What SedraPay does

SedraPay is a Jordan-based fintech software firm founded in 2018 that builds and sells a modular component platform for payments and financial services. The platform consists of 25+ plugin components organized across five functional groupings: Identity & Compliance (SedraCheck digital onboarding, KYC/KYB builder, ID/passport check, liveness check, OCR data extraction, AML screening, transaction monitoring, risk scoring); Digital Banking (e-wallet, neo bank, international remittance, digital certificate); Commerce (M-POS checkout smart link, NFC payment, store/e-commerce builder, e-vouchers); Engagement (loyalty rewards, installment engine, robo-advisory, behavioral analytics); and Operations (maker/checker builder, chatbot & voice assistant, BI dashboards, reports builder). The platform is built on a micro-services architecture with AI/ML/NLP/CV capabilities embedded across modules, claiming support for 150+ languages including Arabic, 6,000+ government-issued IDs across 200+ countries, and verification turnaround under 30 seconds.

SedraPay operates a horizontal, multi-segment go-to-market. Primary segments are financial institutions and fintech companies (digital onboarding, KYC), e-wallet and neo bank providers (payments, accounts, remittance), merchant M-POS providers (checkout, NFC), and AML/compliance-focused organizations; secondary verticals include cashless schools, cashless logistics, digital restaurants, and e-commerce. The go-to-market combines sales-led direct outreach via a single sales inbox ([email protected]) offering free demos and free trials with product-led discovery through a catalog of pre-built, selectable components. Distribution is positioned as global despite the Amman headquarters, with no disclosed channel partners, integrations, or named customers.

The company generates revenue through three streams: (1) recurring licensing and subscription fees for plugin/platform components on annual billing, (2) professional outsourcing services covering product management, project management, custom software development, integration, and ongoing maintenance and support, and (3) one-time license fees for custom component development. Pricing is quote-based and not publicly disclosed, with marketing language emphasizing flexible plans and no hidden fees. SedraPay is privately held with no disclosed parent company, institutional investors, or funding rounds in the available sources, and there are no disclosed certifications, patents, partnerships, customer logos, or management team members, leaving the company's commercial scale, ownership structure, and leadership unverifiable from public information.

Name

SedraPay

Legal name

SedraPay

Website

https://sedrapay.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

SedraPay is a Jordan-based fintech software firm (founded 2018) that sells 25+ modular plugin components for digital onboarding, KYC/AML, e-wallets, neo banking, and merchant payments to financial institutions and fintech companies globally.

Ownership category

akta.pro rank

Product category

Fintech Software Platform

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Payment Orchestration Platforms (FSAGABAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Fintech software platform
• Payment processing solutions
• Digital onboarding tools
• KYC compliance software
• AML transaction monitoring

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Outsourcing Services: Custom software development services including product management, project management, software development, and ongoing maintenance and support. Uses Agile methodologies (Scrum, Kanban) to create custom solutions.
2. Plugin/Platform Licensing and Subscription: Licensing and subscription plans for pre-built plugin components including platform administration, KYC/KYB builder, e-wallet, neo bank, AML screening, transaction monitoring, and other fintech components. Flexible plans with no hidden limitations or fees.
3. Custom Component Development: Creating custom apps/components from scratch and adding new features to SEDRAPAY components to meet unique customer needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SedraPay provides a component-based fintech software platform built on a micro-services architecture, offering 25+ pre-built plug-in components covering digital onboarding (SedraCheck), KYC/KYB, e-wallet, neo bank, AML screening, transaction monitoring, risk scoring, NFC payments, and merchant M-POS. The company also delivers professional outsourcing services including product management, software development, and ongoing maintenance and support for building custom fintech solutions.

