White Horse Ceramic Industries
White Horse Ceramic Industries is a publicly listed Malaysian ceramic tile manufacturer (Bursa Malaysia: WTHORSE) founded in 1991, producing tiles for residential applications from its Pasir Gudang facility.
- Company typePrivate
- Founded1991
- HeadquartersPasir Gudang, Malaysia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What White Horse Ceramic Industries does
White Horse Ceramic Industries is a Malaysian public company listed on Bursa Malaysia (klse:WTHORSE) that manufactures ceramic tiles primarily for residential applications. Founded in 1991 and headquartered in Pasir Gudang, Johor, the company operates a manufacturing footprint sized at 1,001-5,000 employees, consistent with a mid-scale ceramic tile producer serving Malaysian and regional Southeast Asian building-materials demand. The company's product line is conventional ceramic tiles for home use, with no disclosed premium or specialty-product differentiation in the available data.
The business model is that of a traditional building-materials manufacturer: production of ceramic tiles at scale for distribution through dealer, distributor, and likely project/construction channels typical of the Malaysian tile industry. The company is for-profit and publicly traded, which implies standard quarterly disclosure cadence and capital-market governance. Its website (whitehorse.my) was non-functional at the time of data collection, returning only a loading screen, suggesting limited direct-to-consumer digital presence — distribution is almost certainly channel-mediated rather than direct.
Financially, the reported revenue series over 2021-2025 sits in a narrow band with no clear directional trend, while profitability has been volatile with net losses in three of the five reported years. The supplied revenue figures appear to carry a currency-unit inconsistency (values labeled $M but presented in magnitudes consistent with raw local currency), which limits the precision of any quantitative read on scale. The broader end-market context is supportive: the global ceramic tiles market is projected to grow from $199.12B in 2023 to $284.56B by 2030, with Asia-Pacific housing and construction demand as the principal driver.
White Horse Ceramic Industries firmographics
Firmographics- Name
- White Horse Ceramic Industries
- Website
- https://whitehorse.my
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 1,001–5,000 employees
- Short description
- White Horse Ceramic Industries is a publicly listed Malaysian ceramic tile manufacturer (Bursa Malaysia: WTHORSE) founded in 1991, producing tiles for residential applications from its Pasir Gudang facility.
- Ownership category
- akta.pro rank
White Horse Ceramic Industries industry classification
Industry- Product category
- Ceramic Tiles
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Building Material and Refractories Manufacturing (327120), Nonmetallic Mineral Product Manufacturing (327)
- SIC
- Structural Clay Products (3250), Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where White Horse Ceramic Industries is headquartered
LocationHeadquarters
- HQ city
- Pasir Gudang
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
White Horse Ceramic Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
White Horse Ceramic Industries product offering
Product offeringCore offering
White Horse Ceramic Industries manufactures ceramic tiles intended primarily for residential home applications. The company operates large-scale production out of Pasir Gudang, Malaysia, producing a range of tile products for home flooring and wall use.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic tiles
Companies that use White Horse Ceramic Industries
Customer profileIdeal customer profiles1 record
White Horse Ceramic Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White Horse Ceramic Industries partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights1 record
White Horse Ceramic Industries competitors and assessment
Company assessmentDirect peers
- Cersanit: Polish ceramic tile and bathroom fixture manufacturer owned by Rovese Group. Comparable mid-sized European/emerging-market tile producer with similar product breadth across floor tiles and wall tiles.
- Somany Ceramics: Indian publicly-listed ceramic tile and bathware manufacturer with comparable product portfolio and emerging-market distribution model. A close analog in scale, channel structure, and product positioning.
- RAK Ceramics: One of the world's largest ceramic tile and sanitaryware manufacturers, headquartered in the UAE. Highly comparable to White Horse in product mix (ceramic tiles and porcelain), manufacturing scale, and exposure to emerging-market construction demand.
- Iris Ceramica Group: Italian ceramic tile manufacturer known for design-led porcelain tiles. Comparable mid-sized European tile producer focused on premium and specification segments; useful benchmark for design-led premiumization.
- Lamosa (Grupo Lamosa): Mexican ceramic tile and adhesives producer serving the Americas. Comparable in scale, product category, and emerging-market positioning, with similar exposure to residential construction cycles.
- Pamesa Ceramica: Spanish ceramic tile manufacturer with strong export focus and broad product portfolio across floor, wall, and porcelain tiles. Comparable in scale and in reliance on international distribution for growth.
- Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles. Comparable to White Horse as a publicly-listed, large-scale emerging-market tile producer focused on residential and commercial construction demand.
- Vitra (VitrA / Eczacıbaşı): Turkish ceramic tile and bathroom products manufacturer with global distribution. Comparable emerging-market producer with similar cost structure, product breadth, and reliance on export-led growth.
Regional players
- SCG Ceramics (Siam Cement Group): Thailand-based ceramic tile arm of Siam Cement Group operating across ASEAN. Regional peer with similar product mix and emerging-Asian construction exposure, though backed by a larger industrial conglomerate.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer with leading ceramic tile brands (Marazzi, Daltile, Kaleseramik). Sets the competitive ceiling for global tile producers and serves as the primary incumbent benchmark for capacity, R&D, and distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
White Horse Ceramic Industries social profiles
Digital presenceWhite Horse Ceramic Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Horse Ceramic Industries leadership team
Management profileNumber of profiles
White Horse Ceramic Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Horse Ceramic Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Horse Ceramic Industries
What does White Horse Ceramic Industries do?
White Horse Ceramic Industries manufactures ceramic tiles intended primarily for residential home applications. The company operates large-scale production out of Pasir Gudang, Malaysia, producing a range of tile products for home flooring and wall use.
When was White Horse Ceramic Industries founded?
White Horse Ceramic Industries was founded in 1991. It employs 1,001 to 5,000 people.
Where is White Horse Ceramic Industries based?
White Horse Ceramic Industries is headquartered in Pasir Gudang, Malaysia, in the Asia region.
Who are White Horse Ceramic Industries's main competitors?
Direct peers on record are Cersanit, Somany Ceramics, RAK Ceramics, Iris Ceramica Group, Lamosa (Grupo Lamosa), Pamesa Ceramica, Kajaria Ceramics and Vitra (VitrA / Eczacıbaşı). SCG Ceramics (Siam Cement Group) is listed as a regional player. Mohawk Industries is listed as a broad incumbent.
Does White Horse Ceramic Industries have an API?
No public API is recorded for White Horse Ceramic Industries.
What industry is White Horse Ceramic Industries in?
White Horse Ceramic Industries's product category is Ceramic Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327110 and its SIC code is 3250.