The Center for Aesthetics and Plastic Surgery

What The Center for Aesthetics and Plastic Surgery does

The Center for Aesthetics and Plastic Surgery is a privately held, physician-owned medical practice specializing in cosmetic and reconstructive plastic surgery, founded in 1999 by Dr. Todd M. Van Ye and headquartered in Neenah, Wisconsin. The practice operates three locations across Northeast Wisconsin (Neenah, Appleton, and Plover), with an on-site AAAHC- and Medicare-accredited private surgical center established in 1999. Two board-certified plastic surgeons (Dr. Van Ye and Dr. Kenneth Dembny) lead clinical care, supported by a team of registered nurses, a master aesthetic injector, a patient coordinator, an insurance coordinator, and a financial manager.

The practice generates revenue across four streams: one-time surgical procedures (facelifts, breast augmentation/reduction/lift/reconstruction, rhinoplasty, tummy tucks, liposuction, arm/thigh lifts, otoplasty, brow lifts, eyelid surgery, fat grafting, NeoGraft hair restoration); non-surgical aesthetic treatments (Botox, JUVÉDERM and other hyaluronic acid fillers, Kybella, Sculptra, CoolSculpting, CoolTone, Halo/BBL/CO2/Laser Genesis skin treatments, chemical peels, microdermabrasion, micropeel, microblading, sclerotherapy, Latisse, Exosomes, hormone replacement therapy, weight loss injections); a subscription VIP membership called The Center Club ($150/month deposit with bundled benefits and discounts); and medical-grade skincare retail. An AI-powered outcome simulator (via EntityMed) supports funnel-stage conversion for filler and injectable consultations.

The go-to-market model is direct-to-consumer, with complimentary consultations, online booking, a content-marketing-heavy website, social media presence on Facebook and Instagram, email newsletters, and before/after galleries. The customer base is regional (Fox Valley / Northeast Wisconsin including Green Bay) and consists of individual patients seeking aesthetic enhancement, body contouring, facial rejuvenation, hair restoration, and—most recently—medical weight loss. No outside institutional investment, public listing, or parent company is disclosed, though the careers link redirects to Cosmetic Physician Partners, suggesting a possible operational affiliation with a multi-clinic aesthetics platform.

Name

The Center for Aesthetics and Plastic Surgery

Legal name

The Center for Aesthetics and Plastic Surgery

Website

https://centerforaps.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Center for Aesthetics and Plastic Surgery is a physician-owned private practice in Northeast Wisconsin offering surgical and non-surgical cosmetic procedures, injectables, body contouring, hair restoration, and a VIP membership program across three locations since 1999.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Non-surgical aesthetics
• Body contouring treatments
• Facial rejuvenation services

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast augmentation/reduction, tummy tucks, liposuction, rhinoplasty, and other plastic surgery services. Revenue generated per procedure with pricing varying based on complexity.
2. Non-Surgical Aesthetic Treatments: Injectables (Botox, fillers), laser treatments, chemical peels, CoolSculpting, and skin care treatments. May be one-time or require multiple sessions.
3. The Center Club Membership: VIP membership program with $150/monthly deposit. Includes complimentary treatments, discounts on services and products, and bonus cycles on body contouring. Members can use deposits toward product and service purchases.
4. Skincare Products: Medical-grade skincare products sold through the practice including cleansers, retinols, vitamin C, sunscreen, and specialized treatment products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Center for Aesthetics and Plastic Surgery is a private medical practice that performs cosmetic and reconstructive plastic surgery procedures alongside non-surgical aesthetic treatments. Surgical offerings include face lifts, breast augmentation/lift/reduction/reconstruction, tummy tucks, liposuction, arm and thigh lifts, rhinoplasty, and eyelid surgery; non-surgical offerings include Botox and JUVÉDERM fillers, CoolSculpting body contouring, laser skin rejuvenation (Halo, BBL, CO2), chemical peels, and medical-grade skincare. Procedures are delivered directly by two board-certified plastic surgeons and a clinical staff at clinics in Neenah, Appleton, and Plover, Wisconsin, with an on-site AAAHC- and Medicare-accredited private surgical center.

