Hailir Pesticides and Chemicals Group

What Hailir Pesticides and Chemicals Group does

Hailir Pesticides and Chemicals Group (海利尔药业集团, SSE: 603639) is a Chinese agrochemical conglomerate founded in 1999 in Qingdao, Shandong, and listed on the Shanghai Stock Exchange since January 12, 2017. The company manufactures and sells both technical-grade pesticide active ingredients (with world-scale neonicotinoid and strobilurin production capacity of 40,000 tons per year) and finished formulated pesticide products (75,000 tons per year) through five wholly-owned production bases (Qingdao Hailir Bio, Qingdao Otis Bio, Qingdao Kaiyuanxiang Chemical, Shandong Hailir Chemical, Qingdao Hengning Biotech). Product categories span insecticides, fungicides, herbicides, miticides, plant growth regulators, and functional/pesticide-fertilizer combination products, with crop-specific solution packages for wheat, corn, grapes, apples, watermelon, and peppers.

The business model rests on three primary revenue streams: technical-grade AI sales to downstream formulators and global distributors, domestic formulated pesticide sales through an exclusive offline dealer/distributor network with geographically restricted contractual territories (over 800 channel partners, 10+ dedicated sales companies), and direct international exports via an International Business Center. Field sales is a core differentiator: a 500+ person technical service team conducts demonstration trials, farmer training, and crop-specific guidance at county/township level. Pricing is not publicly disclosed and there is no online channel authorization.

R&D and regulatory positioning are central to the moat: four national-level innovation platforms (national enterprise technology center, MOA pesticide R&D key laboratory, national-local joint engineering research center for marine bio-pesticides, postdoctoral workstation), 35 authorized invention patents, and 13 national standards. Notable proprietary developments include the Fluenmitthioeter novel miticide (Feb 2026) and an induced-immunization microbial bactericide (joint with China Jiliang University, Zhejiang Province Science & Technology Progress Award First Class). The group employs 3,200+ people, ranked #17 nationally among Chinese pesticide companies and top-3 in Shandong Province, with brand value assessed at 33.96 billion RMB in 2025.

Name

Hailir Pesticides and Chemicals Group

Legal name

海利尔药业集团股份有限公司

Website

https://hailir.cn

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hailir Pesticides and Chemicals Group (海利尔药业集团, SSE: 603639) is a Qingdao-based Chinese agrochemical manufacturer producing neonicotinoid and strobilurin technical pesticides and finished formulations, sold through an exclusive offline dealer network and international exports to agricultural farmers across China and global markets.

Ownership category

akta.pro rank

Product category

Crop Protection Chemicals (Agrochemicals)

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Insecticides (AFABAAAB), Custom Synthesis & Technical Active Ingredient (AI) Manufacturing (intermediates, actives) (AFABAIAI)

Keywords

• Crop protection chemicals
• Agricultural pesticides
• Technical grade insecticides
• Fungicide formulations
• Functional fertilizers

Headquarters

HQ city

Chengyang

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technical Pesticide (原药) Sales: Hailir manufactures and sells technical-grade active ingredients including neonicotinoid insecticides (imidacloprid, nitenpyram), strobilurin fungicides (pyraclostrobin, prothioconazole), and other pesticide intermediates. These are sold to downstream formulators and distributors globally. Production capacity reaches 40,000 tons annually for technical products.
2. Formulated Pesticide (制剂) Sales: The company produces and distributes finished pesticide formulations (insecticides, fungicides, herbicides, miticides) under brand names through a dealer and distributor network to agricultural farmers across China. Formulated product capacity stands at 75,000 tons per year. This is the primary domestic revenue stream, supported by field sales teams providing technical services.
3. Fertilizer and Functional Fertilizer Products: Hailir produces and markets functional fertilizers and pesticide-fertilizer combination products such as the prothioconazole-based 覆地丰, leveraging the company's pesticide expertise to offer integrated crop nutrition and protection solutions.
4. International Trade / Export: The company exports technical and formulated pesticides to international markets through its international business center, serving global agricultural customers across multiple countries and regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hailir Pesticides and Chemicals Group manufactures and sells crop protection products including technical-grade active ingredients (technical pesticides), formulated pesticide products (insecticides, fungicides, miticides, herbicides), and functional fertilizers. The group develops novel agrochemical compounds through proprietary R&D platforms, produces them across five manufacturing bases, and distributes them through an authorized dealer network in China and through international export channels serving downstream formulators.

