Genie Garage Doors

What Genie Garage Doors does

Genie Garage Doors is a privately held, family-operated Australian company founded in 2012 that supplies and installs residential and commercial garage doors across the greater Sydney basin, from Newcastle to Wollongong to Canberra. Its core offering consists of multiple door formats — sectional, roller, tilt, sliding, flush mount, welded aluminium, Colorbond steel, cedar timber, aluminium composite, and DecoWood finishes — plus automation modules from motor brands PADORS and MERLIN that add remote and smartphone-controlled operation, rolling-code security, soft start/stop, and battery backup. The company pairs hardware supply with on-site measurement, professional installation, repair services (springs, rollers, motors, tracks, remotes), and a 5-year product warranty, running direct-to-consumer via phone, email, and a content-led website.

The business model is fundamentally a regional trade-services operation. Revenue is generated through hardware sales (doors and motors), professional installation labor, and repair/aftermarket service work, priced primarily on a quote basis with a stated $650+GST entry point on motor replacements and a 5-year warranty bundled into purchases. Free obligation-free on-site measurement and quoting is the principal lead-conversion mechanism, supported by a website with location-specific pages for Wollongong, Blacktown, Sutherland Shire, and Campbelltown, plus word-of-mouth referrals and a modest reseller network extending into rural surrounds.

Headcount stands at approximately 21 team members spread across headquarters in Brighton-Le-Sands (NSW) and broader Sydney operations, with stated cumulative scale of 750+ projects and 2,000+ customers since founding. The company carries no external funding, no disclosed parent, no M&A history, and no executive leadership data beyond "trusted families" ownership, and it has not disclosed revenue. Distribution is a single-country, domestic-only footprint focused on NSW; there is no app, no API surface, no AI/ML capability disclosed, and no patents or industry awards on record.

Name

Genie Garage Doors

Legal name

Genie Garage Doors

Website

https://garagedoorssydney.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Genie Garage Doors is a privately held Australian supplier and installer of residential and commercial garage doors and automation systems, serving the greater Sydney and NSW market from Brighton-Le-Sands with on-site quoting, installation, and repair services.

Ownership category

akta.pro rank

Product category

Garage Door Installation Services

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

akta.pro secondary industries

Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Garage Door Track & Alignment Repair (HSAGAMAD), Garage Door Hardware & Safety Component Replacement (Brackets, Bearings, Pulleys) (HSAGAMAJ)

Keywords

• Garage door installation
• Garage door supply
• Garage door automation
• Garage door repair services
• Sectional garage doors

Headquarters

HQ city

Brighton-Le-Sands

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Garage Door Sales: Sale of garage doors including sectional, roller, tilt, custom designs, Colorbond, timber, aluminium composite and other materials for residential and commercial properties
2. Installation Services: Professional installation of garage doors by trained technicians with on-site measurements and guaranteed workmanship
3. Repair Services: Repair services for garage doors including springs, rollers, motors, tracks, remotes and other components
4. Motor Replacement: Supply and installation of garage door motors and openers including PADORS and MERLIN brands

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Genie Garage Doors manufactures and supplies Australian-made residential and commercial garage doors in multiple styles (sectional, roller, tilt, sliding, flush mount, custom) and materials (Colorbond steel, aluminium, cedar timber, aluminium composite, DecoWood) with Dulux powder-coating finishes. The company also supplies and installs garage door motors/openers from PADORS and MERLIN, and provides on-site measurement, professional installation, repair, and motor-replacement services across greater Sydney.

