Fletcher and Company
Fletcher & Company is a privately held, full-service real estate appraisal firm founded in 1971 and headquartered in Griffin, Georgia, providing commercial, industrial, multi-family, residential, and land valuations for banks, developers, attorneys, government authorities, and investors across the southeast U.S.
- Company typePrivate
- Founded1971
- HeadquartersGriffin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fletcher and Company does
Fletcher & Company is a privately held, full-service real estate appraisal firm founded in 1971 and headquartered at 122 W. Solomon Street, Griffin, Georgia. The firm provides narrative-format appraisals across commercial, industrial, multi-family residential, single-family residential, vacant land, and special-purpose properties for purchases, refinancings, tax and estate matters, litigation, bankruptcy, PMI removal, condemnation, and REO/foreclosure situations. Clients are banks, mortgage companies, developers, investors, attorneys, government authorities, insurance companies, and relocation services, with primary coverage across six southeast U.S. states — Georgia, Alabama, Florida, Tennessee, South Carolina, and North Carolina — and metropolitan Atlanta submarkets. The firm is co-owned by Ken Fletcher and Jason Fletcher, who serve as chief appraisers, and operates with State Certified in-house staff rather than subcontractors.
The firm runs a custom appraisal management system built with Visual Basic programming and an ETrac-based client portal that enables 24-hour order status updates, request modification, and PDF report downloads, supported by a proprietary comparable-sales database and demographic analysis packages. Service delivery is tiered across three standardized report formats — Restricted ($1,000-$2,000), Summary ($2,000-$3,500), and Self-Contained ($3,500-$5,500) for improved commercial properties — with rush services, volume discounts, and premium pricing for special-purpose properties. Turnaround times of 10-15 business days for standard commercial and 5-10 days for residential are cited as a core differentiator versus competitors' 4-6 week norms.
Revenue is generated on a per-assignment professional services basis with no disclosed figures. Go-to-market is sales-led and relationship-driven: customers enter via phone (local and toll-free), website quote forms, and the client login portal; dedicated customer service representatives manage each engagement from order through delivery. The firm supplements direct sales with a monthly 'Good Measure' newsletter, free quarterly market reports for Georgia counties, and a testimonial-heavy website that supports credibility with regional bankers. The firm has no subsidiaries, no external funding rounds, and no parent company.
Fletcher and Company firmographics
Firmographics- Name
- Fletcher and Company
- Legal name
- Fletcher & Company
- Website
- https://fletcherandcompany.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fletcher & Company is a privately held, full-service real estate appraisal firm founded in 1971 and headquartered in Griffin, Georgia, providing commercial, industrial, multi-family, residential, and land valuations for banks, developers, attorneys, government authorities, and investors across the southeast U.S.
- Ownership category
- akta.pro rank
Fletcher and Company industry classification
Industry- Product category
- Real Estate Appraisal Services
- NAICS
- Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Property Appraisal (BPAJAKAA)
- akta.pro secondary industry
- Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
Keywords
Where Fletcher and Company is headquartered
LocationHeadquarters
- HQ city
- Griffin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fletcher and Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Appraisal Services: Professional appraisal services charged on a per-assignment basis. Fees vary based on property type, report format (restricted, summary, or self-contained), complexity, and number of valuation approaches applicable. Volume clients receive discounted rates. Special purpose properties command premium pricing due to expanded research requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restricted Report - $1,000 to $2,000 |
| Unit Pricing | Pay-as-you-go | Summary Report - $2,000 to $3,500 |
| Unit Pricing | Pay-as-you-go | Self-Contained Report - $3,500 to $5,500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Fletcher and Company product offering
Product offeringCore offering
Fletcher & Company is a full-service real estate appraisal firm providing certified property valuations for commercial, industrial, multi-family residential, single-family residential, vacant land, and special-purpose properties throughout the southeastern United States. Assignments are delivered as Restricted, Summary, or Self-Contained reports and are used for lending, refinancing, purchase, sale, tax and estate purposes, litigation, bankruptcy, PMI removal, condemnation/right-of-way, and REO foreclosure transactions.
Product overview
Fletcher and Company is a full-service real estate appraisal firm providing property valuations across commercial, industrial, multi-family residential, single-family residential, and land property types throughout the southeastern United States. The firm offers three standardized report formats (Restricted, Summary, and Self-Contained reports) at different price points, along with specialized services for hotels, bankruptcy/foreclosure proceedings, and consulting. Clients access services through a web-based portal for quote requests, order tracking, and report downloads, with turnaround times of 10-15 business days for typical commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Appraisals Comprehensive narrative-format appraisals for commercial properties including office, retail, mixed-use, and special-purpose buildings, used for purchases, refinancing, and lending purposes.
- Industrial Property Appraisals Valuation services for industrial properties including warehouses, manufacturing facilities, truck terminals, tank farms, and industrial condominiums.
- Multi-Family Residential Appraisals Appraisal services for apartment buildings and complexes, including garden-style, mid-rise, high-rise, student housing, and government-subsidized properties.
- Single-Family Residential Appraisals Residential property appraisals primarily for litigation situations and tax purposes, covering Georgia and expanding throughout the southeast region.
