Lloyd
- Company typePrivate
- Founded1995
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Lloyd firmographics
Firmographics- Name
- Lloyd
- Website
- https://lloydfonds.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Lloyd industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
- akta.pro secondary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
Keywords
Where Lloyd is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Lloyd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Marketing channels2 records
Lloyd product offering
Product offeringCore offering
Lloyd, operating through its LAIQON brand, provides asset management, wealth management, digital wealth, and overlay management services to private and institutional investors in Germany. It combines active fund management with AI-supported investment approaches and delivers approximately 50 wealth products and solutions via its proprietary LAIQON DAP 4.0 digital platform, with material sustainability parameters integrated into investment processes.
Product overview
Lloyd is an Indian air conditioner and consumer durables brand. The company offers room air conditioners (RAC) as its primary product category. Lloyd operates in the Indian RAC market, which is estimated at 13.5 million units, and competes with other major AC brands such as LG, Samsung, Daikin, Voltas, Blue Star, and Haier India. The brand has been featured as a top advertiser in IPL 2026, co-presenting sponsor alongside Havells, indicating its presence in the premium consumer durables segment targeting Indian consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Management
Companies that use Lloyd
Customer profileSegments1 record
Ideal customer profiles3 records
Lloyd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lloyd partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- JioStarmajorLloyd is a Co-Presenting Sponsor for TATA IPL 2026 cricket tournament organized by JioStar. JioStar's integrated television and digital ecosystem reaches over 750 million weekly viewers. The strong advertiser turnout underscores IPL's continued commercial resilience.
- Indian Premier League (IPL)coreLloyd is one of the top 5 brands by advertising spend on IPL ads in 2026, with the tournament expected to have total advertising spend of over Rs 7000 crore.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lloyd competitors and assessment
Company assessmentDirect peers
- Flossbach von Storch: Independent German asset and wealth manager offering multi-asset funds and discretionary portfolio management for private and institutional clients. Highly comparable to LAIQON in business model, product mix (multi-asset/UCITS), and German private-banking distribution orientation.
- Hauck & Aufhäuser: German private bank offering wealth management, asset management, and fund services for private and institutional clients. Directly comparable to LAIQON across wealth management, fund administration, and German HNW/private banking focus.
- DJE Kapital: German independent asset manager with multi-asset funds and wealth management solutions for private and institutional investors. Directly comparable to LAIQON in product structure, target client base, and independent asset management positioning.
- Berenberg: Hamburg-headquartered German private bank with wealth and asset management activities serving private and institutional clients. Comparable to LAIQON as a German private/wealth manager with HNW focus and embedded asset management capabilities.
Regional players
- GLS Bank: German sustainable/sustainable-focused bank with proprietary investment fund offerings (GLS Bank). Comparable to LAIQON as a German institution with sustainability-focused investment products for private and institutional clients, though with a different primary business model.
Emerging players
- Scalable Capital: Munich-based digital wealth and brokerage platform in Germany. Highly comparable to LAIQON's Growney-driven Digital Wealth and DAP 4.0 platform strategy as a digitally native competitor targeting the same German retail/HNW digital investor segment.
Broad incumbents
- DWS Group: One of Europe's largest asset managers, headquartered in Frankfurt, offering a broad range of active, passive, and alternative funds plus wealth management. Comparable as a German-domiciled asset manager addressing the same private and institutional client segments, though at materially larger scale.
- Baader Bank: German financial services provider offering capital markets, asset management, and wealth management services. Comparable to LAIQON as a German diversified financial services firm with overlap in institutional asset management and wealth management.
- Allianz Global Investors: Frankfurt-headquartered global asset manager within the Allianz Group, offering active funds across asset classes. Comparable to LAIQON as a large German asset manager with multi-asset capabilities and institutional/wholesale distribution in Europe.
- Union Investment: Frankfurt-based German asset manager and LAIQON distribution partner, offering mutual funds and institutional asset management. Comparable as a major German asset manager targeting overlapping private and institutional clients, and a relevant counterparty reference for LAIQON's partnership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lloyd social profiles
Digital presenceLloyd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd leadership team
Management profileNumber of profiles
Profiles2 records
Lloyd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd
What does Lloyd do?
Lloyd, operating through its LAIQON brand, provides asset management, wealth management, digital wealth, and overlay management services to private and institutional investors in Germany. It combines active fund management with AI-supported investment approaches and delivers approximately 50 wealth products and solutions via its proprietary LAIQON DAP 4.0 digital platform, with material sustainability parameters integrated into investment processes.
Is Lloyd a public or private company?
Lloyd is a private company. It is classified as public and is currently operating.
When was Lloyd founded?
Lloyd was founded in 1995. It employs 101 to 250 people.
Where is Lloyd based?
Lloyd is headquartered in Hamburg, Germany, in the Europe region.
Who are Lloyd's main competitors?
Direct peers on record are Flossbach von Storch, Hauck & Aufhäuser, DJE Kapital and Berenberg. GLS Bank is listed as a regional player. Scalable Capital is listed as an emerging player. Broad incumbents are DWS Group, Baader Bank, Allianz Global Investors and Union Investment.
Does Lloyd have an API?
No public API is recorded for Lloyd.
What industry is Lloyd in?
Lloyd's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds), with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 52394 and its SIC code is 6282.