Product overview

Genie Garage Doors is a Sydney-based manufacturer and supplier offering a comprehensive portfolio of garage door products and automation solutions. The product lineup includes multiple door types (sectional, roller, tilt, sliding, and flush mount styles) available in various materials (Colorbond steel, aluminium, cedar timber, aluminium composite, and DecoWood finishes). The portfolio also features add-on automation modules including PADORS and MERLIN garage door motors/openers with smart home connectivity capabilities. All products are backed by a 5-year warranty and are designed for Australian weather conditions, serving both residential and commercial markets throughout Sydney and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sectional Garage Doors Double-skinned sectional garage doors that open vertically, customisable in any colour, design and finish, suitable for all property types; supplied and installed by Genie Garage Doors technicians in Sydney.
• Roller Garage Doors Roller doors that roll upward into a compact drum above the opening, designed for properties with limited space and short driveways.
• Tilt Garage Doors Single-panel tilt doors that swing outward and upward, suited to homes with narrow garages and traditional architectural styles.
• Sliding Garage Doors Garage doors that slide horizontally along a track, ideal for homes with low ceilings and restricted headspace.
• Flush Mount Garage Doors Modern garage doors that sit flush with the surrounding wall, creating a seamless, contemporary appearance.
• Welded Aluminium Garage Doors Aluminium garage doors with reinforced welded frames, engineered for corrosion resistance, durability, and lightweight operation.
• Custom Garage Doors Bespoke garage doors tailored to individual specifications, available in cedar timber, aluminium composite panels, and DecoWood finishes.
• Commercial Garage Doors Heavy-duty garage doors for commercial and industrial applications, including roller and sectional options with ventilation capabilities.
• Garage Door Motors and Openers Automatic garage door motors and openers including PADORS PDS101, MERLIN MS105MYQ, PADORS PDR106, and MERLIN MR855MYQ, offering remote operation and smart-home compatibility; supplied and installed by Genie Garage Doors.
• Garage Door Motor Replacement Service Installation of replacement motors for existing garage doors, or automation of manual doors, completed by Genie's trained technicians.
• Garage Door Insulation Thermal insulation solutions for garage doors to improve energy efficiency, reduce noise, and maintain comfortable garage temperatures year-round.
• Garage Door Repair Services Repair services for garage doors including springs, rollers, motors, tracks, remotes, and other components, performed by Genie Garage Doors technicians.

Quantifiable outcome

• 5-year warranty on all purchases ensuring product reliability
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PADORScoreTechnology or IntegrationMotor and automation system provider for garage doors. Genie Garage Doors installs PADORS motors (PDS101 for panel lift doors, PDR106 for roller doors) at competitive pricing.
• MERLINcoreTechnology or IntegrationMotor and automation system provider. Genie Garage Doors installs MERLIN motors (MS105MYQ for panel lift, MR855MYQ for roller doors) as part of their automation offerings.
• ColorbondcoreTechnology or IntegrationAustralian steel manufacturer providing Colorbond steel garage doors known for durability and weather resistance. Genie Garage Doors supplies and installs Colorbond sectional garage doors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&D Doors: Australia's largest garage door manufacturer and installer, offering sectional, roller, and tilt doors plus automation across the country. Directly comparable to Genie in product range and residential/commercial customer base, but at significantly greater national scale.
• Gliderol Garage Doors: Long-standing Australian manufacturer of roller and sectional garage doors for residential and commercial use. Overlaps with Genie on core product types (roller doors especially) and on automation offerings.
• Centurion Garage Doors: Sydney-based garage door supplier and installer offering sectional, roller, and tilt doors with customisation options. Direct local competitor in the same metropolitan market.
• A & B Garage Doors: Independent Sydney garage door installation and repair company. Direct competitor for residential and small commercial jobs in the same metropolitan footprint.
• Dominator Garage Doors & Openers: Australian garage door and opener brand with a dealer network across Sydney and regional NSW. Closely comparable as a one-stop provider of doors, motors, and installation services.
• Sydney Garage Doors: Sydney-area garage door sales, service, and automation provider. Comparable in business model (sales + installation + repair) and target customer segments.
• Steel-Line Garage Doors: National Australian garage door brand manufacturing sectional, roller, and custom doors with a dealer/installer network. Highly comparable in product mix and customer segments, with broader geographic reach than Genie.

Broad incumbents

• Merlin (Chamberlain Group): Major garage door opener brand sold throughout Australia and a current Genie supplier. Comparable as a brand-led automation provider whose products Genie resells and installs.
• ATA (Automatic Technology Australia): Leading Australian manufacturer of automatic garage door openers and motors. Comparable as a key automation supplier within the same value chain; Genie installs competing MERLIN/PADORS motors, placing ATA as an adjacent incumbent in the automation stack.

Emerging players

• GDO Group: Australian garage door specialist offering sectional and roller door installation and repair services with growing Sydney presence. Comparable business model targeting the same residential/commercial mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie Garage Doors