- Land and Vacant Land Appraisals Valuation services for all vacant land types including approved subdivisions, land with no approvals, agricultural land, and proposed development sites.
- Hotel and Motel Valuations Expert hotel and motel valuation services using income approach, sales comparison approach, and cost approach for full-service, limited service, extended stay, resort, and boutique hotel properties.
- Bankruptcy and Foreclosure Appraisals Property valuations prepared for bankruptcy and foreclosure proceedings, with documents formatted for court presentation.
- Real Estate Consulting Services Additional consulting services including tax assessment review, eminent domain and condemnation transactions, dispute resolution, capitalization rate studies, market rent and trend studies, feasibility studies, and expert witness testimony.
Quantifiable outcome
- Commercial project turnaround in 10-15 business days (vs. 4-6 weeks typical for competitors)
- +3 more outcomes
Companies that use Fletcher and Company
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Fletcher and Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fletcher and Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Fletcher and Company competitors and assessment
Company assessmentBroad incumbents
- CBRE Valuation & Advisory Services: Global commercial real estate services giant with a major valuation and advisory practice. Overlaps with Fletcher's commercial appraisal work but operates as part of a much broader CRE services portfolio (brokerage, capital markets, property management) at national and international scale.
- Newmark Valuation & Advisory: National CRE services firm with a valuation and advisory practice serving lenders, owners, and investors. Overlaps directly with Fletcher's commercial appraisal services but operates within a broader capital markets and brokerage platform.
- JLL Valuation Advisory: Global real estate services firm with a valuation advisory practice serving investors, lenders, and corporations. Comparable in commercial and special-purpose property appraisals, but operates as part of a diversified global platform spanning investment sales, leasing, and capital markets.
- Duff & Phelps (Kroll) Valuation Services: Global valuation advisory firm providing real estate, business, and intangible asset valuations. Comparable in commercial real estate appraisal services to lenders and legal clients, but operates at much larger scale with broader service lines.
- Colliers International Valuation & Advisory: Global CRE services firm with a valuation and advisory practice covering commercial, industrial, and specialty properties. Comparable to Fletcher in product offering but operates at much larger scale with international reach.
- Cushman & Wakefield (Valuation & Advisory): Major global CRE services firm offering valuation and advisory as one line within a broader portfolio. Comparable in commercial appraisal capabilities and lender/government client base, but serves much larger national and international markets.
- Altus Group: Commercial real estate advisory firm offering valuation, consulting, and technology solutions to the CRE industry. Comparable in providing independent commercial appraisals and advisory services, particularly to lenders and institutional investors.
Direct peers
- Integra Realty Resources: Commercial real estate appraisal and consulting firm with regional offices across the US. Directly comparable business model: serves financial institutions, developers, attorneys, and government with narrative-format appraisal reports; also offers market studies and consulting services similar to Fletcher.
- Valbridge Property Advisors: National network of independently owned commercial real estate valuation offices. Highly comparable to Fletcher — both focus on commercial appraisal, serve lenders and investors, and operate regional offices with similar service offerings (self-contained reports, consulting, litigation support).
Emerging players
- Clarocity (formerly RealValu): Real estate appraisal management company (AMC) and valuation technology provider. Emerging competitive force in the appraisal space, focusing on residential and commercial valuation via hybrid technology-enabled workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fletcher and Company social profiles
Digital presenceFletcher and Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fletcher and Company leadership team
Management profileNumber of profiles
Profiles2 records
Fletcher and Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fletcher and Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fletcher and Company
What does Fletcher and Company do?
Fletcher & Company is a full-service real estate appraisal firm providing certified property valuations for commercial, industrial, multi-family residential, single-family residential, vacant land, and special-purpose properties throughout the southeastern United States. Assignments are delivered as Restricted, Summary, or Self-Contained reports and are used for lending, refinancing, purchase, sale, tax and estate purposes, litigation, bankruptcy, PMI removal, condemnation/right-of-way, and REO foreclosure transactions.
Is Fletcher and Company a public or private company?
Fletcher and Company is a private company. It is classified as family owned and is currently operating.
When was Fletcher and Company founded?
Fletcher and Company was founded in 1971. It employs 1 to 10 people.
Where is Fletcher and Company based?
Fletcher and Company is headquartered in Griffin, United States, in the North America region.
How does Fletcher and Company make money?
One revenue line is on record: real Estate Appraisal Services.
Who are Fletcher and Company's main competitors?
Broad incumbents on record are CBRE Valuation & Advisory Services, Newmark Valuation & Advisory, JLL Valuation Advisory, Duff & Phelps (Kroll) Valuation Services, Colliers International Valuation & Advisory, Cushman & Wakefield (Valuation & Advisory) and Altus Group. Direct peers are Integra Realty Resources and Valbridge Property Advisors. Clarocity (formerly RealValu) is listed as an emerging player.
Does Fletcher and Company have an API?
No public API is recorded for Fletcher and Company.
What industry is Fletcher and Company in?
Fletcher and Company's product category is Real Estate Appraisal Services. Its primary akta.pro industry code is BPAJAKAA, Residential Property Appraisal, with a secondary code of FSAEAJAI, Real Estate Valuation & Appraisal Advisory. Its NAICS code is 531320 and its SIC code is 6531.