The Salvation Army of North Texas

What The Salvation Army of North Texas does

The Salvation Army of North Texas is a regional command of The Salvation Army USA Southern Territory and the largest Salvation Army command in the world by service area and population served. Established in 1894 (parent organization founded 1865 in London), it delivers an integrated portfolio of social services across six North Texas counties — Dallas, Tarrant, Ellis, Denton, Collin, and Rockwall — covering 4,078 square miles through 14+ community centers and social service facilities. Core programs include emergency homeless shelter (1,300 individuals nightly across six shelters), food assistance (12 pantries serving approximately 10,000 weekly), three addiction recovery programs (treating ~500 weekly), domestic violence victim services, senior housing (Catherine and Evangeline Booth Friendship Houses for 62+), youth development including Project Tomorrow scholarships, and emergency financial assistance.

The organization operates on a nonprofit contributed-revenue model with no proprietary technology platform; its operational backbone is a physical service network supported by the Carr P. Collins Social Service Center, a 161,000-square-foot multi-use facility in Dallas that is the largest of its kind for The Salvation Army globally. Revenue streams include individual and corporate donations (Red Kettle and Angel Tree campaigns, William Booth Society major-gift program), thrift store operations that fund Adult Rehabilitation Centers, corporate partnerships (Dallas Cowboys, Albertsons/Tom Thumb, Atmos Energy, Morrow Renewables, Toyota, BNSF, PwC, Deloitte, Keurig Dr Pepper, Expedia), and government grants and contracts for housing, addiction treatment, and veterans services. Distribution is community-led: services are delivered in-person through local corps community centers and shelters, complemented by 24/7 crisis hotlines and an online donation portal.

The leadership team is headed by Area Commander Major Carolynn Webb with her husband Major Rob Webb, supported by a senior advisory board drawing executives from Coca-Cola Refreshments, NorthMarq Capital, BenefitMall, Toyota, BNSF, PwC, Deloitte, and others. The organization is currently executing the "One Army, Many Fronts" strategic campaign, anchored by a new 21-acre flagship Dallas campus and a stated goal of doubling the number of individuals transitioned out of homelessness annually.

Name

The Salvation Army of North Texas

Legal name

The Salvation Army of North Texas

Website

https://salvationarmyntx.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Salvation Army of North Texas is a regional nonprofit command delivering emergency shelter, food assistance, addiction recovery, domestic violence services, youth programs, and senior housing to vulnerable North Texas residents across six counties through 14+ service locations.

Ownership category

akta.pro rank

Product category

Humanitarian Social Services

NAICS

Emergency and Other Relief Services (624230), Temporary Shelters (624221), Community Housing Services (62422), Community Food Services (62421), Religious Organizations (8131), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Mental Health & Crisis Support Services (BPAGACAD), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Social services nonprofit
• Homeless shelter services
• Food assistance programs
• Addiction recovery services
• Emergency family assistance

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Financial Donations: Individual and corporate donations form the primary revenue source. The organization runs annual fundraising campaigns including the Red Kettle Campaign during the holiday season, direct mail campaigns, and online giving portals. Major gift programs include the William Booth Society for major donors.
2. Corporate Partnerships: Signature corporate partners including Dallas Cowboys, Albertsons/Tom Thumb, Morrow Renewables, and Atmos Energy provide multi-year support through donations and collaborative campaigns.
3. Thrift Store Operations: Donated goods sold at Salvation Army Thrift Stores generate proceeds that fund Adult Rehabilitation Centers and social service programs. The organization operates pickup services (1-800-SA-TRUCK) and drop-off locations for donated items.
4. Program Fees and Grants: Some programs may generate revenue through government grants and contracts for specific services such as housing assistance, addiction treatment, and veterans services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Salvation Army of North Texas is a faith-based nonprofit social services organization that delivers emergency shelter, food assistance, addiction rehabilitation, youth programs, domestic violence services, senior housing, and emergency financial assistance across six North Texas counties. Its core offerings include six shelters housing approximately 1,300 people nightly, twelve food pantries feeding about 10,000 people weekly, three addiction recovery programs treating 500 people weekly, and a thrift store retail operation whose proceeds fund Adult Rehabilitation Centers. The organization also runs seasonal programs (Angel Tree and Red Kettle) and is implementing the 'One Army, Many Fronts' strategic campaign to expand services through a new 21-acre Dallas campus.

Product overview

The Salvation Army of North Texas operates as a nonprofit social services organization offering a portfolio of interconnected programs across six counties (Dallas, Tarrant, Ellis, Denton, Collin, and Rockwall). The core offerings include food pantries and hunger relief, homeless shelters and housing services, adult addiction rehabilitation centers (Dallas and Fort Worth), youth development programs, domestic violence victim services, senior housing, and emergency financial assistance. Seasonal programs include Christmas Angel Tree and Red Kettle campaigns. Major facilities include the Carr P. Collins Social Service Center (largest multi-use facility in North Texas) and the Mabee Social Services Center. The organization is implementing the 'One Army, Many Fronts' strategic campaign to expand and modernize services.

Differentiator

Problem solved

Functional benefit

Brands

• One Army, Many Fronts: Strategic campaign focused on addressing poverty, addiction, and homelessness across North Texas
• Home Sweet Home Program
• Project Tomorrow
• Angel Tree
• Red Kettle Campaign

Products and services

• Food Pantry / Hunger Relief Services Drive-through and curbside food pantries providing nutritious meals to neighbors in need across multiple North Texas locations. Operates as part of a 12-pantry network serving approximately 10,000 individuals weekly.
• Homeless Shelter and Housing Services

Quantifiable outcome

• 102,084 nights of shelter provided in one year
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship and core.

