Champion Building Materials

What Champion Building Materials does

Champion Building Materials Co., Ltd. (冠軍建材股份有限公司) is a Taiwan-based public manufacturer (TWSE: 1806) and the established #1 tile brand in Taiwan, founded in 1972/1973 and headquartered in Zhunan Township, Miaoli County. The company manufactures and distributes ceramic tiles, stone-look tiles, polished tiles, marble-look tiles, exterior wall tiles, and surface building materials under the core Champion Tiles brand, alongside sub-brands Marco Belli (premium ceramic tiles), Anxinju (imported tiles), Anxinju Premium Flooring (SPC flooring), and Champion Green Concept Hall (sustainable building concepts). The product range spans sizes from 6x22.7cm to 90x180cm and multiple surface finishes (matte, polished, skin-touch, textured, anti-slip), serving residential, commercial, and public-space applications.

The company's underlying technology is centered on green manufacturing and digital craftsmanship: Champion was the first Taiwanese tile manufacturer to receive the Environmental Label and Green Building Materials certification, the only Taiwanese company to obtain the EU Environmental Label, and the first global tile manufacturer to pass BSI PAS 2050 Carbon Footprint Verification. Recent product development includes the 2023 launch of MASTER ART (瓷藝中板) — the first domestic large-format premium tile in Taiwan — and the 2024 launch of Technology Energy-Saving Stone (科技節能石) with proprietary green construction methods for net-zero buildings.

The business model is primarily B2B and B2C hybrid, with sales executed through a network of 180+ authorized dealers and brand showrooms across Taiwan, supplemented by professional membership programs for architects, interior designers, construction companies, and dealers. Revenue is generated through one-time product sales of tile and ceramic SKUs, with pricing dealer-mediated and not publicly disclosed. The company maintains a digital tile-matching visualization tool for pre-purchase customer experience and supports customers with a 15+ year warranty — the longest in the Taiwanese tile industry. Reported revenue was TWD 3,257,464 thousand in 2025 (versus TWD 3,452,172 thousand in 2024), reflecting a mildly contracting domestic cycle offset by ongoing product and channel expansion.

Name

Champion Building Materials

Legal name

Champion Building Materials Co., Ltd.

Website

https://champion.com.tw

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Champion Building Materials is a Taiwan-based public manufacturer (TWSE: 1806) and the country's leading ceramic tile brand, founded in 1972/1973. It serves residential, commercial, and construction customers through 180+ dealers and sub-brands including Marco Belli, Anxinju, and SPC flooring.

Ownership category

akta.pro rank

Product category

Ceramic Tiles and Building Materials

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Building Material and Supplies Dealers (4441)

SIC

Pottery & Related Products (3260), Structural Clay Products (3250), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Building materials
• Porcelain tiles
• Green construction materials
• Floor and wall tiles

Headquarters

HQ city

Miaoli

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Ceramic Products: Manufacturing and sales of tiles, ceramics, and building materials including polished tiles, marble tiles, stone slabs, wall tiles, exterior tiles, and energy-saving stone products. Products are sold through dealer network and brand showrooms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Champion Building Materials manufactures and sells ceramic tiles, marble tiles, stone slabs, wall tiles, exterior tiles, polished tiles, and energy-saving stone products for residential and commercial applications. Products are sold through an extensive network of 180+ dealers and brand showrooms across Taiwan, complemented by a digital tile-matching visualization tool and a professional membership program for architects, designers, and dealers.

Product overview

Champion Building Materials operates as Taiwan's leading tile and building materials manufacturer with a diversified multi-brand portfolio. The core offering centers on 冠軍磁磚 (Champion Tiles), featuring diverse product lines including 科技節能石 (Technology Energy-Saving Stone) for green building applications, 瓷藝中板 MASTER ART as the domestic-first large-format premium tiles, alongside traditional categories such as 拋光磚 (polished tiles), 大理石磁磚 (marble tiles), 石板磚 (stone tiles), 地壁磚 (floor/wall tiles), and 外牆磚 (external wall tiles). The group extends across sub-brands including 馬可貝里磁磚 (Marco Belli Tiles), 安心居進口磁磚 (Anxinju Imported Tiles), 安心居 SPC 頂級地板 (SPC premium flooring), and 冠軍綠概念館 (Green Concept Hall). Products span multiple sizes (from 6x22.7cm to 90x180cm), surface finishes (微模面, 肌膚面, 亮光面, 亞光面, 自然面, 立體模面, 粗糙面), and applications across kitchens, living rooms, bathrooms, bedrooms, commercial spaces, and outdoor areas.