Product overview

The Center for Aesthetics and Plastic Surgery offers a comprehensive suite of surgical and non-surgical aesthetic procedures. The practice provides surgical services including face lifts, breast procedures (augmentation, lift, reduction, reconstruction), body contouring (liposuction, tummy tuck, arm/thigh lifts), hair restoration (NeoGraft, PRP), and rhinoplasty. Non-surgical offerings include injectable treatments (Botox, JUVÉDERM fillers, Kybella, Sculptra), body contouring technologies (CoolSculpting, CoolTone), laser and light treatments (BBL, Halo Laser, CO2 Resurfacing, Laser Genesis, IPL), skin treatments (chemical peels, microdermabrasion, micropeel), hair removal, and permanent cosmetics (microblading). The practice operates as a multi-location plastic surgery center with board-certified surgeons Dr. Todd Van Ye and Dr. Kenneth Dembny, and maintains AAAHC and Medicare accreditation at their private surgical center in Neenah, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• The Center Club: VIP membership program offering monthly deposits, Botox/Dysport units, discounts on dermal fillers, laser treatments, CoolSculpting cycles, and product purchases.

Products and services

• Botox
• JUVÉDERM Fillers
• Kybella
• Sculptra
• Lip Fillers
• CoolSculpting
• CoolTone
• Liposuction
• Tummy Tuck (Abdominoplasty)
• Arm Lift (Brachioplasty)
• Thigh Lift
• NeoGraft Hair Restoration
• PRP Hair Restoration
• Laser Hair Reduction
• BBL Treatment (BroadBand Light)
• Halo Laser
• CO2 Laser Resurfacing
• Laser Genesis
• IPL/BBL Laser Photofacial
• Chemical Peels
• Microdermabrasion
• Micropeel
• Exosomes
• Microblading
• Permanent Eyeliner
• Face Lift
• Brow/Forehead Lift
• Eyelid Surgery (Blepharoplasty)
• Rhinoplasty
• Otoplasty (Ear Pinning)
• Facial Contouring
• Fat Grafting
• Breast Augmentation
• Breast Lift (Mastopexy)
• Breast Reduction
• Breast Reconstruction
• Areola Reconstruction
• Sclerotherapy
• Hormone Replacement Therapy
• Weight Loss Injections
• Skin Lesions Removal
• Latisse
• The Center Club Membership
• Medical-Grade Skincare Products

Quantifiable outcome

• 98% overall satisfaction rating among patients
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Bellin Health Plastic Surgery & Skin Care: Plastic surgery and aesthetics service line within a regional Wisconsin health system, serving the Green Bay and Northeast Wisconsin market. Direct regional overlap with The Center's Fox Valley footprint and similar service offerings.

Direct peers

• Naderi Center for Cosmetic Plastic Surgery: Physician-led plastic surgery practice specializing in facial rejuvenation, breast surgery, and body contouring, alongside injectables and skin treatments. A comparable boutique-tier surgical practice with a similar service mix and reputation-driven model.
• Westlake Dermatology: Multi-location dermatology and plastic surgery practice spanning Texas and other states, combining board-certified surgeons and dermatologists with cosmetic injectables, laser treatments, and surgical procedures. Directly comparable to The Center's surgical-plus-non-surgical service mix at larger scale.
• SkinSpirit: Multi-location medical spa and aesthetics clinic offering Botox, fillers, laser, body contouring, and skin rejuvenation treatments. Highly comparable non-surgical aesthetics service mix, though with less surgical capability than The Center.
• Schweiger Dermatology Group: Large multi-location dermatology group offering medical dermatology alongside cosmetic injectables, laser treatments, and body contouring. Comparable in combining clinical credibility with aesthetic service offerings across multiple regional clinics.
• Quatela Center for Plastic Surgery: Multi-location plastic surgery practice in Rochester, NY offering a comparable suite of surgical facial rejuvenation, breast, and body contouring procedures alongside non-surgical injectables and laser treatments. Closely matches The Center's physician-led, full-service aesthetic model.

Broad incumbents

• LaserAway: National aesthetics chain specializing in laser hair removal, body contouring, injectables, and skin treatments. A scaled franchise competitor that pressures pricing and digital marketing share in the categories where The Center competes.
• Ideal Image: Largest U.S. med spa chain focused on Botox, fillers, laser hair removal, and body contouring. Competes directly with The Center's non-surgical offerings at national scale, often on price and membership-driven economics.
• Sono Bello: National body contouring and liposuction chain with a surgical focus. Directly overlaps with The Center's liposuction, tummy tuck, and body sculpting offerings at national scale.
• Cosmetic Physician Partners: Multi-site aesthetic platform whose careers portal hosts The Center's hiring page, indicating an existing operating affiliation. Operates a network of plastic surgery and med spa practices nationally, providing a strategic backdrop for The Center's scaling and operational support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CenterForAps
• Instagraminstagram.com/thecenterforaps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Aesthetics and Plastic Surgery