• Dallas CowboysflagshipStrategic or Co-development PartnerSignature corporate partner supporting The Salvation Army of North Texas. The partnership includes the Red Kettle Kickoff at the Dallas Cowboys Thanksgiving Day game at AT&T Stadium, one of the most visible fundraising events of the year.
• Albertsons/Tom ThumbflagshipStrategic or Co-development PartnerSignature corporate partner providing support through grocery retail operations, including hosting food drives, volunteer activities, and holiday assistance programs.
• Morrow RenewablescoreStrategic or Co-development PartnerSignature corporate partner supporting the organization's community programs and fundraising initiatives in North Texas.
• Atmos EnergyflagshipStrategic or Co-development PartnerSignature corporate partner supporting utility assistance programs and community initiatives. Atmos Energy VP Liz Beauchamp serves on the Advisory Board.
• Toyota Motors North AmericacoreStrategic or Co-development PartnerKevin Austin, Group Vice President of Supply Chain Management at Toyota Motors North America, serves on the Regular & Life Advisory Board.
• BNSF Railway CompanycoreStrategic or Co-development PartnerCarl Ice, Member of Board of Directors at BNSF Railway Company, serves on the Advisory Board as a National Member.
• PricewaterhouseCoopers (PwC)coreStrategic or Co-development PartnerLindsay Jenkins, Managing Director at PwC, serves on the Advisory Board supporting financial oversight and expertise.
• DeloittecoreStrategic or Co-development PartnerJim Parkin of Deloitte serves on the Advisory Board providing professional expertise.
• Keurig Dr PeppercoreStrategic or Co-development PartnerAndrew Springate, Chief Marketing Officer at Keurig Dr Pepper, serves on the Advisory Board.
• ExpediacoreStrategic or Co-development PartnerLaura Molnar, Sr. Director at Expedia Business Marketing, serves on the Advisory Board.
• The Richards GroupcoreStrategic or Co-development PartnerStan Richards, Founder of The Richards Group (advertising agency), serves as a Life Member of the Advisory Board.
• Parrish Restaurants Ltd.coreStrategic or Co-development PartnerRoland Parrish, CEO & Owner of Parrish Restaurants, serves on the Advisory Board.
• Texas Christian UniversitycoreStrategic or Co-development PartnerDr. Jonathan Benjamin-Alvarado, Sr. Advisor to the Chancellor and Chief Inclusion Officer at TCU, serves on the Advisory Board.
• Southern Methodist UniversitycoreStrategic or Co-development PartnerDr. R. Gerald Turner, President of SMU, serves on the Advisory Board.
• Echelon InternationalcoreStrategic or Co-development PartnerEchelon is a volunteer organization for young professionals supporting The Salvation Army, with chapters including Echelon North Texas.
• Women's Auxiliary of Tarrant CountycoreChannel Partner/ Reseller/ DistributorVolunteer service group that fundraises and supports Salvation Army services in Tarrant County.
• Texas Department of Criminal JusticeflagshipStrategic or Co-development PartnerThe Salvation Army is the second largest residential treatment partner for the Texas Department of Criminal Justice in North Texas, providing court-ordered substance abuse treatment for parolees and probationers.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Others

• United Way of Metropolitan Dallas: Regional convener and funder that aggregates donations and distributes to North Texas human service nonprofits; an adjacent ecosystem participant and partial funding partner rather than a direct service provider.

Direct peers

• Samaritan Inn: Plano-based transitional housing and supportive services program serving Collin County homeless populations — direct geographic and functional overlap with TSA-NTX's Plano, McKinney, and broader homeless services operations.
• Family Gateway: North Texas-focused nonprofit operating emergency shelter and transitional housing programs for families experiencing homelessness, overlapping significantly with TSA-NTX's shelter and rapid rehousing services in Dallas County.
• Austin Street Center: Dallas-based nonprofit offering emergency shelter, transitional housing, and recovery services for people experiencing homelessness — direct overlap with TSA-NTX's shelter and adult rehabilitation programs in Dallas.
• Dallas Life Foundation: Dallas homeless services organization providing emergency shelter, food, addiction recovery, and case management — closely comparable in integrated faith-based service model to TSA-NTX's Harbor Light/Carr P. Collins Center.
• Catholic Charities Fort Worth: Faith-based social services organization providing shelter, food, housing assistance, immigration, and financial empowerment in Tarrant County — directly comparable to TSA-NTX's Mabee Center and Tarrant County service lines.
• North Texas Food Bank: Regional food bank serving 13 North Texas counties including Dallas and Tarrant, a key partner/peer to TSA-NTX's network of 12 food pantries feeding 10,000 weekly; comparable in hunger-relief mission, donor base, and geographic footprint.
• Catholic Charities of Dallas: Faith-based nonprofit providing shelter, food assistance, immigration legal services, and emergency aid across North Texas, directly comparable in mission, funding model, and service portfolio to The Salvation Army of North Texas.

Broad incumbents

• Volunteers of America Texas: Texas-wide branch of a national faith-inspired human services organization delivering housing, veterans services, addiction recovery, and youth programs; broader portfolio but materially overlapping service lines with TSA-NTX.
• Goodwill Industries of North Central Texas: Regional nonprofit operating thrift retail stores that fund job training and workforce development programs across North Texas — analogous retail-revenue-funded mission model and overlapping workforce/employment service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salarmyntx
• Xx.com/SalArmyNTX
• LinkedInlinkedin.com/company/the-salvation-army-of-north-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army of North Texas