Nelogica
Nelogica is a Brazilian fintech that builds trading platforms (Profit, BlackArrow, Vector) and enterprise market-data and risk-management infrastructure for retail traders, retail investors, and brokerage firms across Latin America and 160 countries.
- Company typePrivate
- Founded2005
- HeadquartersPorto Alegre, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Nelogica does
Nelogica is a Brazilian financial technology company headquartered in Porto Alegre, Rio Grande do Sul, that develops trading platforms and market-data infrastructure for retail traders, retail investors, and brokerage/financial institution clients in Brazil and internationally. Founded circa 2003-2005 and operating for approximately 20 years, the company reports 2 million clients across 160 countries and 1.2 billion orders executed annually, with a workforce of 501-1000 employees. Its core product is Profit, described as the largest trading platform in Latin America, offering charting, technical analysis, order routing, automated trading, and market replay/simulation; it is supplemented by an enhanced Profit Ultra tier, an international/US-markets product (BlackArrow/BlackArrow Ultra), a cryptocurrency platform (Vector), a unified mobile investment app (HUB3), and execution add-ons including AlgoTools (algorithmic trading), Copy Invest (copy trading), and OneClick (click trading).
The company's technology stack centers on real-time market-data processing, multi-asset execution (stocks, derivatives, crypto), algorithmic and automated strategy execution, and risk-management tooling. Supporting products include Akeloo (variable-income tax optimization, acquired March 2022), Comdinheiro (fundamental analysis, acquired February 2022), and DataFeed/DataSolution (market-data APIs for third parties and enterprises). Enterprise solutions sold to brokers and financial institutions comprise Risk Manager, Order Management System (OMS), Módulo Subcontas, Suitability, Zeragem Automática, and Home Broker. Nelogica monetizes primarily through recurring subscription tiers for its trading platforms, enterprise licensing of back-office and risk modules to broker clients, and educational revenue via Invest Academy. Distribution combines product-led growth (free trials, self-service downloads) with a strong channel motion through partnerships with major Brazilian brokers including Clear, BTG Pactual, Itaú, XP Investimentos, Modal, and Inter, complemented by direct enterprise sales, community and event marketing (Profit Tour, Mundial de Robôs), and a marketplace (NeloStore). The company raised approximately R$ 550 million (~US$103 million) from Crescera Capital and Vulcan Capital in late 2020, and has pursued an acquisition-led expansion strategy, most notably acquiring Bookmap in November 2024 to extend into global order-flow visualization.
Nelogica firmographics
Firmographics- Name
- Nelogica
- Legal name
- Nelogica
- Website
- https://nelogica.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nelogica is a Brazilian fintech that builds trading platforms (Profit, BlackArrow, Vector) and enterprise market-data and risk-management infrastructure for retail traders, retail investors, and brokerage firms across Latin America and 160 countries.
- Ownership category
- akta.pro rank
Nelogica industry classification
Industry- Product category
- Trading Platforms
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Multi-Asset Electronic Trading Platforms (FSAFANAH)
- akta.pro secondary industries
- Multi-Asset Copy/Social Trading Platforms (FSAFAEAL), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Market Surveillance & Trade Monitoring Platforms (FSAFAKAA)
Keywords
Where Nelogica is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nelogica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Trading Platform Subscriptions: Nelogica generates revenue primarily through subscription-based pricing for its trading platforms (Profit, BlackArrow, Vector). Users pay recurring subscription fees for access to the platforms with various feature tiers.
- Enterprise Solutions Licensing: Enterprise solutions including Risk Manager, OMS, Home Broker, and other backend systems are sold to brokers and financial institutions, likely through licensing arrangements.
- Educational Services: Invest Academy provides educational content and courses for traders and investors, generating revenue through course sales and educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription tiers with varying feature levels |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Nelogica product offering
Product offeringCore offering
Nelogica develops and operates proprietary trading technology platforms for the Brazilian financial markets, offering a unified ecosystem of products for retail investors, traders, and institutional clients. Its portfolio spans flagship retail trading platforms (Profit family), institutional infrastructure (HUB3), algorithmic and high-frequency trading tools (BlackArrow, AlgoTools), market data and analytics (DataFeed, DataSolution, Vector), and a marketplace of third-party add-ons (NeloStore).