Product overview

SedraPay is a fintech component platform providing over 25 modular products and services built on microservices architecture for payments and financial technology solutions. The core platform includes Platform Administration for managing components, with specialized modules organized into: Identity & Compliance (SedraCheck digital onboarding, KYC/KYB Builder, ID/Passport Check, Liveness Check & Image Matching, Data Extracting OCR, AML Screening, Transaction Monitoring, Risk Scoring); Digital Banking (E-Wallet, Neo Bank, International Remittance, Digital Certificate); Commerce (M-POS & Checkout Smart Link, NFC Payment, Store/E-commerce Builder, E-Vouchers/Online Cards); Engagement (Loyalty Rewards, Installment Engine, Robo-Advisory, Behavioral Analytics); and Operations (Maker/Checker Builder, Chatbot & Voice Assistant, BI Dashboards, Reports Builder). The company also offers Professional Outsourcing Services for custom development, integration, and ongoing support. All components are designed for rapid deployment using Agile methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• SedraCheck Digital onboarding engine that automates identity verification from application to approval using AI and machine learning for KYC/KYB to verify business legal documents and customer identities in less than 30 seconds. Supports 150+ languages including Arabic and 6,000+ government-issued IDs from 200+ countries/territories.
• Platform Administration Core platform management component providing users and permissions management, integration configurations, subscription and plugins management, lookups and resources management, and alerts and notifications.
• E-Wallet Digital wallet solution providing payment service provider administration, money transfer, payments, in-app purchases, bill payments, multi-currencies accounts, and card linking and control.
• Neo Bank Digital banking solution providing operation and administration portals, mobile banking, digital payment services, accounts management, invoicing, and cash and expenses management.
• KYC/KYB Builder Dynamic KYC/KYB form builder with integration to digital onboarding SDK, required documents configuration, and validation configuration for customer and business identity verification.
• ID/Passport Check Identity document verification solution using image capture, OCR technology, machine learning algorithms, and data validation for government-issued ID and passport verification supporting 6,000+ IDs from 200+ countries.
• Liveness Check & Image Matching Biometric verification solution featuring 3D liveness check, facial recognition, and image matching for identity verification and fraud prevention.
• Data Extracting (OCR) Document recognition and data extraction solution with multi-language and Arabic support, image pre-processing, template-based extraction, and advanced recognition algorithms.
• AML Screening Anti-money laundering compliance solution with international and local lists management, customer screening, case management, and continuous lists updates for fraud detection and prevention.
• Transaction Monitoring Financial transaction monitoring solution with rule builder, real-time and offline monitoring, pattern recognition, and reporting and analytics for suspicious activity detection.
• Risk Scoring Risk assessment solution with customizable risk models, real-time scoring, historical data analysis, and threshold management for evaluating AML and credit risks.
• M-POS & Checkout Smart Link Merchant point-of-sale solution providing order setup, smart link options, online checkout page, and multiple payment options for micro and small merchants.
• NFC Payment Mobile NFC payment solution with Mobile SDK for secure touchless payments, integration with point-of-sale systems, user authentication, and transaction history.
• International Remittance Money transfer solution providing beneficiaries management, exchange rates, fees management, multiple currencies, and transaction tracking.
• Digital Certificate Digital certificate solution providing certificate authority (CA), public key infrastructure (PKI), digital signatures, encryption, and device management.
• Store / E-commerce Builder E-commerce platform solution with store/inventory management, tax and fees management, discount and promotions, customizable templates, order and invoices management, and customer management.
• E-Vouchers / Online Cards Digital voucher solution providing vouchers management, purchasing process, integration with e-vouchers vendors, and multiple payment methods.
• Loyalty Rewards Customer loyalty solution with customer classifications, earning programs, redemption programs, campaigns management, and points calculation for customer retention.
• Installment Engine Buy now pay later solution with installment plans, messaging templates, transaction source management, and installment processing with configurable rules and interest rates.
• Maker/Checker Builder Workflow automation component providing dynamic approval workflow, maker/checker actions, supportive documents, and history log for enterprise approval processes.
• Chatbot & Voice Assistant Conversational AI solution using NLP for text and voice commands, intent recognition, dialogue management, context awareness, and integration with other services.
• Robo-Advisory Investment advisory solution providing portfolio management, automated rebalancing, diversification, low-cost investment options, goal-based investing, and financial planning tools.
• Behavioral Analytics Analytics solution for user behavior tracking, user segmentation, funnel analysis, event tracking, heat mapping, user profiling, and predictive analytics.
• BI Dashboards Business intelligence dashboard solution providing data visualization, data integration, data analysis, custom reporting, and alerts and notifications.
• Reports Builder Reporting solution providing report customization, query building, report scheduling, and export options for generating custom business reports.
• Professional Outsourcing Services Custom software development services including product management (idea presentation, market research, business analysis, prototyping, roadmap, solution architecture), project management, software development (sprints planning, coding, testing, code reviews, integrations), and ongoing maintenance and support using Agile methodologies.

Quantifiable outcome

• Supports +150 languages with accurate Arabic language support
• +5 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Veriff: Identity verification platform with strong document + biometric checks, targeting financial services and fintechs. Overlaps with SedraPay's digital onboarding, ID verification, and AML screening components.
• Persona: Flexible KYC/KYB identity verification infrastructure with configurable workflows and global ID coverage. Comparable to SedraPay's KYC/KYB Builder and SedraCheck onboarding engine.
• Onfido: AI-based digital identity verification (KYC/AML, document + biometric checks) sold to banks and fintechs. Direct comparable to SedraPay's SedraCheck digital onboarding, liveness check and ID/passport verification modules.
• Jumio: End-to-end identity verification, KYC and AML compliance provider used by banks, fintechs and crypto platforms. Direct competitor to SedraPay's KYC/KYB Builder, ID/Passport Check and Liveness modules.
• Mambu: Cloud-based core banking / banking-as-a-service platform enabling digital banks, lenders and fintechs to launch products. Comparable to SedraPay's Neo Bank, E-Wallet and International Remittance plugin suite.
• Marqeta: Card-issuing and payment processing infrastructure platform serving fintechs and banks. Comparable to SedraPay's Payment Orchestration and embedded finance stack, though Marqeta operates at global scale and is publicly listed.

Broad incumbents

• Stripe: Global payments platform with Stripe Connect, Issuing and Treasury offering embedded finance / BaaS capabilities to platforms and fintechs. Overlaps with SedraPay's payment orchestration, e-wallet and digital banking modules at much broader scale.
• Plaid: Financial data connectivity and account-linking infrastructure used by fintechs and banks. Adjacent to SedraPay's API-first fintech infrastructure approach even though Plaid focuses on bank-data rather than full BaaS.

Emerging players

• ProcessOut: Payment orchestration platform routing transactions across multiple acquirers/processors, similar to SedraPay's payment orchestration and merchant M-POS modules, though narrower in compliance scope.
• BankBuddy: Conversational AI and voice/chatbot banking platform for financial institutions. Direct overlap with SedraPay's NLP-powered Chatbot & Voice Assistant and Neo Bank context-aware engagement modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SedraPay