Werkplaats Service Nederland

What Werkplaats Service Nederland does

Werkplaats Service Nederland is a privately held Dutch B2B wholesale distributor and service partner founded in 2005 and headquartered in Amersfoort. The company supplies welding machines (MIG/MAG, TIG, electrode, and Class 4 laser), professional hand and power tools, chemicals, and workshop consumables to professionals in the metal industry, auto body repair, vocational schools, and general industrial customers across the Netherlands. Its product portfolio spans distributed brands such as STEL, GalaGar, GYS, Sonic Equipment, Facom, Draper Tools, KS Tools, Hazet, Stanzani, EDR Torches, WD-40, and Brunox, alongside a proprietary own-label chemical line.

The business combines traditional distribution with a proprietary in-house service department that performs on-site maintenance, repairs, and emergency support at customer locations. The company also delivers NEN certification inspections (NEN3140 electrical installations, NEN60974-4 welding equipment, NEN2484 ladders and trusses) and engineers custom laser safety cabins for Class 4 laser welding installations, with EN 60825-1 compliance and operator training/consultation. Recent quarters show an upmarket push toward higher-value equipment categories, including the GLS 1500 laser welding system, STEL S400 deliveries with F40 wire feeders for aluminium work, and the EDR ASMIG-M smoke-extracting welding torch.

Revenue mechanics are predominantly one-time equipment sales supplemented by professional service fees for on-site maintenance and NEN inspections, all priced on a quote-based, pay-as-you-go basis with no public pricing. GTM is sales-led and relationship-driven: direct phone, email, WhatsApp, and in-person consultation from the Amersfoort office, plus on-site service visits. Customer segments are diversified across metal fabrication, auto body repair, educational institutions, and general industry, with no enterprise anchor concentration disclosed. The company operates as a micro-enterprise (1-10 employees) with no app, API, or AI capabilities, and is fully dependent on founder/owner-led commercial execution.

Name

Werkplaats Service Nederland

Legal name

Werkplaats Service Nederland

Website

https://werkplaatsservice.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Werkplaats Service Nederland is a Dutch B2B wholesale distributor based in Amersfoort supplying welding machines, professional tools, and chemicals to metal industry, auto body repair, schools, and industrial customers, with an in-house service department for on-site maintenance and NEN certification inspections.

Ownership category

akta.pro rank

Product category

Welding Equipment and Industrial Supplies

NAICS

Welding and Soldering Equipment Manufacturing (333992), Other General Purpose Machinery Manufacturing (3339)

SIC

Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industry

Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)

Keywords

• Welding equipment supply
• Industrial tools wholesale
• Auto body repair equipment
• Laser welding systems
• Workshop chemical products

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Welding Equipment & Tools: Wholesale distribution of welding machines, power tools, hand tools, and workshop equipment from branded manufacturers including STEL, GalaGar, Sonic Equipment, Facom, Draper Tools, and others. Revenue generated through one-time product sales with emphasis on quality and competitive pricing.
2. Service & Maintenance: On-site maintenance and repair services for customer equipment. Includes troubleshooting, preventive maintenance, and emergency repairs conducted by own service department.
3. NEN Inspections: Professional inspection services for electrical equipment (NEN3140), welding equipment (NEN60974-4), and ladders/scaffolding (NEN2484) performed at customer locations.
4. Own Label Chemical Products: Sales of proprietary chemical products including cleaners, paints, welding sprays, and hand soaps under the company's own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Werkplaats Service Nederland is a B2B wholesale distributor that supplies welding machines (MIG/MAG, TIG, electrode, and Class 4 laser welding systems), professional hand and power tools, auto body repair equipment, and own-label chemical products to the metal industry, auto damage repair shops, educational institutions, and general industrial workshops across the Netherlands. In addition to product distribution from stock, the company operates its own on-site service department that provides equipment maintenance, repairs, and NEN certification inspections (NEN3140, NEN60974-4, NEN2484).