Product overview
Nelogica is a Brazilian financial technology company offering a comprehensive platform-plus-modules architecture for traders and investors. The core offering centers on the Profit trading platform (with Profit Ultra as the enhanced version), supplemented by international trading (BlackArrow), cryptocurrency (Vector), and mobile investment apps (HUB3). The portfolio includes algorithmic trading (AlgoTools), copy trading (Copy Invest), and click trading (OneClick) as execution add-ons. Educational services are provided through Invest Academy, while tax management (Akeloo) and fundamental analysis (Comdinheiro) address investor administrative needs. Enterprise solutions serve brokerages and institutional players through modules including Risk Manager, OMS, Sub-accounts, Suitability, Automatic Settlement, and Home Broker. Data access is enabled via DataFeed and DataSolution products. The ecosystem is complemented by NeloStore, a marketplace for trading tools and applications.
Differentiator
Problem solved
Functional benefit
Brands
- Profit: The largest trading platform in Latin America
- Profit Ultra
- BlackArrow
- BlackArrow Ultra
- Vector
- HUB3
- Invest Academy
- Akeloo
- Comdinheiro
- AlgoTools
- Copy Invest
- OneClick
- DataSolution
- DataFeed
- NeloStore
Products and services
- Profit Flagship retail trading platform offered by Nelogica for individual investors and day traders in the Brazilian market, supporting equities, futures, options, fixed income, and crypto with real-time charts, technical analysis, and order routing.
- Profit Plus Premium tier of the Profit trading platform aimed at active retail traders, bundling advanced tools such as Profit Plus Brasil and Profit Plus CME for trading Brazilian and international markets.
- Profit Black Advanced edition of the Profit platform targeted at professional and high-volume traders, with extended indicators, customization, and high-performance order execution.
- BlackArrow Algorithmic and high-frequency trading solution enabling automated strategies, low-latency execution, and co-located infrastructure for professional and institutional clients.
- Vector Data analytics and research platform by Nelogica for deep market data analysis, quantitative research, and investment analytics use cases.
- HUB3 Institutional trading and operations hub used by brokers, asset managers, and banks to manage multi-asset trading, order management, and post-trade workflows.
- AlgoTools Algorithmic trading toolkit that lets users build, backtest, and deploy automated trading strategies directly within Nelogica platforms.
- Copy Invest Copy-trading product enabling users to mirror the trades of selected investors/traders inside the Nelogica platform.
- OneClick Rapid order-execution product for fast trading actions, integrated with Nelogica's platforms.
- NeloStore Marketplace within the Nelogica ecosystem where third-party developers publish add-ons, indicators, and complementary tools for the platform.
- Akeloo Personal and family financial management application acquired by Nelogica, focused on personal finance organization, expense tracking, and investment portfolio tracking for consumers.
- ComDinheiro Fundamentals and company financials platform acquired by Nelogica, providing corporate balance sheet, income statement, and stock-market fundamental data for investors and analysts.
- DataFeed Real-time market data feed service provided by Nelogica for receiving quotations, trades, and market information from Brazilian exchanges.
- DataSolution Data solutions service providing historical and reference market data, analytics, and data engineering to institutional clients.
- Profit Manager / Risk Manager Risk management and order/risk controls product for institutional desks to monitor exposure, limits, and pre-trade risk checks.
- OMS (Order Management System) Institutional order management system for routing, managing, and tracking orders across multiple brokers and venues.
- Suitability Investor suitability solution enabling financial institutions to assess investor profiles and align product offerings to regulatory suitability requirements.
- Invest Academy Educational platform by Nelogica providing courses, training content, and trading education for investors learning to use the platform and trade the markets.
- Profit Mobile Mobile version of the Profit trading platform enabling on-the-go trading, real-time monitoring, and order placement from smartphones.
Quantifiable outcome
- 2 million clients worldwide using Nelogica platforms
- +3 more outcomes
Companies that use Nelogica
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Nelogica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nelogica partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ClearcoreClear is a partner broker offering Nelogica trading platforms to its customers with special conditions and integration.
- BTG PactualcoreBTG Pactual is a partner broker offering Nelogica trading platforms to its customers.
- XP InvestimentoscoreXP Investimentos is a partner broker offering Nelogica trading platforms to its customers.
- ItaúcoreItaú is a partner broker offering Nelogica trading platforms to its customers.
- ModalcoreModal is a partner broker offering Nelogica trading platforms to its customers.
- IntercoreInter is a partner broker offering Nelogica trading platforms to its customers.
- AkeloocoreAkeloo was acquired by Nelogica in March 2022. It is a Belo Horizonte-based startup specializing in tax intelligence and optimization for investors and traders, providing variable income tax calculation and optimization tools integrated into the Nelogica ecosystem.
- ComDinheirocoreComDinheiro was acquired by Nelogica in February 2022. It is a credible financial data analysis firm that expands Nelogica's services to investors and introduces new innovative products for fundamental analysis.
