What Zvezda does

Zvezda (legal entity OOO Zvezda / «Звезда») is a Russian privately-held manufacturer of plastic scale model kits, board games, and accessory hobby consumables, founded in 1990 in Moscow by Konstantin Krivenko and a group of model-building enthusiasts. The company operates its primary production base at the Lobnya Plastic Toy Factory in Moscow Oblast, which it acquired in 1993 following an investment competition; the facility has since undergone full equipment modernization with an additional production building added. Zvezda runs an integrated product portfolio spanning scale models (military vehicles, aircraft, helicopters, ships, submarines, and miniatures in scales from 1:35 to 1:2700), tabletop games (quest, family, strategic, and children's categories including licensed titles such as EXIT), and a deep accessories ecosystem of three proprietary paint lines (МАКР master-acrylic, АКР acrylic, НА nitro-acrylic spray), brushes, photo-etched parts, adhesives, diorama materials, and masking products. The catalog exceeds 600 SKUs with daily production of 5,000+ finished units.

The company monetizes through one-time unit sales across its own e-commerce storefront, a dedicated wholesale (Опт) division for bulk and reseller channels, and a network of physical retail partners, with pricing ranging from ₽125 for small accessories to ₽8,990 for airbrush kits and ₽599–₽3,490 for scale models. Licensing relationships with Disney (Cars, Planes), Star Wars, War Thunder (Gaijin Entertainment), and World of Warships support both branded product lines and cross-media collections such as the 2024 War Thunder Steel Fury series. Customer segments are distributed across hobbyist modelers, families, board game players, and military-history enthusiasts, with no enterprise B2B anchor accounts. Distribution is domestic-Russian, with mail-order delivery including Boxberry pickup points, and the company's growth posture is supported by an active 2024 product launch cadence and a long-running YouTube content channel for assembly tutorials and gameplay reviews.

From a strategic standpoint, Zvezda's competitive position rests on 36 years of domestic brand equity, owned manufacturing capacity, and a complementary accessory ecosystem that locks modelers into branded consumables. Forward signals include the War Thunder crossover, an expanding puzzle and wooden-model line, and continued depth additions to the modern Russian military aviation and armor catalog, all set against the macro backdrop of a constrained Russian consumer market.

Name

Zvezda

Legal name

OOO Zvezda ("Звезда")

Website

https://zvezda.org.ru

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Scale Models and Hobby Toys

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)

akta.pro secondary industries

Miniatures & Figurines (Display/Collectible) (CRALAKAB), Diorama & Scenery Materials (Terrain, Foliage, Bases) (CRALAKAF)

Keywords

• Scale model kits
• Plastic model kits
• Board games
• Hobby modeling
• Military miniatures

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Scale Model Sales: One-time sale of assembled plastic scale model kits featuring military vehicles, aircraft, helicopters, ships, and miniatures across various scales.
2. Board Game Sales: Sale of tabletop games including quest games, family games, strategic games, adventure games, and children's games.
3. Accessories and Consumables: Sale of modeling supplies including paints (acrylic, nitro-acrylic, master-acrylic), brushes, tools, photo-etched parts, adhesives, primers, and diorama materials.
4. Licensed Products: Sale of licensed products including Disney Cars, Disney Planes, Star Wars, and War Thunder branded models.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Zvezda manufactures and sells plastic scale model kits (military vehicles, aircraft, ships, figures, and collectible miniatures across scales from 1:35 to 1:2700), board games (quest, family, children's, strategic, and adventure titles), and a full ecosystem of modeling accessories including acrylic and nitro-acrylic paints, brushes, knives, photo-etched parts, adhesives, primers, and diorama materials. The offering also encompasses licensed product lines (Disney Cars and Planes, Star Wars, War Thunder) plus wooden construction kits, puzzles, gift sets, and children's construction sets, all produced at the company's Lobnya manufacturing facility.

