Wooster Color Point

What Wooster Color Point does

Wooster Color Point is a privately held commercial printing company operating from a single facility at 1345 Old Lincoln Way W in Wooster, Ohio, where it has been continuously located since 1966 and in continuous business since 1947. The company provides marketing and retail print (pocket folders, rack cards, catalogs, specification sheets, brochures, postcards, programs), business printing (carbonless forms, envelopes, note pads, letterhead, business cards), signage (banner signs), and promotional products to a local customer base in Ohio.

Its production capability spans offset full-color presses in formats from 12"x18" through 28"x40", digital color and high-speed black presses, and a full in-house finishing stack including die cutting, UV coating, aqueous coating, thermography, letterpress, numbering/perforating/scoring, and complete bindery (cutting, collating, saddle binding, packaging, mailing, and fulfillment). Prepress and design services are also offered, indicating vertical integration from file preparation through finished and shipped product.

The business operates on a direct-to-consumer/local model: customers engage via walk-in visits to the shop, phone inquiries at (330) 262-6847, or the company website, with a separate e-commerce storefront (woostercolorpoint.espwebsite.com) handling promotional products. Revenue is generated through quote-based, project-priced one-time orders, with no disclosed subscription, recurring contract, or enterprise framework. No institutional investors, parent company, or leadership disclosures are present in the source data.

Name

Wooster Color Point

Legal name

Wooster Color Point

Website

https://woostercolorpoint.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Wooster Color Point is a privately held, single-location commercial printer in Wooster, Ohio that produces marketing collateral, business forms, signage, and promotional products for local businesses and consumers using offset and digital presses with full in-house bindery and finishing.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Commercial printing
• Offset printing
• Digital printing
• Bindery services
• Promotional products

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Marketing and Retail Print: Custom printing of marketing materials including pocket folders, rack cards, catalogs, specification sheets, brochures, postcards, and programs. One-time project-based revenue with pricing based on quantity and specifications.
2. Business Printing: Business form printing including carbonless forms, envelopes, note pads, letterhead, and business cards. Repeat business from business clients for ongoing printing needs.
3. Signage and Promotional Products: Banner signs and promotional items. Project-based custom printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wooster Color Point is a commercial printing company producing offset and digital full-color printed materials for local businesses and consumers. The company provides in-house prepress, design, finishing, bindery, mailing, and fulfillment services, and also distributes branded promotional products through a separate e-commerce storefront.

Product overview

Wooster Color Point is a local printing company offering a unified suite of print production and finishing services. The company operates offset full color presses (small to large format), digital presses (color and high-speed black), and provides in-house finishing capabilities including die cutting, UV coating, aqueous coating, thermography, and letterpress. Their bindery services encompass cutting, collating, saddle binding, packaging, mailing, and fulfillment. They offer design and prepress services, and sell promotional products through a separate website. Marketing/retail print products (pocket folders, rack cards, catalogs, brochures, postcards, programs) and business printing (carbonless forms, envelopes, letterhead, business cards) are the primary customer-facing offerings, supplemented by banner signs and promotional items.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Retail Print
• Business Printing
• Promotional Products
• Offset Full Color Printing
• Digital Printing
• Bindery and Finishing Services
• Prepress and Design Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Expansion highlights2 records

Direct peers

• PrintPlace: Online commercial printing service producing custom marketing materials, booklets, brochures, postcards, and signage — direct competitor for marketing collateral jobs that local print shops like Wooster Color Point typically handle.
• Minuteman Press: Franchise print franchise serving SMBs with offset/digital printing, signage, direct mail, and promotional products — directly comparable business model and product mix to Wooster Color Point.
• Allegra Marketing Print Mail: Franchise network combining commercial printing, direct mail, signage, and marketing services for local SMBs — highly comparable service bundle and customer profile to Wooster Color Point.
• AlphaGraphics: Franchise commercial printing and marketing services network offering offset and digital print, bindery, signage, and direct mail — directly competes with Wooster Color Point for local marketing and business printing customers.
• Sir Speedy: Franchise network of local commercial print centers offering offset/digital printing, finishing, signage, and marketing materials — the closest direct analog to a full-service local print shop like Wooster Color Point.
• SpeedPro Imaging: Franchise specializing in large-format printing, signage, banners, and vehicle wraps — directly overlaps Wooster Color Point's large-format (up to 28"x40") and banner signage offerings.

Emerging players

• Moo: Online commercial printer focused on premium business cards, marketing materials, and branded print — overlaps with Wooster Color Point's business card and brochure lines but operates purely digitally and targets design-forward SMBs.

Broad incumbents

• Vistaprint: Large online commercial printer specializing in business cards, brochures, postcards, marketing materials, and signage — competes with Wooster Color Point on standard catalog items but with national scale and a digital-only model.
• FedEx Office: National retail chain offering digital printing, signage, and basic finishing inside FedEx-branded stores — broader portfolio at much larger scale, but competes with local print shops on SMB document and marketing print jobs.
• The UPS Store: National retail franchise offering basic printing, copying, and signage alongside shipping services — broader retail footprint but narrower print capability than Wooster Color Point's full-service offset/digital operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WoosterPrinting
• LinkedInlinkedin.com/company/wooster-color-point

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooster Color Point