- BlackArrowcoreBlackArrow is a Nelogica product/subsidiary focused on international markets trading, specifically US markets day trading with dollarization capabilities.
- PhiCubeminorPhiCube is a trading signals and education provider that has over 13,000 traders using Profitchart (Nelogica platform) and serves as a distribution partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nelogica competitors and assessment
Company assessmentDirect peers
- TradingView: TradingView is the global standard for charting, technical analysis, and social trading ideas. It directly competes with Nelogica's Profit/Profitchart for retail and semi-professional traders worldwide, and has been expanding aggressively in Latin America.
- MetaQuotes (MetaTrader 5): MetaTrader 5 is the dominant global multi-asset trading platform with strong algorithmic trading (MQL5) and broker-white-label capabilities. It competes head-on with Profit, AlgoTools, and Nelogica's enterprise OMS/white-label offerings, particularly with international brokers.
- eToro: eToro operates a multi-asset retail platform with a strong copy-trading / social-investing proposition that mirrors Nelogica's Copy Invest. Both target self-directed retail investors seeking simple multi-asset access plus social/peer trading features.
- ProRealTime: ProRealTime is a charting and automated-trading platform popular among European active retail traders. It is comparable to Profit/Profit Ultra and AlgoTools, and Nelogica's expansion ambitions (BlackArrow, Bookmap) put it in direct competition internationally.
Broad incumbents
- Interactive Brokers (Trader Workstation): Interactive Brokers' Trader Workstation is a global multi-asset professional trading platform serving active traders and institutions. It overlaps with BlackArrow and Profit for cross-border LatAm traders seeking US/global market access, though IBKR is a full broker rather than a pure platform.
- BTG Pactual: BTG Pactual is a major Brazilian broker and Nelogica channel partner with proprietary digital trading and investment tools. It overlaps with Nelogica's enterprise solutions business and could substitute in-house if partnership economics shift.
- Binance: Binance is the global crypto exchange leader and the primary competitive reference for Nelogica's Vector crypto platform. It offers spot, derivatives, and increasingly education — directly addressing Nelogica's crypto retail customer base in Brazil.
- Charles Schwab (thinkorswim): Schwab's thinkorswim is a flagship professional-grade retail trading platform with advanced charting, paper trading, and options analytics — the type of product Nelogica's BlackArrow/Profit Ultra competes against for sophisticated global traders.
Regional players
- XP Investimentos: XP is Brazil's largest retail broker and a channel partner of Nelogica that also develops its own trading tools. It represents both a customer and a potential in-house platform competitor to Nelogica's enterprise and retail stack in Brazil.
- Clear Corretora: Clear is a leading Brazilian day-trading-focused broker and Nelogica channel partner. It serves the same active-trader persona as Profit/BlackArrow and represents a tightly coupled distribution and customer-base relationship for Nelogica in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights5 records
Customer concentration
Nelogica social profiles
Digital presenceNelogica compliance and trust
Trust signalCompliance1 record
Nelogica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nelogica leadership team
Management profileNumber of profiles
Profiles5 records
Nelogica subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nelogica funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nelogica M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nelogica
What does Nelogica do?
Nelogica develops and operates proprietary trading technology platforms for the Brazilian financial markets, offering a unified ecosystem of products for retail investors, traders, and institutional clients. Its portfolio spans flagship retail trading platforms (Profit family), institutional infrastructure (HUB3), algorithmic and high-frequency trading tools (BlackArrow, AlgoTools), market data and analytics (DataFeed, DataSolution, Vector), and a marketplace of third-party add-ons (NeloStore).
Is Nelogica a public or private company?
Nelogica is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nelogica founded?
Nelogica was founded in 2005. It employs 501 to 1,000 people.
Where is Nelogica based?
Nelogica is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Nelogica make money?
Three revenue lines are on record. Trading Platform Subscriptions are the primary driver. The others are enterprise Solutions Licensing and educational Services.
Who are Nelogica's main competitors?
Direct peers on record are TradingView, MetaQuotes (MetaTrader 5), eToro and ProRealTime. Broad incumbents are Interactive Brokers (Trader Workstation), BTG Pactual, Binance and Charles Schwab (thinkorswim). Regional players are XP Investimentos and Clear Corretora.
Does Nelogica have an API?
No public API is recorded for Nelogica.
What industry is Nelogica in?
Nelogica's product category is Trading Platforms. Its primary akta.pro industry code is FSAFANAH, Multi-Asset Electronic Trading Platforms, with a secondary code of FSAFAEAL, Multi-Asset Copy/Social Trading Platforms. Its NAICS code is 5231 and its SIC code is 6221.