Product overview

Werkplaats Service Nederland is a B2B wholesale company serving the metal industry, auto body repair, schools, and general industry with a broad assortment of welding machines, tools, and chemical products. The portfolio consists of core product lines including STEL and GalaGar welding machines (encompassing MIG/MAG, TIG, electrode, and laser welding technologies), complemented by professional hand tools from Sonic Equipment, Facom, Draper Tools, and KS Tools. The company also offers its own label chemical products alongside distributed brands like WD-40 and Brunox. For auto body repair, they supply GYS dent repair equipment and Stanzani clamping tools. Additional services include NEN certification inspections and laser safety training. Products are delivered from their Amersfoort warehouse with technical support and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• STEL Welding Machines

Quantifiable outcome

• Fast delivery from stock - no waiting time for most products
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• STELcoreTechnology or IntegrationItalian manufacturer of high-quality welding and plasma cutting machines. Specializes in inverter and multiprocess systems. Exports to more than 35 countries worldwide. Family company established in 1979 in Castegnero, Italy. Known for reliable quality, innovative technology, and broad applicability from light workshop to heavy industrial use.
• GalaGarcoreTechnology or IntegrationSpanish manufacturer and supplier of welding, cutting, and gas-regulating equipment since 1945. Develops and produces products in-house for guaranteed quality and reliability. Offers welding machines, cutting equipment, gas regulators, and complete distribution systems. SYNERBOT brand integrates welding robots and automation solutions.
• GYScoreChannel Partner/ Reseller/ DistributorManufacturer of dent pulling and repair equipment including spotters, point welders, and welding machines for auto body repair. Products known for quality, long lifespan, and modern technology suitable for both aluminum and steel work.
• Sonic EquipmentcoreChannel Partner/ Reseller/ DistributorLeading brand in professional hand tools, most common brand within the auto damage repair industry. Tools designed to meet highest craftsmanship requirements.
• FacomcoreChannel Partner/ Reseller/ DistributorLeading supplier of high-quality tools across various industry branches. Offers range from standard hand tools to specialized auto damage repair tools.
• Draper ToolscoreChannel Partner/ Reseller/ DistributorBritish manufacturer offering reliable cordless tools, high-quality lighting for work environments, and precision hand tools. Bunker tool storage cabinets also distributed under Draper Tools brand.
• KS ToolsminorChannel Partner/ Reseller/ DistributorKnown for broad assortment and innovative designs in special tools for industry and auto damage repair sectors.
• HazetminorChannel Partner/ Reseller/ DistributorGerman premium tool manufacturer offering high-quality hand tools for professional use.
• Stanzani ToolsminorChannel Partner/ Reseller/ DistributorItalian manufacturer of high-quality clamps for dent repair. Products designed for safe and precise dent damage repair.
• WD-40minorChannel Partner/ Reseller/ DistributorWell-known brand for versatile protection, cleaning, and lubrication products for both domestic and professional applications.
• BrunoxminorChannel Partner/ Reseller/ DistributorRenowned brand for rust removal, metal protection, and maintenance products. Offers solutions for protection, cleaning, and lubrication in professional applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Technische Unie: Largest Dutch technical wholesale distributor of electrical, lighting, and industrial products including welding supplies. Significantly broader catalogue and scale, but overlaps in welding equipment and tools segment.
• ESAB (Netherlands operations): Global welding and cutting equipment manufacturer with Netherlands presence. Comparable as a supplier of welding machines and consumables, but operates at manufacturer scale.
• Messer Eutectic Castolin Benelux: Welding, cutting, and brazing solutions provider in Benelux. Comparable product categories (welding equipment, consumables) and industrial customer base, operating at a larger scale.
• Manutan Netherlands: European-wide B2B distributor of industrial supplies including welding equipment, tools, and PPE. Comparable in product categories (welding, tools, chemicals) but with much broader geographic reach and catalogue.

Direct peers

• Vlieg Lastechniek: Dutch welding equipment and consumables distributor with service capabilities. Comparable business model combining welding equipment sales with technical support to industrial and automotive customers.
• Van der Spek Industrial Equipment: Dutch industrial equipment supplier with welding, tools, and workshop supplies. Comparable product breadth targeting workshop and industrial customers, with overlapping OEM brands.
• Koolen Lastechniek: Dutch welding equipment and supplies distributor serving industrial and automotive customers. Comparable product mix (welding machines, consumables, tools) and sales-led B2B distribution model.
• Aldor Lastechniek: Dutch welding technology supplier offering welding machines, automation, and service to industrial customers. Comparable geographic footprint, customer base (metal industry), and product portfolio overlap.
• Lastechniek Holland: Dutch welding equipment distributor offering welding machines, consumables, and consumable services to metalworking and auto body customers. Directly comparable as a Netherlands-based welding supply and service partner.

Emerging players

• Weldas Europe: Welding safety and PPE products manufacturer and supplier serving European welding markets. Adjacent product category (welding-protective equipment and consumables) relevant to workshop-supply distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/werkplaatsservice
• LinkedInlinkedin.com/company/werkplaats-service-nederland
• Instagraminstagram.com/werkplaatsservicenederland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werkplaats Service Nederland