Reveal Sound

What Reveal Sound does

Reveal Sound PTY LTD is a private, founder-owned software company that develops and distributes the Spire polyphonic software synthesizer and operates a Sound Store marketplace for third-party presets and samples. The legal entity is registered in Harrismith, South Africa, while the company website indicates operational presence in Prague, Czech Republic; it employs 1-10 people and has operated without external funding since inception. Spire, first released in May 2013, combines analog and digital synthesis via 4x multimode polymorphing oscillators, dual multimode filters, a 15-slot modulation matrix, and a built-in FX processor, with support for VST2/VST3, AU, AAX, and CLAP on Windows and macOS (including Apple Silicon). The product ships with 1000+ factory presets and is endorsed by a long list of professional EDM and trance artists (Armin van Buuren, Hardwell, Ferry Corsten, Morgan Page, The Glitch Mob, and others).

The company's revenue model centers on one-time perpetual software licenses (Spire at $189 list, routinely promoted at 60% off; Complete Bundle at $289), a 20% affiliate program managed via PayPro Global, a 50% educational discount, and an internal bonus-rewards currency. The Sound Store adds a two-sided marketplace of 100+ third-party sound design labels covering 40+ genres, generating marketplace commission revenue and increasing the value of a Spire license. Distribution is primarily direct-to-consumer via the company's e-commerce storefront, supplemented by third-party distributors, with all sales delivered as digital downloads.

Go-to-market is product-led: a fully functional demo (with periodic noise limitation) drives trial, an active YouTube tutorial channel and email newsletter (Brevo/MailChimp) drive engagement, and affiliate links drive community-led acquisition. In September 2024, the company added RS-AI, a generative AI preset-generation service for PAD and bass sounds, marking its first significant AI-adjacent feature in a 12-year-old product line. The business is bootstrapped and founder-led (Divan Dup Meyer is the listed contact person for the legal entity), with no disclosed institutional investment, M&A, or geographic expansion initiatives.

Name

Reveal Sound

Legal name

REVEAL SOUND PTY LTD

Website

https://reveal-sound.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Reveal Sound is a private, founder-owned software company that develops and sells the Spire polyphonic software synthesizer and operates a Sound Store marketplace of preset and sample packs for electronic music producers and DJs worldwide.

Ownership category

akta.pro rank

Product category

Music Production Software

NAICS

Other Sound Recording Industries (512290)

SIC

Musical Instruments (3931)

akta.pro primary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

akta.pro secondary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Software synthesizer plugins
• Music production software
• Audio plugin development
• Sound preset marketplace
• Virtual instrument plugins

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software License Sales: One-time perpetual license sales for Spire synthesizer. Spire Synthesizer License priced at $189 (includes 1000+ factory sounds), Bundle at $289 (Spire + Complete Bundle). Educational license available at 50% discount.
2. Digital Sound Products Marketplace: Marketplace model selling third-party preset packs, sample packs, MIDI files, and project templates. Vendors sell their products through the platform. Prices range from free to $200+ for bundles, with 60% off promotional sales common.
3. Affiliate Program: 20% commission paid to affiliates who promote and sell Reveal Sound products. Managed through PayProGlobal affiliate platform.
4. Internal Bonus Currency: Customers earn bonus points on purchases (up to 2 bonuses per $10 spent on orders $40+) that can be applied to future purchases as discounts (up to 50% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reveal Sound develops and sells Spire, a polyphonic software synthesizer plugin combining analog and digital synthesis for music production. The plugin ships with 1000+ factory presets, supports VST2/VST3, AU, AAX and CLAP formats on Windows and macOS, and is sold under a one-time perpetual license. The company also operates a Sound Store marketplace where 100+ third-party sound designers sell preset packs, sample libraries, MIDI files and project templates for Spire and other synthesizers.

Product overview

Reveal Sound offers a software synthesizer product ecosystem centered on Spire, a polyphonic VST/AU/AAX plugin for PC and Mac. The core Spire Synthesizer product is complemented by a Sound Store marketplace featuring preset packs, sample collections, MIDI files, and construction kits. The company operates as both a software developer and a distribution platform, with first-party Reveal Sound presets alongside content from over 100 third-party sound designers. The product portfolio spans multiple genres including Trance, House, Ambient, Techno, Dubstep, and more, with preset packs and sample packs sold as add-on content for the Spire platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Spire Synthesizer Polyphonic software synthesizer plugin for Windows and macOS combining analog and digital synthesis. Features 4 multimode polymorphing oscillators with 9 unison voices each, dual multimode filters (Perfecto, Infecto, Acido, Scorpio, Combo, Shaper), an integrated effects chain, 15-slot modulation matrix, RS-AI preset generation, and over 1000 factory presets. Sold under a one-time perpetual license with free updates and multi-device use.
• Reveal Sound Sound Store

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and major.