Product overview

Zvezda is a leading Russian manufacturer of scale plastic models and board games since 1990. The company operates a single unified product portfolio consisting of two core product lines: scale models (military vehicles, aircraft, ships, figures) and board games (quest, family, children's, strategic games), supported by extensive accessories including acrylic/nitro-acrylic/master-acrylic paints, modeling tools, photo-etched parts, and diorama materials. The portfolio also includes licensed products (Star Wars, Disney, War Thunder), wooden models, puzzles, gift sets, and children's construction kits. All products are manufactured at the company's facility in Lobnya, Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• Scale Model Kits (Сборные модели) Plastic scale model kits covering military vehicles (tanks, armored vehicles, artillery, military trucks), aircraft (WWII, modern military, civil aviation, helicopters), ships (sailing, passenger, military, submarines, World of Warships), and collectible miniatures/figures for wargaming. Kits are produced across scales 1:35, 1:48, 1:72, 1:100, 1:144, and 1:2700.
• Board Games (Настольные игры) Tabletop board games including children's games, developmental games, family games, party games, logic games, adventure games, quest games (EXIT series), strategic games, war games, and licensed Evrikus publisher titles, plus accessories (bags, dice, sleeves, sand timers).
• Acrylic Paints (Акриловая краска) Water-based acrylic paints for plastic, metal, and wood modeling, available in 51+ colors including metallics, matte and gloss finishes, and varnishes. Brush or airbrush application.
• Nitro-Acrylic Paints (Нитро-акриловая краска) High-pigmented spray paints in 140ml aerosol cans for polystyrene plastic and other modeling materials. High coverage and excellent adhesion to plastic, metal, wood, and concrete.
• Master-Acrylic Paints (Мастер-акрил / МАКР) Premium water-based acrylic paints in 12ml bottles for brush or airbrush application. 62+ colors including military-specific shades. Drying time 20–30 minutes.
• Modeling Tools (Инструменты) Modeler tools line including knives, cutters, drills, tweezers, brushes, sandpaper, airbrushes, work mats, paint stands, and organization boxes. 155+ items.
• Photo-Etched Parts (Фототравление) Photo-etched detail parts for adding realistic detailing to scale models.
• Diorama Materials (Материалы для создания диорам) Materials for creating dioramas and terrain features for scale-model displays.
• Gift Sets (Подарочные наборы) Pre-packaged gift sets featuring collections of models across WWII military, modern military, aircraft, ships, and Great Confrontations themed categories.
• Wooden Models (Деревянные модели) Wooden construction kits as an alternative material option to plastic scale models.
• Puzzles (Пазлы) Jigsaw puzzles featuring illustrations by Andrei Zhirnov and other artists, including 88-element collections.
• Children's Models (Детские модели) Easy-to-assemble construction kits designed for children, including Disney Cars (Тачки Disney), Disney Planes (Самолёты Disney), and other child-friendly model sets.
• Star Wars Collection Licensed Star Wars scale model kits featuring iconic spacecraft and vehicles from the franchise.
• War Thunder Collection (Steel Fury) Exclusive collaboration series with War Thunder video game, featuring Steel Fury collection of military scale models themed around in-game vehicles.
• Miniatures (Миниатюра) Collectible miniature figures including military figures (WWII and modern), fantasy figures (Avengers / Мстители series), fortifications, and wargaming components.
• Adhesive, Primer, and Varnish (Клей, грунт и лак) Model adhesives, surface primers, and protective lacquers used in scale-model assembly and finishing.
• Painting Masks (Окрасочные маски) Masking tapes and pre-cut masks for creating camouflage patterns and precise paint edges on scale models.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hasegawa: Japanese manufacturer of plastic model kits specializing in aircraft (1/32, 1/48, 1/72) and military subjects. Direct product overlap with Zvezda's aircraft and vehicle categories, including WWII and modern military subjects, with comparable quality positioning in the hobbyist segment.
• Airfix: British model kit manufacturer producing plastic scale models across aircraft, military vehicles, ships, and figures in scales including 1/35, 1/48, 1/72—directly matching Zvezda's scale offering. Comparable target audience of hobbyist modelers with similar product positioning.
• Dragon Models: Hong Kong-based premium scale model manufacturer specializing in 1/35 WWII armor and military subjects. Direct product overlap with Zvezda's WWII and military vehicle offerings; both target serious hobbyists with detailed kits.
• Italeri: Italian scale model manufacturer already partnered with Zvezda for tools distribution. Produces plastic model kits in 1/35, 1/48, 1/72 scales covering military vehicles, aircraft, ships, and figures—directly overlapping Zvezda's catalog categories. Existing commercial relationship validates comparability.
• ICM Holding: Ukrainian scale model kit manufacturer producing plastic models of WWII and modern military aircraft, vehicles, and figures in 1/35, 1/48, 1/72 scales. Direct product category overlap with Zvezda; both target Eastern European/Russian-speaking hobbyist markets.
• Trumpeter: Chinese manufacturer of large-scale plastic model kits (1/16, 1/24, 1/35) covering military vehicles, aircraft, and ships. Comparable product range and scale offerings, with broader scale (larger) variants overlapping with Zvezda's military vehicle lines.

Broad incumbents

• Hasbro: American multinational toy and board game company holding licenses for Star Wars and Disney characters (the same IP Zvezda licenses). Comparable board game segment with family, strategy, and children's games; broader global scale but overlapping product categories in licensed toys and tabletop games.
• Revell: German-based scale model kit manufacturer producing plastic models of aircraft, ships, military vehicles, and cars in scales overlapping with Zvezda's range. Comparable business model with broader geographic footprint across Europe and North America.
• Asmodee: French board game publisher and distributor holding rights to many of the titles Zvezda distributes locally (including Azul referenced in Zvezda's catalog). Comparable board game segment with family, strategy, and quest games (EXIT series) overlapping with Zvezda's tabletop portfolio.
• Tamiya: Japanese manufacturer of plastic scale model kits (military vehicles, aircraft, ships) and RC models, plus educational construction kits. Most recognized global scale model brand; directly comparable product categories (1/35 armor, 1/48 aircraft) to Zvezda's offerings, with broader international distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/zvezdagames/videos
• Xx.com/zvezdagames
• Facebookfacebook.com/ZvezdaGames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zvezda