Brazil in October 2025, recognizing his contributions to the city's agricultural community and the 90+ year partnership between the city and Japanese immigrants.
• J.League / Shinji Ono Smile Football TourflagshipStrategic or Co-development Partner · 26 September 2025Fruta Fruta provides açaí products to support the J.League x Shinji Ono Smile Football Tour, a youth soccer event promoting climate awareness and football among elementary school children in Japan. The partnership links acai sourced through agroforestry with environmental education and youth sports.
• U.S.M.H. / United Supermarkets Holdings (ユナイテッド・スーパーマーケット・ホールディングス)minorGTM or Marketing Partner · 27 November 2023U.S.M.H. launched the 'Green Growers' private label meal products (Keema Curry and Bolognese) using Fruta Fruta's açaí as a CO2 reduction ingredient, featuring CO2 reduction labels on packaging — an industry-first initiative in Japan's food manufacturing sector.
• Next Meats (ネクストミーツ)minorStrategic or Co-development Partner · 27 July 2022Strategic business partnership with Next Meats, a plant-based meat alternative company, announced July 2022. Fruta Fruta's açaí is used to improve the taste and quality of Next Meats' alternative meat products, combining sustainability and functional nutrition.
• Waseda University Wrestling Club (Official Açaíists)flagshipGTM or Marketing Partner · 15 February 2021Full official açaíist (brand ambassador) team of the Waseda University Wrestling Club. The partnership involves supplying açaí products for athlete conditioning and nutrition, athlete-produced promotional videos, and participation in the 'Açaí de Mogarui Project' (Açaí for Hematopoietic Function). Team captain Anraku Ryoma and gold medalist Sazaki Yui have been featured.
• University of Toronto (トロント大学)coreStrategic or Co-development Partner · 7 January 2021Joint research partnership with the University of Toronto investigating the anti-inflammatory properties of Fruta Fruta's açaí ingredients, particularly for COVID-19 related NLRP3-induced inflammation suppression. Research expanded from initial SARS studies and includes examination of effects on neurological, cardiovascular, and rheumatoid conditions. Research is on a medium-to-long-term timeline toward potential pharmaceutical applications.
• CAMTA (Tomé-Açu General Agricultural Cooperative / トメアス総合農業協同組合)coreStrategic or Co-development Partner · 18 September 2020Exclusive long-term partnership with CAMTA agricultural cooperative in Tomé-Açu, Pará, Brazil. CAMTA operates agroforestry farms and a fruit processing factory that produces açaí puree, Amazon fruit purees, and IG-certified cocoa for export to Fruta Fruta. Founded in 1931 by Japanese immigrants, CAMTA is the foundation of Fruta Fruta's entire supply chain and sustainability mission. A resident office was opened by Fruta Fruta in Tomé-Açu in December 2025.
• Meiji (明治)minorGTM or Marketing Partner · 18 September 2020Meiji uses Fruta Fruta's IG-certified agroforestry cocoa from Tomé-Açu in its Aguroforestry Milk Chocolate product, launched with CO2 reduction labeling. Meiji was featured at the EcoPro 2023 exhibition as a partner company using Fruta Fruta's sustainable ingredients.
• Chiba University (千葉大学)coreStrategic or Co-development Partner · 31 July 2019Joint research with Chiba University published in 2019 demonstrating açaí's hematopoietic (blood-boosting) functional properties and ability to improve anemia symptoms. Research results published in the international scientific journal Nutrients in February 2020. Fruta Fruta continues additional research to clarify the active components and mechanism, and is exploring the possibility of obtaining Japan's first functional claims certification for a hematopoietic product.

Scale indicators6 records

Broad incumbents

• Ito En: Japan's largest tea and natural beverage company with extensive retail distribution across Japanese convenience stores and supermarkets. Comparable to FRUTA FRUTA's bottled RTD beverage business via FamilyMart, AEON, and Lawson channels, though focused on tea rather than açaí.
• Tropicana: Global juice and fruit beverage brand with comparable RTD fruit drink and smoothie products. Overlaps with FRUTA FRUTA's bottled beverage portfolio at much broader scale across retail channels.
• Bolthouse Farms: Major North American smoothie, juice, and refrigerated beverage brand with comparable fruit-based RTD and frozen products. Overlaps with FRUTA FRUTA's smoothie and fruit drink portfolio with broader product line.
• Innocent Drinks: U.K./European smoothie and juice brand (Coca-Cola owned) with comparable fruit-based RTD beverages and frozen smoothie products. Direct overlap with FRUTA FRUTA's Pitaya Smoothie and Taiwan Fruit Tea categories at a broader, multi-market scale.
• Kagome: Major Japanese vegetable juice and processed food company with comparable fruit/vegetable beverage and packaged food operations. Overlaps with FRUTA FRUTA in retail juice and smoothie categories, with broader scale and category reach.

Emerging players

• Natalie's Juice: U.S.-based cold-pressed juice and smoothie company with comparable HPP-style processing and fruit ingredient focus. Smaller scale but similar premium natural positioning targeting health-conscious consumers.
• Acai Roots: Smaller U.S. açaí brand offering frozen açaí puree and smoothie bowls. Direct product overlap with FRUTA FRUTA's frozen açaí puree and Home Açaí Bowl lines, but operating at much smaller scale in a different geography.

Direct peers

• POM Wonderful: U.S. premium functional fruit beverage company focused on pomegranate products with similar functional-health positioning, premium pricing, and concentrated fruit ingredient story. Comparable as a single-fruit hero brand with health-claim-led marketing.
• Sambazon: U.S.-based açaí pioneer and the most direct global peer to FRUTA FRUTA. Both companies source Brazilian açaí for retail beverages, frozen puree, and bowls; Sambazon is the dominant U.S. açaí brand where FRUTA FRUTA is the leading Japanese açaí brand.

Others

• SunOpta: North American plant-based and fruit-based foods company with comparable frozen fruit, fruit ingredient, and organic/sustainable sourcing operations. Adjacent in B2B fruit ingredient supply with similar sustainable sourcing narrative.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/frutafruta
• Facebookfacebook.com/fruta.acai/?fref=ts
• Instagraminstagram.com/frutafruta_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRUTA FRUTA