Differentiator

Problem solved

Functional benefit

Brands

• Marco Belli (馬可貝里磁磚): Premium tile brand offering high-quality ceramic tiles under the Marco Belli name.
• Anxinju (安心居進口磁磚)
• Anxinju Premium Flooring (安心居頂級地板)

Products and services

• Champion Tiles (冠軍磁磚) Main tile brand offering various series including polished tiles, marble tiles, stone tiles, and energy-saving stones in multiple sizes, textures, and surface finishes for residential and commercial applications.
• Technology Energy-Saving Stone (科技節能石)
• MASTER ART Ceramic Tiles (瓷藝中板)
• Marco Belli Tiles (馬可貝里磁磚)
• Anxinju Imported Tiles (安心居進口磁磚)
• Anxinju Premium SPC Flooring (安心居頂級地板)
• Self-Leveling Mortar (自平泥)

Quantifiable outcome

• 50+ years of market leadership in Taiwan tile industry
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered subsidiary.

• Marco Belli Tiles (馬可貝里磁磚)subsidiaryOthersSubsidiary brand under Champion Building Materials group offering premium tile products with distinct design aesthetics. Part of the group's multi-brand strategy to address different market segments.
• Anxin Import Tiles (安心居進口磁磚)subsidiaryOthersSubsidiary brand specializing in imported tiles, offering international design trends and premium imported ceramic products to Taiwanese market.
• Anxin Premium Floors (安心居頂級地板)subsidiaryOthersSubsidiary brand under SPC flooring business unit, expanding Champion's surface materials business beyond tiles into premium flooring solutions.
• Champion Green Concept Hall (冠軍綠概念館)subsidiaryOthersGreen concept showroom focused on sustainable building materials and energy-efficient solutions, promoting the group's environmental commitment.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ceramica Cleopatra: Egyptian ceramic tile producer serving MENA and export markets across sanitary ware and tiles, with a multi-brand product portfolio. Comparable to Champion as a multi-category tile and surface materials manufacturer with dealer-channel distribution and residential/commercial segmentation.
• Iris Ceramica / Iris Group: Italian manufacturer of premium porcelain and ceramic tiles for architecture and interior design, with a strong design and sustainability focus (FM-Certified, BREEAM contributions). Comparable to Champion in premium tile positioning, sustainability messaging, and design-award profile.
• Marazzi Group (Mohawk subsidiary): Italian premium ceramic tile brand within Mohawk Industries, designing and producing porcelain tiles for global residential and commercial markets. Comparable to Champion in product offering (polished, marble-look, large-format tiles) and in design-led premium positioning versus commodity tiles.
• RAK Ceramics: One of the world's largest ceramic tile and sanitary ware manufacturers, listed in the UAE, with multi-brand portfolio (RAK Ceramics, RAK Porcelain, Ecostar) serving residential and commercial markets globally. Comparable to Champion as a tile-focused manufacturer with adjacent surface and bathroom categories and a strong distributor/dealer model.

Broad incumbents

• Mohawk Industries: Largest global flooring and ceramic tile manufacturer (Marazzi, Daltile, Pergo brands), operating broadly across tiles, wood, and resilient flooring. Comparable to Champion as a vertically integrated tile manufacturer with multi-brand portfolio and global dealer reach, though at vastly larger scale.
• Lixil Group: Japanese-listed global building products and housing solutions company (INAX, American Standard brands), with ceramic tile and surface materials exposure across Asia-Pacific. Comparable to Champion as an Asia-Pacific building materials incumbent with tile/surface categories and multi-brand architecture.
• Roca (Roca Sanitario): Spanish global leader in bathroom and ceramic products, offering ceramic tiles, sanitary ware, and bathroom solutions worldwide. Comparable to Champion as a broad incumbent operating in ceramic tiles and adjacent surface/bath categories with strong brand and design heritage.

Regional players

• Dongpeng Holdings: China's largest listed ceramic tile manufacturer, producing porcelain and ceramic tiles for residential and commercial applications across China and select export markets. Comparable to Champion in core ceramic tile manufacturing, large-format premium positioning, and dealer-driven sales model.
• SCG Ceramics (SCG): Thai ceramic tile manufacturer under Siam Cement Group, one of Southeast Asia's largest tile producers serving Thailand and export markets. Comparable to Champion as an Asia-Pacific regional tile manufacturer with dealer networks and a mix of core, premium, and imported tile categories.
• White Horse Ceramic: Major Malaysian ceramic tile manufacturer (listed on Bursa Malaysia) producing floor and wall tiles across mid- and premium-tier categories for Southeast Asian markets. Comparable to Champion in product mix (polished, marble-look, stone-look tiles), regional dealer-led distribution, and focus on residential and commercial construction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@%E5%86%A0%E8%BB%8D%E5%BB%BA%E6%9D%90-champion
• Facebookfacebook.com/CHAMPIONTILE

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Building Materials