• PayPro Global Inc.coreChannel Partner/ Reseller/ DistributorPayPro Global serves as the primary payment processor and affiliate program platform for Reveal Sound. The company handles payment processing through secure hosted checkout pages, credit card transactions, and manages the affiliate referral program with 20% commission payouts. All payment information is handled directly by PayPro Global without Reveal Sound employees accessing sensitive data.
• DreamHost LLCcoreTechnology or IntegrationDreamHost provides secure web hosting infrastructure for Reveal Sound's main website and customer data storage. Data is stored exclusively in secure DreamHost facilities located in the United States of America. The infrastructure uses a defense-in-depth layered security approach.
• LeaseWeb Netherlands B.V.coreTechnology or IntegrationLeaseWeb provides secure hosting facilities in the Kingdom of the Netherlands for license issuance operations. This secure environment handles the generation and delivery of software license files (spire.lic) for activated products.
• MailChimp (Rocket Science Group LLC)coreGTM or Marketing PartnerMailChimp (now part of Intuit) provides email marketing services for Reveal Sound's newsletter distribution and promotional communications. The platform processes subscriber email addresses and names for marketing purposes. (Note: Privacy policy mentions MailChimp but website also references Brevo as current marketing platform.)
• BrevocoreGTM or Marketing PartnerBrevo (formerly Sendinblue) is the marketing automation platform used by Reveal Sound for newsletter subscription and promotional email campaigns. Personal data is transferred to Brevo for processing in accordance with their privacy policy.
• Sound Design Vendors/LabelsmajorChannel Partner/ Reseller/ Distributor100+ third-party sound design labels and vendors sell preset packs, sample libraries, MIDI files, and project templates through the Reveal Sound marketplace. Vendors include Revealed Recordings, Big Sound Samples, Baltic Audio, Ancore Sounds, Essential Audio Media, and many others covering 40+ music genres.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KV331 Audio: KV331 Audio makes SynthMaster, a software synthesizer plugin competing in the same category as Spire. Smaller independent developer with comparable perpetual license pricing and similar target market.
• u-he: u-he produces Hive, Repro, Diva, and other software synthesizers. Competes directly with Spire in the VST/AU plugin synth market with similarly engaged independent developer ethos and similar target customer base of electronic music producers.
• LennarDigital: LennarDigital makes Sylenth1, a similarly-priced virtual analog software synthesizer targeting the same EDM/trance producer market as Spire. Both are established single-developer products competing for the same niche.
• Xfer Records: Xfer Records makes Serum/Serum 2, the most direct software synthesizer competitor to Spire. Both target electronic music producers with VST/AU wavetable/subtractive synth plugins at comparable price points and similar artist endorsement strategies.
• TAL-Software: TAL-Software produces a line of software synthesizers including TAL-U-NO-LX and TAL-J-8. Smaller independent developer with similar perpetual license model and analogous target market in electronic music production.

Broad incumbents

• Native Instruments: Native Instruments produces Massive, Massive X, FM8, Reaktor and a broad ecosystem of music production software and hardware. Directly competes with Spire in the software synth category but operates at much larger scale across multiple product lines.
• Spectrasonics: Spectrasonics makes Omnisphere, a flagship software synthesizer used by many of the same producers who endorse Spire. Competes at a higher price tier but for the same use cases (leads, pads, textures).
• Arturia: Arturia produces Pigments and the V Collection suite of software synthesizers. Directly competes with Spire in modern software synths but as part of a broader hardware/software portfolio of music creation tools.

Emerging players

• Vital Audio: Vital is a free/open-source wavetable synthesizer competing directly with Spire and Serum. Represents the most significant price-disruptive threat in the category and overlaps substantially with Reveal Sound's EDM producer target audience.

Others

• Splice: Splice operates a marketplace for samples, presets, and loops that overlaps with Reveal Sound's Sound Store. While Splice is broader and subscription-based, it serves as both a competitor and complementary ecosystem for the same producer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/reveal-sound
• Xx.com/revealsound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Sound