Product overview

Hailir Pesticides and Chemicals Group is a comprehensive agrochemical company offering three main product categories: formulations (制剂), technical grade pesticides (原药), and fertilizers (肥料). The company also provides product registration services (产品登记). Under formulations, the company offers specialized products including fungicides like 细刃 (2% 四霉素·春雷霉素可溶液剂), 精锐 (25% 乙嘧酚磺酸酯微乳剂), and herbicides like 阻击地 (10% 阿维菌素·噻唑膦EC). The company has developed crop-specific solutions for grapes, watermelons, corn, wheat, apples, and peppers. Hailir operates through multiple wholly-owned subsidiaries including Qingdao Hailir Bio, Qingdao Otis Bio, Qingdao Kaiyuanxiang Chemical, Shandong Hailir Chemical, and Qingdao Hengning Bio, enabling it to provide integrated agricultural solutions from pesticide production to technical services.

Differentiator

Problem solved

Functional benefit

Brands

• 田地头: 互联网+农业服务品牌，采取众筹模式运营，为农民提供植保服务、技术咨询、农资产品等综合服务。
• 海星训练营
• 浪花志愿者

Products and services

• Crop Protection Formulations (制剂)

Quantifiable outcome

• Pesticide use reduction of ~15% while maintaining equivalent or improved crop yield and quality through proper product application and technical guidance
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered secondary and core.

• Qingdao University Foreign Languages College (青岛大学外语学院)secondaryStrategic or Co-development Partner · 12 December 2025Hailir and Qingdao University Foreign Languages College signed a talent training base cooperation agreement, marking a new chapter in school-enterprise collaboration to explore innovative talent cultivation models and promote industry-academia-research integration.
• Qiqihar University (齐齐哈尔大学)secondaryStrategic or Co-development Partner · 5 November 2025Qiqihar University leadership visited Hailir to explore enterprise-school cooperation, talent development, and student placement programs, aligning academic resources with industry needs.
• Chinese Academy of Engineering — Academic Expert Delegation (中国工程院院士专家团)coreStrategic or Co-development Partner · 26 September 2025Academicians Song Baoan, Kang Zhensheng, and Bai Lianyang visited Hailir in June 2025 as part of a 5-day investigation on Shandong pesticide industry '15th Five-Year Plan' development and agricultural green development. The visit provided strategic guidance from top academic experts.
• China Agricultural University (中国农业大学)coreStrategic or Co-development Partner · 22 May 2025China Agricultural University and Hailir maintain ongoing academic exchange and cooperation. In May 2026, Dean Wang Peng and a team of core experts visited Hailir for technical exchange and cooperation discussions. The partnership supports joint research projects and talent development in agricultural chemistry and crop protection.
• Qingdao Agricultural University (青岛农业大学)coreStrategic or Co-development Partner · 29 March 2024Hailir donated 2 million RMB to Qingdao Agricultural University Education Development Foundation for the joint establishment of a Green Agrochemical Creation Research Institute and development of the Chemistry and Pharmacy College. The partnership includes student scholarships, talent co-training, and joint scientific research programs.
• China Jiliang University (中国计量大学)coreStrategic or Co-development PartnerJoint R&D partner for the 'Induced Immunization Type Efficient Microbial Bactericide Creation and Application' project which won Zhejiang Province Science and Technology Progress Award First Class. Addresses bacterial crop disease control through novel biological pesticide technology.
• Huazhong Normal University (华中师范大学)coreStrategic or Co-development PartnerJoint R&D partner for the 'Fungicide Innovation and Quality Enhancement Key Technology for Control of Grain and Oil Crop Fungal Diseases' project which won Hubei Province Science and Technology Progress Award Second Class.
• Shandong First Medical University (山东第一医科大学)secondaryStrategic or Co-development PartnerShandong First Medical University and Qingdao Tengrunxiang Testing Evaluation Co. (a Hailir subsidiary) established a practice education base, promoting talent introduction and joint talent cultivation with universities.
• Gansu Agricultural University (甘肃农业大学)secondaryStrategic or Co-development PartnerBoth the School of Humanities and School of Plant Protection at Gansu Agricultural University visited Hailir in July 2025 for school-enterprise cooperation discussions, talent recruitment, and collaborative program development.
• Shandong Chemical Technician College (山东化工技师学院)secondaryStrategic or Co-development PartnerShandong Chemical Technician College visited Hailir in January 2026 to align with industry talent needs and deepen school-enterprise cooperative education mechanisms. Multiple departments including Intelligent Control, Chemical Engineering, Mechanical Engineering, and Analytical Testing participated.
• Qingdao Engineering Vocational College (青岛工程职业学院)secondaryStrategic or Co-development PartnerQingdao Engineering Vocational College Marine Finance College visited Hailir to deepen school-enterprise cooperation and production-education integration, visiting the enterprise exhibition hall, R&D center, and Tengrunxiang Testing Evaluation Center.
• Northwest A&F University (西北农林科技大学)secondaryStrategic or Co-development PartnerPlant Protection College leadership visited Hailir in April 2025 to explore deeper cooperation in talent cultivation and scientific research, building on existing collaborative relationships.
• Shanxi Agricultural University (山西农业大学)secondaryStrategic or Co-development PartnerPlant Protection College leadership visited Hailir in June 2025 to discuss school-enterprise cooperation and talent development programs.
• Jilin Chemical Engineering College (吉林化工学院)secondaryStrategic or Co-development PartnerJilin Chemical Engineering College leadership visited Hailir in February 2025 to explore cooperation in talent recruitment and graduate placement, particularly in materials science and engineering disciplines.
• Jilin Province University Employment Guidance Center (吉林省高等学校毕业生就业指导中心)secondaryStrategic or Co-development PartnerJilin Province University Employment Guidance Center and a consortium of agricultural universities visited Hailir in November 2025 to promote deep school-enterprise cooperation and precise alignment between talent cultivation and industry needs.
• Hunan Agricultural University (华中农业大学)secondaryStrategic or Co-development PartnerCollege of Horticulture and Forestry leadership visited Hailir to explore cooperation in talent development and academic exchange programs.
• Shandong Institute of Science and Technology (潍坊科技学院)secondaryStrategic or Co-development PartnerJiasima College of Agriculture leadership visited Hailir to strengthen school-enterprise exchange and develop work-integrated learning programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Syngenta Group: Swiss-headquartered, ChemChina-owned global agrichemical major with comprehensive crop protection portfolio. Direct competitor in the same chemistries and a fellow ChemChina/Sinochem ecosystem player in China.
• Bayer Crop Science: Global crop protection and seed division of Bayer AG. Competes broadly in insecticides, fungicides, and herbicides with much deeper R&D resources and global distribution than Hailir.
• BASF Agricultural Solutions: German global agrichemical major with extensive fungicide and insecticide portfolio. Overlaps with Hailir's strobilurin and other product categories while serving a much broader global customer base.
• Corteva Agriscience: Global crop protection and seed major with broad herbicide, insecticide, and fungicide portfolio. Overlaps with Hailir's product lines but adds seeds, biotechnology, and digital agronomy at much greater scale.
• FMC Corporation: US-based global agricultural sciences company with insecticides, herbicides, and fungicides across crop and non-crop segments. Competes with Hailir's product portfolio but operates at significantly larger scale and global breadth.

Direct peers

• Jiangsu Yangnong Chemical Co., Ltd. Chinese agrochemical manufacturer producing technical-grade pesticides, formulations, and intermediates with a similar vertically integrated model and domestic-plus-export channel mix. Direct Chinese competitor in insecticide and herbicide active ingredients.
• Lier Chemical Co., Ltd. China-based agrochemical company producing technical and formulated crop protection products with comparable size and channel structure, operating as a domestic mid-market peer in herbicide and insecticide categories.
• Nufarm Limited: Australian crop protection company specializing in herbicides, insecticides, and fungicides with global distribution. Comparable mid-tier global player competing in similar crop segments and chemistries.
• Zhejiang Xinan Chemical Industrial Group Co., Ltd. Major Chinese agrochemical and silicone producer with overlapping crop protection chemicals (insecticides, herbicides, fungicides) and technical-grade active ingredient manufacturing. Comparable on production scale, domestic distribution model, and export footprint.
• ADAMA Ltd. Israel-headquartered, ChemChina-owned global crop protection company offering herbicides, insecticides, and fungicides with similar technical-plus-formulation manufacturing and a global distribution model. Directly comparable to Hailir across product categories and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/448277356022029

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hailir Pesticides and Chemicals Group